A pictorial walkthrough of eFarm from inception till date (June 2009)

1. eFarm : A Farmer To Consumer Agri Supply Chain Network
Part 2 : An audio/visual journey from our inception till date
Presented By : Venkat and Valli
Founders , eFarm

2. Introduction
Studying the existing supply chain issues
Development of eFarm model
Creating the focus group
Setting up the infrastructure
Launching the pilot
Spreading the message
Expanding the network
Press and media

3. Development of Model
Study of existing supply chain
Visits to farms
across Tamilnadu
A Roadside
farmers auction in
a village
The veggie trail : A short video
Click window to play
Govt. farmers
direct sales
market ,
Theni & Hosur

4. Developing the model
Discussions with
Agri experts ,
Supply chain
managers,
existing models ,
industry veterans
(centre)
Forming pilot
focus group with
representative
members across
the chain
Discussions with
NGOs ,
Microfinance ,
Rural banks &
self help group
members

5. Setting up the pilot
eFarm office and
godown at
Mylapore ,
Chennai
Distribution centre
at Chennai
(godown)
eFarm : Pilot launch
Click window to play
Upgraded
vending carts ,
standardised
weights and
measures

6. Spreading the message
Innovations in Tie ups with Agri
agriculture research and Agri eFarm office and
retailing business godown at
incubation Mylapore ,
Talk at MOP centres Chennai
Vaishnava (ICRISAT)
womens’s
college, Chennai
Talks in
management (centre)
schools and Setting shop -
institutions Our home
(IFMR , IBS) became the
Conferences and godown & store.
trade shows
Upgraded
vending carts ,
standardised
weights and
measures

7. Expanding the network
Train the
trainer
camps at
farms
Existing
tempo
operator
training
eFarm : Expansion new
recruits
Click window to play
O4 – Organising
eFarm;s the street
exclusive hawkers to
Organic buy from
produce eFarm
unit
launched

8. eFarm in the news
•TATA NEN Hottest startup 2009 nominee
•IIM Kozhikode Whiteknight 2009 Business Plan contest
winner
•Featured in The Hindu magazine’s Ergo tabloid
•Featured in leading e-zines – yourstory.in, startups.in
•Featured in Tamil weekly, Kumudham