The Dryad Digital Repository aims to publish evolutionary data as part of the greater data ecosystem. Its goals are to publish data reported in biological literature, promote data reuse, and ensure responsible long-term data stewardship through a consortium of journals. Archiving data at publication is most effective for reuse and preservation. A survey found most researchers agree data should be publicly accessible, though opinions varied on whether it should be required or voluntary. Lessons learned indicate the importance of journals in data publication, the value of shared public repositories, and achieving a balance of benefit and burden for data authors.