From the M.I.C.E. Industry an interview on BUYER INSIGHT released by the CEO of Giglio Service Events, Annarita Montanaro, to the DIARY, IBTM official magazine of Global Events ..

1. The
www.ibtmevents.com
ISSUE 7
September 2013
THE IBTM GLOBAL EVENTS MAGAZINE
Fresh faced meetings…
the new look you want
Technology revolution
Argentina - A destination
to suit all needs
Welcome To Our World
AFRICA

2. Buyer Insight
The Diary meets planners in the MICE industry
to provide an exclusive Buyer Insight. This issue
we meet ANNARITA MONTANARO, CMP, from
Giglio Service Events.
G
iglio Service Events provides services
for Corporate Meetings, Incentives and
Conventions, Congress Travel, Medical
Education and Association Management.
What is your role within the company?
I am the CEO and General Manager of Giglio Service
Events. I am also the Founding Partner of Meet in
Action Italy.
Which exhibitions/events do you attend as a
‘Hosted Buyer’?
I annually attend a number of exhibitions and events
for the industry including; MPI events, EMEC, EIBTM,
GIBTM, AIBTM, MPI WEC, Great Hotels Forums among
many others.
What events are you planning for the rest
of 2013?
• The Solve Project event in Paris for a multinational
company
• A number of seminars and courses for doctors
and scientific associations or pharmaceutical
companies, as we are a Certificated National
Provider for Medical Continuous Education
• GSM – the Global Scientific Expert Meeting in
Vienna for a multinational Company
What new innovations/products are you
looking for this year?
• New meetings formats and looking into new
design concepts
• Virtual workshops & exhibitions
• Hybrid meetings
• Gamification applied to meetings and education:
new digital tools and formats
Are there any mistakes that you have
witnessed in events you have attended that
you have learnt from?
Something fundamental nowadays is having a free
and stable Wi-Fi connection. If this is not available
with continuity, then visitors and exhibitors at events
spend a lot of time trying to get a connection for
32 WWW.IBTMEVENTS.COM
emails, presentations etc. and end up wasting time
which should be used productively.
In terms of the education programmes offered at
events, I often find that speakers are not able to
create their presentations properly following the
correct high standards the visitors are expecting.
This in turn makes their presentation and their
speech unsuccessful, unworthy and hard to be
followed by participants.
I think event organisers and exhibitors should always
be asking for feedback from visitors in order to
evaluate for future success at events. The adoption
of a questionnaire focused on the assessment of
exhibitors would benefit the improvement of their
performance and the greater involvement from
the buyers. It can be simply done; even using a
gamification format, but so often is not considered
as important, which isn’t the case.
What questions do you have in mind when
meeting a new destination or venue you
hope to do business with?
• What is the unique selling proposition of the
destination or venue?
• Is there easy transport accessibility – for flights in
particular?
• Is there a strong social responsibility and ethics of
the country?
• Can they offer a creative programme applicable to
the type of project we are organising?
• Do they have sufficient support from a Convention
Bureau and will it be efficient in providing
consultancy and incentives for conference
facilities at affordable rates?
• Will free Wi-Fi be available at all locations and venues?
• Do they have the capacity and ability to adapt the
project and programmes to the objective of the
event we are considering?
Which destinations are you interested in
taking your business to in 2014?
Paris, London, Croatia, India and Australia.
AFRICA

3. TOP LEVEL GLOBAL
DECISION MAKERS
MEET HERE
IBTM Global Events – leading exhibitions for the global
meetings, events and business travel industry
www.ibtmevents.com
Hosted Buyer® is a registered trademark of Reed Exhibitions Limited. Reed Travel Exhibitions is a registered trademark of Reed Elsevier Group Plc.
The EIBTM® trademark is owned and protected by Elsevier Properties SA and Reed Exhibitions Limited uses such trademark under licence.