Content is the backbone of marketing departments across
the globe.
Unsurprisingly, buyers want to engage with organizations in a way that doesn’t strictly feel like
selling, and content is one of the best tools for learning about their industries, the challenges
they face, and new developments within their fields. Implementing a content strategy is an
effective way to do just that—while also proving an organization’s value.
Not only does great content leave buyers feeling fuzzy and warm, it makes sense from an
investment standpoint as well. Demand Metric has found that content activities cost 62%
less than other traditional efforts. Content doesn’t just cost less than other activities,
it provides more for the investment. The same report found “[per] dollar spent, content
generates approximately 3 times as many leads as traditional marketing.” Spending less AND
getting more for that money is what CEO catnip is made of.
Definitive Guide to Sales Content PerformanceHighspot
The document provides an overview of content performance analytics for sales content. It discusses how analytics can now provide visibility into how sales content is used and performs throughout the sales process, unlike in the past when sales content was a "black hole". It outlines 8 key reports that provide insights into questions like what content reps have, what gets used, how content engages customers, and how it impacts business results. The document advocates analyzing content usage and performance across the entire sales lifecycle and content lifecycle to fully understand impact.
The B2B Content Curation and Distribution Workbook v2 - Reduced (1)Geredith Gonzalez
This document provides a guide for marketers on curating and distributing B2B content to sales teams using mobile devices. It discusses the need for content curation to organize marketing assets and target them to field sales. It covers performing a content audit, adding metadata to content to improve discoverability, and better distributing curated content to sales teams on mobile. The goal is to arm sales with the right content to help close opportunities by bridging the gap between marketing content production and sales.
Report content marketing performanceContent Marketing Performance: A Framewor...Rebecca Lieb
Despite a surge in adoption of content marketing and of organizational content strategy, measuring the impact of content on the business is complex and fraught with strategic, organizational and tool challenges. Because the content and analytics markets are still fairly nascent, there are few to no standards that adequately capture the impact of content on the business, whether from a reputation, revenue, operational or brand perspective.
Content strategists and digital marketers struggle to select the right metrics and frequently opt for measuring volume rather than impact when impact metrics are too complex to measure, or the required data or tools are not available.
This report lays out a framework for measuring the impact of content across the business, and includes a set of case studies and recommended metrics to enable content strategists to approach measurement at the outset, rather than at the conclusion, of their content development initiatives.
The document discusses measuring the success of content marketing. It covers defining key performance indicators and metrics like consumption, engagement, lead generation, and sales. It emphasizes the importance of measurement for optimizing content strategy and proving return on investment. The document provides examples of metrics for each category and how to calculate them using tools like analytics and CRM software. It also discusses attributing revenue to specific content and calculating the ROI of content marketing efforts.
This document provides an overview of taking a data-driven approach to content marketing. It discusses establishing a content strategy with data at the core, using data to inform content ideation, analyzing distribution channels, optimizing the content experience, and measuring content performance. Specific metrics, tools, and tactics are provided for each stage of content marketing to help understand what is and isn't working and make better decisions based on data. The overall goal is to implement a structured yet agile process informed by analytics at every stage of content creation and distribution.
This document provides an overview of taking a data-driven approach to content marketing. It discusses establishing a content strategy with data at the core, using data to inform content ideation, analyzing distribution channels, optimizing the content experience, and measuring content performance. Specific metrics, tools, and tactics are provided for each stage of content marketing to help understand what is and isn't working and make better decisions based on data. The overall goal is to implement a structured yet agile process informed by analytics at every stage of content creation and distribution.
This document discusses the importance of content marketing and outlines a new content marketing system called Crescendo. It notes that content is now the foundation of marketing. It then describes the key facets of Crescendo - creating and optimizing content, publishing and amplifying content, and analyzing and suggesting how to improve content based on metrics. Crescendo aims to help marketers understand which content is most effectively driving outcomes like engagement, awareness, and revenue.
Content Marketing and Content Selling - Together
Content Selling enables sales people to efficiently discover, deliver, and track the effectiveness of messages that advance a sales engagement. Effective Content Selling translates into closed business. But how do we get there?
Through this eBook, we’ll take a look at how the two sides of content can work together in concert. First, we’ll see how sales teams can use content in their day-to-day activities. Second, we’ll see how marketing can constantly improve the content that they produce to boost sales effectiveness.
Definitive Guide to Sales Content PerformanceHighspot
The document provides an overview of content performance analytics for sales content. It discusses how analytics can now provide visibility into how sales content is used and performs throughout the sales process, unlike in the past when sales content was a "black hole". It outlines 8 key reports that provide insights into questions like what content reps have, what gets used, how content engages customers, and how it impacts business results. The document advocates analyzing content usage and performance across the entire sales lifecycle and content lifecycle to fully understand impact.
The B2B Content Curation and Distribution Workbook v2 - Reduced (1)Geredith Gonzalez
This document provides a guide for marketers on curating and distributing B2B content to sales teams using mobile devices. It discusses the need for content curation to organize marketing assets and target them to field sales. It covers performing a content audit, adding metadata to content to improve discoverability, and better distributing curated content to sales teams on mobile. The goal is to arm sales with the right content to help close opportunities by bridging the gap between marketing content production and sales.
Report content marketing performanceContent Marketing Performance: A Framewor...Rebecca Lieb
Despite a surge in adoption of content marketing and of organizational content strategy, measuring the impact of content on the business is complex and fraught with strategic, organizational and tool challenges. Because the content and analytics markets are still fairly nascent, there are few to no standards that adequately capture the impact of content on the business, whether from a reputation, revenue, operational or brand perspective.
Content strategists and digital marketers struggle to select the right metrics and frequently opt for measuring volume rather than impact when impact metrics are too complex to measure, or the required data or tools are not available.
This report lays out a framework for measuring the impact of content across the business, and includes a set of case studies and recommended metrics to enable content strategists to approach measurement at the outset, rather than at the conclusion, of their content development initiatives.
The document discusses measuring the success of content marketing. It covers defining key performance indicators and metrics like consumption, engagement, lead generation, and sales. It emphasizes the importance of measurement for optimizing content strategy and proving return on investment. The document provides examples of metrics for each category and how to calculate them using tools like analytics and CRM software. It also discusses attributing revenue to specific content and calculating the ROI of content marketing efforts.
This document provides an overview of taking a data-driven approach to content marketing. It discusses establishing a content strategy with data at the core, using data to inform content ideation, analyzing distribution channels, optimizing the content experience, and measuring content performance. Specific metrics, tools, and tactics are provided for each stage of content marketing to help understand what is and isn't working and make better decisions based on data. The overall goal is to implement a structured yet agile process informed by analytics at every stage of content creation and distribution.
This document provides an overview of taking a data-driven approach to content marketing. It discusses establishing a content strategy with data at the core, using data to inform content ideation, analyzing distribution channels, optimizing the content experience, and measuring content performance. Specific metrics, tools, and tactics are provided for each stage of content marketing to help understand what is and isn't working and make better decisions based on data. The overall goal is to implement a structured yet agile process informed by analytics at every stage of content creation and distribution.
This document discusses the importance of content marketing and outlines a new content marketing system called Crescendo. It notes that content is now the foundation of marketing. It then describes the key facets of Crescendo - creating and optimizing content, publishing and amplifying content, and analyzing and suggesting how to improve content based on metrics. Crescendo aims to help marketers understand which content is most effectively driving outcomes like engagement, awareness, and revenue.
Content Marketing and Content Selling - Together
Content Selling enables sales people to efficiently discover, deliver, and track the effectiveness of messages that advance a sales engagement. Effective Content Selling translates into closed business. But how do we get there?
Through this eBook, we’ll take a look at how the two sides of content can work together in concert. First, we’ll see how sales teams can use content in their day-to-day activities. Second, we’ll see how marketing can constantly improve the content that they produce to boost sales effectiveness.
Marketing analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). It allows marketers to be more efficient at their jobs and minimize wasted Web marketing dollars.
Commerceblend helps you to scale up your personalization. Create a personalized web experience for customers become more and more important to increase engagement rate and conversion rate with us.
The document provides an overview of content marketing fundamentals. It discusses that content marketing involves creating valuable, relevant content to attract and engage an audience in order to boost sales. It should not be confused with traditional marketing or low-quality content like outsourced SEO copywriting. The document outlines steps to develop an effective content marketing strategy, including defining target audiences and markets, creating different types of content, publishing and promoting content, and continuously optimizing efforts based on data and testing.
How the Right Content and Delivery Strategies Double Demand Generation ROITechTarget
Exactly what happens when you integrate your brand investment with demand gen activities?
We analyzed over 400 campaigns and 185,000 in-market prospects to understand:
• What, if any, is the quantifiable impact of branding on consideration?
• Can branding cause changes in consideration over time?
• Does consideration have any effect on the standard KPIs that matter to demand gen marketers, specifically, on things like click through rate?
This E-Book from TechTarget, HG Data and Bedrock Data details the results of the research and helps you learn how to benchmark against the industry averages for conversion rates at different layers of the funnel.
4 ways to Align Marketing and IT Analytics Implementation WorkflowsObservePoint
This document outlines 4 ways to align marketing and IT analytics teams: 1) Align language, goals, and knowledge between teams; 2) Build a solid baseline for collaboration with the data layer; 3) Create a framework that facilitates ongoing collaboration; 4) Focus only on necessary data. Misalignment often stems from differing team goals, perspectives, and communication gaps. Aligning teams improves collaboration and customer experiences.
This document outlines a Content Measurement Maturity Model with four stages - Crawl, Walk, Run, and Fly - for measuring the success of content marketing efforts. The Crawl stage focuses on measuring audience reach and engagement. The Walk stage measures lead generation. The Run stage takes a multi-faceted approach to measure content's impact on revenue. The Fly stage helps attribute individual pieces of content directly to sales. It recommends starting with Crawl stage metrics like unique visitors and engagement, then progressing to more advanced stages as content measurement and optimization capabilities mature.
The document provides an overview of partner marketing and outlines key areas to focus on to improve results from partner marketing activities. It discusses common barriers to success in partner marketing like lack of control over partners and limited partner resources. It emphasizes the importance of enablement to help partners be better marketers and the delivery of great content. It identifies the top 5 areas to focus on as people, technology, buyer journey, content, and reach. It also provides an overview of the services offered by Quantum Marketing to deliver partner marketing campaigns and generate demand.
Sales enablement and content marketing are both critical components of any effective marketing strategy. But they’re often viewed as completely separate functions that are done independently of one another. The reality though, is that for them to be most effective, they need to work together.
This blog will provide an overview of both to help you understand the value of using them together in your business.
"Most people use analytics the way a drunk uses a lamppost – for support rather than illumination." This article provides a new perspective of defining "User Journey", and suggests a series of principles of Content Marketing Measurement.Worth reading!
Uncovering an Innovative Monetization Strategy to Keep Your Organization Rele...RocketSource
An innovative monetization strategy requires much more than meets the eye. While many organizations focus their efforts on acquiring new customers and filling the funnel, the most successful companies focus instead on retention.
This article explores ways to use data to make marketing decisions: creating campaigns to focus your efforts, selecting your communications channels and measuring success. Published in the 2018 International Legal Marketing Technology White Paper, September, 2018.
Revenue Operations Analytics: A Strategic BlueprintKwanzoo Inc
The true value in your KPIs is understanding how they complete the bigger picture of the customer journeys that drive the most impact for your business.
The document provides guidance on crafting effective white papers that generate business leads. It recommends identifying customers' problems and targeting keywords they use in searches. The keyword tool Google AdWords is referenced for finding high volume search terms to include in titles. Using photos, infographics, and citing specific facts that demonstrate how problems can be solved is advised to engage readers. Maintaining shorter attention spans in mind, balancing graphics with text is important.
The document provides guidance on crafting effective white papers that generate business leads. It recommends identifying customers' problems and targeting keywords they use in searches. The keyword tool Google AdWords is referenced for finding high volume search terms to include in titles. Using photos, infographics, and citing specific facts that demonstrate how problems can be solved is advised to engage readers. Maintaining shorter attention spans in mind, balancing graphics with text is important.
Actionable vs Vanity Metrics: Are you measuring the right one?Ambassador
Many online businesses understand the importance of analyzing metrics, but how do we know what is actually effecting the changes we observe? Find out how!
Conquering Customer Analytics in Retail - InfographicOpenbravo
Data is a terrible thing to waste and, unfortunately, that is exactly what retailers are doing with a resource of inestimable worth. The present state of analytics in retail is, in a nutshell, underutilized.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Marketing analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). It allows marketers to be more efficient at their jobs and minimize wasted Web marketing dollars.
Commerceblend helps you to scale up your personalization. Create a personalized web experience for customers become more and more important to increase engagement rate and conversion rate with us.
The document provides an overview of content marketing fundamentals. It discusses that content marketing involves creating valuable, relevant content to attract and engage an audience in order to boost sales. It should not be confused with traditional marketing or low-quality content like outsourced SEO copywriting. The document outlines steps to develop an effective content marketing strategy, including defining target audiences and markets, creating different types of content, publishing and promoting content, and continuously optimizing efforts based on data and testing.
How the Right Content and Delivery Strategies Double Demand Generation ROITechTarget
Exactly what happens when you integrate your brand investment with demand gen activities?
We analyzed over 400 campaigns and 185,000 in-market prospects to understand:
• What, if any, is the quantifiable impact of branding on consideration?
• Can branding cause changes in consideration over time?
• Does consideration have any effect on the standard KPIs that matter to demand gen marketers, specifically, on things like click through rate?
This E-Book from TechTarget, HG Data and Bedrock Data details the results of the research and helps you learn how to benchmark against the industry averages for conversion rates at different layers of the funnel.
4 ways to Align Marketing and IT Analytics Implementation WorkflowsObservePoint
This document outlines 4 ways to align marketing and IT analytics teams: 1) Align language, goals, and knowledge between teams; 2) Build a solid baseline for collaboration with the data layer; 3) Create a framework that facilitates ongoing collaboration; 4) Focus only on necessary data. Misalignment often stems from differing team goals, perspectives, and communication gaps. Aligning teams improves collaboration and customer experiences.
This document outlines a Content Measurement Maturity Model with four stages - Crawl, Walk, Run, and Fly - for measuring the success of content marketing efforts. The Crawl stage focuses on measuring audience reach and engagement. The Walk stage measures lead generation. The Run stage takes a multi-faceted approach to measure content's impact on revenue. The Fly stage helps attribute individual pieces of content directly to sales. It recommends starting with Crawl stage metrics like unique visitors and engagement, then progressing to more advanced stages as content measurement and optimization capabilities mature.
The document provides an overview of partner marketing and outlines key areas to focus on to improve results from partner marketing activities. It discusses common barriers to success in partner marketing like lack of control over partners and limited partner resources. It emphasizes the importance of enablement to help partners be better marketers and the delivery of great content. It identifies the top 5 areas to focus on as people, technology, buyer journey, content, and reach. It also provides an overview of the services offered by Quantum Marketing to deliver partner marketing campaigns and generate demand.
Sales enablement and content marketing are both critical components of any effective marketing strategy. But they’re often viewed as completely separate functions that are done independently of one another. The reality though, is that for them to be most effective, they need to work together.
This blog will provide an overview of both to help you understand the value of using them together in your business.
"Most people use analytics the way a drunk uses a lamppost – for support rather than illumination." This article provides a new perspective of defining "User Journey", and suggests a series of principles of Content Marketing Measurement.Worth reading!
Uncovering an Innovative Monetization Strategy to Keep Your Organization Rele...RocketSource
An innovative monetization strategy requires much more than meets the eye. While many organizations focus their efforts on acquiring new customers and filling the funnel, the most successful companies focus instead on retention.
This article explores ways to use data to make marketing decisions: creating campaigns to focus your efforts, selecting your communications channels and measuring success. Published in the 2018 International Legal Marketing Technology White Paper, September, 2018.
Revenue Operations Analytics: A Strategic BlueprintKwanzoo Inc
The true value in your KPIs is understanding how they complete the bigger picture of the customer journeys that drive the most impact for your business.
The document provides guidance on crafting effective white papers that generate business leads. It recommends identifying customers' problems and targeting keywords they use in searches. The keyword tool Google AdWords is referenced for finding high volume search terms to include in titles. Using photos, infographics, and citing specific facts that demonstrate how problems can be solved is advised to engage readers. Maintaining shorter attention spans in mind, balancing graphics with text is important.
The document provides guidance on crafting effective white papers that generate business leads. It recommends identifying customers' problems and targeting keywords they use in searches. The keyword tool Google AdWords is referenced for finding high volume search terms to include in titles. Using photos, infographics, and citing specific facts that demonstrate how problems can be solved is advised to engage readers. Maintaining shorter attention spans in mind, balancing graphics with text is important.
Actionable vs Vanity Metrics: Are you measuring the right one?Ambassador
Many online businesses understand the importance of analyzing metrics, but how do we know what is actually effecting the changes we observe? Find out how!
Conquering Customer Analytics in Retail - InfographicOpenbravo
Data is a terrible thing to waste and, unfortunately, that is exactly what retailers are doing with a resource of inestimable worth. The present state of analytics in retail is, in a nutshell, underutilized.
Similar to The Definitive Guide to Content Analytics.pdf (20)
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
2. 2
THE DEFINITIVE GUIDE TO CONTENT ANALYTICS
Table of Contents
Introduction
Content Usage Statistics
Content Engagement Analytics
Content Value and ROI
Conclusion
3
5
6
8
10
3. 3
THE DEFINITIVE GUIDE TO CONTENT ANALYTICS
Content is the backbone of marketing departments across
the globe.
Unsurprisingly, buyers want to engage with organizations in a way that doesn’t strictly feel like
selling, and content is one of the best tools for learning about their industries, the challenges
they face, and new developments within their fields. Implementing a content strategy is an
effective way to do just that—while also proving an organization’s value.
Not only does great content leave buyers feeling fuzzy and warm, it makes sense from an
investment standpoint as well. Demand Metric has found that content activities cost 62%
less than other traditional efforts. Content doesn’t just cost less than other activities,
it provides more for the investment. The same report found “[per] dollar spent, content
generates approximately 3 times as many leads as traditional marketing.” Spending less AND
getting more for that money is what CEO catnip is made of.
Leads are great, but they don’t necessarily translate to revenue. For content to truly be worth
an investment, it needs to result in a measurable return. Executives need to know that the
resources they are putting behind content (people, time, technology, etc.) are leading to
closed deals.
Introduction
[per] dollar spent, content generates
approximately 3 times as many
leads as traditional marketing.”
DEMAND
METRIC
4. 4
THE DEFINITIVE GUIDE TO CONTENT ANALYTICS
Unfortunately, those kinds of statistics and numbers have historically been difficult, if not
impossible, to come by. Without the kinds of analytics that definitively prove content drives
business, Marketing will be hard-pressed to prove its worth. Marketing (and Sales, and
executives) needs access to the kind of data that proves when content is used, how it’s used,
how it influences deals, and the true ROI of content.
Thankfully, the Enablement Era has opened the pathways for these types of analytics to
be available. By utilizing the power of a platform that acts as a bridge between Sales and
Marketing, organizations can finally begin to have a concrete answer to the question they’ve
long asked: How much revenue is our content effort driving?
This guide provides you with working definitions of the types of content analytics that unlock
that answer. Additionally, you will learn how to utilize the data provided by content analytics
to transform your organization.
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THE DEFINITIVE GUIDE TO CONTENT ANALYTICS
Content Usage Statistics
“Content usage statistics” is a straightforward term that most readers will have no trouble
deciphering. It is quite plainly the data revolving around how content is used. But these
statistics have not always been so easy to find, nor so easy to act upon. These may seem like
granular details that wouldn’t make a lick of difference at the executive level, but in reality they
reveal important trends upon which entire strategies can shift. Those informed strategies in
turn lead to more revenue. One little change can have outsize effects; you know, the butterfly
effect and all that jazz.
The terms within the purview of usage statistics are straightforward and don’t require much
definition; but the way they are analyzed does require some more thought and explanation.
The specific metrics you should be analyzing in the context of usage are:
From a high-level perspective, these kinds of statistics reveal patterns about the way Marketing
creates content and the way Sales consumes the content. By breaking down how content is
actually being consumed, the gap between Marketing and Sales begins to close. Analyzing
the kind of content that is regularly downloaded in comparison to what is most uploaded
can reveal a lack of communication on what content Sales actually needs. Using just this tiny
sliver of insight to reconfigure the way the two teams work together can result in bottom line
improvements.
But it’s not a tiny sliver of information we’re after. We want the whole pie. The next tool in
the content analytics toolbox: engagement analytics. Usage statistics pair perfectly with
engagement analytics to reveal if the best performing pieces are the ones that are being used
most often.
DOWNLOADS SHARES EDITS UPLOADS
6. 6
THE DEFINITIVE GUIDE TO CONTENT ANALYTICS
Content Engagement Analytics
It’s time to flip the script and focus not just on internal content analytics, but to dive deep
into how buyers are engaging with content. Engagement analytics are a crucial aspect of
determining the ROI of content. By studying how people are actually interacting with a
piece of content, you begin to understand their actual needs. Additionally, the data on what
pieces are being engaged with, how long they’re viewed, and what specific sections are being
viewed will all play a huge role in determining how effectively content moved buyers through
their journey.
The terms—and statistics—within engagement analytics are:
AVERAGE PAGE VIEWS
How many pages do readers hit on a piece of content? This can also
be extrapolated out to the entirety of a content library to determine any
overarching trends and themes about an organization’s content views as
a whole. Are recent changes to content structure or topics resulting in
buyers reading deeper into pieces?
MEDIAN VIEW TIME
How long are buyers reading the content your organization creates? If
they aren’t spending much time actually reading it, that doesn’t speak
well for the content’s value.
ENGAGEMENT BY SENDER
What sellers are getting the most interaction when they send content?
Those with the best engagements likely have processes that can be shared
with the larger sales team.
ENGAGEMENT BY CONTENT
What pieces of content get the best response from buyers? The best
performing pieces will reveal truths about your buyers, and in turn lead to
better-focused content that drives more revenue.
7. 7
THE DEFINITIVE GUIDE TO CONTENT ANALYTICS
Like all of the analytics within this guide, the engagement statistics are part of a whole. No one
data point will be a panacea to reveal ROI and guide a better content strategy. But by studying
average page views, the length of time readers spend on content, what content drives the
most engagement, and who drives the most interaction, a clearer picture emerges. In terms
of high-level strategy, content engagement analytics provide a strong foundation from which
to set overall goals and strategies for Marketing and Sales. Bolstered with a strong set of data,
executives can be confident in their decisions surrounding content and how it is both created
and distributed to buyers.
These engagement analytics are made possible by harnessing the power of a sales enablement
solution. As the ultimate platform for fostering Sales and Marketing alignment, a sales
enablement solution utilizes the power of both teams working in lockstep to provide the
kind of engagement insights that can transform the way your organization does content.
By acting as a content repository—or integrating seamlessly with other content libraries—
and serving as a platform through which Sales can quickly find and send content, the sales
enablement solution contains all of the necessary ingredients to produce the kind of content
engagement analytics that provide the story behind an organization’s content performance. An
organization that makes sales enablement a priority will be at the cutting edge of determining
the real ROI of content.
8. 8
THE DEFINITIVE GUIDE TO CONTENT ANALYTICS
Content Value and ROI
And now, finally, the Holy Grail. Organizations have long been on the hunt for the elusive data
that would prove the effectiveness of their content efforts. Without these statistics, content is
just a guessing game full of anecdotal evidence and no hard data.
What makes finding out the ROI of content efforts so hard? Disparate systems and a lack of
technical sophistication. Marketing and Sales have long been separated by a wall that inhibits
a free-flow of information. Traditionally, leads are generated by Marketing and then tossed over
the wall, without any sense of what happens once that handoff occurs. With no information
being traded back and forth, it becomes nearly impossible to determine what content actually
helped throughout the process—especially as organizations become larger.
But as mentioned previously, sales enablement tears down that pesky wall and helps Sales and
Marketing align like never before. By building on the base of content engagement analytics
and content usage statistics (as well as integrations with CRMs and marketing automation
platforms (MAPs)) a sales enablement platform provides the real-deal ROI of an organization’s
content.
9. 9
THE DEFINITIVE GUIDE TO CONTENT ANALYTICS
Here’s what you should be tracking to actually prove the ROI of your content across the sales
and marketing funnel:
CONTENT ACTIVITY ACROSS SALES STAGES
Where in the sales cycle did a buyer engage with content? Does a particular
piece resonate better at the beginning or end of a cycle?
CONTENT ACTIVITY FOR DEALS WON AND LOST
See the ways that content affected a deal—whether it was won or lost. By
performing a post-mortem after a deal has been closed, an organization can see
exactly when, where and how content is used. This examination is important
for either reinforcing strategies or leading to overhauls of a content strategy.
CONTENT PERFORMANCE IN DEAL STAGE BY CHOSEN CRITERIA
Discover how content performed in each deal stage based on a wide-number
of criteria. See how content affected a deal by creator, seller, type of content,
group of users, and even close date.
AI POWERED PERFORMANCE MEASUREMENT
To truly get the most out of content analytics, any solution worth its
salt will leverage AI and machine learning. An AI component will let the
platform learn how content performs in certain situations and make real-time
recommendations based on historical performance.
Using all of these data points, it is possible to not only determine the ROI of an organization’s
entire content engine but the value of a single piece of content. A comprehensive view of
content’s value emerges by utilizing all of these insights. The guesswork of determining what
content works and what doesn’t has been completely eliminated. With this type of system in
place, an organization can drill down to a granular level to determine the effectiveness of one
piece of content or pull back and take a big-picture view of the general health and success of
their content creation efforts.
The ability to seamlessly determine the value of any and all content is game-changing for any
large organization. With so much time, energy, and resources dedicated to these pursuits,
understanding the real, concrete value they provide is necessary—and possible.
10. Content is an invaluable asset for any organization. Deals are
often made or lost by content at sometime within the
sales cycle.
Organizations, then, rightly put a lot of time and effort into creating content that will provide
their buyers with important insights and valuable information along their journey to becoming
a customer. But the fact remains that it has always been a difficult task to prove the real return
on content initiatives. Without hard data about how content drives revenue, it is impossible to
determine if your organization is making smart investments with its content.
But sales enablement has emerged to fill the gaps within the content analytics field. Sales
enablement platforms empower Sales and Marketing to become stronger aligned. With both
teams working from the same solution, the amount of information that becomes available
increases exponentially.
In particular, the type of content analytics that reshape how an organization understands its
content efforts are: usage statistics, engagement analytics, and value and ROI data. Those
categories of analytics all contain multiple data points that, when viewed together, create
a complete picture of how content is used, who uses it the most, how buyers engage with
content, what stages of a deal content is being used within, and the types of content that drive
the most revenue.
The dark ages have thankfully ended. Content analytics are here to shine light upon the types
of insights that organizations have been demanding for years. Use the information in this guide
to position your organization’s content strategy and begin deploying the kind of analytics that
will lead to success.
LEARN MORE:
Use content analytics to better
understand your buyers
Conclusion
11. Seismic is the leading global marketing and sales enablement
solution, improving close rates and delivering larger deals for
sales while increasing marketing’s impact on the bottom line.
Large enterprises use Seismic to increase sales productivity through the automatic distribution
of relevant information and personalized content to reps for any buyer interaction. Powerful
content controls and visibility into usage ensures brand integrity and reduces risk. Seismic’s
machine learning and analytics capabilities continuously improves the entire enablement
process for large enterprises, increasing the ROI of sales content and tying it directly to revenue.
Headquartered in San Diego and with more than 300 employees across the globe, Seismic is
privately held by its executive team and investment firms General Atlantic, JMI Equity, and
Jackson Square Ventures.
To see how Seismic is being used by firms in your industry, visit www.seismic.com.
About Seismic