Guessing the future of mobile is a fool's errand. But that doesn't mean we're in the position of knowing nothing about the future. This presentation goes through the process of trying to understand what the future of mobile might hold, from the points of view of convenience and affordance. It then looks at how this new era of computing might impact the work of PR, marketing and communications folk, arguing that we need to speak a broader range of languages, including data and statistical analysis, design and development and business value measurement. The presentation was delivered at the CIPR Share This Live conference in London on 11 July 2013.
Arcadian Learning offers 6 weeks/ 6 months Industrial training to the students pursuing their B.Tech.For 6 Week /6 Month Industrial Training Program Visit :-www.arcadianlearning.com
Arcadian Learning offers 6 weeks/ 6 months Industrial training to the students pursuing their B.Tech.For 6 Week /6 Month Industrial Training Program Visit :-www.arcadianlearning.com
Converge 2014: Telling Your Story: Producing Video with Quality, Strategy and...Converge Consulting
ย
Telling Your Story: Producing Video with Quality, Strategy and Speed
STEVE BLAND
Marketing budgets are getting increasingly smaller, yet demand for high quality content grows. Video allows you to develop a deeper emotional connection with visitors and is a critical component to any content marketing plan. This session will teach you how to effectively tell the brand story of your intuition through video.
The proliferation of content creation technologies, from smart phones and social media to DSLRs and Adobe Creative Suite, has opened up less expensive, faster and better story telling opportunities for brands. Schools must take notice and learn to create excellent, timely video that is on strategy.
KEY TAKEAWAYS:
How to take your story from idea to script
How to align your video production with your content strategy
How to balance the the need for speed and the demand for quality
Victoria Online Seminar Series Presentation 7 November 2011 by Nick McPherson, Viacorp. The presentation includes: Information about best practice in Digital Communications, Online Engagement and Social Marketing; Case studies from some of the most innovative Government Departments; and How social media and interactive technology can improve stakeholder engagement
Presentation to the Elite Meetings Alliance, January 2012. If you're considering adding a virtual component to your meetings or conferences, start with business strategy first! Pulse Staging is your only end-to-end solution from strategy to execution.
TDWI Keynote: Outside In - The Future of Business Intelligence innovationmark madsen
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The real future of business intelligence rather than the retro future we've been building, and where to look for inspiration and innovation in the future.
The Audioverse In Your Pocket - Invited Talk at ABC Radio National - Harries ...Michael Harries
ย
Public radio, and radio in general, is at risk of disruption by new audio technologies (podcasts, etc). However there are interesting opportunities when a longer-term technology-strategy view is brought to bear.
This presentation is from an invited talk at the Australian ABC Radio National ( August 2009) as part of their strategic process.
Here's how they describe themselves: "With over 60 distinct programs each week, the Australian Broadcasting Corporation's Radio National is different from any other radio station in Australia. Where else could you hear, for example, an exploration of ideas in science, followed by the latest in books from around the world, then a program about the mind and human behaviour?"
http://www.abc.net.au/rn/
Webinar - Storymakers 2: Producing a Successful Video Story from Sound to Scr...Rebecca Wiegand
ย
Visit http://www.techsoup.org for donated technology for nonprofits and libraries!
If your nonprofit or library is thinking about jumping into video creation, this is the place to start! Watch the second webinar in our four-part Storymakers 2016 (http://www.techsoup.org/storymakers) series to hear Aaron Bramley from Lights.Camera.Help. and Mark Horvath of Invisible People share their tips on the steps for a successful video shoot.
Now that you've gotten your pre-production steps completed, this webinar will tackle the nuts-and-bolts for day-of video production! You'll learn about:
-- Setting up lighting and using natural light
-- Microphones and homemade sound booths
-- Setting up different shots
-- Get tips on interviewing people well
-- Using animations instead of live people on film
-- Camera tips, including using apps, mobile phones, PowerPoint, or other tools to create your video
-- And more!
This is the presentation built to go along with the webinar "Mobile Reporting 101" for the RTDNA. In it, I describe the must-have apps for reporters who want to be able to cover breaking news events in the field, using smartphones to upload text, audio and even streaming video.
SPJ JournCamp 2015: Smarter Reporting with SmartphonesVictor Hernandez
ย
Backpack Journalism in 2016 means running and gunning with smaller, better, faster, cheaper gear and workflow than ever before in the age of digital storytelling. During this interactive workshop, youโll learn how to produce video content using the smartphone. Participants will be exposed to basic techniques on gathering quality sound bites and shooting compelling B-roll and "selfie stand-ups." You will learn to edit those assets into a short video package that can easily and immediately be shared online โ therefore beating the pants off fellow journos using more traditional approaches.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
ย
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
More Related Content
Similar to The convenience tradeoff - how to guess the future of mobile and marketing
Converge 2014: Telling Your Story: Producing Video with Quality, Strategy and...Converge Consulting
ย
Telling Your Story: Producing Video with Quality, Strategy and Speed
STEVE BLAND
Marketing budgets are getting increasingly smaller, yet demand for high quality content grows. Video allows you to develop a deeper emotional connection with visitors and is a critical component to any content marketing plan. This session will teach you how to effectively tell the brand story of your intuition through video.
The proliferation of content creation technologies, from smart phones and social media to DSLRs and Adobe Creative Suite, has opened up less expensive, faster and better story telling opportunities for brands. Schools must take notice and learn to create excellent, timely video that is on strategy.
KEY TAKEAWAYS:
How to take your story from idea to script
How to align your video production with your content strategy
How to balance the the need for speed and the demand for quality
Victoria Online Seminar Series Presentation 7 November 2011 by Nick McPherson, Viacorp. The presentation includes: Information about best practice in Digital Communications, Online Engagement and Social Marketing; Case studies from some of the most innovative Government Departments; and How social media and interactive technology can improve stakeholder engagement
Presentation to the Elite Meetings Alliance, January 2012. If you're considering adding a virtual component to your meetings or conferences, start with business strategy first! Pulse Staging is your only end-to-end solution from strategy to execution.
TDWI Keynote: Outside In - The Future of Business Intelligence innovationmark madsen
ย
The real future of business intelligence rather than the retro future we've been building, and where to look for inspiration and innovation in the future.
The Audioverse In Your Pocket - Invited Talk at ABC Radio National - Harries ...Michael Harries
ย
Public radio, and radio in general, is at risk of disruption by new audio technologies (podcasts, etc). However there are interesting opportunities when a longer-term technology-strategy view is brought to bear.
This presentation is from an invited talk at the Australian ABC Radio National ( August 2009) as part of their strategic process.
Here's how they describe themselves: "With over 60 distinct programs each week, the Australian Broadcasting Corporation's Radio National is different from any other radio station in Australia. Where else could you hear, for example, an exploration of ideas in science, followed by the latest in books from around the world, then a program about the mind and human behaviour?"
http://www.abc.net.au/rn/
Webinar - Storymakers 2: Producing a Successful Video Story from Sound to Scr...Rebecca Wiegand
ย
Visit http://www.techsoup.org for donated technology for nonprofits and libraries!
If your nonprofit or library is thinking about jumping into video creation, this is the place to start! Watch the second webinar in our four-part Storymakers 2016 (http://www.techsoup.org/storymakers) series to hear Aaron Bramley from Lights.Camera.Help. and Mark Horvath of Invisible People share their tips on the steps for a successful video shoot.
Now that you've gotten your pre-production steps completed, this webinar will tackle the nuts-and-bolts for day-of video production! You'll learn about:
-- Setting up lighting and using natural light
-- Microphones and homemade sound booths
-- Setting up different shots
-- Get tips on interviewing people well
-- Using animations instead of live people on film
-- Camera tips, including using apps, mobile phones, PowerPoint, or other tools to create your video
-- And more!
This is the presentation built to go along with the webinar "Mobile Reporting 101" for the RTDNA. In it, I describe the must-have apps for reporters who want to be able to cover breaking news events in the field, using smartphones to upload text, audio and even streaming video.
SPJ JournCamp 2015: Smarter Reporting with SmartphonesVictor Hernandez
ย
Backpack Journalism in 2016 means running and gunning with smaller, better, faster, cheaper gear and workflow than ever before in the age of digital storytelling. During this interactive workshop, youโll learn how to produce video content using the smartphone. Participants will be exposed to basic techniques on gathering quality sound bites and shooting compelling B-roll and "selfie stand-ups." You will learn to edit those assets into a short video package that can easily and immediately be shared online โ therefore beating the pants off fellow journos using more traditional approaches.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
ย
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
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It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Business Valuation Principles for EntrepreneursBen Wann
ย
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
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Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Memorandum Of Association Constitution of Company.pptseri bangash
ย
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
๐๐ ๐๐จ๐ฆ๐ฌ provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
โญ ๐ ๐๐๐ญ๐ฎ๐ซ๐๐ ๐ฉ๐ซ๐จ๐ฃ๐๐๐ญ๐ฌ:
โข 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
โข SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
โขFreenBecky 1st Fan Meeting in Vietnam
โขCHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
โข WOW K-Music Festival 2023
โข Winner [CROSS] Tour in HCM
โข Super Show 9 in HCM with Super Junior
โข HCMC - Gyeongsangbuk-do Culture and Tourism Festival
โข Korean Vietnam Partnership - Fair with LG
โข Korean President visits Samsung Electronics R&D Center
โข Vietnam Food Expo with Lotte Wellfood
"๐๐ฏ๐๐ซ๐ฒ ๐๐ฏ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ. ๐๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ข๐๐ฌ."
Attending a job Interview for B1 and B2 Englsih learnersErika906060
ย
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
ย
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
2. Convenience
If everyone is busy making
everything, how can anyone
perfect anything? We start to
confuse convenience with joy.
Source: http://www.youtube.com/watch?v=VpZmIiIXuZ0
Apple by Design, 2013
4. Convenience
Convenience such as
anytime access and
speed of recovery โwas by
far the best predictor
across all information
seeking.โ
Source: http://www.oclc.org/content/dam/research/publications/library/2011/connaway-lisr.pdf
Dervin & Reinhard, 2006
5. The 1970s format wars
Sony: Betamax JVC: VHS Quasar: Great Time
Machine
Philips: Video 2000 Sanyo: V-Cord
Quality
Price
Content
Recording time
6. The 1970s format wars
The principle factor in the
success of VHS was how many
times you would need to change
the tape.
Source: James Lardner, Fast Forward: Hollywood, the Japanese, and the VCR Wars, 1987
8. The age of desire
Weโre getting close to a science fiction fantasy, where we believe we are
entitled to have everything we desire. This is a credo thatโs taking over in
user interface design.
Source: http://books.google.com/ngrams/graph?content=desire+paths&year_start=1988&year_end=2008&corpus=15&smoothing=3&share=
9. A Flickr obession
A search on Flickr for โdesire pathโ reveals the strange
obsession with unplanned paths across lawns and through the
snow, revealing routes of maximal convenience.
10. When convenience is in charge
But what happens when convenience is the only factor?
11. When convenience is in charge
Convenience alone leads to design of questionable value. In
such cases, the focus has typically been on only one type of
convenience, such as time-saving.
12. Convenience alone leads to dead ends
You donโt need anyone to tell you that these inventions are
bad. Yet itโs worth considering why. Itโs all about affordance.
13. Taxonomy of convenience
Source: http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=5956
Time saving/
buying
Effort saving
AppropriatenessPortability
Accessibility
Avoidance of
unpleasantness
Six categories of convenience (Yale & Venkatesh, 1986)
How enjoyable/creative is the
time spent? How valuable is the
time taken?
How much easier is a
task, thanks to a product or
service?
How much does a product or
service fit a given need?
How much can a product or
service stop an activity feeling
like a chore?
How much a product or service
can be used wherever and
whenever a consumer wants
15. Affordance
The value of a well-designed
object is when it has such a rich
set of affordances that the people
who use it can do things with it
that the designer never
imagined.
Source: http://www.youtube.com/watch?v=NK1Zb_5VxuM
Don Norman, 1994
17. Mobile
affordance
โข Connection to leisure services
โข Workplace and productivity
enhancements
โข Connections to friends and
colleagues
โข Notifications and active life
management
โข News and current affairs
โข Life-enhancing ideas and
inspiration
โข Public safety information
โข Government and utility services
โข Self-tracking and performance
monitoring
โข Handiness and comfort
A non-complete list of the
things a well designed
mobile device should
afford.
18. Mobile versus
wearable
โข All of the mobile affordances still
apply, but in addition:
โข Invisible and instantaneous
access to information
โข Audio and physical inputs and
outputs
โข Instant switch between
public/network/private states
โข Secret/subtle relationship with
information sources
Does changing the
context or definition
help? What if we talk
about personal or
wearable computing
instead of mobile
devices? Do we think of
different affordances?
19. The affordance conclusion
Weโre going more Not so much
Source: http://en.wikipedia.org/wiki/James_T._Kirk Source: http://whitemenwearinggoogleglass.tumblr.com/
21. What does it mean for comms
Most communications decisions are
still made using the paradigm of:
โข mass media
โข brand control
โข bi-directional relationships
22. What does it mean for comms
We need are entering the age of
peer to peer relationships, which
means:
โข information flows fast, free
โข the public does the talking
โข communicators need a new
language
23. What it means for comms
Skills/knowledge
โข Techniques for
activating peer to peer
comms through WOM
and social
โข Data and insights
โข Development and
design
โข A/B test and learn
Impact
โข Value-based
measurement
โข Culture of risk
โข Managing with less
control
โข Structured for
responsiveness
24. The journey
What is the journey we need to
go on as clients and agencies?
Learn the
language
Practice the
skills
Test and be
ready to fail
In some quarters, convenience is being cast as the enemy of the good
Yet convenience has served us well for millennia
In a paper by OLCL Research and Rutgers University, a wide ranging study concluded that when it comes to getting access to information, convenience was the best predictor of behaviour.
And history is littered with examples of convenienve trumping better judgement. Take the VCR wars of the 1970s. Historians now conclude that the biggest factor in the eventual success of VHS was not quality, or available content, or even price. It was recording time.
In other words, the VHS format won out because it required people to change tapes less frequently.
In fact, we live in an age of getting what we want.
User experience design is a discipline that has exploded, solely with the purpose of serving that need โ to give people exactly what they want, when they want it, with the minimum of fuss.
And theyโve taken it seriously, as a trip to Flickr demonstrates. Gov.UK, lauded as the greatest design accomplishment of the past year, is all about giving you public information with the minimum of fuss, or in this case, clicks.
But you can go too far. History is littered with examples of where convenience was the sole design factor.
When convenience is over-simplified, it can result in plainly poor design.
Mypersonalyfavourite โ a solution in search of a problem, if ever there was one.
A lot of work has gone into understanding the impact of convenience. But it turns out that this is not really where we should be focusing.
We should be concerned with a different, and much more powerful, concept, stolen straight from design 101: affordance.Affordance is the property of an object that affords us to do something. A car affords driving. A cigarette affords smoking. A door affords being shut when people are making too much noise.But in design terms, perhaps the best affordances are those that are unexpected.
Theory of Affordances was coined by psychologist James Gibson, but was popularised by usability engineering legend Don Norman.
Tristan Cooke on his Human in Design blog got excited recently by his glif. Made by Studioneat, itโs a simple device that is marketed not by what it does โ basically keep your iPhone still โ but by what it affords.
Affordance is a useful way to think about what we value in something like a mobile phone.
But we can go further. If we redefine a mobile phone as a little batch of computer processing power that remains with us permanently, then we can imagine more affordances. Once we start thinking not of mobile computing, but wearable computing, the list of affordances includes these:
And now weโre thinking about the affordances of wearable computers, I think it becomes clear that the future of mobile looks a little bit more like Startrek with communicators embedded in clothing, than it does like Google Glass (sorry Google).