Presentation given by appside CEO, Jonathan Yaari, about the future of SmartTVs and gesture control gaming. Appside is the world’s first marketplace for gesture-controlled apps and games. We provide consumer electronics hardware manufacturers a private-labeled, marketplace-as-a-service that features an intuitive and fun motion controlled Ux and an exciting games and apps catalog, all on an advanced appstore platform. Pre-installed on gesture-controlled devices such as SmartTVs and set-top boxes, we let developers monetize their content across the different gesture-controlled devices. Our SaaS based marketplace is both gesture technology and device agnostic and powers ASUS’s Xtion store. appside is backed by Kima Ventures, a prominent European seed fund, Wekix, a technology and new-media start-up accelerator, as well as high-profile Israeli, US and European private investors. For more information, check http://www.app-side.com

1. Casual Connect Europe
Feb 2012

2. The Digital Household Playing-field
DISTRIBUTION
CONTENT
OS
HARDWARE
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3. Revolution by Evolution…
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4. Microsoft Kinect set a Guinness record
The Fastest Selling CE device !
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5. The Home Entertainment Opportunity
Today 2014
Home Entertainment
Gesture
Gesture
Control
Control
Home
Entertainment
Gesture-controlled Ux and apps, are going to be a major differentiating
factor, in the evolution of the digital household entertainment market
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6. Gesture-Control is going Mass Market
Xbox, Windows 8
Apple TV -> gesture-controlled
Gesture-control in 1st gen. ultrabooks
Gesture-controlled SmartTV launch in H2
Gesture-controlled SmartTV launch in Nov 2011
End-users trial
Xtion launch in Feb 2012
Next Gen STBs SmartTVs Low Cost Sensors All in One
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7. Market Opportunity
 From $144B on "digital living
room" devices in 2010 to
$226B by 2015 (BCG)
 155M SmartTVs in 2015 (NPD)
 From 27%->54% of
shipments
 300M motion- controlled
gaming devices in 2015 (IDC)
 Kinect success and installed
base – 18M – is only the
beginning
 2012 will be the roll-out
year of the additional
players
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8. appside at a glance
 World’s 1st marketplace for gesture-controlled entertainment
 An OpenNI founding member and outlet for the OpenNI developer
community
 Private-label service for CE hardware manufacturers and service
providers; Pre-installed, on-device appstore
 Ecosystem-in-a-box: Ux, game and app catalog, developer community ,
store management, appstore business platform etc.
the gesture-controlled entertainment
marketplace-of-choice
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9. Publishers and developers
Developers partner with us
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10. Our First Distribution Partner --
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11. 11 © 2012 appside, all rights reserved

12. © 2012 appside, all rights reserved

13. Our Feb. 2012 Launch
 Asus Xtion world-wide roll-out
 China, US, EU and Asia
 Pre-installed, appside powered marketplace
 games, apps; sports, action, casual, music, art
 Jointly building the developer eco-system
 Via a dev. community
(MSA - Motion Sensing Alliance),
Regional Developer Days etc.
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14. Our Business Model
 Direct-to-consumer sales
 Per-download, per-play, session,
packages, subscriptions, micro-
transactions
 Revenue share with developers and
distribution partners
 Users expected to spend an average of ~$30
year on games and apps
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15. Beyond the Ux -- Gesture-control Potential –
Examples
 Understanding the player in a totally different level
• His whereabouts, his tone, his face, his dressing, his
behavior etc.
 Providing the machine “senses” and enabling a new
kind of machine learning capabilities
 More use of the actual playing environment
 Living room, furniture, real objects in our world
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16. Gesture-control Game Design –
Lessons Learnt, Basic Guidelines
Gesture is a new Plan ahead Use real life gestures
language
 No control standards have  What’s fun while playing  Every movement that does
emerged yet with a joystick isn’t always not directly mimic a real
 Humanize, simplify, fun with your body life one, means teaching
predict player behavior  Focus on the fun gesture the player a new set of
enables: empower the skills…
player -- faster, stronger
Compensate for no Be aware of Gesture Experiment
physical feedback Limitations  Your assumptions of what
will work when designing
 “Multitasking” is very hard controls and levels for
 Visual and sound (e.g., walking, looking gesture, will sometimes be
around and shooting in wrong… 
feedback need to be clear parallel)
and “exaggerated”
 Actions need to be
 What you think should be
automated easy/fun, turns out to be
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17. Summary
 SmartTVs are going mass market. So is the gesture-controlled living room
 a reality already in 2012
 Market potential is significant
 A unique opportunity to become an early leader in an untapped market
 Port/adapt your games to gesture-control
 Developing/porting to gesture-control is easy but requires planning ahead, using
lessons learnt and basic guidelines
 To ensure a successful game which is both compelling and fun, we offer
 Toolbox - Use cases, Success stories, technical/UI/Ux guidelines, best practices etc.
 Porting partners - experienced studios who can port your games and you can
leverage their own experience, knowledge etc.
Partner with us !
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18. Thank You !
Jonathan Yaari, founder and CEO
jonathan@app-side.com
www.app-side.com