The CMO Survey collects opinions from top marketers to predict market trends. The February 2012 survey was the eighth administration with 269 respondents. It asks questions about marketplace dynamics, firm growth strategies, marketing spending, performance, social media, jobs, organization, leadership, analytics, and more. Key findings include that marketer optimism for the US economy rebounded to its highest level in 3 years, optimism for firms' revenue growth exceeded that for the overall economy, and marketing budgets continue growing with B2B product firms expecting the most growth. Traditional advertising spending is expected to decline further.
The CMO Survey Report: Highlight and Insights August 2014christinemoorman
The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society.
The CMO Survey Highlights and Insights February 2015christinemoorman
The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society.
The Chief Marketing Officer Council: Getting Involved as a SponsorCMOCouncil
The CMO Council is a global channel of insight, access and influence, representing over 8,500 members across 110 countries. Tapping into this valuable channel can happen in a number of ways. This presentation shares the makeup of the CMO Council membership, its global reach and digital footprint and ways in which sponsors can engage with the peer-powered network of marketing leaders.
Social marketing budgets are constantly going up, according to “The CMO Survey” from Duke University’s Fuqua School of Business and the American Marketing Association (AMA).
The CMO Survey Report: Highlight and Insights August 2014christinemoorman
The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society.
The CMO Survey Highlights and Insights February 2015christinemoorman
The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society.
The Chief Marketing Officer Council: Getting Involved as a SponsorCMOCouncil
The CMO Council is a global channel of insight, access and influence, representing over 8,500 members across 110 countries. Tapping into this valuable channel can happen in a number of ways. This presentation shares the makeup of the CMO Council membership, its global reach and digital footprint and ways in which sponsors can engage with the peer-powered network of marketing leaders.
Social marketing budgets are constantly going up, according to “The CMO Survey” from Duke University’s Fuqua School of Business and the American Marketing Association (AMA).
Trends in Global Employee Engagement 2012 - Aon HewittAon Hewitt EMEA
According to the Aon Hewitt Trends in Global Employee Engagement 2012 study, covering 3,100 organisations and 9.7 million employees worldwide, global employee engagement levels have gone up to 58% in 2011 from 56% in 2010
This is an independent study, commissioned by Adobe, that looks at social media marketing measurement across Europe.
Learn how Adobe can help you tie social media marketing to real business results: http://www.omniture.com/go/39875
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Presentation given at the 2012 IASA Annual Conference on the use of social data in the insurance industry. Snapshot survey results and review of case examples.
As a result of the recession into which the global economy slipped in 2008, budgets have been cut in most corporate functions, with intelligence activities being no exception. Yet simultaneous with the thinning resources, demand for high quality market information has probably never been as pressing as during the previous year. This paradox largely defines the spirit of the responses to GIA’s Global Market Intelligence Survey 2009, conducted on six continents during August and September 2009.
This presentation shows selected slides from a GIA white paper. To download the entire white paper that you are interested in, please visit http://bit.ly/GIAinsightWP
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17. 20% sales revenue increase in top
international market in last year
Marketplace Growth Spending Performance Social Media Jobs Organization Leadership Analytics
Average increase across all top international markets: 19.7% (SD = 32.1) New question
in The CMO Survey
Figure 2.3. Average Percent Increase in Sales Revenue from Top International Market
60%
50% 48.0
40%
34.9
30%
25.3 26.3
25.0
22.5
21.0
19.8
20% 16.6 16.0
13.8
10%
5.2
0%
Brazil Canada China Eastern India Japan Korea Mexico Middle Other Russia Western
Europe East Market Europe
30. Flat company performance on social and
environmental indicators
Marketplace Growth Spending Performance Social Media Jobs Organization Leadership Analytics
Figure 4.3. Firm Performance on Social and Environmental Metrics in Past 12 Months
February February February
2010 2011 2012
5
4
3.2 3.2 3.1 3.0 3.0 2.9
3
2
1
0
Marketing that is beneficial for society Minimize impact of marketing on environment
* 5-point scale where 1 is “poor” and 5 is “excellent”
30