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The chase presentation_1
The Chase is a graphic design and branding consultancy founded in Manchester in 1986 with additional offices in London and Preston. They now have 46 staff and an annual turnover of £5.6 million. In 2004 The Chase was ranked the 2nd most creative agency in the UK. Some of their clients include Marks & Spencer, Diageo, BBC, and BAA. The Chase's philosophy is inspired by an Indian craftsman who carved elephants by "just cutting away the wood that doesn't look like an elephant," focusing on creativity. Their work includes logos, branding, publications, exhibitions, and more for an array of clients across industries.
The chase presentation_1
- 1. The Chase Graphic Design& Branding Consultancy Deborah Bowden FdA graphic design yr1
- 2. Vital Statistics The Chasewas set up in Manchester in 1986 by co founders Ben Casey and Lionel Hatch They now have additional offices in London and Preston They have a combined staff of 46 And a turnover of £5.6m In 2004, The Chase was ranked 2nd most creative agency in the UK and is now one of an elite band of companies to have had work accepted by D&AD in each year of existence.
- 3. Point of Contacts Manchester Preston London 1 North Parade 2 East Cliff Gardens Royalty House Parsonage Gardens Preston 72-74 Dean Street Manchester PR1 3JG London M3 2NH W1D 3SG T 0161 832 5575 T 01772 253052 T 0207 297 0370 F 0161 832 5576 F 01772 556964 F 0207 297 0371 Richard Scholey Steve Conchie Oliver Maltby richard.scholey@thechase.co.uk steve.conchie@thechase.co.uk oliver.maltby@thechase.co.uk Jobs and placements lise.brian@thechase.co.uk
- 4. Ben Casey Co-founderand Creative Director Before establishing The Chase he spent many years in education. He was appointed Head of The School of Graphic Design at the University of Central Lancashire in 1983 and, subsequently, helped to found the School of Communications Arts in London. Ben set up The Chase in Manchester to offer a credible, regional alternative to London’s brightest and best design consultancies. Since then, The Chase has earned an outstanding reputation for creative excellence. Ben has won numerous creative awards including The Grand Award for Creativity at The New York Festival of Advertising & Print. In 2003 Ben was appointed Professor of Visual Communication at The University of Central Lancashire.
- 5. Lionel Hatch Co-founderand Creative Director Published Work and Exhibited Projects: Blueprint Bolton Art Gallery The Chase by The Chase Complete Typographer DBA Design Effectiveness Award (Yorkshire Water) D&AD Direction Heist Education Awards International Festival New York (Grand Global Award) London Type Directors Club Manchester City Art Gallery National Graphic Design & Print Awards New York Type Directors Club Octagon Theatre Currently writing a Pitcairn Gallery novel about life Point Promotion de la Création Industrielle survival after failing The Roses (Best in Show and Chairman’s Award) the eleven-plus Salford Art Gallery exam (twice) in Science Museum 1950s Britain. Twelve International Lettering Designers Vorbildich 85 Zanders Annual Reports Awards
- 6. Client List The Co-operativeBank HH Associates Burmatex Selfridges The Co-operative Group Hillarys Blinds Senator Silentnight Marks & Spencer The Women’s Library DWF Solicitors Tetrad Ingenious Media European Training Foundation Alloy The Royal Forestry Society PZ Cussons Opera North British Council World Duty Free Europe Schwan’s Manchester Dogs’ Home MEN Oxford Swindon & Diageo Fujitsu Saint Brendan’s Irish Cream Glourcester Co-operative CIS Insurance BBC BAA Royal Doulton UK The Football League The Museum of Science and John West Foursquare (Mars UK) Tameside MBC Fox’s Biscuits Land Design Industry in Manchester Yorkshire Water Yellow Pages Manx Telecom Land Securities Canadian Financial Services ID Distribution Cabe Space Neopost Daryl Showers These are the clients that The Chase are currently working with or have worked with in the last twelve months.
- 7. Creative Awards Matter! Thecreative league table Design Week’s annual league table is based on a points system for all creative awards won in significant competitions in the UK and America over the past three years. These awards are a sign for fellow professionals to know which design companies are doing their job right which, in turn, helps them to recruit quality staff. We all want to work with the best!
- 8. The chase’s philosophy Thestory told since 1986… There was once an old Indian craftsman who carved elephants from blocks of timber. When asked how he did it, he would reply, ‘I just cut away the wood that doesn't look like an elephant.’ This is the philosophy of The Chase, it sums up the essence of a business that places creativity at its very heart. What they do is simple. It is the result of great thinkers, great talent, great passion and great ideas. Simple.
- 9. Portfolio over theyears ’86 ’87 ’88 ’89 ’90 ’91 ’92 ’93 ’94 ’95 ’97 ’98 ’00 ’96 ’99 ’01 ’02 ’03 ’04 ’05 ’08 ’09 ’10 ’11 ’07 ’06
- 10. Logos & symbols Leaf Street Cidu 3CV Conception An environmentally The Creative Industries Ethical marketing A marketing business friendly housing Development Unit at the company with three core that’s trusted for association in northern University of Central Lancashire values. fertilising brands with England with a name that its strategic thinking. can prove its credentials. A leaf becomes a row of houses, becomes a logo.
- 11. Branding Smile The mark acted as both logo and symbol in that it is an image that can be read. It also broke an age old identity rule by encouraging substituting the primary image when appropriate.
- 12. Literature Land in EC3 The brown information finger posts, seen throughout the City of London, are replicated to navigate the reader through this development brochure for Land Securities. Cabe Space Government initiative to promote the use of public spaces.
- 13. Promotional items Decking invite To celebrate The Chase’s new outdoor decking area, we decided to throw a party with this invite Intellectual property A self promotional piece of direct mail for the chase that highlights our experience of design in the property sector. MEN moving card A selection of case study The Manchester Evening news postcards are contained were moving and expanding. So within a unique box design in we designed them a mailing the shape of a brick. card that moved and expanded.
- 14. Posters & Calendars Time & Space A five year calendar block for printers, Spectrum Press, which acted as a countdown to the Millennium with each tear-off sheet representing a day Grow Up! This poster campaign was for an exhibition at The Women's Library, London about advice given to teenage girls - its styling was a reference to teenage doodles.
- 15. Exhibition & Outdoor Stadium portrait The seating is treated like pixels to create a large portrait of Alan Kelly after whom the stand at Deepdale stadium was named. Millennium Dome Working with architect Eva Jiricna, the brief was to encapsulate the essence of the 9 main religious faiths practised in the UK.
- 16. Stationery Garden Lighting Company Alloy Identity that uses flower Stationery range for product designers. instead of lampshades. September The unusual combination of a ground floor hairdressers and first floor seafood restaurant. North West Film Archive Stationery range using images from the archive.
- 17. Books Cock-a-Doodle A distinctive binding device that contained the limited edition number on the metal Coastal Erosion rings was The last few pages and back cover of adopted for this photographer Jason Orton's book on coastal illustrative book. erosion have also begun to erode. Saved An anthology of football poetry.
- 18. Packaging Underlay displays A new way of presenting a range of underlays for Gaskell Carpets Original Source A contemporary look was given to an established range of toiletries for PZ Cussons. Football mugs Packaging made out of translucent material so that the choice of mugs form the team colours.
- 19. The End anyquestions?
Editor's Notes
- #5 Developing degree courses for graphic design and lecturing at various colleges and universities.Over the years Ben has been invited onto the boards and steering committees of some of the country’s most respected and influential design advisory panels, These include The British Design Council’s Design Skills Advisory Panel, The City of Manchester’s Creative Panel and the Chairmanship of the British Design & Art Director’s Club’s Education Group.He has also chaired and directed judging juries for all the major UK creative awards and many international ones.
- #6 Not much information to be found on Lionel Hatch. He must be a private person however look at where he has published work and exhibited projects. Some credible places.One quirky fact I did find which shows his characters was… “currently writing a novel about life survival after failing the eleven-plus exam (twice) in 1950s Britain” it shows there is hope for us all still yet.
- #8 They may not matter to clients but they do to designers!!! The Chase’s statement.However I do think they matter to clients, as clients want the best designers to market their product!
- #10 25 Years in the Business of Design!!!! Looking back over the years.I don’t want to go into detail about all their work as I would be here all day. So I want to summarise in my opinion on their style of work and what I think about it.Ther work is very unique and individual to them. It’s very simplistic with a modern and contempory feel.The thought process into some of their work is extensive making the finished result exceptional.The minimalistic with unusual twists make it very interesting and unique. Giving it that draw dropping factor of ‘how did they think of that and I wish I can be as creative as that’I loved the majority of their work. There was nothing I disliked. Some I thought ‘yeah that’s okay’ but most I found myself say ‘wow, that’s amazing, how creative!’I found it very inspirational and I hope that I too one day may be as good as this.I would love to work for this company to gain that valuable experience would be amazing.
- #11 On my headings the greyscale images are those from The Chase’s website… what they have used to symbolise the heading. A quirky and humorous touch. It give you an insight into their personalities. A laid back and not taking themselves too serious approach but with a unique and very creative way of thinking! Those ideas and communications are brilliant.Seen most of these before. Simplistic at its best. Great visual communication. Myfavourite… Leaf street. Wow. You see the leaf but then see its made of a row of houses, which is a street.
- #12 I love the smile branding logo. A clear visual communication. Which is interactive with the audience. How it chages to suit the different target audiences is genius. How creative. And the simple symbols and icon smiles used are great.
- #13 Creative literature.
- #14 Absolutely love these promotion items! That decking invite was for themselves but how much must it have cost them to post those out?! Design has no price!!The brick packaging made of card is unique.And the MEN moving card……the moving bit is made from their full name and folderedappropriatley to make the word. But by opening it it also expends which they want to communicate. They have moved and expanded. Wow… Genius.
- #16 Seats in a football stadium represent pixels to create an image.
- #17 I love their staionery…. So unique and inspirational. Myfavourite is the garden lighting company. How simple but so effective. And making compliment slip protrait not seen that done before… breaking the rules and thinking outside the box. Not just the norm.
- #18 I love the cock-a-doodle pad. A doodle pad names after a play of words on the sound a cockerel makes and the binding of the book is made to look like cockerels claws. And the coastal erosion book with the back of the book and last few pages corroding away another great visual communications. I liked the layout of the football poetry anthology book. The layout is very quirky. Not standard layout format here.
- #19 Packaging. What makes these truly unique is how The Chase designers have used the product itself to become part of the packaging here.
- #20 Thank you for listening and I hope you enjoyed my presentation. Any question?