The Changing Role of Information to Drive Competitive Intelligence
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"The Changing Role of Information to Drive Competitive Intelligence" presented by @ManzamaInc CEO Peter Ozolin at ALM CMO Conference in New York City
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Lack of clarity, skills, limiting behaviors, and information are the main factors that hinder achieving goals. Traditional performance management systems are outdated and do not motivate employees. A new system needs continuous feedback, goal tracking, and collaboration to engage employees. Data-driven performance management using analytics can provide insights to improve performance and competitive advantage.
58 Quotes, Facts, Benchmarks, and Best Practices on People and Analytics
This document provides 58 quotes, facts, benchmarks, and best practices related to people analytics. It is intended to support organizations in creating great places to work. The quotes and facts are grouped under headings such as "The Case for HR Analytics", "HR Analytics in Practice", "14 Thoughts on Analytics for Talent Management", "10 Best Practices and Benchmarks for HR Shared Services", and "12 Reasons to Upgrade Your HR Analytics Toolset". The document contains insights from various sources on using data and analytics to improve talent management, demonstrate the value of HR, increase the effectiveness of shared services, and address challenges with current HR systems and tools.
Building an integrated data strategy
The enterprise marketer's playbook: Building an integrated data strategy.
An integrated data strategy can help any business see customer journeys more clearly ― and then give customers more relevant ads and experiences that get results. So why doesn't everyone have such a strategy? We look at what sets the marketing leaders apart.
Let marketing data be your guide
If you've ever felt too swamped by data to find the customer insights you need, you're not alone. But there's a new and better approach to gaining deeper audience insights: building an integrated data strategy.
Read this report to learn how:
86% of senior executives agree that eliminating organizational silos is critical to expanding the use of data and analytics in decision-making.
75% of marketers agree that lack of education and training on data and analytics is the biggest barrier to more business decisions being made based on data insights.
Leading marketers are 59% more likely to use digital analytics to optimize the user experience in real time.
Business
The document discusses building an integrated data strategy for marketing. It describes the challenges of accessing and integrating large amounts of customer data from various online and offline sources. An integrated data strategy can help marketers gain a complete view of customer journeys across channels to deliver more personalized experiences. The document outlines three pillars of an effective integrated data strategy: having the right data, culture, and technology. It emphasizes using data to guide marketing decisions rather than relying solely on intuition.
CDO IBM
The document discusses the emerging role of the chief data officer (CDO) in organizations. It summarizes that as data and analytics have become more important, having a single leader dedicated to developing an enterprise-wide data strategy is necessary to fully leverage data. The CDO can envision how to use data across the organization, activate real change by using data to impact the business, and transform the culture to be more data-driven. The document outlines barriers to establishing the CDO role but emphasizes the value they provide in making organizations more competitive through their data.
10 Steps to Develop a Data Literate Workforce
Gartner had predicted that by 2020, 80% of organizations would initiate deliberate competency development in the field of data literacy to overcome extreme deficiencies. This has become even more critical to businesses today as they seek to adjust to the remote settings of the COVID-19 pandemic.
Advanced data literacy makes an organization faster, smarter, and better prepared to succeed in a data-driven environment. However, many organizations struggle to create a data-literate workforce.
In this webinar, Alissa Schneider, Sense Corp data governance leader, will examine the fundamentals of data literacy, why it’s important in today’s marketplace, and share the 10 steps you can take to enhance the data literacy in your organization.
Contact us for more information: https://sensecorp.com/business-consulting-contact/
The-Virtuous-Circle-of-Data
The document discusses how companies can build a data-driven culture by engaging employees. It argues that becoming data-driven happens in three stages - focusing first on technology, then talent, and most importantly transforming the corporate culture. Two key factors are needed for cultural transformation - strong leadership from the top to establish a vision, and bottom-up employee engagement through training, incentives and making data accessible and relevant to employees' daily work. Companies that are truly data-driven report better performance, innovation, collaboration, and employee satisfaction compared to those that are not.
People Analytics
Unlocking people data possibilities can shape your
strategy and help you make more informed decisions in your organization. Gut feel is good but data-driven is better.
Ibm smarter workforce Unlock the people equation using workforce analytics to...
Enabling the workforce to drive the business
IBM Talent and Change services and Smarter Workforce
solutions combine market-leading talent management
and social collaboration tools with the power of workforce
science and advanced analytics. They enable
organizations to attract, engage and grow topperforming
talent, create an engaging social and
collaborative culture, and connect the right people to get
work done. We help organizations build an impassioned
and engaged workforce and deeper client relationships
leading to measurable business outcomes.
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The Changing Role of Information to Drive Competitive Intelligence
- 1. The Changing Role of Information to Drive Competitive Intelligence Presented by: Peter Ozolin, CEO Manzama Connect: www.Manzama.com @ManzamaInc
- 2. KnowledgeRelationships Action New Relationships and Better Business Results Better knowledge informs and enhances action, which leads to business development success. Equation For Success: Drivers
- 3. • Influence strategic: • marketing and positioning • lateral hiring and expansion decisions • Measure, evaluate and underscore success of marketing campaigns, direct resources • Inform and direct budgeting decisions • Motivate attorneys to do business development The Opportunity: Enhancing CI & Business Development How can knowledge influence action and enhance business development at your law firm?
- 4. The Problem: Good Data ≠ Good Decisions Fewer than 44% of employees say they know where to find information they need for their day-to-day. Half of all employees find that information from corporate sources is in an unusable format. The best companies avoid this problem by deploying improved information filtering and visualization, for example, they might provide charts instead of linear raw data. *Source: Harvard Business Review--April, 2012-- 22 Global Companies, 5,000 employees polled
- 5. Oh, and then there’s “Big Data”
- 6. Today’s Strategies Demand New Methods Data Management
- 7. Summary: Business Intelligence Drives Business Development Clients Substantive Experience Areas of Law Issues Relationships New Risks Unspoken Opportunities Emerging Markets Trending Unique Insights
- 8. Thank you! Presented by: Peter Ozolin, CEO Manzama Connect: www.Manzama.com @ManzamaInc