The document discusses challenges that small businesses and their advisors face in a volatile, uncertain, complex and ambiguous (VUCA) world including lack of cash, unreliable financial data, and lack of clear planning. It also lists what small businesses want from their accountants, including being trusted advisors who communicate clearly and understand their industry, and the common mistakes small business owners make like not understanding their numbers and failing to have the right team. Finally, it outlines how one accounting firm helps clients by using cloud data to identify profit and cash improvements, creating action plans, and offering the right services at the right time to help clients bridge gaps and grow sustainably.

1. VUCAworld
Volatility
Unpredictability
Complexity
Ambiguity
lack of cash and
accessto funding
unreliable financial data andpoor
understanding of numbers
no clearplanning
to move business
forwards
PROBLEMS FOR
SMALLBUSINESS
AND BUSINESS ADVISORS

2. • Being a trusted advisor (78%)
• Responding quickly to their queries (74%)
• Understanding their business or industry (74%)
• Being affordable (45%)
• Communicating clearly with them as non-accountants (69%)
* % ranking this feature “very important”
AccounCng Insights Survey, Accounting Today
WHAT SMEs WANTFROM
AN ACCOUNTANT
AND BUSINESS ADVISORS

3. 1. Business owners follow their gut instinct rather thanplanning
2. Don’t know (or understand) theirnumbers
3. Think they can play every role and don’t have the right teamat the right time
4. Regularlyrunout of cash
5. Lack systems or fail to upgrade asthey grow
6. Not knowing their customers, what they want and what they value - trying
to be all things to allpeople
7. Ignore culture, core values and brand
7 ½. Fail to implement growth strategies
THE 7 ½BIGGEST MISTAKES
SMALL BUSINESS OWNERS MAKE AND BUSINESS ADVISORS

4. 1. We use cloud accounting data to identify if clients have profit and cash improvements,
contact and connect with them
2. Proactively identify those clients that may soon struggle (early warning signal on cash)
3. Work with clients to understand their key numbers (where they arenow)
4. Visually show clients what small changes to the key drivers in their business will do to
their profit andcash (where they could get to)
5. Work with clients to create an action plan to help bridge thegap
6. Offer the right firm services (bookkeeping, budgets, business plans, cashflow
projections, debt collection, tax planning, help with funding etc) at the righttime
7. Build more detailed plans when relevant to help them grow sustainably
8. Identify key gaps in their key businessassets
9. Hold client accountable and give them the confidence to take action
HOW DOES OASIS ACCOUNTANTS
AND BUSINESS ADVISORS HELP? AND BUSINESS ADVISORS