SlideShare a Scribd company logo
Overlimit Price
                                                                            per 10
     Term           Price            Max Volunteers    Max Drives         Volunteers
Free (Monthly)                  0                10                 1                800

Monthly                      3,500               50                 2                700

Quarterly                   10,000              200                 6                550

Annual                      35,000             1,000                30               400


                 Discount over                                           Cost/Overlimit
     Term        Monthly Price Cost/Volunteer          Cost/Drive          Volunteer
Free (Monthly)                   -                 -                 -               80.0

Monthly                          -              70.0           1,750                 70.0

Quarterly                      5%               50.0           1,667                 55.0

Annual                        17%               35.0           1,167                 40.0
Premium Usage: Simulation
                                     Parameters
Simulation Parameter                 Unit            Value
 Staff cost                           Rs/man-month   10000
 Printing cost per copy               Rs/copy        4
 Distribution cost per copy           Rs/copy        0.25
 Total cost per copy                  Rs/copy        4.25
 Design cost per copy                 Rs             30000
 Target number of volunteers          number         100
 Duration of drive                    months         1
 Collateral copies distributed per
successful volunteer                  number         15
 Collateral printed                   number         1500
Premium Usage: Value Delivered
                                                                     Cost:
                                                          Cost:      Cause     Value
          Value Per Drive                   Unit       Traditional Connection Delivered
 Duration                                 months                1         0.5
                                          man-
 Staff time                              month                0.75        0.1
 Staff cost                               Rs                 7500        1000      6500
 Design of collateral                     Rs                30000       30000         0
 Printing & Distribution of collateral    Rs                 6375           0      6375
 Cost of Cause Connection service         Rs                    0        7000     -7000
 Total                                    Rs                43875       38000      5875

                                         Rs/voluntee
  Total Cost per Volunteer               r                  438.75        380     58.75
  Intangible Benefit (better volunteers,
longer term association, etc.)           Rs                                           ?
But…
Charging per volunteer recruited puts a cap on
our own virality

Instead, we can charge organizations by
providing them project management services,
saving them time and effort required to keep
track of volunteer activity offline
Pictures Courtesy
• www.flickr.com
• www.sxc.hu
• www.deviantart.com

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The Cause Connection Marketing Pitch

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  • 11. Overlimit Price per 10 Term Price Max Volunteers Max Drives Volunteers Free (Monthly) 0 10 1 800 Monthly 3,500 50 2 700 Quarterly 10,000 200 6 550 Annual 35,000 1,000 30 400 Discount over Cost/Overlimit Term Monthly Price Cost/Volunteer Cost/Drive Volunteer Free (Monthly) - - - 80.0 Monthly - 70.0 1,750 70.0 Quarterly 5% 50.0 1,667 55.0 Annual 17% 35.0 1,167 40.0
  • 12. Premium Usage: Simulation Parameters Simulation Parameter Unit Value Staff cost Rs/man-month 10000 Printing cost per copy Rs/copy 4 Distribution cost per copy Rs/copy 0.25 Total cost per copy Rs/copy 4.25 Design cost per copy Rs 30000 Target number of volunteers number 100 Duration of drive months 1 Collateral copies distributed per successful volunteer number 15 Collateral printed number 1500
  • 13. Premium Usage: Value Delivered Cost: Cost: Cause Value Value Per Drive Unit Traditional Connection Delivered Duration months 1 0.5 man- Staff time month 0.75 0.1 Staff cost Rs 7500 1000 6500 Design of collateral Rs 30000 30000 0 Printing & Distribution of collateral Rs 6375 0 6375 Cost of Cause Connection service Rs 0 7000 -7000 Total Rs 43875 38000 5875 Rs/voluntee Total Cost per Volunteer r 438.75 380 58.75 Intangible Benefit (better volunteers, longer term association, etc.) Rs ?
  • 14. But… Charging per volunteer recruited puts a cap on our own virality Instead, we can charge organizations by providing them project management services, saving them time and effort required to keep track of volunteer activity offline
  • 15. Pictures Courtesy • www.flickr.com • www.sxc.hu • www.deviantart.com