Jeffrey Kelly of SiliconANGLE Wikibon gave a presentation on the business value of big data. He discussed common obstacles like taking on too large projects, focusing on technology over business needs, and not having a clear goal. Kelly provided best practices like starting small but strategically, recognizing big data is messy, and keeping an open mind. He emphasized identifying use cases that provide tangible results in key business areas to realize value from big data.

1. The Business Value of BIG DATA
Jeffrey F. Kelly
Big Data Analyst
SiliconANGLE Wikibon
1

2. Today’s Agenda
• Introduction
• Common Obstacles to Big
Data Success and How to
Avoid &Overcome Them
• Best Practices for Optimizing
Big Data Projects
• Identifying Big Data Use
Cases to Deliver Business
Value
• Q&A
2The Business Value of BIG DATA
The
Business
Value
of
BIG DATA

3. Introduction
3The Business Value of BIG DATA
-----------------------------------------------------à
Jeff Kelly, Big Data Analyst at
SiliconANGLE Wikibon.
--------------------------------------à
SiliconANGLE Wikibon is an integrated
Open Source Research and Media
Company.
-----------------------------------------------à
Our focus is on Enterprise IT:
Ø Big Data
Ø Software-Led Infrastructure

4. We All Know The 3 V’s of BIG DATA …
4The Business Value of BIG DATA
… But The Most Important V Stands For …
!
Volume! !
Variety!
!
Velocity!

5. 5The Business Value of BIG DATA
$ VALUE $
The Business Value of BIG DATA lies in the ability
to derive meaningful insights from otherwise ‘noisy’
data, to make impactful decisions based on those
insights and to execute decisive actions that result in
increased revenue & profitability, reduction of risk &
liability, and/or improved operational efficiency.

6. Obstacles To BIG DATA Success
6The Business Value of BIG DATA
Boil the Ocean
Fools Fall in Love
The Elusive Data Temple

7. How to Avoid Common Missteps
7The Business Value of BIG DATA
Small but Strategic
Big Data is Messy Data
Keep and Open Mind

8. Optimizing BIG DATA Deployments
8The Business Value of BIG DATA
Tools of Choice
Executive Buy-In
Collaborate and Communicate
Hadoop
RDBMS
NoSQL
Analytics

9. Identifying BIG DATA Use Cases
CONFIDENTIAL
9The Business Value of BIG DATA
Identify Data Assets
Tangible Results
Focus on Core Business

10. Identifying BIG DATA Use Cases
CONFIDENTIAL
10The Business Value of BIG DATA
Find the Right Talent Leverage Community and Partnerships

11. Q&A
11The Business Value of BIG DATA

12. THANK YOU
12The Business Value of BIG DATA
Jeff Kelly
Big Data Analyst
SiliconANGLE Wikibon
jeff.kelly@wikibon.org | @jeffreyfkelly | wikibon.org/bigdata
Matt McDevitt
Business Development Manager
Think Big Analytics
matt.mcdevitt@thinkbiganalytics.com
@thinkBigA | http://www.thinkbiganalytics.com