SlideShare a Scribd company logo
The Building Blocks
of Community:
The Story of Product Hunt
Ryan Hoover,!
Founder of Product Hunt!
!
@rrhoover
STARTUP EDITIONSE
Hooked: How to Build Habit
Forming Products
contributing writer to Nir Eyal
a little about me
@rrhoover
Product Hunt
a daily leaderboard of the best new products
an idea
@rrhoover
the “20 minute” MVP
first version:
announced on:
@rrhoover
building the “real” product
Emailed key influencers &
friends
!
!
Goal:
!
Early feedback
!
Buy-in
!
Show momentum
@rrhoover
@rrhoover
@rrhoover
public launch
Pando interview
!
!
Goal:
!
Get people excited
!
Spark engagement
!
Increase buy-in
@rrhoover
fun facts
@rrhoover
thousands of visitors daily
!
3,000+ products hunted
!
10,000+ comments
!
41,000+ upvotes
!
200,000+ clicks/mo to
products
community building tactics
@rrhoover
community building tactics
Personally reach out to new
subscribers
!
!
Goal:
!
Make people feel special
and welcome
@rrhoover
community building tactics
Pull in community members
when relevant
!
!
Goal:
!
Provide value and establish
a culture of helping
@rrhoover
community building tactics
Offline events
!
!
Goal:
!
Form relationships within the
community
@rrhoover
community building tactics
Schwag!
!
!
Goal:
!
Create a sense of belonging
and pride in the community
@rrhoover
community building tactics
Mail stickers
!
!
Goal:
!
Delight people
@rrhoover
community building tactics
Build in public
!
!
Goal:
!
Get people excited and
invested
@rrhoover
community building tactics
Tell stories
!
!
Goal:
!
Make the community proud
to be a part of the story
@rrhoover
community building tactics
Podcast
(Product Hunt Radio!)
!
!
Goal:
!
Connect w/ the community
personally and off-site
@rrhoover
so you want to start up?
@rrhoover
so you want to start up?
Product Hunt wouldn’t be
successful if I didn’t first
build:
!
Experience (be curious)
!
Audience (provide value)
!
Relationships (be authentic &
helpful)
@rrhoover
3 p’s of a startup idea
Three questions I ask before
starting up:
!
Passion

Pragmatism

Pre-Existing Behavior
@rrhoover
Thanks :)
Ryan Hoover,!
Founder of Product Hunt!
!
@rrhoover

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