The document discusses the portrayal of Latin American women in media, highlighting persistent stereotypes and typecasting that limit their roles in Hollywood. It analyzes the evolution of these portrayals, from alluring temptresses to submissive figures, and the ways actresses have had to adapt their identities to fit industry demands. While there has been some progress with more diverse roles, many Latinx individuals still face significant typecasting and are often relegated to negative stereotypes.

1. The Bronze Screen: Persistence
of Stereotypes and Typecasting
Caroline
Amanda
Yining
Latinas and Media

2. Portrayal of Latin American
women in the media
Impact of typecasting on
an actress’ career

3. Portrayal of Latin American • Range
Evolution
women in the media •
• Impact
Impact of typecasting on
an actress’ career

4. Portrayal of Latin American • Range
Evolution
women in the media •
• Impact
Leverage or contribute to
Impact of typecasting on
•
their popular image
an actress’ career • Limited by their image to
a few roles

5. How are Latinas portrayed in
Hollywood over the years?
What are the stereotypes
presented?
What impact do these
stereotypes have on Latinas?

6. • The temptress
• Vamp
• Sexually manipulative
• Loose morals
• Unfaithful
• Promiscuous
• Lustful

7. The Bronze Screen (2002)

8. The Bronze Screen (2002)

9. Gabrielle Solis, Desperate Housewives

10. Gabrielle Solis, Desperate Housewives

11. “We don’t say it in English.”
The Mexican Spitfire--Lupe Velez

17. High Noon: Katy Jurado
“ I don’t like anyone to put his hands on me unless I
want them to. And I don’t want you to, anymore.”

18. Submissive, almost virginal representation of the Latina
Often used in relation to an Anglo or white male
A male fantasy
Low class, serving the whites

19. To what extent have the stereotypes of Latinas in film
and television been negotiated, expanded and
transcended?

20. Issues With Landing the Role
• Depending on era or film, artistes had to latinize
themselves or de-latinize themselves.
• Had to mold themselves to fit the popular stereotype
• Major issues when “Talkies” became popular

21. Lupe Velez
• Was known as a Mexican
spit fire
• Still had work after talkies
were introduced because of
her carefully crafted image
• Rosalinda Fregoso: “Lupe
Velez was in charge of
manufacturing that image as
well because in a lot of
ways, it was the only way
she could get a job in
hollywood.”

22. Great Depression
• Needed to be either
aristocrat - Dolores del Rio
★ Exotic, two-piece bathing suit
• Or play the idiot just to land
the part

23. Carmen Miranda
• Brought from Brazil; dubbed
the Brazilian Bombshell
• Latinized
• Caricature of Brazil
• Criticized for portraying a
false image of Brazil

24. Rita Hayworth
• Born Margarita Carmen Cansino
• Spanish
• Was de-latinized
• Became the “All American Dream Girl”

25. Change your name!
• John Leguizamo -- too hard to
pronounce
• Cesar Romero to Caesar
• Elizabeth Peña to Elizabeth
Sterling
• Lupe Ontiveros -- “You’re name
is too ethnic.” “I am ethnic!”

26. Latin Lover
• Ricardo Moltalbán
• Latinized him- nothing
harmful.
•“It was elegance, it was
pretty, the stories were
fun.”

27. West Side Story
• 1961
• Anita played by Rita Moreno
• Fun, dancing, full of passion
• Choose Natalie Wood for
Maria -- needed star power;
no latina would do.

28. Raquel Welch
• British film One Million Years
BC
• De-latinized
• Blonde hair
• “Queen of the Show people”
• Dark-haired girl = Bad Girl

29. “We’ve been shortchanged
for the most part. Everybody
knows that. Always at the
bottom, either drug dealer,
killers, murderers, or we’re
maids and illegal aliens
always at the bottom of the
food chain.”
-- John Leguizamo

30. All in all
• Fitting sterotypes
• Have to fit to get role
• Latinos places in lower roles
• Talk with accent -- moron
• Neptunes Daughter
• 1 hour in

31. Selena
• Jennifer Lopez
• Lead Roles opening up
• Not as type casted as
before
★Prostitute, mexican
jumping bean, litting
spanish girl,cigarette
comercial, house keeper
“Come in”