Presentation for Entrepreneurship Class Starting a Breakfast Cart in Dallas

3. Irritability
Less Energy
Mood Swings
Grouchy
Time Crunch
Lack of Appetite
Lack of Variety

4. The Daily Mail
The Breakfast Cart

5. Placing Orders – Mobile Application and Website are mandatory
Delivery – latest optimal routing algorithms to deliver the food.
… But still, there’s a lot of room for improvement in the food industry

8. What:
a simple
breakfast
routine
Where:
Select
locations in
CBD
Data-
Driven
Marketing
Model
How:
Push cart
and
Bicycle
Delivery

9. Our strategy is purely data driven, it will evolve with the data collected from experience.

12. Pick a Plan
Choose a
Combo
Delivery or
Pick up?

13. Pick a Plan
Choose a
Combo
Delivery or
Pick up?

14. Pick a Plan
Choose a
Combo
Delivery or
Pick up?

15. Pick a Plan
Choose a
Combo
Delivery or
Pick up?

16. $2,240 $3,200 $4,500 $5,400 $6,300 $7,200
$10,800
$14,400
$19,800
$25,200
$36,000
$54,000
$-
$10,000.00
$20,000.00
$30,000.00
$40,000.00
$50,000.00
$60,000.00
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
DollarsinProfit

17. $54,000.00
$180,000.00
$288,000.00
12%
38%
62%
$-
$50,000.00
$100,000.00
$150,000.00
$200,000.00
$250,000.00
$300,000.00
$350,000.00
Year 1 Year 2 Year 3

22. Yes
55%
Maybe
40%
No
5%

25. 2 carts
Dallas Downtown
(Breakfast)
4 carts
Dallas Downtown
(Breakfast)
4 + 2 carts
(Extend to Lunch
Time)
New Market –
Austin/San
Francisco

26. – DSM Food Specialties

28. - Study by FONA
International