This document provides information about Pearl Integrations' work for the Boy Scouts of America marketing campaign. It includes a table of contents, descriptions of the Pearl Integrations team members, and a memorandum to the Boy Scouts of America. The findings section performs a situation analysis of the Boy Scouts and identifies strengths, weaknesses, opportunities, and threats. The creative work section outlines the creative brief, style guide, and examples of direct mail, outdoor advertising, and a television spot. The media plan and closing sections wrap up the document.
LaToya Nicole Benson is a social media consultant, speaker, and author who helps individuals and organizations build their brands through social media. She has over a decade of experience in marketing and sales, and now owns L. Nicole Media & Communications to provide branding strategies, social media training, and content creation services. Her mission is to encourage women to boldly pursue their purpose in business and life. She is releasing a book in summer 2015 on this topic and frequently speaks on social media, empowerment, and professional development.
The document outlines research conducted by Campaign Captains on behalf of their client, Youth Network. Through surveys of High Point University students, they found a lack of awareness of volunteer opportunities and the volunteer center on campus. Their research also indicated that students would be interested in attending fundraising events for non-profits. Campaign Captains made recommendations to Youth Network such as creating an annual event, improving their website and social media presence, and designing a logo to increase awareness and support.
Ron Marshall is a social media marketing and web development consultant with over 13 years of experience. He specializes in assisting organizations through social media management, WordPress web development, program management, and creative communications. He is committed to collaboration, community, and helping clients achieve their goals through his expertise in digital platforms and entrepreneurship.
WW Annual Report May 22 FINAL_12June WEBTina Rogers
This document provides an annual report for Women Win in 2014. It summarizes the organization's mission, vision, values and strategy. The mission is to equip adolescent girls to exercise their rights through sport. The vision is to impact 1 million girls through sport by 2016. The strategy involves strengthening partnerships, learning from evidence and measuring impact. It provides statistics on the positive impacts of the organization's work, such as increased knowledge of gender issues and rights. It also discusses the power of sport to build leadership in girls and empower them to challenge social norms.
theONEgroup brings years of successful private-sector and social-sector experience to organizations and their staff, helping them plan better, execute better, achieve organizational goals, reach personal goals, and create the right culture for sustained success – your own and others’.
Julia Santos is exploring her personal brand as a digital marketer for streaming companies. She has experience as an intern and social media coordinator. Her goals are to work at The Walt Disney Company, eventually becoming Group Creative Director of Disney+. She outlines her skills, education credentials, target audiences, and competition to build her professional profile and network in the digital marketing industry.
Julia Santos is exploring her personal brand as a digital marketer for streaming services. She has experience as an intern and social media coordinator. Her goals are to work at The Walt Disney Company, eventually becoming Group Creative Director of Disney+. She outlines her skills, education credentials, target audiences, and competition to develop her personal brand and marketing strategy.
A Strategic Communications Campaign_BFKS_MorrisseyOlivia Morrissey
This document provides an overview and introduction for a strategic communications campaign created by Olivia Morrissey for Big Brothers Big Sisters of Greater Columbia. The campaign aimed to increase fundraising, awareness and participation for the organization's annual Bowl For Kids' Sake event in order to help stabilize its funding. Morrissey conducted research among Bigs and staff to understand motivations and barriers for event involvement. She then developed goals, strategies and tactics to encourage participation through targeted messaging using various communication channels. Evaluation after implementation would assess if the campaign met its objectives of gaining more match and staff involvement in BFKS 2015.
LaToya Nicole Benson is a social media consultant, speaker, and author who helps individuals and organizations build their brands through social media. She has over a decade of experience in marketing and sales, and now owns L. Nicole Media & Communications to provide branding strategies, social media training, and content creation services. Her mission is to encourage women to boldly pursue their purpose in business and life. She is releasing a book in summer 2015 on this topic and frequently speaks on social media, empowerment, and professional development.
The document outlines research conducted by Campaign Captains on behalf of their client, Youth Network. Through surveys of High Point University students, they found a lack of awareness of volunteer opportunities and the volunteer center on campus. Their research also indicated that students would be interested in attending fundraising events for non-profits. Campaign Captains made recommendations to Youth Network such as creating an annual event, improving their website and social media presence, and designing a logo to increase awareness and support.
Ron Marshall is a social media marketing and web development consultant with over 13 years of experience. He specializes in assisting organizations through social media management, WordPress web development, program management, and creative communications. He is committed to collaboration, community, and helping clients achieve their goals through his expertise in digital platforms and entrepreneurship.
WW Annual Report May 22 FINAL_12June WEBTina Rogers
This document provides an annual report for Women Win in 2014. It summarizes the organization's mission, vision, values and strategy. The mission is to equip adolescent girls to exercise their rights through sport. The vision is to impact 1 million girls through sport by 2016. The strategy involves strengthening partnerships, learning from evidence and measuring impact. It provides statistics on the positive impacts of the organization's work, such as increased knowledge of gender issues and rights. It also discusses the power of sport to build leadership in girls and empower them to challenge social norms.
theONEgroup brings years of successful private-sector and social-sector experience to organizations and their staff, helping them plan better, execute better, achieve organizational goals, reach personal goals, and create the right culture for sustained success – your own and others’.
Julia Santos is exploring her personal brand as a digital marketer for streaming companies. She has experience as an intern and social media coordinator. Her goals are to work at The Walt Disney Company, eventually becoming Group Creative Director of Disney+. She outlines her skills, education credentials, target audiences, and competition to build her professional profile and network in the digital marketing industry.
Julia Santos is exploring her personal brand as a digital marketer for streaming services. She has experience as an intern and social media coordinator. Her goals are to work at The Walt Disney Company, eventually becoming Group Creative Director of Disney+. She outlines her skills, education credentials, target audiences, and competition to develop her personal brand and marketing strategy.
A Strategic Communications Campaign_BFKS_MorrisseyOlivia Morrissey
This document provides an overview and introduction for a strategic communications campaign created by Olivia Morrissey for Big Brothers Big Sisters of Greater Columbia. The campaign aimed to increase fundraising, awareness and participation for the organization's annual Bowl For Kids' Sake event in order to help stabilize its funding. Morrissey conducted research among Bigs and staff to understand motivations and barriers for event involvement. She then developed goals, strategies and tactics to encourage participation through targeted messaging using various communication channels. Evaluation after implementation would assess if the campaign met its objectives of gaining more match and staff involvement in BFKS 2015.
This document discusses Generation Z and strategies for marketing to them on social media. It defines Gen Z as those born between 1996-2005, the largest cohort at 82 million people in the US. It emphasizes using social media like Instagram and Facebook to engage Gen Z with news, stories, images and event coverage. It outlines SUNY New Paltz's strategic plan to increase awareness and enrollments through centralized social media marketing of programs to prospective students, current students, alumni and donors. It provides examples of social media campaigns run by New Paltz, including for financial aid and enrollments, and stresses the opportunity social media provides for impactful stories and distribution at lower cost.
Workshop for US Embassy Finland - Finnish- American Societies Beth Kanter
The document discusses the future of social clubs in a digital world. It suggests that traditional nonprofits need to evolve to become more like "networked nonprofits" that are simple, agile, transparent, and leverage people's professional networks to achieve their mission. It provides examples of where organizations fall on a spectrum from just starting to engage digitally to having fully embraced digital strategies. Younger generations are increasingly using social media and digital channels as part of their communities. The document advocates that nonprofits develop a digital strategy to help achieve their goals by understanding their audiences and how social media can help build awareness, engagement, and support.
The Youth Network is a non-profit organization that aims to help children develop self-esteem through various programs. It has a relationship with High Point University but lacks awareness and student involvement on campus. A marketing team conducted research and found that many students are unaware of volunteer opportunities and that fundraising sporting events would appeal to students. The team recommends raising awareness of Youth Network through campus activities, creating a website and social media presence, and holding an annual fundraising event to engage students and raise funds.
The document provides details about Discover magazine including the editorial board members, copyright information, and disclaimer. It then previews upcoming content in the magazine focusing on a recent graduate named Naina Aggarwal who is set to take the public relations world by storm based on her educational accomplishments and future plans. The editorial welcomes readers and signs off until the next issue.
How does your organization stand out and demonstrate your unique value? How do you raise more funds, engage more supporters and volunteers and promote your important cause? With over 2 million organizations in North America competing for shrinking dollars and consumer share-of-mind, it’s vital that nonprofits have a compelling and focused brand.
A strategically built and managed brand is one of the most overlooked and cost-effective ways a nonprofit can create value, improve its effectiveness, and rise above the crowd in a complex and competitive marketplace. Learn how you can turn your brand into a strategic competitive advantage that will transform your organization and the way people view and support it.
5 Prove Steps to Activate a Purpose-Led OrganizationBrandon Peele
This document outlines 5 steps to activate purpose in an organization:
1. Leaders activate and model purpose to inspire employees.
2. Define an organizational purpose and strategy aligned with that purpose.
3. Activate employees' individual purposes and connect them to the organizational purpose.
4. Structure the organization and craft culture to reinforce the purpose at all levels.
5. Advocate for the purpose internally and externally.
The presenters argue that connecting employees' work to an inspiring higher purpose improves motivation, productivity, retention and other benefits. They provide research-backed practices for purposeful leadership to implement the 5 steps.
This document summarizes a panel discussion on using social media in different institutional settings. Representatives from Westminster College, Weber State University, BYU, Rowland Hall, Salt Lake Community College, and University of Utah Healthcare discussed their social media strategies and goals. These included appealing to prospective students, creating an online community, bolstering academic reputation, engaging specific audiences like parents, raising visibility and awareness, and reputation management. The panelists emphasized tailoring social media approaches to their unique contexts and assets, and encouraged collaboration across departments to maximize results.
This document discusses engaging and motivating young people in social action. It provides insights from surveys that most young people want to volunteer and participate in social action related to causes they care about. Successful programs discussed include using social media influencers to promote an anti-abuse campaign, award programs to recognize volunteers' achievements, and jobs programs to help volunteers transition to employment by articulating skills developed. The conclusions emphasize considering both causes and activity types, exploring more online opportunities, helping youth reflect on skills, and supporting those seeking jobs.
LA Teen Social Media Fellowship Kickoff, October 2015Lisa Colton
The document summarizes a Teen Social Media Fellowship kickoff event hosted by See3, a digital agency that helps non-profits. The fellowship aims to teach teens social media strategies and skills while engaging more teens in Jewish community opportunities. At the kickoff, teens introduced themselves and learned about personal branding, storytelling techniques, interviewing skills, and the fellowship structure which includes workshops, assignments, projects and coaching. Teens were given their first assignment to introduce themselves via a blog post, interview someone with a strong personal brand, and follow local Jewish teen programs.
The document summarizes the services offered by Broekman Communications, a Jewish community marketing and PR agency. The agency has over 15 years of experience in marketing, branding, PR, and donor relations for Jewish non-profits. It presents its experience working with over 40 synagogues, schools, community centers and youth organizations. The agency offers a wide range of services including branding, social media campaigns, website development, and membership and donor relations campaigns. The presentation was made to Stephen S. Wise Temple to pitch the agency's services.
This document outlines the goals and plans of the organization AYUDA. AYUDA is a non-profit founded in 1997 that empowers youth to serve communities with diabetes in Latin America through various programs. The document introduces the team members and their roles, provides background on AYUDA and its current programs, and outlines the team's new project of launching a marathon in Punta Cana, Dominican Republic in 2017 to attract international athletes and raise diabetes awareness. It includes a SWOT analysis, SMART goals for the project, and each team member's expected personal gains from working with AYUDA.
TeenLife 2012 Guide to Community Service in New YorkTeenLife
Inside this handy guide you'll find everything you need to know about community service opportunities to share with you school community. It describes why all teens should volunteer, lists descriptions of over 100 programs in New York, and includes a personal story of a student who has completed numerous hours of community service.
This document provides information on volunteer recruitment strategies and best practices. It begins with goals of identifying benefits of a systematic recruitment program and best practices. It defines recruitment as the process of matching organizational needs with volunteer interests and skills. Key points include developing targeted recruitment plans based on volunteer position descriptions; using broad-based and targeted recruitment strategies; and emphasizing the importance of personal appeals, community events, and word-of-mouth in effective recruitment. Online recruitment resources and communication strategies are also discussed.
Enrollment Leadership Academy Social Media Presentation John Oles
The document discusses harnessing social media for communication objectives at SUNY New Paltz. It outlines current social media campaigns including using hashtags to promote enrollment, paid social media advertising, and leveraging user-generated content. The strategic plan aims to increase the university's visibility, value perception, enrollments, and alumni engagement through an integrated social media approach. Goals include promoting the university brand, departments, faculty, staff, and student organizations.
This document provides information about the Global Internship Program (GIP) and Global Citizenship Development Program (GCDP) run by AIESEC. It discusses how these programs develop leadership in participants by giving them opportunities to work in multicultural environments, learn independently, and gain professional expertise. GIP places youth in business internships around the world, while GCDP focuses on raising awareness of social issues. Both programs aim to make participants more proactive, adaptable learners and open-minded global citizens through meaningful experiential learning and inner personal development work. The document also outlines the support systems AIESEC provides to participants before, during, and after their international exchanges.
When your prince charming gives your kids nightmares: Case studies of nonprof...James Howe
My presentation to nonprofits in York Region about effective use of social media to expand program reach. It shares case studies of the awareness campaigns that I created for Women's Crisis Services of Waterloo Region through the process of creating a nonprofit communications strategy.
When your prince charming gives your kids nightmares: Case studies in nonprof...Communicate & Howe!
My presentation to nonprofits in York Region about effective use of social media to expand program reach. It shares case studies of the awareness campaigns that I created for Women's Crisis Services of Waterloo Region through the process of creating a nonprofit communications strategy.
The M.A.G.I.C. Youth Development programme provides a fresh opportunity for young people to identify and release their true potential and achieve sustainable results and outcomes. The programme identifies soft skills that they can carry throughout their life. M.A.G.I.C. has a wide ranging positive effect on society as a whole, young people of all academic and vocational abilities and encourages citizenship within school and community environments.
Sunshine Coast Business Expo 2013 - Is communication DEAD?Lisa Harrison
Communication is Dead. Right?
What does it mean to say that communication is dead? Surely this can’t be true? Let’s take a closer look…
Part of the philosophy behind what we do at POMO is the idea that certain types of communication are now in a state of decline and because of this, a new form of communication is emerging – what we call engagement.
Take one example – the newspaper industry. It’s a fact that the newspaper publishing industry is shrinking globally.
As Christopher Zara says of the situation in Amercia, “the hemorrhaging of advertising revenue has been the greatest challenge for newspaper publishers. According to the Newspaper Association of America, or NAA, total advertising revenues have declined by more than 50 percent in just five years, going from $49.3 billion in 2006 to $23.9 billion last year.” [2011]
We believe that underlying this decline is a recognition by marketers that today there are more effective ways to communicate a message than placing an ad in a newspaper.
Newspaper ads are, generally speaking, a classic example of a one-way communication. TV ads are another. Both reach a wide range of people from diverse backgrounds with many different interests.
It is often only a small fraction of these people who may be interested in the message contained in the ad and a smaller fraction still who are motivated to act because of it.
Marketers have realised that there are far more effective ways to pinpoint markets and deliver messages to people who are genuinely interested.
In our video about engagement we state that the audience has been replaced by the individual. Communities of individuals who we know and understand are ready to engage with brands in ways that were simply not possible just a few years ago.
Our philosophy at POMO is that one way communication is dead. Customer engagement is everything. Create, engage, succeed.
This is published by POMO – a creative agency specializing in customer engagement based in Brisbane and the Sunshine Coast, Queensland Australia
This document discusses Generation Z and strategies for marketing to them on social media. It defines Gen Z as those born between 1996-2005, the largest cohort at 82 million people in the US. It emphasizes using social media like Instagram and Facebook to engage Gen Z with news, stories, images and event coverage. It outlines SUNY New Paltz's strategic plan to increase awareness and enrollments through centralized social media marketing of programs to prospective students, current students, alumni and donors. It provides examples of social media campaigns run by New Paltz, including for financial aid and enrollments, and stresses the opportunity social media provides for impactful stories and distribution at lower cost.
Workshop for US Embassy Finland - Finnish- American Societies Beth Kanter
The document discusses the future of social clubs in a digital world. It suggests that traditional nonprofits need to evolve to become more like "networked nonprofits" that are simple, agile, transparent, and leverage people's professional networks to achieve their mission. It provides examples of where organizations fall on a spectrum from just starting to engage digitally to having fully embraced digital strategies. Younger generations are increasingly using social media and digital channels as part of their communities. The document advocates that nonprofits develop a digital strategy to help achieve their goals by understanding their audiences and how social media can help build awareness, engagement, and support.
The Youth Network is a non-profit organization that aims to help children develop self-esteem through various programs. It has a relationship with High Point University but lacks awareness and student involvement on campus. A marketing team conducted research and found that many students are unaware of volunteer opportunities and that fundraising sporting events would appeal to students. The team recommends raising awareness of Youth Network through campus activities, creating a website and social media presence, and holding an annual fundraising event to engage students and raise funds.
The document provides details about Discover magazine including the editorial board members, copyright information, and disclaimer. It then previews upcoming content in the magazine focusing on a recent graduate named Naina Aggarwal who is set to take the public relations world by storm based on her educational accomplishments and future plans. The editorial welcomes readers and signs off until the next issue.
How does your organization stand out and demonstrate your unique value? How do you raise more funds, engage more supporters and volunteers and promote your important cause? With over 2 million organizations in North America competing for shrinking dollars and consumer share-of-mind, it’s vital that nonprofits have a compelling and focused brand.
A strategically built and managed brand is one of the most overlooked and cost-effective ways a nonprofit can create value, improve its effectiveness, and rise above the crowd in a complex and competitive marketplace. Learn how you can turn your brand into a strategic competitive advantage that will transform your organization and the way people view and support it.
5 Prove Steps to Activate a Purpose-Led OrganizationBrandon Peele
This document outlines 5 steps to activate purpose in an organization:
1. Leaders activate and model purpose to inspire employees.
2. Define an organizational purpose and strategy aligned with that purpose.
3. Activate employees' individual purposes and connect them to the organizational purpose.
4. Structure the organization and craft culture to reinforce the purpose at all levels.
5. Advocate for the purpose internally and externally.
The presenters argue that connecting employees' work to an inspiring higher purpose improves motivation, productivity, retention and other benefits. They provide research-backed practices for purposeful leadership to implement the 5 steps.
This document summarizes a panel discussion on using social media in different institutional settings. Representatives from Westminster College, Weber State University, BYU, Rowland Hall, Salt Lake Community College, and University of Utah Healthcare discussed their social media strategies and goals. These included appealing to prospective students, creating an online community, bolstering academic reputation, engaging specific audiences like parents, raising visibility and awareness, and reputation management. The panelists emphasized tailoring social media approaches to their unique contexts and assets, and encouraged collaboration across departments to maximize results.
This document discusses engaging and motivating young people in social action. It provides insights from surveys that most young people want to volunteer and participate in social action related to causes they care about. Successful programs discussed include using social media influencers to promote an anti-abuse campaign, award programs to recognize volunteers' achievements, and jobs programs to help volunteers transition to employment by articulating skills developed. The conclusions emphasize considering both causes and activity types, exploring more online opportunities, helping youth reflect on skills, and supporting those seeking jobs.
LA Teen Social Media Fellowship Kickoff, October 2015Lisa Colton
The document summarizes a Teen Social Media Fellowship kickoff event hosted by See3, a digital agency that helps non-profits. The fellowship aims to teach teens social media strategies and skills while engaging more teens in Jewish community opportunities. At the kickoff, teens introduced themselves and learned about personal branding, storytelling techniques, interviewing skills, and the fellowship structure which includes workshops, assignments, projects and coaching. Teens were given their first assignment to introduce themselves via a blog post, interview someone with a strong personal brand, and follow local Jewish teen programs.
The document summarizes the services offered by Broekman Communications, a Jewish community marketing and PR agency. The agency has over 15 years of experience in marketing, branding, PR, and donor relations for Jewish non-profits. It presents its experience working with over 40 synagogues, schools, community centers and youth organizations. The agency offers a wide range of services including branding, social media campaigns, website development, and membership and donor relations campaigns. The presentation was made to Stephen S. Wise Temple to pitch the agency's services.
This document outlines the goals and plans of the organization AYUDA. AYUDA is a non-profit founded in 1997 that empowers youth to serve communities with diabetes in Latin America through various programs. The document introduces the team members and their roles, provides background on AYUDA and its current programs, and outlines the team's new project of launching a marathon in Punta Cana, Dominican Republic in 2017 to attract international athletes and raise diabetes awareness. It includes a SWOT analysis, SMART goals for the project, and each team member's expected personal gains from working with AYUDA.
TeenLife 2012 Guide to Community Service in New YorkTeenLife
Inside this handy guide you'll find everything you need to know about community service opportunities to share with you school community. It describes why all teens should volunteer, lists descriptions of over 100 programs in New York, and includes a personal story of a student who has completed numerous hours of community service.
This document provides information on volunteer recruitment strategies and best practices. It begins with goals of identifying benefits of a systematic recruitment program and best practices. It defines recruitment as the process of matching organizational needs with volunteer interests and skills. Key points include developing targeted recruitment plans based on volunteer position descriptions; using broad-based and targeted recruitment strategies; and emphasizing the importance of personal appeals, community events, and word-of-mouth in effective recruitment. Online recruitment resources and communication strategies are also discussed.
Enrollment Leadership Academy Social Media Presentation John Oles
The document discusses harnessing social media for communication objectives at SUNY New Paltz. It outlines current social media campaigns including using hashtags to promote enrollment, paid social media advertising, and leveraging user-generated content. The strategic plan aims to increase the university's visibility, value perception, enrollments, and alumni engagement through an integrated social media approach. Goals include promoting the university brand, departments, faculty, staff, and student organizations.
This document provides information about the Global Internship Program (GIP) and Global Citizenship Development Program (GCDP) run by AIESEC. It discusses how these programs develop leadership in participants by giving them opportunities to work in multicultural environments, learn independently, and gain professional expertise. GIP places youth in business internships around the world, while GCDP focuses on raising awareness of social issues. Both programs aim to make participants more proactive, adaptable learners and open-minded global citizens through meaningful experiential learning and inner personal development work. The document also outlines the support systems AIESEC provides to participants before, during, and after their international exchanges.
When your prince charming gives your kids nightmares: Case studies of nonprof...James Howe
My presentation to nonprofits in York Region about effective use of social media to expand program reach. It shares case studies of the awareness campaigns that I created for Women's Crisis Services of Waterloo Region through the process of creating a nonprofit communications strategy.
When your prince charming gives your kids nightmares: Case studies in nonprof...Communicate & Howe!
My presentation to nonprofits in York Region about effective use of social media to expand program reach. It shares case studies of the awareness campaigns that I created for Women's Crisis Services of Waterloo Region through the process of creating a nonprofit communications strategy.
The M.A.G.I.C. Youth Development programme provides a fresh opportunity for young people to identify and release their true potential and achieve sustainable results and outcomes. The programme identifies soft skills that they can carry throughout their life. M.A.G.I.C. has a wide ranging positive effect on society as a whole, young people of all academic and vocational abilities and encourages citizenship within school and community environments.
Sunshine Coast Business Expo 2013 - Is communication DEAD?Lisa Harrison
Communication is Dead. Right?
What does it mean to say that communication is dead? Surely this can’t be true? Let’s take a closer look…
Part of the philosophy behind what we do at POMO is the idea that certain types of communication are now in a state of decline and because of this, a new form of communication is emerging – what we call engagement.
Take one example – the newspaper industry. It’s a fact that the newspaper publishing industry is shrinking globally.
As Christopher Zara says of the situation in Amercia, “the hemorrhaging of advertising revenue has been the greatest challenge for newspaper publishers. According to the Newspaper Association of America, or NAA, total advertising revenues have declined by more than 50 percent in just five years, going from $49.3 billion in 2006 to $23.9 billion last year.” [2011]
We believe that underlying this decline is a recognition by marketers that today there are more effective ways to communicate a message than placing an ad in a newspaper.
Newspaper ads are, generally speaking, a classic example of a one-way communication. TV ads are another. Both reach a wide range of people from diverse backgrounds with many different interests.
It is often only a small fraction of these people who may be interested in the message contained in the ad and a smaller fraction still who are motivated to act because of it.
Marketers have realised that there are far more effective ways to pinpoint markets and deliver messages to people who are genuinely interested.
In our video about engagement we state that the audience has been replaced by the individual. Communities of individuals who we know and understand are ready to engage with brands in ways that were simply not possible just a few years ago.
Our philosophy at POMO is that one way communication is dead. Customer engagement is everything. Create, engage, succeed.
This is published by POMO – a creative agency specializing in customer engagement based in Brisbane and the Sunshine Coast, Queensland Australia
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
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The Boyscouts of America Campaign
1.
2.
3.
4. TABLE OF
CONTENTS
GETTING STARTED
Table of Contents 1
Who We Are 2
Memorandum 3
FINDINGS
Situation Analysis 4-5
S.W.O.T. Analysis 6-7
CREATIVE WORK
Creative Brief 8-9
Style Guide 10-11
Direct Mail 12-13
Outdoor Advertising 14-15
TV Spot 16-19
Non-Traditional Media 20-21
Radio Advertising 22-23
Social Media 24-25
Promotions 26-27
Public Relations 28-29
MEDIA PLAN
Calendar 30-31
CLOSING
Conclusion 32-33
APPENDIX
Research 34-35
Sources 36-37
P E A R L I N T E G R AT I O N S
5. ACCOUNT EXECUTIVE
WHO WE ARE ACCOUNT COORDINATOR
Lauren Kerwin Katie Dingersen
Lauren is a senior at Michigan State Katie is a senior at Michigan State University
University pursuing a degree in Advertising. pursuing a degree in Advertising. Katie is a
Lauren is an active member of Alpha Phi member of Kappa Kappa Gamma sorority.
sorority and Michigan State Hillel. Her Her internships include Geoffrey Weill and
internships include Marie Claire Magazine, Associates, a travel public relations firm
Ambassador Magazine and Ignition Media in New York, where she was very involved
Group. While at her internships, Lauren in creating media campaigns for specific
worked mostly on social media, event accounts.
planning and administrative duties.
ACCOUNT MANAGER
PRODUCTION MANAGER Taylor Smith
Marla Sternberg Taylor is a senior at Michigan State
Marla is a senior at Michigan State University University pursuing a degree in Advertising
pursuing a degree in Communication with a with a specialization in Public Relations.
specialization in Public Relations. She has Taylor is a member of PRSSA and Sigma
worked for public relations agency’s Truscott Kappa sorority. Taylor worked for McDonald
Rossman and Behrman Communications, Garber Broadcasting where she was very
and Yad Ezra Food Pantry, where she was involved with promotional activities and
involved in media relations, social media sucessful with finding co-op activities.She
and copy writing. is interested in sales, public relations and
fashion marketing.
CREATIVE DIRECTOR
Jordan Smietana COPY EDITOR
As a senior at Michigan State University, Kate Norris
Jordan Smietana is pursuing her Bachelor Kate is a senior at Michigan State University
of Arts degree in Creative Advertising. She pursuing a degree in Advertising with a
was selected to be a part of the Intense specialization in Public Relations. She was
Portfolio Workshop at Michigan State for an advertising intern at Good Fruit Video
the summer of 2011. Jordan has interned and took on a leadership role in the Gamma
for Know Advertising where she worked as Phi Beta sorority.
an Assistant Art Director and Luftig Warren
where she focused on marketing.
2
6. Boy Scouts of America,
We at Pearl Integrations would like to thank you for giving us the
opportunity to share our work and enlighten you on our findings.
As a team, we enjoyed learning about your organization and how it
has progressed over time. This program teaches men of all ages how
to become responsible, self-sufficient, and respectable members of
their communities.
MEMORANDUM
We hope that our research will be valuable to your organization and
help you with future marketing efforts.
Best,
Pearl Integrations
Lauren Kerwin Marla Sternberg Jordan Smietana
Taylor Smith Katie Dingersen Kate Norris
P E A R L I N T E G R AT I O N S
7.
8.
9. SITUATION ANALYSIS
CLIENT HISTORY
The Boy Scouts of America organization was founded in 1910. There are four
programs available for youth to participate in: Cub Scouts, Boy Scouts, Venturer
Scouts, and Explorers/LFL.
MAIN CHARACTERISTICS
MAIN CHARACTERISTICS
Value-based organization that works to teach youth to be responsible,
conscientious and productive members of society.
KEY CHALLENGES
KEY CHALLENGES
Attract and retain school-aged boys interested in the Scouting program.
Get the message out to prospective members. Limited funds available for
advertising and promotional events.
BARRIERS TO OVERCOME
BARRIERS TO OVERCOME
The “uncool” status, lack of volunteers, competition from other programs,
uninformed audiences and a faith-based institution.
IDEAS OF EXPANSION
Boost, strengthen and raise membership numbers through more effective
advertising strategies, community involvement and increased access to schools.
4
10. FUTURE GOALS
FUTURE GOALS
Increase Area 2 membership to 140,000 Scouts within the next five years.
VISION
VISION
Reverse the declining trend of Boy Scout membership through innovative
advertising and marketing tactics.
COMPETITION
COMPETITION
Other extracurricular school activities and sports programs that attract
school-aged youth and religious organizations.
TARGET
TARGET
Adults, school-aged youth and community members.
P E A R L I N T E G R AT I O N S
11. * FAVORABLE
STRENGTHS
INTERNAL
• Nationally recognized organization that delivers lifelong skills
• Instills tradition, survival skills, team work and an active lifestyle
• Greater high school and college graduation rate
• Wide variety of activities
• Environmentally friendly organization
• Strong local presence
OPPORTUNITIES
EXTERNAL
• Target kids and parents differently
• Promote and grow the Venture Club
• Reach out to uninformed individuals in new geographic areas,
specifically influential community members
• Bring together different regions to give participants the
opportunity to meet a more diverse group of friends
6
12. S.W.O.T. ANALYSIS
WEAKNESSES
UNFAVORABLE
*
• Insufficient information and advertising provided to
INTERNAL
parents and children
• Traditionally directed toward Christian caucasians
• Handbook promotes traditional gender roles
• Cost of Boy Scouts program is not advertised effectively
THREATS
EXTERNAL
• Bad public image due to corrupt individuals in organization
• Lack of interest due to gaming and social media
• Broad range of after school activities available
• Uninformed individuals
P E A R L I N T E G R AT I O N S
13.
14.
15. CREATIVE BRIEF
MAIN OBJECTIVE FOR ADVERTISING
Increase participation in the Boy Scouts
program by changing negative perceptions
while continuing to motivate Scouts and
volunteers to stay active in the program.
TARGET MARKET
Adults, school-aged youth and
community members.
TONE
Child and parent
friendly; thrilling yet
direct.
MANDATORIES
Maintain core values and always include
the website in advertisements.
8
16. COMPETITORS
The Boy Scouts are faced with competition
such as youth athletic programs, religious
organizations and after school programs. PROBLEM AND OPPORTUNITY
Our technology driven society creates more Current problems have been maintaining
alternative activities for children. membership because of limited knowledge
and changes in member interest as they
mature under peer pressure. Current
opportunities for the Boy Scouts are to
maintain membership, increase target
market and attract committed volunteers.
NET TAKEAWAY
The Boy Scouts has been and will
always be a traditional, service based
organization. Scouts should take away
lifelong skills that will help them become
strong members in their societies.
P E A R L I N T E G R AT I O N S
17. STYLE GUIDE
It is important for the Boy Scouts of America
to follow a style guide because it will unify
the look of the campaign.
FONTS
DIRTY EGO
BEBAS NEUE
Abadi MT Condensed Light
• Dirty Ego is a headline font primarily used in advertisements directed toward
children throughout the campaign. It is the font used when writing the slogan
“Get on Our Level.”, written in capitalization.
• Bebas Neue is a font used in headlines for parent advertisements. Its impact is
similar to Dirty Ego, but has a cleaner readability.
• Abadi MT Condensed Light is the font chosen for the body copy in all
advertisements. It also compliments both headline fonts.
10
18. LOGO LOGO SWATCHES
The updated logo helps A rustic, burnt red and deep navy blue have
the organization look been substituted for the former colors because
unified and makes their it will appeal to an older crowd, and make youth
activities a little more feel more sophisticated and responsible. A
intense. black swatch was added to the palate to make
scouting seem tough, cool and more extreme.
BOY SCOUTS OF AMERICA C:0 M:0 Y:0 K:0 C:48 M:100 Y:100 K:21
C:100 M:100 Y:44 K:38 C:100 M:100 Y:8 K:100
BOY SCOUTS OF AMERICA
STYLE ELEMENTS
• When using a black background, the splatter brush in Adobe Illustrator can be
used. The splatter marks are always white and at a 25% opticity.
P E A R L I N T E G R AT I O N S
19. FRONT COVER COPY 1 The goal of direct mail is to capture
LEADERSHIP. Does your child
have what it takes? attention of households with boys ages
five to seventeen. This direct mail targets
The righthand side has an
opening to pull out the insert.
2 not only the adults but also children by
Once fully removed, the cardstock having two unique elements. One element is
springs open into a cube.
informational while the other is a pop-up box
The back side interlocks the two 3 to grab the child’s attention.
flaps with a slit in the center. The
Boy Scouts of America logo is
also in the center.
5 CUBE SIDES: COPY
INSIDE HEADLINE 4 1. Get on our level. 2.
Does your child enjoy Can you shred this hard?
snowboarding, white water rafting that have encouraged 3. Do you clear this
or playing video games? them to become much air? 4. Have you
motivated, responsible survived a high ropes
COPY and dedicated members course? 5. Outpaddle
If you answered yes to any of of society. Don’t miss the toughest rapids?
the above, sign your child up to this opportunity to help
become a Boy Scout of America. your child stand out
Not only will he develop the from the crowd. Sign up WHERE IT WILL BE SENT
good values and morals of a true today! The direct mail piece will be
leader, but he will build lifelong sent to households in the
friendships while participating in To sign up online or area with boys the ages of
some of the most exciting indoor learn more about the
and outdoor activities around!
five to seventeen. The mailer
Boy Scouts of America
will only be sent to boys who
program visit
For years, the Boy Scouts of www.scouting.org.
are not currrently in the Boy
America have successfully taught Scout program.
young men important life lessons
12
20. 1 2
5
4 3
DIRECT MAIL
P E A R L I N T E G R AT I O N S
22. OUTDOOR ADVERTISING
Outdoor billboard advertising is an GET ON OUR LEVEL.
effective method that could potentially SIGN UP BELOW FOR MORE INFORMATION AND MEETING DATES:
leave lasting impressions on drivers and
passengers. Through clear and concise
messages and visually appealing
images, the billboards are designed to
take viewers into the moment as though
the activity is actually happening. BOY SCOUTS OF AMERICA
3
Facebook: Boy Scouts of America
@bsa100years VISIT US ONLINE AT www.scouting.org.
1 The “Get on Our Level.” LOCATION spent on outdoor billboard
slogan not only refers to • Outdoor billboards will be placed advertising.
the extreme activities the along southeastern Michigan • On average, drivers only view
Boy Scouts participate in, highways that experience heavy each billboard for 2-4 seconds.
but symbolizes how they traffic on a daily basis. They will • Billboard extensions can be
achieve and attain different attract the attention of drivers added from 5 to 5’6 feet on
levels throughout the and increase brand recognition top, 2 feet on the side, and 1
program. in the community. foot on the bottom, depending
• Poster advertisements will be on local restrictions.
Placing a life-like child hung along the walls of local
2 public classrooms and hallways Posters will continue
on the outer edge of the 3
billboard initially will shock encouraging students to sign up. to follow the “Get on
the viewer, engaging their Our Level.” slogan and
attention. Afterward, stress ADDITIONAL FACTS style guide. Dates for
is placed on the fact that • The average size of a billboard informational meetings will
the Boy Scouts of America is 14 feet by 48 feet. be given and space will be
are tougher than you think. • In 2010 over $6.1 billion was provided for sign up.
P E A R L I N T E G R AT I O N S
23. TELEVISION AD :30
TV ADVERTISEMENT VIDEO AUDIO
BOY GETTING SFX: SNOW
AIR OFF HALF SCRAPING / CAMERA
PIPE WHILE FOLLOWING HIM DOWN
CAMERA “SHREDDING”.
FOLLOWS HIM VOICE 1: Take it to the
DOWN. next level.
SNOWBOARDER
VOICE : Do you boost
this high?
GROUND SFX: LEAVES BREAKING
VIEW OF BOY TIRES TO A STOP
SLAMMING TO A DOWN A FOREST HILL
STOP DOWN A STOPPING.
FOREST HILL. VOICE: Can you handle
these trails?
FOUR BOYS IN SFX: FIRE CRACKING.
TEAMS OF TWO VOICE: (All together)
COMPETE TO Can you make fire?
BUILD A FIRE.
BOYS LOOK UP
AT CAMERA.
16
24. VIDEO AUDIO
STRAIGHT VIEW SFX: THE WATER.
OF A BOY ON VOICE 1: Hooked yet?
DOCK WITH A
LAKE BEHIND
HIM. HE JUST
CAUGHT A HUGE
FISH.
BOYS COVERED VOICE: Boy Scouts of
IN MUD. America. Get on Our
Level.
STORYBOARD
BOY SCOUTS OF VOICE: More for
AMERICA LOGO. information visit www.
Scouting.org.
BOY SCOUTS OF AMERICA
* LOW UPBEAT DRUM RHYTHM IN THE BACKGROUND
P E A R L I N T E G R AT I O N S
25. TELEVISION SPOT
This TV ad shows young men engaging in
extreme sports, not traditionally associated
with Boy Scouts of America. The commercial
illustrates a new image of a thrilling and
vibrant organization. Shots and music are
fast-paced, exciting and uses a tone that
captivates viewers.
ADDITIONAL FACTS
• 97.8% of all American households have televisions
• Kids ages 6-11 spend about 28 hours a week in front of the TV
• 71% of 8 to 18 year-olds have a TV in their bedroom
• In about 2/3 of households, the TV is “usually” on during meals
• In 51% of households, the TV is on “most” of the time
• Most children’s programming does not teach what parents say they want their
children to learn
18
26. CURRENT PROBLEM CHANNELS TO AIR ON
It has become apparent, boys are leaving Television stations that adults and
the program due to lack of acceptance children both watch on a regular basis.
from peers, interest in other activities The TV spot will run on the local ABC
and time constraints. This advertisement and NBC affiliate stations as well as
was created to improve the perception Nickelodeon and ESPN. These stations
of the Boy Scout program for youth. reach our target market and perfectly
pair with our upbeat TV spot.
WHY IT WILL WORK
our plan
OUR PLAN
Based upon our research, we are
confident that this commercial will be The commercial will run weekdays
successful in attracting members who during afterschool hours and weekend
would otherwise opt for activities other mornings. Our research has shown
than the Boy Scouts of America. our target audiences tend to watch TV
during these time periods.
EXPLANATION P E A R L I N T E G R AT I O N S
27. NON-TRADITIONAL
WHY IT WILL WORK
Part of our creative work includes
preshow movie marketing because
it connects with an attentive and
captive audience. More than half of all
theatergoers are in their seats during
the preshow and with the right pre- U.S. MOVIEGOERS
movie advertisement, the Boy Scouts of
America can excite and influence boys SEE ABOUT 6 FILMS
and their parents about signing up for
the program.
PER YEAR
PREFLIX MOVIE FACTS
• Advertisements run before a captive audience, before all shows and 7 days per week
• 100,000 movie patrons per month
• Each cinema runs 4 to 5 shows per day per auditorium
Approximately: 2160 to 2700 shows per month
• Program begins 15 minutes prior to every show
• Advertisement length pricing is listed in 15 second ad spots
• 26% of U.S. moviegoers are within the age of 2 to 17 (our target market)
• The average moviegoer (18-39 at 42%) sees approximately 6 movies a year
• Payment plans available
20
28. Preflix movie marketing was selected as part of our
advertising plan because it connects to an attentive and
captive audience. Nearly a third of all U.S. moviegoers are
within our target market. Since the average moviegoer sees
about six movies annually, the right preshow advertisement
has potential to excite children and parents about signing
up for the Boy Scouts of America program.
45
* MOVIEGOERS BY AGE GROUP
40
42%
35
30
25
20 26%
15 21%
10
5 11%
0
2-17 18-39 40-59 60+
2010 MOVIEGOERS: $222.7 MILLION | 2010 TOTAL ADMISSIONS: $1.3 BILLION
P E A R L I N T E G R AT I O N S
29. RADIO AD
The radio advertisements are testimonials that provide copy
targeting Cub Scouts, Boy Scouts and adults that have
participated in the program. The testimonials will capture the
individual stories about what the program means personally.
Expressing action and adventure will be the main objective
which will be a a great representation for the potential that
the Boy Scouts of America has to change lives.
SUGGESTED STATIONS
• The top 8 morning and afternoon stations in the area
• Popular among children ages 5-15 and adults 30-50
22
30. RADIO ADVERTISEMENT 1 RADIO ADVERTISEMENT 2
00:15 00:15
1. MUSIC: Light upbeat drum comes in at the 1. MUSIC: Light upbeat drum comes in at the
beginning. beginning.
2. (FADE IN/FADE OUT) 2. (FADE IN/FADE OUT)
3. DR. GOLD: Hi, my name is Dr. Gold. I was and 3. JACK: Hi, I’m Jack.
always will be a member of Boy Scouts of America.
4. TOM: And I’m Tom.
4. DR. GOLD: Growing up, Boy Scouts of America
offered programs that made me want to help 5. JACK: Last week we went white water rafting and
people and enhance others lives. I knew I wanted to saw the coolest waterfall.
be a doctor ever since I was handed a first-aid kit.
I couldn’t put it down. Boy Scouts of America gave 6. TOM: But then our raft got stuck and ripped.
me the skills and dedication that helped me through
medical school. If it wasn’t for Boy Scouts of America, 7. JACK: We stayed calm and used the skills we
I don’t know where I would be today. I save lives. I am learned to fix it!
a scout. Get on my level.
8. TOM: When was the last time you had an adventure
5. MUSIC: Light music comes in at the end. like that? We are Boy Scouts.
6. (FADE IN/FADE OUT) 9. JACK AND TOM: Get on our level.
7. ANNCR: For more information on Boy Scouts of 10. MUSIC: Light music comes in at the end
America visit www.scouting.org.
11. (FADE IN/FADE OUT)
10. ANNCR: For more information on Boy Scouts of
America visit www.scouting.org.
P E A R L I N T E G R AT I O N S
31. SOCIAL MEDIA
FACEBOOK advertisement. This differs from
Facebook because it serves as a
“Share Your Story” way to market via YouTube and
As an extension of the radio ads, there will be a contest once a
Scouts are able to post their month for a story to be featured
personal stories to hopefully be on the main website.
chosen for the next radio ad.
Scouts can continually post their Monthly Troop Takeover
stories and every two months A different troop takes over
the Boy Scouts will choose one all social media each month
new story to run. by posting videos about their
troops as a whole, their projects
Weekly Post and activities. Members are able
The post will contain information to share why they love the Boy
regarding Boy Scouts along Scouts and what the Boy Scouts
with specific troops community has taught them.
service projects. There also
will be posts about the new Personal YouTube Page
advertisement campaign. Each troop has their own
YouTube page that feeds into the
Monthly Troop Takeover Boy Scout main YouTube page.
Each month a troop will be
selected to post about what TWITTER
their troop is doing. The specific
individuals within the troops can Weekly Tweets
discuss projects, fundraisers Tweets will inform followers
and new activities. This engages of new activities, projects and
the current members as well as valuable information about the
informing perspective members Boy Scouts.
on each troop.
Boy Scouts of America
YOUTUBE
@boyscouts
“Share Your Story”
Also an extension of the radio bsa100years
24
32. Social media is the newest form of interactive advertising
reaching a wide variety of individuals. This tool is free and
extremely easy to use when properly managed. The Internet,
being a primary source of communication and entertainment
for our youth, gives us a fresh, inexpensive and convenient
path to reach our target market.
P E A R L I N T E G R AT I O N S
33. 1 DISCOUNT PROGRAM POSSIBLE SPONSORS
an exciting game with their friends, but
also fans will learn about the Boy Scouts
Work with local museums • Henry Ford Museum / program and how they can potentially
Greenfield Village
and/or sporting venues to • Grand Rapid Children’s get involved.
create a discount program. Museum
The program gives family • DeVos Centers 3 LUNCH TRAY LINERS
members of the Boy Scout • Van Andel Arena
program memberships or Boy Scouts of America will provide
tickets at a discounted price. lunch tray liners to schools in advance
These discounts are all 2 WHITECAPS SPONSOR to promote the scheduled visit at the
given at venues that support beginning of the school year. The liners
the active and educational Sponsoring a West Michigan will include information about the school
lifestyle which the Boy Scout Whitecaps game will be visit and how to sign up.
program supports. beneficial to the Boy Scouts
of America program. Not only TRAY LINER ELEMENTS
will members get to watch • Energetic Colors • Games
• Sign Up Dates • Pictures
4 STICKERS / SILICONE WRISTBANDS
Promotions for Boy Scouts of America Stickers and wristbands will be
will involve potential Boy Scouts and the distributed to students during school
visits. They will be used to supplement
community. By involving the public in the plan, informational papers and excite
it will not only increase the number of boys students. Stickers can be placed on their
notebooks or t-shirts and wristbands can
interested in the programs but will also give be worn, increasing brand recognition.
Details about information night will be
the Boy Scouts of America a more positive printed on the stickers.
image.
26
34. 2 1
3
4
PROMOTIONS
P E A R L I N T E G R AT I O N S
35. Public Relations can strengthen an
organization during positive and negative
times. It is vital for the Boy Scouts of America
to have a strong presence in the community
to shed a positive light about themselves.
Strong relationships with local media outlets
is a great tool to provide free advertising.
28
36. PUBLIC RELATIONS
PRESS RELEASE
FOR IMMEDIATE RELEASE CONTACT: Taylor Smith
May 12, 2012 231-838-0462
smit1411@msu.edu
NEWS RELEASE
The Boy Scouts to Host Local “Mud Run”
Local Boy Scout Troops will be organizing the race as part of their new
campaign, “Get on Our Level.”
East Lansing, Michigan, The Boy Scouts of America, region 11 troops, will be hosting local
mud run races in the area during the coming weeks and into July, 2012. The scouts will be helping
with set up, sign up and flow of all contestants as well as clean up.
Different troops will be cheering competitors on with water along the way as part of the new Boy
Scout campaign, “Get on Our Level.” There will be a booth at each event for competitors and their
families to get more information about the organization and hopefully sign up for any level of boy
scouts.
The new campaign is encouraging young men to step their game up in school, family,
social and physical aspects of their life.
For more information on the Mud Run or the Boy Scouts of America call Taylor Smith at 231-
838-0462 or visit http://www.scouting.org/ to find your local boy scout troops.
####
P E A R L I N T E G R AT I O N S
37.
38.
39. CALENDAR JAN FEB MAR APR MAY JUN
RADIO
* * * * *
OUTDOOR ADS
* * * * * *
SOCIAL MEDIA
* * * * * *
PROMOTION
TV
*
MOVIE ADS
* *
PR
* * * * * *
DIRECT MAIL
* * *
Outlined is our flighting schedule. Each anticipated element of our
campaign will have particular months when it will be prevalent.
30
40. JUL AUG SEP OCT NOV DEC
* * *
* * * * * *
* * * * * *
* * *
* * * *
* * *
* * * * * *
2012 PERSPECTIVE YEAR P E A R L I N T E G R AT I O N S
41.
42.
43. CONCLUSION
We believe this information will be valuable to you and
your organization and we appreciate your consideration.
The “Get on Our Level.” campaign will be a way to target
new audience members while continuing to improve the Boy
Scouts of America image. Please refer to our Appendix for
further research along with our contact information for further
questions.
Thank you for your time,
Pearl Integrations
32
47. RESEARCH
FINDINGS
SURVEY QUESTIONS
1. Has your son ever participated in Boy Scouts? If so, what
level did he reach and/or why did he quit?
2. Does your child attend summer camp? If so, what type?
3. What are your first impressions of the Boy Scout
program?
4. Do you feel the program is racist?
5. What values do you try to instill in your child at a young
age?
6. Would you prefer signing your child up for Boy Scouts or
a sport, and why?
7. Do you find basic survival skills or technology skills more
useful?
8. Is there any sort of stereotype you associate the Boy
Scouts with?
9. What is your husband’s career/ your career?
10. Do you currently reside in a big city or small city?
11. Do your children go to a public or private school? Is it
religious or not?
12. What are some of your son’s interests?
13. Has any news/media influenced your thoughts about the
Boy Scouts of America?
14. How often does your family sit down for dinner
together?
15. How old is your son?
16. What time of day does your child watch the most TV?
Please include any other thoughts, comments or concerns
about the Boy Scouts of America:
CREATIVE WORK
NON-TRADITIONAL ADVERTISING
• On average, more than 62% of theatergoers are in their
seats during the preshow
34
48. • UniqueScreen Media represents 2,800 screens in 35
states and over 325 individual theater locations
• 74% of Americans attend movies
• Cinema attendance is up 20% over 2008
• Audiences arrived at the theater an average of 24
minutes early
• 122 million movie tickets are sold each month in the
United States
• 27% of audience are in their seats 15 to 20 minutes prior
to the advertised showtime
• 48% of audience are in their seats 10 to 15 minutes prior
to the advertised showtime
• 74% of audience are in their seats 5 to 10 minutes prior
to the advertised showtime
• 99% of audience are in their seats 0 to 5 minutes prior to
the advertised showtime
SCREEN LOCATIONS
• Alma: 6 Screens
• Benton Harbor: 14 Screens
• Coldwater: 7 Screens
• Grand Rapids: 47 Screens
• Grandville: 27 Screens
• Hillsdale: 7 Screens
• Lansing: 39 Screens
• Muskegon: 16 Screens
• Owoso: 7 Screens
• Portage: 15 Screens
PROMOTIONS
• In 2010, the Boy Scouts of the Dallas/Fort Worth area
set up a similar discount and special promotions plan.
• Participants included The Texas Motorplex, Cowboy
Stadium, Pizza Hut Park and the Museum of Nature and
Science
P E A R L I N T E G R AT I O N S
49. SOURCES PHOTOGRAPHS
www.flickr.com
• NightLights: • Sdfriend
• asm024 • gerlos
• Basheertome • EricMagnuson
• Medhi • Dr. Nomad
• Ian Hayhurst • Bma4573
• Doonvas • Radio Rover
• Doug Greenberg • Richtpt
• Xavier Donat • J Patz
• Julian- • Nhuisman
• Alfred Hermida
• Phaith Fotos
• frankjuarez
• red.dahlia
• VivaAntarctica
• John Steven
Fernandez
• Idea dude
• Balise42
• Adewale_oshineye
• VancityAllie
• candiceecidec
• e-magic
• See-ming Lee
• Official U.S. Navy
Imagery
• Jennuine Captures
• Ed Yourdone
• The U.S. Army
• megankhines
• kbaird
• joeldinda
• Micha Taylor
• Matt biddulph
• gredaline
• GoodNCrazy
36
50. INFORMATIONAL SOURCES
www.scouting.org
OUTDOOR ADVERTISING
www.oaaa.org
SOCIAL MEDIA
www.facebook.com
www.youtube.com
www.twitter.com
NON-TRADITIONAL
Thom Stephens
Account Executive
UniqueScreen Media, a Cinedigm Company
tstephens@preflixsales.com
TELEVISION
www.med.umich.edu
>>Your Child
>>Topics
>>A Guide to Information & Support for Parents
www.nationmaster.com
>>U.S.
>>Med-Media
www.uis.unesco.org
PROMOTIONS
www.examiner.com
>>Culture Events in Dallas
>>Boy Scout of America Discounts & Special Promotions
P E A R L I N T E G R AT I O N S