The document provides details about Discover magazine including the editorial board members, copyright information, and disclaimer. It then previews upcoming content in the magazine focusing on a recent graduate named Naina Aggarwal who is set to take the public relations world by storm based on her educational accomplishments and future plans. The editorial welcomes readers and signs off until the next issue.
Ulwe is a developing node in Navi Mumbai that is strategically located near the proposed Navi Mumbai International Airport and upcoming infrastructure projects. It is planned for a population of 390,000 across 1,486 hectares. Key upcoming developments include the Navi Mumbai International Airport, Trans Harbour Link, Navi Mumbai Metro, and Navi Mumbai Special Economic Zone. Ulwe's proximity to major transportation hubs and economic zones is expected to drive significant growth and development over the next five years.
Eia Of Navi Mumbai International Airport (NmiaKetan Wadodkar
The document provides details about the proposed Navi Mumbai International Airport (NMIA) project in India. It discusses the need for a second airport in Mumbai, analyses alternative sites for the project, describes the selected site in Navi Mumbai and surrounding environment, and outlines the project activities and their potential positive and negative impacts. The key information is:
- The existing Mumbai airports cannot meet future demand, necessitating a new international airport.
- Three alternative sites were considered and the Navi Mumbai site was selected based on factors like distance from Mumbai, infrastructure availability, and feasibility.
- The project will be developed in four phases over 20 years to reach a capacity of 60 million passengers per year.
This document discusses the development plans for Navi Mumbai, a satellite city of Mumbai, India. It outlines the topography and connection between Mumbai and Navi Mumbai. It then provides development plans for the nodal areas in Navi Mumbai, including Airoli, Ghansoli, Vashi, Sanpada, Nerul, Belapur, Kharghar, Kalamboli, Panvel, Kamothe, Ulwe, and Dronagiri. The development plans aim to disperse traffic and zone land uses in Navi Mumbai.
Navi Mumbai was created in 1970 to decongest Mumbai and promote balanced regional development. It was planned by CIDCO according to principles of decentralization, self-sufficient townships, and single use zoning. Navi Mumbai consists of several nodes planned for different income groups with residential neighborhoods, industrial zones, and conservation areas. While growth has been slow, it accelerated in the 1990s with the Nhava Sheva port. Today Navi Mumbai stands as a structured, planned city contrasting with Mumbai's organic development.
This document provides information about Pearl Integrations' work for the Boy Scouts of America marketing campaign. It includes a table of contents, descriptions of the Pearl Integrations team members, and a memorandum to the Boy Scouts of America. The findings section performs a situation analysis of the Boy Scouts and identifies strengths, weaknesses, opportunities, and threats. The creative work section outlines the creative brief, style guide, and examples of direct mail, outdoor advertising, and a television spot. The media plan and closing sections wrap up the document.
Deborah L. Sprague is a creative visionary with over 15 years of experience in marketing, project management, and non-profit work. She has a proven track record of leading large collaborations involving multiple partners and designing integrated social media campaigns. Sprague is passionate about using her skills to create positive change and bring people together around important causes.
Mandy Boyle is a freelance copywriter and SEO manager based in Northeastern Pennsylvania. She has years of experience in freelance writing, marketing, and SEO work. Some of her past clients include Solid Cactus, Brent Pennington Photography, and PC Data Centers of PA. She creates compelling copy for websites, advertisements, and other materials. Mandy's work has been praised for its professionalism, creativity, and ability to engage audiences.
Ulwe is a developing node in Navi Mumbai that is strategically located near the proposed Navi Mumbai International Airport and upcoming infrastructure projects. It is planned for a population of 390,000 across 1,486 hectares. Key upcoming developments include the Navi Mumbai International Airport, Trans Harbour Link, Navi Mumbai Metro, and Navi Mumbai Special Economic Zone. Ulwe's proximity to major transportation hubs and economic zones is expected to drive significant growth and development over the next five years.
Eia Of Navi Mumbai International Airport (NmiaKetan Wadodkar
The document provides details about the proposed Navi Mumbai International Airport (NMIA) project in India. It discusses the need for a second airport in Mumbai, analyses alternative sites for the project, describes the selected site in Navi Mumbai and surrounding environment, and outlines the project activities and their potential positive and negative impacts. The key information is:
- The existing Mumbai airports cannot meet future demand, necessitating a new international airport.
- Three alternative sites were considered and the Navi Mumbai site was selected based on factors like distance from Mumbai, infrastructure availability, and feasibility.
- The project will be developed in four phases over 20 years to reach a capacity of 60 million passengers per year.
This document discusses the development plans for Navi Mumbai, a satellite city of Mumbai, India. It outlines the topography and connection between Mumbai and Navi Mumbai. It then provides development plans for the nodal areas in Navi Mumbai, including Airoli, Ghansoli, Vashi, Sanpada, Nerul, Belapur, Kharghar, Kalamboli, Panvel, Kamothe, Ulwe, and Dronagiri. The development plans aim to disperse traffic and zone land uses in Navi Mumbai.
Navi Mumbai was created in 1970 to decongest Mumbai and promote balanced regional development. It was planned by CIDCO according to principles of decentralization, self-sufficient townships, and single use zoning. Navi Mumbai consists of several nodes planned for different income groups with residential neighborhoods, industrial zones, and conservation areas. While growth has been slow, it accelerated in the 1990s with the Nhava Sheva port. Today Navi Mumbai stands as a structured, planned city contrasting with Mumbai's organic development.
This document provides information about Pearl Integrations' work for the Boy Scouts of America marketing campaign. It includes a table of contents, descriptions of the Pearl Integrations team members, and a memorandum to the Boy Scouts of America. The findings section performs a situation analysis of the Boy Scouts and identifies strengths, weaknesses, opportunities, and threats. The creative work section outlines the creative brief, style guide, and examples of direct mail, outdoor advertising, and a television spot. The media plan and closing sections wrap up the document.
Deborah L. Sprague is a creative visionary with over 15 years of experience in marketing, project management, and non-profit work. She has a proven track record of leading large collaborations involving multiple partners and designing integrated social media campaigns. Sprague is passionate about using her skills to create positive change and bring people together around important causes.
Mandy Boyle is a freelance copywriter and SEO manager based in Northeastern Pennsylvania. She has years of experience in freelance writing, marketing, and SEO work. Some of her past clients include Solid Cactus, Brent Pennington Photography, and PC Data Centers of PA. She creates compelling copy for websites, advertisements, and other materials. Mandy's work has been praised for its professionalism, creativity, and ability to engage audiences.
The document outlines research conducted by Campaign Captains on behalf of their client, Youth Network. Through surveys of High Point University students, they found a lack of awareness of volunteer opportunities and the volunteer center on campus. Their research also indicated that students would be interested in attending fundraising events for non-profits. Campaign Captains made recommendations to Youth Network such as creating an annual event, improving their website and social media presence, and designing a logo to increase awareness and support.
Peer led Social Media Strategies Community Action CalNeva ConferenceShana Friedman
I gave this presentation during the April 2011 Community Action CalNeva Conference. My presentation focuses on strategies for organizations to implement peer-led social media campaigns addressing teen health and wellness. The presentation covers the program I created: The Sonoma County Peer Outreach Coalition. This program uses social media to outreach to teens about mental health and reduce the stigma of mental illness.
Special thanks to Rebecka Anderson who allowed permission to use several slides from one of her presentations.
A snapshot of Blueprint Creative Group\'s client engagements in non-profit marketing, social media strategy, strategic marketing, event publicity, and product marketing.
A platform to elevate the Relevance and Preference for Mirinda among young urban India by enabling a shift from comparison to compassion – a change that helped saving precious lives
The document discusses various reputation and brand development programs conducted by kf!g for clients such as Groasis Waterboxx, Heidi Roizen, the Silicon Valley Space Center, Naveen Jain, the Isha Foundation, BioArts International, Deep Flight Aviator/Autodesk, and Ex'pression College for New Media. Kf!g's services include strategic planning, creative campaigns, media relations, and analyzing results. Case studies provide details on multi-faceted programs that achieved global media coverage and impressions in the billions.
Social Media Training for West Neighbourhood HouseJustine Abigail
This document provides an overview of a social media training for the Newcomer Youth Program at West Neighbourhood House. The training covers the importance of social media for connection and engagement with newcomer youth audiences, social media basics like creating a plan and being consistent, recommendations for current social media engagement and gaining more followers, and tips for creating compelling content and building community online. The training aims to help the program improve and expand its use of social media.
Integrated Marketing Plan - M.S. IMC Capstone Project - St. Jude Children's H...Laura Pearson
Comprehensive, $15 million marketing campaign proposal on behalf of St. Jude Children's Research Hospital. The IMC plan includes market research, strategic communication and media planning, copywriting, designing, budgeting, and measurement of an annual plan targeted to high school students in the United States.
This campaign was selected among the top four in my class, featured on the West Virginia University website and shared with marketing executives at St. Jude.
1) For marketers, Univision presents an opportunity to reach a dynamic Hispanic audience through programming that appeals to their sense of community and shared cultural experiences.
2) When planning trips, people use digital channels for inspiration and information gathering. As plans solidify, these channels become tools for organizing travel details.
3) For donors, parents, and medical professionals, choosing children's hospitals becomes linked to perceptions of expertise and access to specialized care, shaped by reputation built over many successful patient stories and outcomes.
The document provides three examples of insights generated for different clients:
1) An insight for Univision and advertisers that by understanding the logos, ethos, and pathos of the Hispanic community, Univision is able to broadcast programming that appeals to their sense of community and emotional moments of identification.
2) An insight for the US travel industry that digital channels begin as inspiration for travel planning but evolve to become planning tools as trips take shape.
3) An insight for Columbia Children's Health highlighting their reputation and expertise allows them to provide outstanding pediatric care and research, appealing to donors, parents, and fellows.
The art of listening social media toolkit for nonprofitsPaola Caceres Oma
This document provides a social media strategy guide for nonprofits. It emphasizes the importance of listening on social media to understand audiences and identify influencers. The guide recommends having a clear vision and goals for social media use, focusing initially on Facebook and Twitter to build an online presence and engagement. It also stresses creating SMART objectives to track progress and evaluate the strategy over time. The overall message is that social media requires intentionality, resources, and an understanding of its potential to further an organization's mission.
This document provides a social media strategy guide for nonprofits. It emphasizes the importance of listening on social media to understand audiences and identify influencers. The guide recommends having a clear vision and goals for social media use, focusing initially on Facebook and Twitter to build an online presence and engagement. It also stresses creating SMART objectives to track progress and evaluate the strategy over time. The overall message is that social media requires intentionality, resources, and an understanding of its potential to further an organization's mission.
Unity is a PR agency that differentiates itself through its use of social psychology, strategic thinking, design and communications skills. It works with a range of clients and has won numerous awards for its work. Unity believes that engaging people emotionally as well as rationally is key to building real brand relationships. It provides media relations, consumer research, web services and experiential marketing to help clients achieve their goals.
This document provides insights into innovation in the advertising industry. It discusses how technology and digital media have made constant research and real-time insights increasingly important for innovation. Research using big data from social media and online consumer actions can provide insights into untapped markets and inform iterative advertising campaigns. Innovative advertising utilizes creative and technology to support strategic concepts and tells compelling stories. It also better empowers advertisers and consumers to shape authentic and credible messaging through user-generated content. Ethical practices like transparency have also become important for innovation. Overall, the document argues that innovation in advertising requires strategic choices that drive ongoing relevant conversations with consumers.
Univision is able to appeal to the Hispanic community by recognizing logos, ethos, and pathos in its programming. As the most recognized brand after the Church, Univision broadcasts content that taps into a sense of community and emotional identification for its active, participatory audience. Marketers only see Univision as a Spanish language platform because it focuses on revenue and ratings, but its deeper insight is understanding the Hispanic community's passions.
Making an Impact: Georgetown CSIC’s John D. Trybus, APR, on Social Change: PRSAJohn Trybus, APR
John D. Trybus is the deputy director of Georgetown University's Center for Social Impact Communication (CSIC). He leads the day-to-day operations of CSIC, which is dedicated to increasing social impact through communication. Trybus got his start working for Dr. Jane Goodall and advising her on PR and advocacy. He believes that strong leadership requires collaboration, transparency and authenticity. As deputy director, he faces the challenge of producing high-quality applied research projects within the constraints of resources and time.
The Youth Network is a non-profit organization that aims to help children develop self-esteem through various programs. It has a relationship with High Point University but lacks awareness and student involvement on campus. A marketing team conducted research and found that many students are unaware of volunteer opportunities and that fundraising sporting events would appeal to students. The team recommends raising awareness of Youth Network through campus activities, creating a website and social media presence, and holding an annual fundraising event to engage students and raise funds.
The document is a 2015-2016 impact report for Seed Spot, an organization that educates, accelerates, and invests in entrepreneurs creating solutions to social problems. Some key highlights from the summary:
- Seed Spot supported 288 ventures since 2012, which created 742 jobs, raised $8.4 million in capital, and impacted 1.15 million lives. Nearly half of the entrepreneurs were women or minorities.
- Case studies describe the impact of several alumni ventures, such as a mobile healthcare system used by UNICEF, a coding academy for refugees, and the world's largest money pool marketplace.
- The report discusses Seed Spot's methodology for evaluating alumni impact, outlines metrics like social issues
- Trinity Vintners launched a ready-to-drink sangria in India to tap into the young adult market and introduce them to wine in an accessible way. RGD's packaging design positioned the sangria as a fashionable drink that could be consumed casually. The sangria was a major success, selling over 200,000 bottles.
- The True School of Music in Mumbai aimed to take music education to the next level. RGD developed a brand identity and visual language centered around a circle symbolizing music. The simple yet distinctive brandmark was applied across the school's environments and communications. Enrollment grew significantly.
- Magic Bus mentors underprivileged children through sports activities. RGD helped articulate the nonprofit
This document provides information about Jessie Borsellino's work experience and skills. It summarizes that she has experience as a lifestyle journalist and digital marketer, having written articles for FLARE Magazine that generated over 250,000 page views. As a student studying Creative Industries, she has continued writing for online magazines. Her experience also includes digital marketing work developing content strategies and analyzing audiences.
Justine Dharni Workplace Belonging and Culture advocateJustine Dharni
Justine Dharni's career is marked by significant achievements and influence. She has made a remarkable impact working with giants like Google, Intel, Uber, American Express, and Sony Entertainment. Her exceptional skill set in enhancing customer relations, cultivating enriching workplace cultures, and excelling in effective communication have set her apart. Her journey is further defined by her leadership roles in various organizations and her dedicated involvement in social causes.
In her impressive 13-year career span, she has adeptly blended creativity with analytical insights, propelling brands to notable heights. Serving as the Director of Digital Strategy, her strategic foresight and leadership have been crucial in developing innovative marketing campaigns for a wide range of Fortune 500 companies across various sectors like technology, retail, consumer goods, healthcare, food and beverage, financial services, and the nonprofit sector. Her contributions extend beyond standard roles, particularly in her pivotal roles in high-profile influencer campaigns, launching new marketing channels, building strategic partnerships, and spearheading critical research initiatives.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
The document outlines research conducted by Campaign Captains on behalf of their client, Youth Network. Through surveys of High Point University students, they found a lack of awareness of volunteer opportunities and the volunteer center on campus. Their research also indicated that students would be interested in attending fundraising events for non-profits. Campaign Captains made recommendations to Youth Network such as creating an annual event, improving their website and social media presence, and designing a logo to increase awareness and support.
Peer led Social Media Strategies Community Action CalNeva ConferenceShana Friedman
I gave this presentation during the April 2011 Community Action CalNeva Conference. My presentation focuses on strategies for organizations to implement peer-led social media campaigns addressing teen health and wellness. The presentation covers the program I created: The Sonoma County Peer Outreach Coalition. This program uses social media to outreach to teens about mental health and reduce the stigma of mental illness.
Special thanks to Rebecka Anderson who allowed permission to use several slides from one of her presentations.
A snapshot of Blueprint Creative Group\'s client engagements in non-profit marketing, social media strategy, strategic marketing, event publicity, and product marketing.
A platform to elevate the Relevance and Preference for Mirinda among young urban India by enabling a shift from comparison to compassion – a change that helped saving precious lives
The document discusses various reputation and brand development programs conducted by kf!g for clients such as Groasis Waterboxx, Heidi Roizen, the Silicon Valley Space Center, Naveen Jain, the Isha Foundation, BioArts International, Deep Flight Aviator/Autodesk, and Ex'pression College for New Media. Kf!g's services include strategic planning, creative campaigns, media relations, and analyzing results. Case studies provide details on multi-faceted programs that achieved global media coverage and impressions in the billions.
Social Media Training for West Neighbourhood HouseJustine Abigail
This document provides an overview of a social media training for the Newcomer Youth Program at West Neighbourhood House. The training covers the importance of social media for connection and engagement with newcomer youth audiences, social media basics like creating a plan and being consistent, recommendations for current social media engagement and gaining more followers, and tips for creating compelling content and building community online. The training aims to help the program improve and expand its use of social media.
Integrated Marketing Plan - M.S. IMC Capstone Project - St. Jude Children's H...Laura Pearson
Comprehensive, $15 million marketing campaign proposal on behalf of St. Jude Children's Research Hospital. The IMC plan includes market research, strategic communication and media planning, copywriting, designing, budgeting, and measurement of an annual plan targeted to high school students in the United States.
This campaign was selected among the top four in my class, featured on the West Virginia University website and shared with marketing executives at St. Jude.
1) For marketers, Univision presents an opportunity to reach a dynamic Hispanic audience through programming that appeals to their sense of community and shared cultural experiences.
2) When planning trips, people use digital channels for inspiration and information gathering. As plans solidify, these channels become tools for organizing travel details.
3) For donors, parents, and medical professionals, choosing children's hospitals becomes linked to perceptions of expertise and access to specialized care, shaped by reputation built over many successful patient stories and outcomes.
The document provides three examples of insights generated for different clients:
1) An insight for Univision and advertisers that by understanding the logos, ethos, and pathos of the Hispanic community, Univision is able to broadcast programming that appeals to their sense of community and emotional moments of identification.
2) An insight for the US travel industry that digital channels begin as inspiration for travel planning but evolve to become planning tools as trips take shape.
3) An insight for Columbia Children's Health highlighting their reputation and expertise allows them to provide outstanding pediatric care and research, appealing to donors, parents, and fellows.
The art of listening social media toolkit for nonprofitsPaola Caceres Oma
This document provides a social media strategy guide for nonprofits. It emphasizes the importance of listening on social media to understand audiences and identify influencers. The guide recommends having a clear vision and goals for social media use, focusing initially on Facebook and Twitter to build an online presence and engagement. It also stresses creating SMART objectives to track progress and evaluate the strategy over time. The overall message is that social media requires intentionality, resources, and an understanding of its potential to further an organization's mission.
This document provides a social media strategy guide for nonprofits. It emphasizes the importance of listening on social media to understand audiences and identify influencers. The guide recommends having a clear vision and goals for social media use, focusing initially on Facebook and Twitter to build an online presence and engagement. It also stresses creating SMART objectives to track progress and evaluate the strategy over time. The overall message is that social media requires intentionality, resources, and an understanding of its potential to further an organization's mission.
Unity is a PR agency that differentiates itself through its use of social psychology, strategic thinking, design and communications skills. It works with a range of clients and has won numerous awards for its work. Unity believes that engaging people emotionally as well as rationally is key to building real brand relationships. It provides media relations, consumer research, web services and experiential marketing to help clients achieve their goals.
This document provides insights into innovation in the advertising industry. It discusses how technology and digital media have made constant research and real-time insights increasingly important for innovation. Research using big data from social media and online consumer actions can provide insights into untapped markets and inform iterative advertising campaigns. Innovative advertising utilizes creative and technology to support strategic concepts and tells compelling stories. It also better empowers advertisers and consumers to shape authentic and credible messaging through user-generated content. Ethical practices like transparency have also become important for innovation. Overall, the document argues that innovation in advertising requires strategic choices that drive ongoing relevant conversations with consumers.
Univision is able to appeal to the Hispanic community by recognizing logos, ethos, and pathos in its programming. As the most recognized brand after the Church, Univision broadcasts content that taps into a sense of community and emotional identification for its active, participatory audience. Marketers only see Univision as a Spanish language platform because it focuses on revenue and ratings, but its deeper insight is understanding the Hispanic community's passions.
Making an Impact: Georgetown CSIC’s John D. Trybus, APR, on Social Change: PRSAJohn Trybus, APR
John D. Trybus is the deputy director of Georgetown University's Center for Social Impact Communication (CSIC). He leads the day-to-day operations of CSIC, which is dedicated to increasing social impact through communication. Trybus got his start working for Dr. Jane Goodall and advising her on PR and advocacy. He believes that strong leadership requires collaboration, transparency and authenticity. As deputy director, he faces the challenge of producing high-quality applied research projects within the constraints of resources and time.
The Youth Network is a non-profit organization that aims to help children develop self-esteem through various programs. It has a relationship with High Point University but lacks awareness and student involvement on campus. A marketing team conducted research and found that many students are unaware of volunteer opportunities and that fundraising sporting events would appeal to students. The team recommends raising awareness of Youth Network through campus activities, creating a website and social media presence, and holding an annual fundraising event to engage students and raise funds.
The document is a 2015-2016 impact report for Seed Spot, an organization that educates, accelerates, and invests in entrepreneurs creating solutions to social problems. Some key highlights from the summary:
- Seed Spot supported 288 ventures since 2012, which created 742 jobs, raised $8.4 million in capital, and impacted 1.15 million lives. Nearly half of the entrepreneurs were women or minorities.
- Case studies describe the impact of several alumni ventures, such as a mobile healthcare system used by UNICEF, a coding academy for refugees, and the world's largest money pool marketplace.
- The report discusses Seed Spot's methodology for evaluating alumni impact, outlines metrics like social issues
- Trinity Vintners launched a ready-to-drink sangria in India to tap into the young adult market and introduce them to wine in an accessible way. RGD's packaging design positioned the sangria as a fashionable drink that could be consumed casually. The sangria was a major success, selling over 200,000 bottles.
- The True School of Music in Mumbai aimed to take music education to the next level. RGD developed a brand identity and visual language centered around a circle symbolizing music. The simple yet distinctive brandmark was applied across the school's environments and communications. Enrollment grew significantly.
- Magic Bus mentors underprivileged children through sports activities. RGD helped articulate the nonprofit
This document provides information about Jessie Borsellino's work experience and skills. It summarizes that she has experience as a lifestyle journalist and digital marketer, having written articles for FLARE Magazine that generated over 250,000 page views. As a student studying Creative Industries, she has continued writing for online magazines. Her experience also includes digital marketing work developing content strategies and analyzing audiences.
Justine Dharni Workplace Belonging and Culture advocateJustine Dharni
Justine Dharni's career is marked by significant achievements and influence. She has made a remarkable impact working with giants like Google, Intel, Uber, American Express, and Sony Entertainment. Her exceptional skill set in enhancing customer relations, cultivating enriching workplace cultures, and excelling in effective communication have set her apart. Her journey is further defined by her leadership roles in various organizations and her dedicated involvement in social causes.
In her impressive 13-year career span, she has adeptly blended creativity with analytical insights, propelling brands to notable heights. Serving as the Director of Digital Strategy, her strategic foresight and leadership have been crucial in developing innovative marketing campaigns for a wide range of Fortune 500 companies across various sectors like technology, retail, consumer goods, healthcare, food and beverage, financial services, and the nonprofit sector. Her contributions extend beyond standard roles, particularly in her pivotal roles in high-profile influencer campaigns, launching new marketing channels, building strategic partnerships, and spearheading critical research initiatives.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
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3. Editorial
W elcome to Discover magazine, the fortnightly publication that gives you an insight
into upcoming stars of the future. Each week we provide you with success stories
from all around the world, from different fields and walks of life.
This special issue focuses on the recent graduate Miss Naina Aggarwal. Naina has just finished her
Masters in International Public Relations from Cardiff University and after having received a distinction
on the course, she is set to take the world of public relations by storm.
Find in this issue an exclusive and candid interview with star herself. Just turn to page 3 and discover
what drives Naina and the story behind her passion for Public Relations as a profession; solve the
Editorial
mystery behind her year at University and be a part of her life as she shares her future plans.
You will also get the unique chance to see for the first time ever, the published preview of her statement
of results and the comments made by her professors on her dissertation on page 9 and 11.
Think you’ve had enough? Well not yet! Turn to page 13 and find a portfolio of the various campaigns
and written work produced by Naina during her year at university. These include the executive
summary of the Integrated Marketing Plan devised to bring Pinkberry to the United Kingdom market;
the brochure design and sample content of Enfuse Youth London’s website; a press invite for the most
talked about natural gas exploration conference of the year, Rock Energy’s Energy Extraction and last
but not the least, press releases for the Yummy chocolate factory and Rock Energy.
That’s all for now. Signing off till next time, with a new face and new start.
Yours truly
Amy Lee
4. Naina Aggarwal
Chairperson Youthwing
Heart Care Foundation of India
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awareness module
5. Introducing the New Kid on
the Block: Naina Aggarwal
H
ailing from the culturally diverse, multi-religious and extremely colorful land
of India, Naina Aggarwal, is a creative and enthusiastic public relations post-
graduate; who has just completed her
New Kid
Masters in International Public Relations at Cardiff University and has passed with a
distinction.
Naina has over three years part-time experience working with a number of Charities,
International Corporations and International Organisations. She has previously held the
position of the Chairperson of the Youth chapter of an NGO - Heart Care Foundation of India,
gained invaluable experience through summer internships with global brands such as Coca-
Cola India, the United Nations, Enfuse Youth London and a IJCP, a medical communications
group.
Naina firmly believes in having a positive attitude and taking all challenges in her stride. In
an exclusive interview with Davina Patel, Naina talks about her life, her career and the lessons
learnt along the way.
As I walk into the penthouse suite of The Taj Hotel at St James Park in London, I was
completely overwhelmed by the smell of lavender. Dozens of bottles of mineral water lined a
6. perfectly elegant table and across it was a tall, slender figure, an image of perfection.
Q. If I am correct, you completed your bachelors degree in Political Science honors from Delhi
University with a first class honors, then why Public Relations?
A. The three years I spent studying Political Science Honors at the Lady Shri Ram College
in New Delhi were invaluable and created for me, a strong base upon which I could build
any career of my choice. My interest in Public Relations came as a matter of chance when I
initiated the youth chapter of an Indian charitable organisation, the Heart Care Foundation of
India. It was while I spent most of my time actively promoting the charity, engaging young
people, interacting with the media and organizing events and publicity stunts; that I discovered
my passion for public relations.
Q. Tell us about your experience doing your masters in International Public Relations from
New Kid
Cardiff University?
A. My year at Cardiff University was just incredible. It not only made me a more confident
individual but it also helped inculcate in me a global perspective. The MA IPR course was
an apt base for a strong future career in Public Relations. I am today equipped to design
Integrated Marketing Plans, Public Relation Campaigns; Social Media canvasses and organize
press conferences. I also have established a strong contact base with professionals in the field
and made friends from all over the world.
Q. If I am not wrong, you wrote your own research thesis by the end of the course. Tell us
more about it?
A. Yes I did indeed. My research thesis was titled ‘Rebranding Non-Governmental Organizations
through Public Relations – an integrated campaign for the Loomba Foundation’; a global NGO
7. that works for the empowerment of widows and their children. During the process of the
research I got the unique opportunity to attend the International Widows Day Conference
at the United Nations Headquarters in New York. I also got a chance to interview six high
profile PR professionals and renowned dignitaries such as Cherie Blair, Yoko Ono, Lord Raj
Loomba and Mr Vijay Dutt. My thesis was awarded a distinction by my university and has
been recommended for an award.
Q. That sounds amazing! Congratulations from all of our readers and the team at Discover
magazine. Tell us Naina, what are your plans now?
A. Well, my focus right now remains to find a job and step into the actual working world of
Public Relations. I feel that my biggest USP, as a candidate is that I bring to the table what
the company’s core value demands; a person who is willing to learn and develop continuously
by taking initiative, being dedicated and having a passion for my work. My varied work
New Kid
experiences and my master’s degree have helped inculcate in me a symbiotic mix of the
theoretical and working knowledge required as a stepping-stone for a successful PR career.
So I have my fingers crossed!
Q. Seriousness aside, why don’t you tell our readers what you like doing in your spare time?
A. Well, I am a foodie so I love cooking. I am passionate about dancing and have been trained
both in Indian classical and Western dance. I have always been passionate about social work
and love spending my weekends working for the benefit of those who need help. I feel that
the satisfaction you get out of helping others is one that you can’t get from anything else.
To find out more on Naina Aggarwal turn to the next page.
You can also follow her on twitter: http://twitter.com/#!/ nainaaggarwal
–
14. Executive Summary (Integrated Marketing Proposal for Expansion of
Pinkberry to the UK)
Pinkberry is an iconic frozen yogurt brand in the US. The company’s success has been replicated in
the Middle East and Mexico, making it a global brand. Our proposal is to expand Pinkberry further
by penetrating the UK market.
Our analysis shows that the UK would be an ideal environment, as there is no major frozen yogurt
brand already present. Competition is weak, with independent stores and locations concentrated in
London. Although the economy is in recovery, spending habits on leisure activities and eating out
still remain high. The government is currently encouraging the growth of businesses in order to pull
back the economy to its entirety thus making the UK an apt market to exploit.
We believe that for the success of our brand, it is imperative to adopt the pathway of the adaptation
within standardization model of marketing. Creating a globally recognized brand remains one of our
main missions and we aim to achieve this by maintaining a uniformity in terms of store and website
design, product standards, franchise policies, brand positioning and company values in all stores across
the world. However, we do not deny the existence of differences in cultures, values and attitudes
amongst nations and wish to adapt to the UK culture, in order to domesticate our brand thereby
creating a feeling of belongingness amongst the people.
Our new logo for the United Kingdom, embossed with the British crown will imbibe the essence
of the British culture. Our seasonal flavors will reflect the demands of the population and our raw
materials will be sourced from local British sources.
Our promotional strategies will be a perfect blend of advertising, public relations and digital marketing.
The ‘Pinkberries’, an entourage of six Pinkberry girls that ride on pink Vespas will be our brand
mascots, who will be seen touring around the country creating brand presence. The pink Vespas will
be our primary mode of transport for all activities from delivery to promotion.
2
We will have two primary ad campaigns, which will be aired on national television in 30-second
slots. We will also flavour of the week campaigns, a Pinkberry iPhone application, Pinkberry groupie
cards, scratch the berry contests giving out discount incentives to people and two for one Pinkberry
days where people can double their pleasure at the price of one.
For our guerrilla-marketing stunt we will use Trafalgar square as our destination on a perfect Sunday
afternoon and a giant Pinkberry cup shaped slide as our tool to reach the masses.
As a part of our public relations strategy we will tie up with Weight Watchers in order to emphasize
on the low fat characteristic of our product. We will make optimum use of all special occasions such
as Valentines Day where we will provide specially customized Pinkberry flower bouquets to increase
our brand awareness.
We will fully utilise all channels of digital media such as Twitter, Facebook, Blogs and a user-friendly
website making Pinkberry an easily accessible brand.
Our CSR strategies will include making October the month of Breast Cancer support, promoting the
importance of a healthy and balanced diet in schools through our brand ambassador Jamie Oliver
and conducting a Pinkberry marathon in order to raise money for the patients suffering from the
Coeliac disease.
We plan to launch Pinkberry in the 2012 fiscal year and using the strategies mentioned above, we
expect to gain a significant market share and increased brand awareness.
17. Press Conference Invitation
Topic: Possibilities of shale and coal bed methane extraction in the United Kingdom
We are pleased to inform you that Rock energy is holding a press conference to discuss their possible
investment in shale and coal bed methane extraction in the United Kingdom.
The press conference will be addressed by Rock Energy’s CEO - Miss Ashley Krupnik, its Press Officer
-Miss Naina Aggarwal and will be chaired by –Miss Theresa Liao. Also present will be Rock Energy’s
research expert on the world energy market – Miss Ania Markowska.
Subject of the Press Conference
We are Rock are committed to bringing the future of energy to the present. We are a major contributor
to the development on the UK’s energy market, not just through the products and services we provide,
but also through our extensive research and exploration into energies of the future. We are looking at
investing in shale and coal bed methane projects in the UK and we want to reassure our stakeholders
Invitation
that all their concerns and opinions will be taken into due consideration. Thus in order to discuss
the possibilities of shale and coal extraction projects in the UK and to enlighten you with our vision,
our mission and our strategic plan for the same we invite you to join us for a press conference.
We would request your good self to please send your official press reporters and press photographers
to the below given place and time, so that they can cover the session and speak to the present
dignitaries on the concerned topic
Press Conference Details
Where: Room 3.14, Bute Building, Cardiff University Campus
When: Tuesday, 22nd of March 2011
Time: 9:20 am
Note: The press conference will be followed by a lunch where the press will be allowed to interact
with other present notables.
Thanking you
Miss Ashley Krupnik
CEO ROCK ENERGY
Tel: 07761428638
18. Naina Aggarwal
Interned with UN-Habitat, Water for Asian Cities Program
The United Nations Human Settlements
Programme, UN-HABITAT, is the
United Nations agency for human
settlements. It is mandated by the UN
General Assembly to promote socially
and environmentally sustainable towns
and cities with the goal of providing
adequate shelter for all.
19. Rock Energy
Leicester Square
London, United Kingdom
DE21 4SA
Press Release
FOR IMMEDIATE RELEASE: March 22nd 2011- London, United Kingdom
ROCK ENERGY’S INVESTMENT IN SHALE AND COAL BED EXTRACTION IN THE UNITED KINGDOM
Rock Energy, the UK’s leading developer of natural gas, has announced plans to explore 11 shale and coal bed methane
reserves located around the country.
The shale and coal bed methane reserves Rock Energy has identified in the UK remain to be in the exploratory stages.
The reserve in question is located in Lancashire, Northern England. There are 11 other shale and coal bed methane
reserves that have been identified throughout the UK; Rock Energy is currently in the permit and licensing stages to
begin exploration.”
Ashley Krupnik, CEO of Rock Energy, spoke for the current operations: “Just over a decade of experience and knowledge
allows us to implement industry-leading processes, procedures and controls throughout all projects acquired.”
Natural gas is an essential player in the future of energy. With the use of highly advanced technological breakthrough,
namely the combination of hydraulic fracturing and horizontal drilling, unreachable natural gas reserves can now be
accessed.
Press Release
Ania Markowska, Environmental Expert for Rock Energy, says: “Despite the promise of alternative energy sources -
called renewable energy, they currently provide only about seven percent of the world’s energy needs. Thus, instead of
just focusing on renewables, an option including a blend of less polluting fossil fuels and renewables is the best solution
for now. If the permit and licensing stages to begin exploration succeed, the hydraulic fracturing process will be used to
extract the gas.”
Hydraulic fracturing is a stimulation process used to maximize the extraction of underground resources – oil, natural gas
and geothermal energy. Being an essential process for the production of natural gas from shale formation, the gas and
oil industry since the 1940’s
Ania Markowska said, “Fracking is a proven technological advancement which allows to safely recover natural gas from
deep shale formations. Properly conducted modern hydraulic fracturing is a safe, sophisticated, highly engineered and
controlled procedure.”
Rock Energy prides itself on transparency. Rock Energy uses a minimum amount of chemicals in the fracking fluid that
are well within the European regulations as well as exercising caution and the utmost care when constructing wells and
drilling near aquifers.
XXX
Note to Editors:
About Rock Energy:
Headquartered in London, Rock Energy is a major contributor to the development of energy on the global market, not
just through the products and services they provide, but also through extensive research and exploration into the energies
of the future.
For further information, please contact
Naina Aggarwal
Tel: +44 (0)1355 8460000
Fax: +44 (0)1355 8460001
E-mail: aggarwaln1@rockenergy.co.uk
20. 79 Charing Cross Road, London, England,
United Kingdom Postcode: WC2H 0NE
Tel: (+44) 7764589123, Email: ally@T5.co.uk
News Release Dec 5th 2011
Embargo until - 8th December 2010 8:00 GMT.
IT’S THE SEASON TO FORGET LOVE, BECAUSE EVERY WOMAN IS FALLING FOR THE YUMMY
CHOCOLATE BAR!
London, United Kingdom, Dec 5th 2011 - It’s time for every woman to unleash her inner chocoholic, for the Yummy
Chocolate Company is all set to launch its organic, low calorie, healthy and fair trade Yummy Chocolate bar, a dairy
milk chocolate bar.
The product launch will be held in simultaneous events across London, New York Beijing, Moscow, Nairobi and Sydney
on the 8th of December 2010.
The Yummy Chocolate bar is a revolutionary product; a result of an investment of a mammoth £ 2 billion pounds, the
largest amount ever spent on developing a chocolate bar. It contains only 100 calories for a 40-gram bar and is iconize
by its distinct purple color wrapper, making it ideal for young trendy women.
“For young women, who indulge in chocolate twice as much as men, the chocolate bar makes a perfect treat to enjoy at
break times and provides as alternative to desert at meal times and for an end of evening desert” says Karl Karlson, the
President of the Yummy Chocolate Company. “Keeping in mind that women like to share their chocolate treat, we have
designed the chocolate bar into two segments, making it ideal for sharing”.
The yummy chocolate bar is vegetarian and has no traces of peanut making it suitable for all types of people. It is
created with such perfection that it only melts in your mouth and not in your hands and is easy to hold or keep in
New Release
your handbag.
The Yummy Chocolate bar is available in two sizes, the 40 gram and 80 gram bars. It is manufactured at existing
factories located in Cardiff, Colorado and Beijing and the two new factories at Moscow and Nairobi. It is now available
at all leading departmental stores at a retail price, which is constant with the already existent non-organic and fair-trade
chocolate bars, thus making it a chocolate bar definitely worth a try!
xxx ENDS xxx
Notes to Editors
About Yummy Chocolate Company
The Yummy Chocolate Company was founded on the 23rd of October 1985 when its co-founders Hailey Wang, a
restaurateur, and Holly Simon, a chef with a fascination for desserts and chocolates, blended past inspirations from their
chocolate tasting excursions across the European Union and created the perfect marriage of extraordinary taste palates
and a social experience to satisfy the chocoholic residing within each one of us.
The current President of the Yummy Chocolate Company is Karl Karlson who took up his position towards the end of
November 2009. Karl has been working with the Yummy Chocolate Company since the past five years and continuously
strives to make the Yummy Chocolate Company the equivalent of Coca-Cola in the chocolate market. Karl has a family
and two children, a daughter aged 5 and a son aged 3 years old. He is a chocoholic and normally eats one Yummy
Chocolate bar every day.
Karl feels that the yummy chocolate bar is his favorite product and the investment in its production is a part of their
long-term business strategy to secure reliable and more cost-effective production facilities across the world. He believes
that women buy twice as much chocolate as men and hence the chocolate bar is targeted towards women from the age
group of 18-35.
For more information please log onto www.yummychocolatecompany.co.uk or contact the Public relations team of Yummy
Chocolate Company.
53 Oxford Circus Road,
London, England,
United Kingdom
Postcode: WC3H 0NE
Tel: (+44) 7764589573
Email: sharon@yummychocolatecompany
21. Naina Aggarwal with the
President of India
An Honour indeed!!
To know more see:
Twitter: http://www.twitter.com/#/nainaaggarwal
Blog: http://nainaaggarwal.wordpress.com
Linkedin: http://www.linkedin.com/in/aggarwalnaina