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The book we are using is called "Essentials of Human Communication" by Devito, Joseph, 9th edition. If you are going to cite anything make sure to find it from there. Open the link, go to chapter 3 and follow the instructions. This is for a discussion board so it should be about 2 paragraphs only. https://docs.google.com/document/d/1BXebVH1riT39XXSF61v75JqYtHNpRIQqZzMZR7iH2ik/edit# .

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As shown by the timeline of major employment laws, sometimes referred to as labor laws, these have been in place for many years. Many have been updated to be more relevant for the workplace during various times in the United States. While these laws continue to evolve, the purpose of employment laws is to protect individual workers and employers right along with them to promote a more productive, safe working environment. You will begin this assignment by researching and selecting one of the older employment laws such as the Fair Labor and Standards Act, Title VII of the Civil Rights Act, or the American with Disabilities Act (ADA). Then, research and select a recently changed or newly implemented employment law. Think of relevant current topics such as changes in sick leave or family leave laws, or the new ban-the-box or pregnancy accommodation legislation. Now, in the role of an HR manager, develop a narrated PowerPoint presentation explaining the laws you have selected. You are to present your information at the next team meeting with your HR associates. Address the following in your presentation: Explain the laws and what they cover. Determine how the obsoleter employment law and the more recent one vary from each other. Provide examples of how this influences HR supervisors’ and team members’ roles. Assess the impact of the laws for employees and the organization. Include important steps supervisors must take to ensure compliance with employment laws. Incorporate appropriate animations, transitions, and graphics as well as speaker notes for each slide. The speaker notes may be comprised of brief paragraphs or bulleted lists and should cite material appropriately. Add audio to each slide using the Media section of the Insert tab in the top menu bar for each slide. Support your presentation with at least five scholarly resources . In addition to these specified resources, other appropriate scholarly resources may be included. Length: 12-15 slides (with a separate reference slide) Notes Length: 200-350 words for each slide Be sure to include citations for quotations and paraphrases with references in APA format and style where appropriate. .

As shown by the timeline of major employment laws, sometimes referre.docx

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As someone with Attention Deficit Hyperactivity Disorder (ADHD), I have struggled with short-term memory issues for my entire life. However, since I was diagnosed later in life, I spent the bulk of my school-age years developing strategies to deal with what I thought were typical memory issues that everyone faced. By the time I entered university I knew that unless I physically wrote out my notes with a pen on paper, I would not remember them because it was too easy for me to type notes while my mind was ‘elsewhere’ not paying attention. If I needed to remember a list of things, I needed to write it somewhere I would see it repeatedly, like the back of my hand or the leg of my jeans; a list on paper in my pocket was quickly forgotten – out of sight out of mind. The working memory model, developed by Baddeley and Hitch in 1974, focuses on the idea that working memory has a limited capacity to store information temporarily as it processes where the information is to go, such as into long-term memory to action (Baddeley, 2003). The information that is gathered falls into different subsets of the overall system, determined by the central executive: the phonological loop (spoken or written information) or visuospatial sketchpad (visual or spatial information) or the episodic buffer (a general category) (Mcleod, 2012). Issues with short-term memory loss as related to ADHD and the working memory model comes from reported deficits in the ability to control attention and an oversaturation of information input into the central executive (Ortega et al., 2020; Mcleod, 2012). This results in information input being disorganized and not always making it to the long-term memory. Meaning, my central executive may not function in the manner in which Baddeley (2003) suggests it should and it can get easily overwhelmed, resulting in the interference of informational input and encoding. Issues with short-term memory are often considered to be as a result of decay or interference, though decay is difficult to prove due to issues with testability and overall understanding of the cause (Jonides et al., 2008). It was explained to me that many people who have unknowingly existed with ADHD throughout their lives have developed both conscious and unconscious strategies to manage any cognitive processing issues they deal with. I mentioned writing things down as a conscious strategy that I have implemented over the years. Another strategy that I’ve used and continue to practice is repeating someone’s name back to them when being introduced. The act of saying their name out loud forces my attention to be focused on that singular piece of information, allowing for a better chance of it being appropriately encoded and therefore retrieved. Another option is to use a multisensory strategy when possible, allowing for auditory and visual input of the same information. Saying someone’s name out loud and reading it on a name tag for example. I’ve also asked people in the past .

As someone with Attention Deficit Hyperactivity Disorder (ADHD),.docx

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As she continues her journey at CSU, Claudia has been asked to determine her personal motivation for learning. She has researched the material quite well, and she knows her definitive answer, but she wants to make sure that her daily actions align with her personal motivations. You should use the details found within the lessons to help establish a detailed schedule for Claudia. Do not forget to embrace the reading assignments for this unit as well. Review the material that is found within the lessons from Units I and II, and help Claudia develop a weekly schedule to rank her numerous priorities. Once you have assisted Claudia, you must help her reflect on her current actions and formulate ideas for any improvements that are necessary. Click here (See Attached) to access the homework worksheet for this assignment. .

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As promised, here is the rubric that I will be using for grading your Executive Summary , you can review the files you sent (check the sent folder in your email client) and make any corrections and be ready to upload it in BB on Thursday (come to class with the file ready to upload in Bb). Excellent Average Poor Document Elements: 80 50 5 MS Word file. Can be in any format: Infographics, text, newsletter etc. Use of Word & Excel elements: Charts/Graphs/Images/Color Word Art etc. MS Word Document submitted in creative format: Infographics, Newsletter, Text etc. Used charts and graphs to represent data from the report in a compelling format. MS Word document submitted but no creativity demonstrated Text based report with some Word & Excel elements MS Word document not submitted or Word not used to create the report Limited use of MS Word and Excel elements/objects Summary/Grammar: 10 5 1 Executive summary In Own words: Definition: An executive summary is a concise document, demonstrating the problem, findings and recommendation of a longer report. Grammar/Punctuation (MS Word tools used) Executive summary accurately and succinctly summarizes contents of report. Presents essential facts about the report, data and recommendation. Well written with no obvious errors. Executive summary introduced new ideas not in the report, but is otherwise acceptable accuracy in presenting facts One or two errors in grammar Executive summary based on the wrong report or incorrect file submitted for grading or file was not submitted as instructed Glaring/distracting errors in grammar/punctuation Source Citation: 10 5 1 Source citation to the original report provided Other credit to tools utilized: Images/Fonts (not part of MS Word or Excel), Infographics or Text Art etc. Citation was provided utilizing one of the major style guides Credit generously provided Citation was provided but elements missing Some credit provided Citation was not provided No credit provided .

As promised, here is the rubric that I will be using for grading you.docx

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As policing continues to evolve, some people view the police role so.docx

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As part of the design team on a major government defense project, it is time to create your first mock-up of this terrorist identification and tracking user interface. Create a mock-up interface for the terrorist suspect identification program. Use at least 3 user interface design techniques. Ensure that the interface can track the following information: Real name Aliases Location Nationality Date of birth Recent picture Suspected activities Other known or suspected terrorists contacted Arrest record Outstanding warrants The screen should be able to be opened. closed. next. previous. minimized. maximized. Submit a screenshot in MS Word or another application (if functional). .

As part of the design team on a major government defense project, it.docx

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As part 2 of Homework 8, please respond to the following prompts by .docx

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As part of the 2014-2016 Global Strategic Objectives (Links to an external site.)Links to an external site., ICAO's goal is to minimize the adverse environmental effects of civil aviation activities, as is consistent with ICAO and the United Nations system environmental policies and practices. Select a country or region from which to form your perspective, and in three to four pages (APA format) explore and succinctly report elements of noise pollution, air quality, and CO2 emissions. Include initiatives, strategies, and policies in place to reduce the environmental impact of civil aviation activities and to ensure future environmental sustainability. Your essay should adhere to the following Exploratory Essay guidance: · Introduction: · Set the context - provide general information about the main idea, explaining the situation so the reader can make sense of the topic and the questions you will ask. · State why the main idea is important - create a compelling, clear, and educational essay geared toward potential policy makers. · State your research question - compose a question or two that clearly communicate what you want to discover and why you are interested in the topic. · Body: · Identify a problem. · Explain the causes of the problem and other contributing factors. · Provide examples in industry or workplace · State the people/institutions involved in the situation: decision makers and stakeholders. · State the possible solutions to the problem. · Conclusion: · In addition to providing a conclusion to the main parts of your analysis, provide some introspection as to any surprises or shortfalls in expected outcomes. LIFC 602 4-Mat Review Grading Rubric (Based on 150 point total) Criteria Advanced 92-100 (A- to A): Satisfies criteria w/ excellence Proficient 84-91 (B- to B+): Satisfies Criteria Developing 76-90 (C- to C+): Satisfies most criteria Below Expectations 74-75 (F to D+): Does not satisfy criteria Not Present Points Earned Content: 70% = 105 pts Summary 28-30 pts. · The summary is an exceptional, concise, tightly worded, in-depth, insightful précis of the core concepts of the entire book. · 400-500 word count has been met 26-27 pts. 1. The summary is a concise, tightly worded, in-depth, insightful précis of most of the core concepts of the entire book. · 400-500 word count has been met 23-25 pts. · The summary section needs to be organized and developed more fully. · The summary needs to demonstrate a familiarity with the entire book. 1-22 pts. · The summary was poorly written and did not demonstrate a familiarity with the entire book. 0 points Concrete Response 23-25 pts. · Response in first person voice relates in an exceptional manner how the specific content of this book connected to an experience in your own life. · 250- 300 word count has been met 21-22 pts. 1. Response in first person voice adequately relates how the content of this book connected to an experience in your own life. 1. 250- 300 .

As part of the 2014-2016 Global Strategic Objectives (Links .docx

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As our course materials make clear, ideas/images of heroes or heroic figures are pervasive and seem to have both universal and unique (cultural, temporal, geographic, etc.) characteristics and meanings. For your research paper, I would like you to focus on one specific character or individual who has been, or arguably could be, proclaimed a heroic (or at least celebrated) figure. The “hero” you choose may be most frequently encountered in oral tradition (myth, folktale, legend, personal experience narratives, etc.), print (classical mythology, novels, children’s literature, written history, comic books, etc.) or visual/multi-media formats (art works, film, television, Internet, etc.). In all likelihood, crucial understandings (current or past) of any particular hero/celebrity will be found in multiple forms of communication and representation. For example, how many different ways can one come to “know” Hercules, George Washington, or Luke Skywalker? What hero figure, heroic ideal, or celebrity will you specifically focus on? What data/modes of communication will you deal with? Why, based on your preliminary research, is this important to study? .

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As part of the IEP team, general education and special education teachers must possess an understanding of the eligibility categories used to determine if a student is eligible to receive special education services. These categories are broad and many types of diagnoses fall under each category. For example, attention deficit disorder is one common disability that falls under the category of Other Health Impaired, and Down syndrome falls under Intellectual Disability. Dyslexia is also a diagnosis that usually falls under the category of Specific Learning Disability in the area of Reading and has specific, unique characteristics. General education and special education teachers must collaborate and communicate in a professional and articulate manner with school psychologists, related service providers, administrators, colleagues, and families when determining eligibility and providing a rationale to support the need for delivery of services. Use the provided “Disability Matrix Template” to complete this assignment. Follow the example “Autism” row in the template. Identify and research the disability categories under IDEA. Support your findings with an additional three scholarly resources. .

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As managers acquire experience some of what they had utilized with regards to their managerial styles change (Bauer and Erdogan, 2015). For this week, after reading the article on what makes a great manager by Buckingham as cited in HBR (2011) as well as viewing the video that is located under Media and adding other professional resources that you have read, discuss your personal experiences with either how you have seen a manager alter his/her style as time went by or your own personal experience with it. The discussion post this week should address two items: 1. Share examples of what you have learned about managing so that the optimum performance, as well as motivation from a team, has been the results. Take into consideration the article from the last discussion by Walker as cited in HBR (2011) with regards to novice managers and compare the two author's ideas about management styles. You may also refer to the other readings and video selections provided in the course if that is a better fit for your work and helps you to build out your research paper. 2. Additionally, please research for the upcoming research papers and share two sources in your discussion thread that speaks to your topic area. You may use a selection from our coursework or a new source. Please share a comment about how your topic area is relevant to managing and leading others or your approach to the research paper, and why this is an important topic to you. Reference Bauer, T. & Erdogan, B. (2015). Organizational behavior V2.0. Washington, DC: Flat World. Harvard Business Review. (2011). HBR's 10 must reads: On managing people. Boston, MA: Harvard Business Review Press. Audi and the Audi Cup case In the ‘Audi and the Audi Cup’ case, select one of the key stakeholders and develop a new brand concept which leverages a sponsorship asset which has not featured prominently in recent activations. When developing this concept, explain: i. Why have you chosen this sponsorship asset? ii. How will this asset compliment or help achieve key objectives for Audi? iii. How can you make this activation scalable (i.e. Increase in size, reach) without significantly increasing the budget? iv. What KPI’s could be used in order to measure the success of this activation? v. Name two Critical Success Factors that will influence the outcome or success of this activation for the stakeholder you have chosen. Guidance to answering Activity When developing concepts for sponsorship activation for a brand (sponsor) there is a tendency to start with an ‘idea’. Perhaps you will have an idea which is creative and different to other activation ideas that have not been used by this particular brand or partner (i.e. football club or cycling team). This does not always lead to the best fit ot address the marketing or business objectives of the sponsor. When assessing the suitability and strength of concepts for sponsors, there are a number of .

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As many healthcare facilities seek to implement analytical patient quality and clinical value in collaboration with electronic health record management. Automated algorithms are capable of sifting through thousands of patient records to identify potential clinical errors and systematically measure patient safety in ways never before anticipated (Davenport, 2014). Discuss how social media can impact the present and future outlook on health care analytics. .

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As looking through both Anti-Federalists and Federalist, the Anti-Federalists point of view seems to be more appealing. As a Anti-Federalist, there is a strong need to amend the Constituion with a Bill of Rights. Our states need as much rights as they need. A bill of rights needs to be set with the Constitution, because if there are rights, then people will be happy There are many differences between Federalists and Anti-Federalists. One such example would be the government. The Federalists agrue about having a central government, while the Anti-Federalists feel a central government will only cause anarchy. This is a quote from Federalists No. 39:"It is essential to such a government that it be derived from the great body of the society, not from an inconsiderable proportion or a favored class of it; otherwise a handful of tyrannical nobles, exercising their oppressions by a delegation of their powers, might aspire to the rank of republicans and claim for their government the honorable title of republic." The meaning of this is probably meant that Federalists were unsure of human nature and government must resist the passion of the public. Another reason is that Anti-Federalists wanted to amend the Consitution with a Bill of Rights. the first version of the federal government was quite weak. A mojr purpos of the Constitution was to grant more power to the federal government. The anti-federalists wanted assurances that this new and more powerful government wouldn't be out of control. Quote from "A Farmer" January 11, 1788: Rouse up, my friends, a matter of infinite importance is before you on the carpet, soon to be decided in your convention: The New Constitution. Seize the happy moment. Secure to yourselves and your posterity the jewel Liberty, which has cost you so much blood and treasure, by a well regulated Bill of Rights, from the encroachments of men in power." Federalist believe that a Bill of Rights is completely unnecessary and danger. Quote:"It has been several times truly remarked, that bills of rights are in their origin, stipulations between kings and their subjects, abridgments of prerogative in favor of privilege, reservations of rights not surrendered to the prince. Such was Magna Carta, obtained by the Barons, sword in hand, from king John ... It is evident, therefore, that according to their primitive signification, they have no application to constitutions professedly founded upon the power of the people, and executed by their immediate representatives and servants. Here, in strictness, the people surrender nothing, and as they retain everything, they have no need of particular reservations." How is having a Bill of Rights dangerous? If states and individual people have individuals right the Bill of Rights, then more people would agree, but Federalists think only more trouble will come. Being a Federalists isn't something anyone wants to waste their time doing. If one wants a central government with no Bill of rights, fine.

As looking through both Anti-Federalists and Federalist, the Anti-Fe.docx

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As organizations build partnerships between one another and across distances (e.g., with virtual interactions), the cultural socialization which normally occurs in organizations may not occur in the same way. Critically reflect on how strategizing may be enhanced or how new challenges may be associated with such partnerships. Reference: Practicing Strategy Part Four – Practicing Strategy in Context Part Five – Case Studies .

As organizations build partnerships between one another and across d.docx

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As noted in the Learning Resources this week, health professionals can be leaders of social change. Consider the story of Paul Amigh, a student and teaching assistant at Walden: My name is Paul Amigh (pronounced Ah-me'), and I am a student in the PhD Public Health program at Walden University with a concentration in Epidemiology and a Teaching Assistant for the School of Health Sciences bachelor’s degree programs. I have obtained my entire college experience from Walden University, and it has changed my life and given me the desire to change the lives of others. I am a U.S. Army veteran who graduated from the Academy of Health Sciences, attended vocational school in Central PA for my L.P.N. license, and hold a BS in Public Health with a concentration in Health Informatics from Walden University. I have spent my life in service of my country and others working as medic, a prison nurse, travel nurse, and as a charge nurse in an advanced Alzheimer’s unit. Feeling a greater need to do more for my community and improve the lives of others, it was my bachelor’s degree from Walden University that gave me the opportunity to work in education. I began teaching medical assisting, medical billing and coding, and health informatics classes at a local technical school in Central Pennsylvania, but I still felt I could do more. I created a local chapter of SkillsUSA and began to train students in leadership and skills competitions related to their chosen vocational career path. It was here I discovered students just need someone to believe in them. Spending a few hours each day training and working with these students to improve upon the soft skills employers are looking for in communication, conflict resolution, critical thinking, and fundraising the entire cost of membership and travel, I created Champions at Work. Over the last six years, I have personally trained and mentored more than 50 Pennsylvania State Gold Medalists and trained fifteen National Medalists, with five of them becoming national champions! This October I stepped down from teaching and have been appointed as the new Public Health Program Administrator of Western Pennsylvania for the PA Department of Health’s Women, Infants, and Children (WIC) Program. This special Supplemental Nutrition Program provides Federal grants to States for supplemental foods, healthcare referrals, and nutrition education for low-income pregnant, breastfeeding, and non-breastfeeding postpartum women, and to infants and children up to age five who are found to be at nutritional risk. Established as a permanent program in 1974, WIC is considered the premiere public health program for the Department of Agriculture. My dream is to not only complete my PhD from Walden University, but to someday call Walden University my employer and continue to work with some of the most amazing professors and mentors I have ever had the pleasure of learning from, getting to know them on a personal level, and changing the live.

As noted in the Learning Resources this week, health professionals c.docx

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As more and more of the U.S. and world population ages into old age, it is becoming increasingly critical that societies have a better understanding of what works well and what perhaps does not work so well when considering eldercare. What types of living situations ensure happier and healthier elders? What factors in eldercare may impact working adults and loved ones? What's the effect of varied living situations on societies and economies as a whole? Finally, what does the way a family or society treat elders say about that family or society in terms of values and belief systems? As you consider these questions, further think about how building your understanding of eldercare might help you not only in your professional work but also how it might impact you on a personal level as well. For this Discussion, you will explore the advantages and disadvantages of eldercare living. Imagine you are middle-aged and belong to a family where your children are late adolescents. You have two teenage children and two very elderly parents. In some cultures, it is common for elders to live in an independent living community, retirement community, or assisted living communities. In other cultures, elders will come live with an adult child. P ost and describe at least one advantage and one disadvantage of each living arrangement (i.e., independent living, assisted living, and living with an adult child). Note: Be sure to support your postings and responses with specific references to the Learning Resources. Use proper APA format and citations. Resources: Lamb, S. (2013). Personhood, appropriate dependence and rise of eldercare institutions in India. In C. Lynch, & J. Danely, (Eds.), Transitions and transformations: Cultural perspectives on aging and the life course. New York, NY: Berghahn Books. (Chapter 11) Saraswathi, T. S. (1999). Adult-child continuity in India: Is adolescence a myth or an emerging reality? In T. S. Saraswathi (Ed.), Culture, socialization and human development (pp. 214–232). New Delhi, India: Sage. .

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As large data-sets become more important to both consumer and business publishing, many businesses are experimenting with new ways to visualise data and help it to tell a story. And publishers that get it right – like the New York Times (see above image), Guardian or Wired – win awards, social media kudos and new readers. But what exactly is involved in the new discipline of data visualisation and what skills do publishers have to nurture, whatever the size of their team? Andy Kirk, of Visualising data , believes that data visualisation is a mixture of art and science, creativity, analysis and project management. He sees 8 “hats” in the data visualisation process, which can either be worn by different members of a team, or can be deliberate mindsets adopted by a solo professional. Understanding how each contributes to the finished product is perhaps the key to creating great data visualisation designs… Think about the role you played in creating a presentation or working on a project using data visualizations. Choose two of the 8 hats and explain your roles (in relation to these hats) in creating the presentation or finishing the project. .

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A s next-generation technology ratchets the price of sequencing lower and lower, users from academic labs to Big Pharma are fi nding themselves drowning in data. What used to be gigabytes worth of information has become terabytes or petabytes. At the same time, the cost crunch brought on by the global recession has made researchers leery of unnecessary capital spending. The result is more and more users moving their data management to the cloud or outsourcing it entirely. Whereas large pharma companies may have the funds and infrastructure to maintain dedicated servers for storage and analysis of sequencing data, small companies—especially those that don’t sequence continuously—are leading the migration to the cloud, and service providers are springing up to meet the demand. Cost, secu- rity, and convenience top the list of concerns for researchers looking for a place to unload reams of data. However, once that transition is made, features like collaborative data sharing, access to third-party analysis apps, and patient privacy become more important. Expression Analysis, a Quintiles Co., Durham, N.C., provides genomic services to the pharma and biotech industry, as well as academic, government, and foundation laboratories doing research in molecular biology and genetics. It provides cloud computing services through a partnership with Golden Helix Inc., Bozeman, Mont. Its clients require computation-intensive services for gener- ating the initial RNA or DNA sequence and also for cleaning up, aligning, and analyzing the sequence. According to Expression Analysis, a typical sequencing project for 100 RNA samples would generate 300 to 400 GB worth of com- pressed data, or 700 GB to 1 TB worth of data in total; and that’s just for one experiment. For multiple experiments, the amount of data can add up to astronomical quantities quite quickly. Some applications, such as analyzing cancer samples, are even more data intensive, because of the depth of coverage and the need to sample multiple cells in the tumor. “The cloud offers a full environment in order to do analysis on a large number of samples simultaneously,” said Wendell Jones, PhD, vice president of statistics and bioinformatics for Expression Analysis. That computing power becomes a commodity for the customer, replacing expensive, on-site, server infrastructure. The data is instead accessed through a browser, and there is no need to upload or download huge fi les. “You can leave them on the cloud and access in a streaming fashion via the cloud,” Jones said. For small companies, the cloud-based service offers additional advantages beyond saving on hardware and real estate. Startup companies may not have the structure in place to operate Linux- based genome software applications. A cloud-based storage and analysis service allows those companies to use their own local Windows or Macintosh desktop operating systems. There are some advantages to .

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As noted by Janssen, Wimmer, and Delijoo (2015), public values may differ over time. Additionally, public values may differ based on the policy-making cycle. The following items are public values the policy cycle: Policy enforcement and evaluation Policy formulation Policy execution Policy implementation Select and elaborate on one of the public values in the policy-making cycle. Remember your initial post on the main topic should be posted by Wednesday 11:59 PM (EST). Your 2 following posts should be commenting on your classmates’ post on different days by Sunday 11:59 PM (EST). You should end the week with 3 total discussion posts. A quality post is more than stating, “I agree with you.” Maybe you should state why you agree with your classmate’s post. Additionally, post some examples or find a related topic on the internet or University’s library and comment on it in the discussion post. Reference: Janssen, M., Wimmer, M. A., & Deljoo, A. (Eds.). (2015). Policy practice and digital science: Integrating complex systems, social simulation and public administration in policy research (Vol. 10). .

As noted by Janssen, Wimmer, and Delijoo (2015), public values m.docx

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As iPhone 11 looms, Apple looks beyond the smartphone McGee, Patrick . FT.com ; London (Sep 6, 2019). ProQuest document link ABSTRACT (ENGLISH) “Apple doesn’t appear to have the lock on product innovation or enthusiasm that it used to have,” said Mark Mahaney, tech analyst at RBC Capital Markets. [...]in smartphones, where Apple earns more than half of its annual revenues, theiPhoneincreasingly struggles to meet, let alone outmatch, the latest line-up of devices from rivals Samsung, Huawei and Google, in terms of battery life, recharge time and cameras. [...]while sales data suggest Apple is losing the battle for smartphone supremacy — last quarter iPhone sales fell 14 per cent to 39m units, even as Samsung sales rose 4 per cent to 75m units and Huawei sales jumped 16 per cent to 58m, according to Gartner — other indicators suggest Apple is winning the war. [...]according to Mr Ramanujam, the received wisdom is wrong. “Because once you have people talking about $17,000, a $400 Apple Watch doesn’t look expensive.” FULL TEXT When Apple priced a smartphone above the $1,000 barrier for the first time two years ago, consumers balked. Analysts worried the iPhone X would flop. USA Today joked that buyers might need to take out a mortgage to purchase it. But then the unexpected happened: people bought the device in such numbers thatiPhonerevenues reached a record $62bn in the holiday quarter, up 13 per cent from the previous year, even as unit sales declined. The revenue boost proved shortlived, but ahead of Apple’s annual hardware event on September 10, pricing experts at the consultancy Simon-Kucher &Partners believe consumers are ready for the next milestone: a $2,000 iPhone. In a new survey of 10,250 people across the US, Simon-Kucher found that 10 per cent of consumers in the market for a new iPhone were willing to pay $2,000 for a top-range model. A quarter were willing to pay more than $1,800. “There’s an iPhone for every purse,” said Madhavan Ramanujam, a partner at Simon-Kucher. The survey, of course, was taken before Apple has actually revealed its new line-up of iPhones. The percentage of customers willing to splash out the extra cash could be considerably lower if Apple fails to unveil any big technology improvements that might command such a premium. Days before the event, analysts say the smartphone looks set to underwhelm. While rivals such as Samsung push ahead with foldable phones and ultrafast 5G connectivity, it is widely expected Apple will unveil three new iPhones featuring the same screen sizes as current models but with upgraded processors and Apple’s first triple-lens camera —exciting, perhaps, but something Huawei has had for nearly two years. “Apple doesn’t appear to have the lock on product innovation or enthusiasm that it used to have,” said Mark Mahaney, tech analyst at RBC Capital Markets. The next breakthrough In the past, anticipation ahead of Apple’s annual hardwa.

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