Sysomos uses data science to provide personalized and relevant experiences by bringing together business insights and connected customers. With a strong history in social listening and analytics, Sysomos focuses on advancing data science, which has always made its solutions powerful. Sysomos is the largest independent social intelligence platform and has a core competency in data science to drive marketing actions. The document discusses how data is growing exponentially, where new data sources can provide insights, how social media can improve business and customer experience, examples of pre-purchase insights that can be found on social media, how data science can help with goals and influencer analytics.