2. "Never before has menstruation been depicted with such beauty
and sensitivity." - The Alternative
The Beauty of Red
MyPromoVideos + Menstrupedia
- A Goa Project Collaboration

3. The Background
Aditi – Founder, Menstrupedia
Vimida – Script Writer, MyPromoVideos

4. Saravanan – Animator, MyPromoVideos

5. A Completely Free Video was done by
MyPromoVideos and released on its 4th
Anniversary
“09-09-2013”

6. Results within 5 months

8. Screening at Schools

9. Facebook comment from a random person
Heyyy Anil,
Smile and Inspiration is like conjunctivitis!! It just spreads!!
I showed your video "The Beauty Of Red" to some students of MDI,
Gurgaon. They got inspired and have undertaken the educational
project to spread awareness about Menstruation Myths.
Great job man! Keep vibrating.
“ Change of Mindset in 2 minutes “

10. Stats
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•
•
•
•
20,000 views on Facebook
Over 12,500 views on Youtube
2000 views on the translated videos.
Bounce rate improved from about 39.73% to 35.21%.
Average time that people used to spend on home page
improved from 1 minute and 31 seconds to 1 minute and
37 seconds.

11. Menstrupedia Now
•
•
Finalists for the prestigious Sankalp Award,
the highest recognition in Social
Entrepreneurship
Aditi from Menstrupedia was selected as
one among the “Forbes 30 under 30” list .

12. Mypromovideos Now
•
•
Brand Awareness has increased
throughout the nation and helped in
building our fan base.
Released a new video about “Is Hindi our
National Language” as a part of our
campaign “Know about India” and it is
getting viral.

13. Thanks to
For Making “The Beauty of Red” Happen