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The	
  basis	
  for	
  the	
  Basis	
  (and	
  li2le	
  
bit	
  of	
  Fitbit)	
  
	
  	
  
	
  
Jerry	
  Matczak,	
  June	
  7,	
  2014	
  
Who	
  Dat?	
  
•  Basis	
  Science	
  was	
  founded	
  in	
  2011	
  
•  Pre-­‐orders	
  in	
  late	
  2012	
  
•  Broad	
  shipping	
  broadly	
  in	
  late	
  2013	
  
•  Sold	
  to	
  Intel	
  in	
  March	
  2014,	
  for	
  100	
  million	
  
•  $199	
  for	
  the	
  device	
  (not	
  so	
  cheap)	
  
“Basis	
  was	
  founded	
  by	
  Nadeem	
  Kassam,	
  
Bharat	
  Vasan,	
  and	
  Marco	
  Della	
  Torre	
  in	
  early	
  
2011,	
  receiving	
  $32.3	
  million	
  in	
  funding,	
  
including	
  a	
  Series	
  B	
  round	
  of	
  $11.8	
  million	
  that	
  
included	
  funding	
  from	
  Intel	
  Capital.”	
  
TechCrunch	
  
What	
  does	
  it	
  do?	
  
Click	
  for	
  video	
  
How	
  Do	
  It	
  Know?	
  
Unique	
  to	
  Basis	
  is	
  it’s	
  mul]-­‐sensor	
  approach	
  to	
  
tracking	
  -­‐	
  both	
  Biology	
  AND	
  Mo]on.	
  	
  	
  
•  Heart-­‐rate	
  sensor	
  (op]cal	
  blood	
  flow)	
  
•  Skin	
  temp	
  (accurate	
  to	
  tenth	
  of	
  a	
  degree)	
  
•  Perspira]on	
  (calculated	
  from	
  galvanic	
  skin	
  
response)	
  
•  3d	
  Accelerometer	
  
	
  
Behavioral	
  approach	
  -­‐	
  Habits	
  
Unlock	
  new	
  Habits	
  when	
  
You	
  gain	
  enough	
  points	
  
	
  
	
  E-­‐mail	
  no]ces	
  report	
  progress	
  upon	
  sync	
  
•  met	
  habit	
  goal	
  x	
  ]mes	
  this	
  week	
  
•  Sleep	
  report	
  
Why	
  Limit	
  The	
  Habits?	
  
I’d	
  like	
  to	
  define	
  my	
  own	
  habits,	
  e.g…	
  
•  30	
  min	
  walk	
  between	
  6-­‐7	
  AM	
  
•  Sleep	
  before	
  10:30	
  during	
  weekday	
  
•  Target	
  heart	
  rate	
  4	
  x	
  week	
  	
  
Ac]vity	
  Details	
  –	
  Way	
  Cool!	
  
Ac]vity	
  Pa2erns	
  –	
  Ok	
  
Insights	
  
A	
  7	
  day	
  journal	
  of	
  Basis	
  
summary	
  data,	
  scores	
  and	
  
badges	
  
Sleepy]me	
  Data	
  –	
  Love	
  it	
  
I	
  wish…longitudinal	
  views	
  
December	
  4,	
  2013	
  
Heart	
  Rate:	
  82	
  bpm	
  
May	
  23,	
  2014	
  	
  
Heart	
  Rate:	
  68	
  bpm	
  
Can	
  only	
  see	
  1	
  Day	
  at	
  a	
  ]me	
  
	
  
	
  
Like	
  to	
  track	
  trends	
  over	
  ]me	
  –	
  
Correlate	
  to	
  ea]ng,	
  weight	
  
loss,	
  meds	
  (not	
  in	
  this	
  case),	
  
stress	
  levels,	
  et	
  al…	
  
Love!	
  Meh	
  Feh!	
  
LOVE!!!	
  
•  Sensors	
  (biology	
  &	
  mo]on)	
  
•  Ac]vity	
  Details	
  
•  Sleep	
  Details	
  
•  Interac]vity	
  of	
  the	
  views	
  
•  Seamless	
  mode	
  switch	
  (walk,	
  
run,	
  bike,	
  sleep)	
  
	
  
	
  
	
  
Meh…	
  
•  Habits	
  
•  Points	
  /	
  Rewards	
  
•  Look	
  and	
  Comfort	
  
•  Charge	
  (bout	
  3	
  days	
  max)	
  
•  Device	
  interface	
  (both	
  
bu2ons	
  &	
  auto-­‐light	
  mo]on)	
  
•  Ac]vity	
  Pa2erns	
  
	
  
	
  
	
  
	
  
	
  
Feh!!!!!…	
  
•  Craosmanship	
  
•  Charger	
  (mini-­‐USB	
  anyone?)	
  
•  No	
  Data	
  Export	
  
•  No	
  Public	
  API	
  
•  No	
  app	
  or	
  device	
  integra]on	
  
•  No	
  Social	
  
•  No	
  longitudinal	
  views	
  
Overall	
  View	
  
•  I	
  get	
  it!	
  	
  I	
  see	
  why	
  Intel	
  bought	
  them	
  
•  Minimal	
  Viable	
  Product	
  approach	
  –	
  the	
  good	
  
and	
  the	
  bad	
  
•  REALLY	
  go2a	
  provide	
  API	
  and	
  integra]on…
soon!	
  	
  There’s	
  a	
  window	
  of	
  opportunity	
  
•  Basis	
  +	
  Fitbit	
  is	
  great	
  for	
  me.	
  Both	
  pass	
  
“Turnaround”	
  test	
  for	
  
Best	
  of	
  Two	
  Worlds?	
  
Fitbit	
  
Zip	
   Basis	
  B1	
  
The basis for the Basis and a bit of Fitbit

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The basis for the Basis and a bit of Fitbit

  • 1. The  basis  for  the  Basis  (and  li2le   bit  of  Fitbit)         Jerry  Matczak,  June  7,  2014  
  • 2. Who  Dat?   •  Basis  Science  was  founded  in  2011   •  Pre-­‐orders  in  late  2012   •  Broad  shipping  broadly  in  late  2013   •  Sold  to  Intel  in  March  2014,  for  100  million   •  $199  for  the  device  (not  so  cheap)   “Basis  was  founded  by  Nadeem  Kassam,   Bharat  Vasan,  and  Marco  Della  Torre  in  early   2011,  receiving  $32.3  million  in  funding,   including  a  Series  B  round  of  $11.8  million  that   included  funding  from  Intel  Capital.”   TechCrunch  
  • 3. What  does  it  do?   Click  for  video  
  • 4. How  Do  It  Know?   Unique  to  Basis  is  it’s  mul]-­‐sensor  approach  to   tracking  -­‐  both  Biology  AND  Mo]on.       •  Heart-­‐rate  sensor  (op]cal  blood  flow)   •  Skin  temp  (accurate  to  tenth  of  a  degree)   •  Perspira]on  (calculated  from  galvanic  skin   response)   •  3d  Accelerometer    
  • 5. Behavioral  approach  -­‐  Habits   Unlock  new  Habits  when   You  gain  enough  points      E-­‐mail  no]ces  report  progress  upon  sync   •  met  habit  goal  x  ]mes  this  week   •  Sleep  report  
  • 6. Why  Limit  The  Habits?   I’d  like  to  define  my  own  habits,  e.g…   •  30  min  walk  between  6-­‐7  AM   •  Sleep  before  10:30  during  weekday   •  Target  heart  rate  4  x  week    
  • 7. Ac]vity  Details  –  Way  Cool!  
  • 9. Insights   A  7  day  journal  of  Basis   summary  data,  scores  and   badges  
  • 10. Sleepy]me  Data  –  Love  it  
  • 11. I  wish…longitudinal  views   December  4,  2013   Heart  Rate:  82  bpm   May  23,  2014     Heart  Rate:  68  bpm   Can  only  see  1  Day  at  a  ]me       Like  to  track  trends  over  ]me  –   Correlate  to  ea]ng,  weight   loss,  meds  (not  in  this  case),   stress  levels,  et  al…  
  • 12. Love!  Meh  Feh!   LOVE!!!   •  Sensors  (biology  &  mo]on)   •  Ac]vity  Details   •  Sleep  Details   •  Interac]vity  of  the  views   •  Seamless  mode  switch  (walk,   run,  bike,  sleep)         Meh…   •  Habits   •  Points  /  Rewards   •  Look  and  Comfort   •  Charge  (bout  3  days  max)   •  Device  interface  (both   bu2ons  &  auto-­‐light  mo]on)   •  Ac]vity  Pa2erns             Feh!!!!!…   •  Craosmanship   •  Charger  (mini-­‐USB  anyone?)   •  No  Data  Export   •  No  Public  API   •  No  app  or  device  integra]on   •  No  Social   •  No  longitudinal  views  
  • 13. Overall  View   •  I  get  it!    I  see  why  Intel  bought  them   •  Minimal  Viable  Product  approach  –  the  good   and  the  bad   •  REALLY  go2a  provide  API  and  integra]on… soon!    There’s  a  window  of  opportunity   •  Basis  +  Fitbit  is  great  for  me.  Both  pass   “Turnaround”  test  for  
  • 14. Best  of  Two  Worlds?   Fitbit   Zip   Basis  B1