Track 4: New Horizons in Automation
The chemical and petrochemical industries traditionally have been highly receptive to new control and supervision technologies. These industries have invested more money and time in research and innovation than any other industrial sectors. This track will highlight two of the most timely and innovative areas in process automation today: Wireless Communications and Safety and Security.
To reduce the human involvement various industries are moving towards the automation technologies which aim to produce good quality product.For details visit here-http://www.aeab.in/
LCA is useful in activity releated to discrete manufacturing.Wide range of activity such as
Loading,Feeding,Clamping,Machining,Welding,Forming,Gauging,Assembly and Packing can be subjected to LCA system adoption.
Useful in processing industries for manufacturing chemicals, oils, or pharmaceuticals.
Automation in manufacturing five unit vtu, mechanical engineering notes pdf d...kiran555555
This document provides an overview of automation in manufacturing systems. It discusses production systems, facilities, manufacturing support systems, and the three categories of manufacturing systems: manual work systems, worker-machine systems, and automated systems. It then covers the four functions of manufacturing support: business functions, product design, manufacturing planning, and manufacturing control. Finally, it describes the three types of automated manufacturing systems: fixed automation, programmable automation, and flexible automation.
The document discusses innovation in the chemical industry. It finds that while most chemical innovation is rewarding, with returns above the cost of capital, there is variation in outcomes depending on a company's familiarity with the technology and market. Innovation projects take the longest and are least likely to succeed when companies have low familiarity with both the market and technology. However, these high-risk projects also have the highest potential margins. Overall, the analysis finds that chemical innovation on average provides returns of 14-18%, demonstrating it is a valuable activity for chemical companies. Carefully designing an innovation portfolio and improving market insights can help companies achieve better returns.
The document discusses industry analysis frameworks including:
1) PEST analysis to evaluate political, economic, social and technological factors impacting industries. Porter's 5 forces is also discussed to analyze competitive intensity.
2) Industry life cycles moving from growth to maturity and decline, though some industries experience "creative destruction" and recombination.
3) Factors that determine industry attractiveness for startups such as size, growth rates, profitability and barriers to entry.
Track 4: New Horizons in Automation
The chemical and petrochemical industries traditionally have been highly receptive to new control and supervision technologies. These industries have invested more money and time in research and innovation than any other industrial sectors. This track will highlight two of the most timely and innovative areas in process automation today: Wireless Communications and Safety and Security.
To reduce the human involvement various industries are moving towards the automation technologies which aim to produce good quality product.For details visit here-http://www.aeab.in/
LCA is useful in activity releated to discrete manufacturing.Wide range of activity such as
Loading,Feeding,Clamping,Machining,Welding,Forming,Gauging,Assembly and Packing can be subjected to LCA system adoption.
Useful in processing industries for manufacturing chemicals, oils, or pharmaceuticals.
Automation in manufacturing five unit vtu, mechanical engineering notes pdf d...kiran555555
This document provides an overview of automation in manufacturing systems. It discusses production systems, facilities, manufacturing support systems, and the three categories of manufacturing systems: manual work systems, worker-machine systems, and automated systems. It then covers the four functions of manufacturing support: business functions, product design, manufacturing planning, and manufacturing control. Finally, it describes the three types of automated manufacturing systems: fixed automation, programmable automation, and flexible automation.
The document discusses innovation in the chemical industry. It finds that while most chemical innovation is rewarding, with returns above the cost of capital, there is variation in outcomes depending on a company's familiarity with the technology and market. Innovation projects take the longest and are least likely to succeed when companies have low familiarity with both the market and technology. However, these high-risk projects also have the highest potential margins. Overall, the analysis finds that chemical innovation on average provides returns of 14-18%, demonstrating it is a valuable activity for chemical companies. Carefully designing an innovation portfolio and improving market insights can help companies achieve better returns.
The document discusses industry analysis frameworks including:
1) PEST analysis to evaluate political, economic, social and technological factors impacting industries. Porter's 5 forces is also discussed to analyze competitive intensity.
2) Industry life cycles moving from growth to maturity and decline, though some industries experience "creative destruction" and recombination.
3) Factors that determine industry attractiveness for startups such as size, growth rates, profitability and barriers to entry.
The document provides an analysis of the HVAC controls market as impacted by COVID-19. It discusses key aspects of the market such as leading segments, major players, regional analysis, and forecasts. The global HVAC controls market is expected to grow at a CAGR of 13.18% by 2025. Integrated control systems that use technologies like IoT and cloud computing are predicted to drive market growth. Sensors are also anticipated to increase significantly due to their role in monitoring environmental conditions. The new construction segment is projected to expand rapidly due to infrastructure development and energy efficiency regulations. The report also examines the market by application, implementation type, components, systems, and region. It profiles major companies in the industry and their
9 regulatory compliance and validation for liWebseology
This document provides an overview of challenges facing the life sciences industry and discusses validation requirements for computer systems. It contains the following information:
- The pharmaceutical, medical device, and biotechnology industries face issues like loss of revenue from generics, high costs to develop new drugs, and new regulations. Computer validation is important in these regulated industries.
- FDA validation requirements are defined as demonstrating through documented evidence that a system consistently operates according to predetermined specifications. Validation ensures quality, objectivity, and that developers cannot check their own work.
- A validation toolkit is presented that follows GAMP 5 guidelines and parallels an established validation methodology. It contains templates, scripts, and tools to help customers efficiently validate computer systems in a
This document discusses drivers of innovation at the firm level and country level. At the firm level, larger and older firms are generally more innovative than smaller and younger firms, as larger firms have economies of scale that help bear the costs of innovation. Innovation rates also vary by sector, with larger differences between small and large firms in high-tech industries. Government policies can influence the business environment and firms' ability and willingness to innovate by reducing constraints such as corruption, skills shortages, and burdensome regulations. Both internal firm decisions and the external business environment impact a country's overall innovation levels.
This presentation by John Davies (Executive Vice President, Compass Lexecon) was delivered during a workshop on “Methodologies to measure market competition” held virtually for competition authorities officials on 23 February 2021. More materials on the topic can be found at http://oe.cd/mmkts.
This presentation was uploaded with the author’s consent.
This document provides an overview of high quality management and discusses several related topics. It lists various quality management tools like check sheets, control charts, Pareto charts, scatter plots, Ishikawa diagrams, and histograms. It also discusses contents of quality management like recording, quality assurance, workforce management and more. The document examines the quality management/liability recording market trends, noting continued growth driven by new applications and migration to IP-based solutions. It outlines a future outlook with slower but still strong predicted growth over the next few years. Useful links to additional quality management resources are also provided.
Fair Isaac Corporation is a software company that develops analytics and decision management applications used to detect fraud. The summary analyzes the company's growth prospects:
1) The fraud detection industry is growing at a CAGR of 30.5% over the past 8 years and is expected to continue growing as e-commerce increases globally.
2) FICO dominates the predictive modeling industry, capturing 81% of its $2.74 billion in revenue. This industry is predicted to grow at 27.4% annually over the next 5 years.
3) While the introduction of chip cards in credit and debit cards will reduce retail payment fraud, it is expected to increase online fraud, driving further software application sales for
The document discusses the strategy for AnyDevice Voice Server, including:
1) Analyzing the competitive landscape and where to compete in various market segments like IVR and voice servers.
2) Evaluating competitive strategies around differentiation, perceived value, and market focus.
3) Outlining a product roadmap and discussions around distribution strategy, customer wants, and next steps for execution.
Part of the #AETCWorkshop series looking at strategic planning.
Designed and delivered to an international audience of business owners in Tallinn, Estonia.
For all enquires contact Richard.Brooks@k-international.com
The document discusses conducting an analysis of opportunities for an insurance vertical for The Company in the Americas. It involves analyzing annual reports, documents, and financial data to understand market segments, strategies, and constraints. Porter's five forces model is applied to understand attractiveness of the insurance and IT industries. Recommendations include focusing on high revenue life insurance and property/casualty segments, upselling offerings to current clients, and innovating new intellectual property. Competitors are influencing clients through employee counts, number of clients, intellectual property, alliances, and certifications. Key observations are to focus on large market segments, add innovations, and assist clients in areas like increasing cash flows and convenience.
2006. Nicos M. Timotheou. An Overview of Key Success Factors in Entering a Fo...Forum Velden
The document discusses key success factors for entering foreign markets. It identifies challenges incumbents face from technological changes, regulation, and customers. Options for incumbents include organic growth, acquisitions, and integrating divisions. Entering new markets requires identifying opportunities, assessing required resources and strategy, and creating competitive advantages. Developing markets offer opportunities but also challenges around regulations and infrastructure. Macro factors like politics, economics, technology and society must be considered. Acquisitions can gain competitiveness but require post-integration to realize synergies. Key factors for success in Hungary include its market size, penetration rates, prices, regulatory environment, local management and incentives.
The document outlines the key stages in the new product development process, including ideation, investigation, development, testing, commercialization, and stage reviews. It discusses factors like time to market, costs of delays, and the importance of protecting innovations with patents, copyrights, and trademarks. The document also covers funding sources for innovation, such as internal funding, government grants, bank loans, venture capital, and strategic alliances. It examines production and market launch planning considerations and the role of entrepreneurship in exploiting new products. Finally, it describes the adoption of innovations by different customer groups over time.
This document outlines the five stages of an industry life cycle: embryonic, growth, shakeout, maturity, and decline. It describes the characteristics of each stage, including how competitive forces change as industries evolve. Strategic managers must understand how their industry is progressing through the life cycle and adapt their strategies accordingly, such as preparing for intense competition during the shakeout stage or focusing on cost minimization as the industry reaches maturity. Recognizing the current stage is important for developing strategies that consider future changes in competitive dynamics.
Booz Allen Hamilton - 2016 Cleveland Research Company Stock Pitch CompetitionMatthew R. Thomas
Booz Allen Hamilton is a management consulting firm focused on government contracts, especially in defense and cybersecurity. The analysts recommend Booz Allen as a buy with a 12-month price target of $35.10, representing 25.99% upside. Key points include Booz Allen's focus on growing areas like cybersecurity, anticipated margin growth from more fixed-price contracts, and potential in commercial markets. Valuation analyses show the stock is currently undervalued compared to peers on a price/earnings and enterprise value/EBITDA basis.
Whirlpool Corporation reported lower first quarter earnings compared to the previous year due to challenging economic conditions in the US market. While sales increased 5% to $4.6 billion, net earnings decreased 24% to $94 million due to a 9% decline in US appliance industry demand. Operating profit also declined due to higher material and oil costs and lower US volume. Whirlpool revised its full-year US industry demand forecast downward to a 5-6% decline. International operations showed improved results and offset some of the losses in North America.
The document discusses concepts related to environmental scanning, industry analysis, and external factors analysis. It defines key terms like environmental uncertainty, environmental scanning, external environmental variables, industry analysis, Porter's five forces, and provides examples of how to conduct an external factors analysis summary (EFAS). The overall purpose is to outline frameworks and techniques for analyzing external factors and a company's industry environment.
This presentation by Stephen Davies (Professor of Economics, University of East Anglia, UK) was delivered during a workshop on “Methodologies to measure market competition” held virtually for competition authorities officials on 23 February 2021. More materials on the topic can be found at http://oe.cd/mmkts.
This presentation was uploaded with the author’s consent
The GE grid is an adaptation of the BCG matrix that was popularized by General Electric. It overcomes some limitations of the BCG matrix by using multiple factors to measure business strength and industry attractiveness, such as market share, profit margins, competition, and management quality. The position of a business on the grid is determined by calculating subjective values for industry attractiveness and business strength based on weighted factors. Businesses are then classified into three categories: invest/grow, invest selectively/manage for earnings, or harvest/divest.
Presented by Chris Smith, Invensys/Foxboro
This presentation provides an insight into the way in which we market long term hardware support products and include next generation features, retain last generation features and jettison outdated features to provide new offerings in the conservative systems infrastructure market. Common everyday examples are chosen to illustrate key points and ideas along with real-life timeframes and industry argument.
Presented by:
Doug Brock, Kendall Electric
What does the term Gemba have to do with marketing and sales?
Gemba in Lean Manufacturing terms means The Real Place. In Lean, you go to the Real Place to observe the Real Thing to get the Real Facts and Data. Improvements are discovered and problems are solved at the Gemba. The Gemba Walk is the tool frequently used to discover, deploy, and implement improvements. Managers walk through the Real Place working with front line supervisors and workers to gather information and to ensure improvement ideas are discovered and implemented.
The concept of Gemba and Gemba Walks can be a perfect tool for discovering, implementing, and deploying marketing and sales ideas and improvements. The Gemba Walk can fuel innovation and cycles of learning in marketing and sales processes. Just like in manufacturing, getting marketing and sales to work together in the Real Place to observe the Real Thing to get the Real Facts and Data can be a powerful way to drive results in your organization.
Business Development, Marketing and Sales managers will learn simple techniques based on Gemba concepts in this presentation. These techniques can substantially increase the success in any sales improvement effort or marketing project. Attendees will leave the presentation with ideas that will help coordinate and tie sales activities to marketing strategies.
The document provides an analysis of the HVAC controls market as impacted by COVID-19. It discusses key aspects of the market such as leading segments, major players, regional analysis, and forecasts. The global HVAC controls market is expected to grow at a CAGR of 13.18% by 2025. Integrated control systems that use technologies like IoT and cloud computing are predicted to drive market growth. Sensors are also anticipated to increase significantly due to their role in monitoring environmental conditions. The new construction segment is projected to expand rapidly due to infrastructure development and energy efficiency regulations. The report also examines the market by application, implementation type, components, systems, and region. It profiles major companies in the industry and their
9 regulatory compliance and validation for liWebseology
This document provides an overview of challenges facing the life sciences industry and discusses validation requirements for computer systems. It contains the following information:
- The pharmaceutical, medical device, and biotechnology industries face issues like loss of revenue from generics, high costs to develop new drugs, and new regulations. Computer validation is important in these regulated industries.
- FDA validation requirements are defined as demonstrating through documented evidence that a system consistently operates according to predetermined specifications. Validation ensures quality, objectivity, and that developers cannot check their own work.
- A validation toolkit is presented that follows GAMP 5 guidelines and parallels an established validation methodology. It contains templates, scripts, and tools to help customers efficiently validate computer systems in a
This document discusses drivers of innovation at the firm level and country level. At the firm level, larger and older firms are generally more innovative than smaller and younger firms, as larger firms have economies of scale that help bear the costs of innovation. Innovation rates also vary by sector, with larger differences between small and large firms in high-tech industries. Government policies can influence the business environment and firms' ability and willingness to innovate by reducing constraints such as corruption, skills shortages, and burdensome regulations. Both internal firm decisions and the external business environment impact a country's overall innovation levels.
This presentation by John Davies (Executive Vice President, Compass Lexecon) was delivered during a workshop on “Methodologies to measure market competition” held virtually for competition authorities officials on 23 February 2021. More materials on the topic can be found at http://oe.cd/mmkts.
This presentation was uploaded with the author’s consent.
This document provides an overview of high quality management and discusses several related topics. It lists various quality management tools like check sheets, control charts, Pareto charts, scatter plots, Ishikawa diagrams, and histograms. It also discusses contents of quality management like recording, quality assurance, workforce management and more. The document examines the quality management/liability recording market trends, noting continued growth driven by new applications and migration to IP-based solutions. It outlines a future outlook with slower but still strong predicted growth over the next few years. Useful links to additional quality management resources are also provided.
Fair Isaac Corporation is a software company that develops analytics and decision management applications used to detect fraud. The summary analyzes the company's growth prospects:
1) The fraud detection industry is growing at a CAGR of 30.5% over the past 8 years and is expected to continue growing as e-commerce increases globally.
2) FICO dominates the predictive modeling industry, capturing 81% of its $2.74 billion in revenue. This industry is predicted to grow at 27.4% annually over the next 5 years.
3) While the introduction of chip cards in credit and debit cards will reduce retail payment fraud, it is expected to increase online fraud, driving further software application sales for
The document discusses the strategy for AnyDevice Voice Server, including:
1) Analyzing the competitive landscape and where to compete in various market segments like IVR and voice servers.
2) Evaluating competitive strategies around differentiation, perceived value, and market focus.
3) Outlining a product roadmap and discussions around distribution strategy, customer wants, and next steps for execution.
Part of the #AETCWorkshop series looking at strategic planning.
Designed and delivered to an international audience of business owners in Tallinn, Estonia.
For all enquires contact Richard.Brooks@k-international.com
The document discusses conducting an analysis of opportunities for an insurance vertical for The Company in the Americas. It involves analyzing annual reports, documents, and financial data to understand market segments, strategies, and constraints. Porter's five forces model is applied to understand attractiveness of the insurance and IT industries. Recommendations include focusing on high revenue life insurance and property/casualty segments, upselling offerings to current clients, and innovating new intellectual property. Competitors are influencing clients through employee counts, number of clients, intellectual property, alliances, and certifications. Key observations are to focus on large market segments, add innovations, and assist clients in areas like increasing cash flows and convenience.
2006. Nicos M. Timotheou. An Overview of Key Success Factors in Entering a Fo...Forum Velden
The document discusses key success factors for entering foreign markets. It identifies challenges incumbents face from technological changes, regulation, and customers. Options for incumbents include organic growth, acquisitions, and integrating divisions. Entering new markets requires identifying opportunities, assessing required resources and strategy, and creating competitive advantages. Developing markets offer opportunities but also challenges around regulations and infrastructure. Macro factors like politics, economics, technology and society must be considered. Acquisitions can gain competitiveness but require post-integration to realize synergies. Key factors for success in Hungary include its market size, penetration rates, prices, regulatory environment, local management and incentives.
The document outlines the key stages in the new product development process, including ideation, investigation, development, testing, commercialization, and stage reviews. It discusses factors like time to market, costs of delays, and the importance of protecting innovations with patents, copyrights, and trademarks. The document also covers funding sources for innovation, such as internal funding, government grants, bank loans, venture capital, and strategic alliances. It examines production and market launch planning considerations and the role of entrepreneurship in exploiting new products. Finally, it describes the adoption of innovations by different customer groups over time.
This document outlines the five stages of an industry life cycle: embryonic, growth, shakeout, maturity, and decline. It describes the characteristics of each stage, including how competitive forces change as industries evolve. Strategic managers must understand how their industry is progressing through the life cycle and adapt their strategies accordingly, such as preparing for intense competition during the shakeout stage or focusing on cost minimization as the industry reaches maturity. Recognizing the current stage is important for developing strategies that consider future changes in competitive dynamics.
Booz Allen Hamilton - 2016 Cleveland Research Company Stock Pitch CompetitionMatthew R. Thomas
Booz Allen Hamilton is a management consulting firm focused on government contracts, especially in defense and cybersecurity. The analysts recommend Booz Allen as a buy with a 12-month price target of $35.10, representing 25.99% upside. Key points include Booz Allen's focus on growing areas like cybersecurity, anticipated margin growth from more fixed-price contracts, and potential in commercial markets. Valuation analyses show the stock is currently undervalued compared to peers on a price/earnings and enterprise value/EBITDA basis.
Whirlpool Corporation reported lower first quarter earnings compared to the previous year due to challenging economic conditions in the US market. While sales increased 5% to $4.6 billion, net earnings decreased 24% to $94 million due to a 9% decline in US appliance industry demand. Operating profit also declined due to higher material and oil costs and lower US volume. Whirlpool revised its full-year US industry demand forecast downward to a 5-6% decline. International operations showed improved results and offset some of the losses in North America.
The document discusses concepts related to environmental scanning, industry analysis, and external factors analysis. It defines key terms like environmental uncertainty, environmental scanning, external environmental variables, industry analysis, Porter's five forces, and provides examples of how to conduct an external factors analysis summary (EFAS). The overall purpose is to outline frameworks and techniques for analyzing external factors and a company's industry environment.
This presentation by Stephen Davies (Professor of Economics, University of East Anglia, UK) was delivered during a workshop on “Methodologies to measure market competition” held virtually for competition authorities officials on 23 February 2021. More materials on the topic can be found at http://oe.cd/mmkts.
This presentation was uploaded with the author’s consent
The GE grid is an adaptation of the BCG matrix that was popularized by General Electric. It overcomes some limitations of the BCG matrix by using multiple factors to measure business strength and industry attractiveness, such as market share, profit margins, competition, and management quality. The position of a business on the grid is determined by calculating subjective values for industry attractiveness and business strength based on weighted factors. Businesses are then classified into three categories: invest/grow, invest selectively/manage for earnings, or harvest/divest.
Presented by Chris Smith, Invensys/Foxboro
This presentation provides an insight into the way in which we market long term hardware support products and include next generation features, retain last generation features and jettison outdated features to provide new offerings in the conservative systems infrastructure market. Common everyday examples are chosen to illustrate key points and ideas along with real-life timeframes and industry argument.
Presented by:
Doug Brock, Kendall Electric
What does the term Gemba have to do with marketing and sales?
Gemba in Lean Manufacturing terms means The Real Place. In Lean, you go to the Real Place to observe the Real Thing to get the Real Facts and Data. Improvements are discovered and problems are solved at the Gemba. The Gemba Walk is the tool frequently used to discover, deploy, and implement improvements. Managers walk through the Real Place working with front line supervisors and workers to gather information and to ensure improvement ideas are discovered and implemented.
The concept of Gemba and Gemba Walks can be a perfect tool for discovering, implementing, and deploying marketing and sales ideas and improvements. The Gemba Walk can fuel innovation and cycles of learning in marketing and sales processes. Just like in manufacturing, getting marketing and sales to work together in the Real Place to observe the Real Thing to get the Real Facts and Data can be a powerful way to drive results in your organization.
Business Development, Marketing and Sales managers will learn simple techniques based on Gemba concepts in this presentation. These techniques can substantially increase the success in any sales improvement effort or marketing project. Attendees will leave the presentation with ideas that will help coordinate and tie sales activities to marketing strategies.
Presented by Matt Leary, Solutions Insights
A recent study identified Solutions Marketers as the most important marketing position that B2B companies are looking to fill today. But how do we judge what the right skills and competencies will be for that role? In this session, Matt Leary from Solutions Insights will present the results of a recent study that has been conducted on both the knowledge and skills required to successfully develop and marketing complex services and solutions. Matt will talk about the most critical implication of the survey results for companies in the automation sector -- tomorrow's marketing leaders will look different, think different and use different tools and approaches. Based upon competency assessments of over a thousand marketers, effective marketing strategies will need to move away from being based upon traditional approaches like the "4 P's" technology innovation superiority to more customer-centric, collaborative and solutions-focused strategies. The session will include presentation of research, discussions of new models, practical examples and interactive exercises
By Shari L.S. Worthington, President, Telesian Technology
Did you know that duplicate web content will severely damage your search rankings? What about all that material your channel has copied onto their web site? Did you know that Google applies its optimization criteria to PPC’s? Are you generating anonymous clicks or actual leads?
Almost all businesses start searches for products and services online. The first stop is a known web site or a search engine. That means you must have a decent web site and you have to be visible in the search engines. You can’t play at it any more. But search marketing often feels like zookeeping. There are Panda and Penguin updates (and so many more that you haven’t heard about) on the search optimization side. On the PPC side, there are rabid increases in cost-per-clicks (CPC’s) for the best keywords. In this session, Shari Worthington provides an update on the latest tools and techniques for SEO and PPC success
1) The document discusses developing an industrial social media community for Appleton, a brand of electrical products.
2) An analysis found engineers wanted a central source of industry knowledge but were using blogs and forums more than company sites.
3) A strategy was created to build a non-branded community site for engineers and a branded Appleton blog to demonstrate expertise.
Walt Boyes presents a totally revised and updated version of PR101, his very popular Marketing Communications Master Class.
This webinar is for both newbies to marketing communications (product managers, sales managers and engineers who have been "promoted" into marketing) and those who have been doing marcomm in the automation industry for a while.
This webinar is specific to the automation industry and discusses:
- Marketing "bang for the buck"
- Integrated marketing
- Public relations in the automation industry
- How to place a press release
- Product releases and news releases
- Relationship building with editors, influencers, and thought leaders
- Social Media: Inbound and outbound marketing -- a cascade control loop
- Metrics and measuring results
Walt has more than 25 years of experience in sales, sales management, marketing, and product development in the automation industry, including Executive Committee experience and board of directors service in both for-profit and not-for-profit companies.
Walt is currently serving as Editor-in-Chief of CONTROL magazine, http://www.controlglobal.com. In addition, he is a principal in Spitzer and Boyes LLC,
http://www.spitzerandboyes.com, a technology consulting firm devoted to assisting companies to better market their products in manufacturing and automation. Walt also acts as a freelance acquisitions editor for Momentum Press, a division of iGroup, on Instrumentation and Automation texts. Walt has published professionally in the technology and science fiction fields, and is a member of SFWA, the Science Fiction and Fantasy Writers of America.
Webinar May 2013: Did you know if a group manager takes action against your account in one LinkedIn group, you are now effectively blacklisted in ALL of your LinkedIn groups? LinkedIn may be one of the best known, yet least (effectively) used tools for developing careers and promoting brands in social networking spaces. Joel Don, ISA Social Media Community Manager shows you how to use LinkedIn as a tool for business and career networking, finding job opportunities, selling products, promoting brands and companies, and expanding your knowledge base.
Webinar March 2013: All too often industrial companies set product prices based on their incremental costs and wind up under-valuing their products. Jim Geisman of Software Pricing Partners shows how systematic pricing and packaging of software can increase revenue and profits.
Feb 2013 Webinar: How to get the most from your research budget. Find out how to determine what you really need to know. Learn how to define your approach, assemble the best research team, and then interpret the data to help you refine your lead generation, branding, and product development programs.
From the 7th Annual ISA Marketing & Sales Summit. What's Hot in Search Marketing: 2012 Update by Shari Worthington, Telesian Technology. http://marketingsalessummit.com
Presented by Joel Don, Comm Strategies, at the 7th Annual Marketing & Sales Summit
The marketing and public relations industry continues to focus on developing solutions to meet the challenge of delivering valid program measurement and proof of ROI. Prior to social media, professionals relied on totaling column inches, estimating media impressions, counting mentions, eyeballs and visits, and proffering the highly controversial (and mostly discounted) advertising equivalency values. These approaches will continue to wane with the ongoing disruption of traditional media channels. The new media revolution coupled with the rapid growth of social platforms, tools and services (many at little or no cost) have ushered a new set of metrics into the ROI equation.
The presentation will review current thinking on measurement, and examine options and challenges to delivering valid social media ROI. From a budget perspective, analytical tools that are low cost or free will be compared to full-blown paid services such as Radian6 and Sysomos. The objective of the presentation is to enable marketing and communications professionals to implement measurement systems or approaches that can help an organization better understand how social media tools and strategies deliver results to the business bottom line. Examples will be offered from well-document ROI cases from large, recognized brands. Perhaps more important, the presentation will cover how lesser known small and medium-sized businesses can scale social media ROI to justify the implementation of customer engagement and conversation strategies.
More info: http://marketingsalessummit.com/social-media-roi-piecing-together-the-measurement-conundrum/
Presented by Rick Reynolds of Ask Forensics at the 7th Annual Marketing & Sales Summit.
Did you know that many of your multi-million dollar strategic accounts could be at risk without you even knowing it? Sales and account forensics investigations into $3 billion worth of client accounts reveal that 79% of the profiled strategic accounts exceeding $15 million are “at risk”. In most cases companies are unaware of this, and it can cost millions of dollars in lost accounts each year. It’s like an undetected disease with huge implications. Losing one account can seriously impact bottom line performance, but the good news is, moving the needle in the positive direction will generate significant revenue and profit.
When you cut through all of the clutter, it boils down to one thing—service quality. This is customers’ most critical need and, for the most part, companies are effectively providing service quality. The question that should worry executives is: If on the surface we are doing well, then why are so many accounts “at risk”?
This presentation will address the often undetected, not-so-obvious cracks in client relationships that put critical client accounts “at risk.”
More information: http://marketingsalessummit.com/how-to-fortify-and-grow-critical-accounts-2/
Presented by Marcus Tennant and Kyoko Fukuda of Yokogawa at the 7th Annual Marketing & Sales Summit.
Over the past 10 years there have been several tragic natural disasters that have occurred throughout the world. As the global economy becomes more connected through supply chains and information, what role does marketing have in helping customers and other stakeholders affected by the disaster? This presentation will discuss how Yokogawa responded to customers impacted by the Tohoku earthquake & tsunami. They will give examples of how marketing groups in companies like Home Depot and Wal-Mart take action before and after a disaster and suggest ways marketing, communication and even sales can help an organization respond to a crisis and help customers and employees.
More on this session: http://marketingsalessummit.com/global-marketing-session-at-the-summit/
The document lists 11 reasons to attend the 7th Annual ISA Marketing & Sales Summit. It promotes the summit's great breakout sessions on topics like social media, lead generation, and transforming sales approaches. It also highlights new panel discussions, opportunities to expand one's network, share expertise, and strengthen ties within the ISA. Attendees can take manufacturing tours, see new products/services, ask questions at roundtables, and attend illuminating workshops. Inspiring keynotes from Jane Lansing and "The Infamous Dick Morley" are the top reason to attend.
What’s all the hype around big data? In a recent study, CapGemini reported that leveraging Big Data to solve business problems will deliver 41% improvement in overall business performance over the next three years. However, most companies are still struggling to figure out how to leverage this data.
Join Radhika Subramanian, CEO, Emcien Corp. and Julie Fraser, Principal, IYNO Advisors, to discover how product and marketing managers can tap the power of pattern-based analytics to improve visibility across the product line based on customer buying patterns. The analysis of product data – along with sales, revenue and cost information – improves strategic decision-making because it reveals exactly which configurations customers are actually buying, highly popular feature combinations by segment, and then automatically optimizes the product mix to satisfy the demand most profitably.
Sales and marketing managers can discover how they can leverage these optimal configurations to boost sales, bundle and promote products and services as well as reduce lead times. Leveraging big data to sense and shape demand is already serving as a major competitive advantage for companies in manufacturing, telecommunications, retail and distribution. To see how it’s being deployed across departmental silos, Ms. Subramanian will share case studies from NCR and AGCO.
The document discusses strategies and tactics for winning complex accounts. It defines a complex account as one involving multiple decision makers from different roles. Key strategies include developing a long-term focus on the account rather than individual sales, account mapping to understand needs and opportunities, and leveraging relationships through ongoing marketing and communication. Tactics covered include social media, publications, events, and customer relationship management tools to build name awareness and foster strong customer relationships.
Being first to market in the industrial automation space is no easy task, and involves creating new vocabulary, redefining technology territories and communicating technical messages in an easy to understand manner. Invensys faced this challenge head on In 2006 when they introduced InFusion ECS as the world’s first Enterprise Control System. InFusion ECS was part of a Blue Ocean marketing strategy by Invensys, which means to create new market space or a “blue ocean”, thereby making the competition irrelevant. Although the launch was successful, trying to create a new market space in an engineering-driven market presented some very interesting challenges. Among the greatest challenges included:
driving a business value proposition in an technology-focused segment – a shift from product features to business solutions
overcoming the devaluation of the technology itself as a commodity and demonstrating the huge potential value of automation/information technology overall to the business;
driving a human empowerment theme in a market where automation replaces human power;
driving a collaboration between accounting and engineering, two functions that do not see eye to eye
showing the value of instrument and control engineering to an audience that has diminished those skill sets to a thing of the past;
sales channel disconnects; and
market message targeting.
Dr. Martin will share the journey that Invensys took for the launch of InFusion ECS from a sales and marketing perspective. He will expose the challenges, barriers and pitfalls and Invensys’ ongoing diligence and their continued persistence to overcome them and to thrive in a difficult industrial automation marketplace.
Dick Morley and Bruce Bower will discuss the New Hampshire view of Marketing & Sales. Covered will be the philosophy, mathematics and sociology summary of this conference. We will, over desert, tell stories about black swans, group statistics, mountain tops and Lady Gaga.The summary will be about money, your comfort zone and top down thinking.
Coffee helps the medicine go down.
Dick will be also holding court for a Fireside Chat on Thursday evening in lieu of the scheduled Budweiser Tour. He will also be delivering the closing keynote on Friday afternoon.
How Prepared Are We for Customer 2.0?
By Juliann Grant, Telesian Technology
Customer 2.0 is calling! We have become so enamored with and caught up in the technology of Web 2.0, our PDA's, gadgets, and widgets that keep us connected and alive 24 hours a day to those around the world, that we forget at the core of it all, it must still be all about the customer.
We must not only use the timeliness and power of social media to broadcast our message to customers, but we need to use it to listen in order to learn what our customers are saying to each other and about us. The web have given customers immediate and almost limitless access to information on companies, products, and people, and realize it or not, we may not even be in the conversation! This is truly moving the "traditional" marketing and sales function towards irrelevance. We must realize that Customer 2.0 is embracing the "buying cycle" on their terms and no longer needs to wait on the "sales cycle".
The typical buyer is savvy, knowledgeable, and smart. Customer 2.0 demands that their web experience be fun, interactive, and social. They value professionalism over glitz. They want substance, not flash. They look to their peers to see what they are buying and want to do the same because they trust their experience. They talk to each other and in real time. Your misstep today is not only tomorrow's news, it is today's news as well.
How do we do this in the Automation and Engineering industry? We’re going to find out through with survey to uncover how well we are engaging with Customer 2.0. Do we speak their language? Are we connecting with them on their terms?
In this presentation, we will show how social media and the power of the web can be used to embrace Customer 2.0 in a meaningful, beneficial dialog that will help drive sales. A combination of case studies, customer interviews, surveys, and real social media encounters will be used to illustrate the power of the "new media" in marketing to Customer 2.0.
The document summarizes the story of a company that developed a SCADA system for production monitoring over many years. After early installations showed improvements but lacked widespread acceptance, the company introduced an updated system. At the presentation, they realized manufacturers needed a response light for manual stations in addition to reporting software. The company quickly designed a light and controller, won a large $20 million contract, and saw production efficiencies improve by 20-40% at customer sites after installations. The lessons learned were to take a step back, look at the big picture of what customers truly need, and be ready to think outside the box to solve problems in new ways.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
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Digital Marketing with a Focus on Sustainabilitysssourabhsharma
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
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