The Art of App Engagement

1. 1
The Art Of
App Engagement
Yoav Barel, Head of Mobile
Israel Mobile Summit, Tel Aviv, June 9th

2. 2
● Intro
● Where you want to be
● The art of app engagement
● Find the right balance
● Add the human touch
● Q & A
Agenda

3. 3
Apps are part of our everyday lives

4. 4
And our expectations are rising ...

5. 5
Yet, we’re not being engaged right
It’s time for your
daily brain exercise!
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clothes. Buy now!

6. It’s time for your
daily brain exercise!
6
And we vote with our finger ...
50% off all mens
clothes. Buy now!
Annoying
Disable
Notifications
Uninstall

7. 7
Leading to very low retention rates
5%
Of your users or less are likely to stick
with your app after 90 days

8. 8
Where you need to be ...
Frequency
Value
Most Apps

9. The Art of App Engagement
+ =
Find
the right balance
Add
the human touch
Retain
happy users
9
$

10. 10
Finding the right balance
Frequency
Find the right balance

11. Annoyed Delighted
11
My Airline Now
Great Trainer Now
How about getting your brain
exercise now? If not now, let me
know when is a good time?
SoSo Trainer Now
It's time for your daily brain
exercise!

12. 12
Finding the right balance
Personalization
Find the right balance

13. Annoyed Delighted
13
My Airline Now
Great Retailer Now
The blue skirt in your wishlist is
now in stock and is 50% off.
Swipe to purchase.
SoSo Retailer Now
50% off on all men’s sweaters.
Open our app to find more
details now!

14. 14
Finding the right balance
Context
Find the right balance

15. Annoyed Delighted
15
My Airline Now
Great Airline Now
Hope you’re enjoying our lounge,
but it’s really time to head to the
gate :-)
SoSo Airline Now
Flight HE81 has left the gate.

16. 16
Add the human touch

19. 19
Increase in in-app sales conversion rate
x8

20. Combined together you get the full power
+ =
Find
the right balance
Add
the human touch
Retain
happy users
20
$

21. 21
Transforming the connection between
brands and consumers
Thank You!

22. 22
The Art Of
App Engagement
Yoav Barel, Head of Mobile
Israel Mobile Summit, Tel Aviv, June 9th