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Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
The age
of ageing
with-company.com
® all rights reserved
Old is gold
Impact Hub Lisbon
July 27 - 2019
“All stories begin in our endings:
we invent them because we die”.
To be a machine
Mark O’Connell
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
Designer
Strategist
Rui Quinta
Entrepreneur
Fishmonger
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
Apply: Face App
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
Rui Quinta
Designer
Strategist Entrepreneur
Fishmonger
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
Me
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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Me 47 years in time
Impact Hub Lisbon
Old is gold
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The age of ageing
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Grandpa
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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Grandpa 10 days ago
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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He is probably cooking
some mackerel back home
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
I’m investing 30m of my
time to be here with you
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
and why am I
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
and why am I
here?
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
Alice & José
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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® all rights reserved
Coffee & Sugar
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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® all rights reserved
Walk & Bike
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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® all rights reserved
Sleep & Eat
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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® all rights reserved
Anxiety & Shit
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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® all rights reserved
Life &
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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Life & Death
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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® all rights reserved
Hello everyone!
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
Meet death.
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
Meet death.
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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The prospect
of death
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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Could be: The truth of life. Why we hate it so much.
“The unconscious does not know death”.
Freud
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
If we switch off,
we die
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
“we like to be reminded that our central calling,
our main task on this planet, is the heroic”.
The Denial of Death
Ernest Becker
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
Yes we can(not) be heroes
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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® all rights reserved
Many kids don’t know who the Beatles are
“Every child borrows power from adults and creates a
personality by interjecting the qualities of the godlike being.
If I’m like my all-powerful father I will not die”.
The Denial of Death (Foreword)
Sam Keen
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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The man made God.
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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® all rights reserved
“An increasing number of careful studies on how the actual fear of death
develops in the child agree fairly well that the child has no knowledge of
death until the age of three to five. How could he? It is too abstract an idea,
too removed from his experience. He lives in a world that is full of living,
acting things, responding to him, amusing him, feeding him. It doesn’t know
what it means for life to disappear forever, nor theorise where it would go.
Only gradually does he recognise that there is a thing called death that
takes some people away forever; very reluctantly it comes to admit that it
sooner or later takes everyone away, but this gradual realisation of the
inevitability of death can take up until the ninth or tenth year.”
The Denial of Death
Ernest Becker
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
Some studies say
age 4 to 5
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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“One of the crucial projects of a person’s life, of true
maturity, is to resign oneself to the process of ageing.
It is important for the person gradually to assimilate his
true age, to stop protesting his youth, pretending that
there is no end to his life.”
Death and the Mid-Life Crisis
Eliot Jacques
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
Seniors playing kids.
Kids playing seniors.
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
The age
of ageing
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
When was the first time you
realized you’re getting old?
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
Well you’re not
the only one
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
The first time
I thought I was
getting old:
69 + 32 Responses
Personal Facebook + Prototyping for Empathy Survey
20-29y
30-39y
40-49y
> 50y
> RANDOM
STUFF0-19y
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
So, when do we actually
start getting old?
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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Any guesses?!
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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® all rights reserved
When we’re born
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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Then we realise it
Meaning: “Oh shit it’s real”
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
and find ways to deal with it
Meaning: “I better start doing something about it”
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
Transformative
Strategies
Doing Things VS Doing Nothing
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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® all rights reserved
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
Walk. Bike. Play Tennis.
Hike. Climb a Mountain.
Become a Marathonist.
Find a Personal Trainer.
Walk. Bike. Play Tennis.
Hike. Climb a Mountain.
Become a Marathonist.
Find a Personal Trainer.
Sleep Well.
Eat Consciously.
Find Nature. Breathe.
Meditate. Take time.
Do Nothing
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
MindBody
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
Walk. Bike. Play Tennis.
Hike. Climb a Mountain.
Become a Marathonist.
Find a Personal Trainer.
Sleep Well.
Eat Consciously.
Find Nature. Breathe.
Meditate. Take time.
Do Nothing
connect
with
oneself
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
connect
with
others
Sounds familiar?
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
Meaning: “My mother is 65 and she’s doing exactly the same”
20 years 65 years
Healthy Living Healthy Ageing
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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® all rights reserved
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
Is it finitude
the common driver?
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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Are there other strategies
to deal with it?
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
One way to relativize
death is…
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
One way to relativize
death is…to age!
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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“…people in their 60s reported less death anxiety than
both people in middle age (35 to 50 years) and young
adults (18 to 25 years).”
Source: https://theconversation.com
Jonathan Jong
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
Reducing anxiety
by natural causes
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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Meaning: “LOL”
Another way is to relativize…
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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Existence
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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Let’s do it
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
OLD IS GOLD
IMPACT HUB LISBON
THE AGE
OF AGEING
WITH-COMPANY.COM
® ALL RIGHTS RESERVED
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
OLD IS GOLD
IMPACT HUB LISBON
THE AGE
OF AGEING
WITH-COMPANY.COM
® ALL RIGHTS RESERVED
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
Can you see it?
OLD IS GOLD
IMPACT HUB LISBON
THE AGE
OF AGEING
WITH-COMPANY.COM
® ALL RIGHTS RESERVED
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
Can you see it?
You’re in it
Let’s put the numbers
in perspective
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
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4.28 billion years
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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4.28 billion years Since we had the first sign
of life on the planet
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
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4.28 billion years
15 million years
Since we had the first sign
of life on the planet
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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® all rights reserved
4.28 billion years
15 million years
Since we had the first sign
of life on the planet
Since the first hominids
walked the earth
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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1
7,2
108
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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® all rights reserved
1
7,2
108
You
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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1
7,2
108
You b. people on
this planet
today
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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1
7,2
108
You b. people on
this planet
today
b. people
died already
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
I don’t want to make you feel
insignificant
Meaning: #sorrynotsorry
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
I just want you to enjoy life
as much as you can
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
“Whatever we believe, life and death are unquestionably
inextricably bound parts of the same continuum. One does
not, and cannot, exist without the other and, no matter
how much modern medicine strives to intervene, death will
ultimately prevail. Since there is no way we can ultimately
prevent it, perhaps our time would be better spent
focusing on improving and savouring the period between
our birth and our death: our life.”
All That Remains
Sue Black
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
Let’s see - more or less -
how much time
we have left
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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www.death-clock.org
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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Am I
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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?!
It’s gonna get worse before
it gets better.
Like everything in life :)
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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® all rights reserved
Ok, so we can see it
potentially coming
in 40 years or in…
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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® all rights reserved
a Micromort
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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Managing Health
by Managing Risk
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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® all rights reserved
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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® all rights reserved
“A Micromort is a 1-in-a-million chance of death”
The Norm Chronicles
Michael Blastland & David Spiegelhalter
A micromort is a unit of risk
defined as one-in-a-million chance of death. Micromorts
can be used to measure riskiness of various
day-to-day activities.
A microprobability is a one-in-a million chance
of some event; thus a micromort is the microprobability
of death.
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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DEATH FROM
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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SCUBA DIVING
MICROMORTS PER UNIT OF EXPOSURE
5 PER DIVE
SKIING 0,7 PER DAY
RUNNING MARATHON 7 PER RUN
MOUNTAINEERING 37932 PER ASCENT ATTEMPT
REFERENCE: https://en.wikipedia.org/wiki/Micromort
Leisure and Sport
• Travelling 6 miles (9.7 km) by motorbike (accident)
• Travelling 17 miles (27 km) by walking (accident)
• Travelling 10 miles (16 km) (or 20 miles (32 km) by bicycle (accident)
• Travelling 230 miles (370 km) by car (accident) or 250 miles)
• Travelling 1000 miles (1600 km) by jet (accident)
• Travelling 6000 miles (9656 km) by train (accident)
Travel
Activities that increase the death risk by roughly one micromort, and their associated cause of death:
Examples
and…
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
Microlife
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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Microlife
= 30 Minutes
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
A microlife is a unit of risk representing half an hour change of life
expectancy. Microlives are intended as a simple way of communicating
the impact of a lifestyle or environmental risk factor, based on the
associated daily proportional effect on expected length of life. 

They bring long-term future risks into the here-and-now
as a gain or loss of time.
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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® all rights reserved
A daily loss or gain of 30 minutes can be termed a microlife,
because 1 000 000 half hours roughly corresponds to a lifetime
of adult exposure.
The microlife exploits that for small hazard ratios the change in life
expectancy is roughly linear. They are by necessity rough estimates,
based on averages over population and lifetime. Effects of individual
variability, short-term or changing habits, and causal factors are
not taken into account.
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
RISK FACTOR
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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SMOKING
SMOKING 15-24 CIGARETTES
MAN
-10
REFERENCE: https://en.wikipedia.org/wiki/Microlife
Examples
WOMAN
-9
ALCOHOL INTAKE
First drink (of 10 g alcohol)
Each subsequent drink (up to 6)
+1 +1
-0,5 -1
OBESITY
Per 5 units above body mass index of 22.5 each day
Per 5 kg above optimum weight for average height each day
-3 -3
-1 -1
DIET
Red meat, 1 portion (85 g, 3 oz)
Fruit and vegetable intake, =5 servings (blood vitamin C >50 nmol/L)
-1 -1
+4 +3
PHYSICAL ACTIVITY
First 20 minutes of moderate exercise
Subsequent 40 minutes of moderate exercise
+2 +2
+1 +0,5
Well, the business of life.
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
Condition
and Decisions
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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In life
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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Some things are
not negotiable
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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DNA
Impact Hub Lisbon
Old is gold
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The age of ageing
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Heredity
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Old is gold
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The age of ageing
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Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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Context
But other things are
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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the ones we can control
smile
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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smile + walk home
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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smile + walk home + eat veggies
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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smile + walk home + eat veggies - smoke a pack of
cigarettes
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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smile + walk home + eat veggies - smoke a pack of
cigarettes + power nap
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
smile + walk home + eat veggies - smoke a pack of
cigarettes + power nap + meet your friends
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
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smile + walk home + eat veggies - smoke a pack of
cigarettes + power nap + meet your friends - get
angry with your sister
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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smile + walk home + eat veggies - smoke a pack of
cigarettes + power nap + meet your friends - get
angry with your sister + go outside, look at the sky
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
smile + walk home + eat veggies - smoke a pack of
cigarettes + power nap + meet your friends - get
angry with your sister + go outside, look at the sky
+ be optimistic
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
smile + walk home + eat veggies - smoke a pack of
cigarettes + power nap + meet your friends - get
angry with your sister + go outside, look at the sky
+ be optimistic - drink a bottle of wine
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
smile + walk home + eat veggies - smoke a pack of
cigarettes + power nap + meet your friends - get
angry with your sister + go outside, look at the sky
+ be optimistic - drink a bottle of wine + ok, just a
glass
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
smile + walk home + eat veggies - smoke a pack of
cigarettes + power nap + meet your friends - get
angry with your sister + go outside, look at the sky
+ be optimistic - drink a bottle of wine + ok, just a
glass + get a good night of sleep
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
But what about
the warnings?
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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But what about
the white hair?
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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The pain in the right knee?
Impact Hub Lisbon
Old is gold
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The age of ageing
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The wrinkles?
Impact Hub Lisbon
Old is gold
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The age of ageing
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Headaches?
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Old is gold
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The age of ageing
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Why am I slowing down?
Impact Hub Lisbon
Old is gold
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The age of ageing
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Why am I feeling tired?
Impact Hub Lisbon
Old is gold
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The age of ageing
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I can’t hear you.
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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They come with age.
It happens. It’s normal. We
should know that.
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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They come with age.
It happens. It’s normal. We
should know that.
Predictable Warnings?
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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Look at these
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
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OLD IS GOLD
IMPACT HUB LISBON
THE AGE
OF AGEING
WITH-COMPANY.COM
® ALL RIGHTS RESERVED
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
The size of a peanut.
Impact Hub Lisbon
Old is gold
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The age of ageing
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The first finger.
Impact Hub Lisbon
Old is gold
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The age of ageing
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The pumping heart.
Impact Hub Lisbon
Old is gold
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The age of ageing
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The chromosomes.
Impact Hub Lisbon
Old is gold
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The age of ageing
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The nails.
Impact Hub Lisbon
Old is gold
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The age of ageing
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The yawn.
Impact Hub Lisbon
Old is gold
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The age of ageing
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The first kick.
Impact Hub Lisbon
Old is gold
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The age of ageing
with-company.com
® all rights reserved
Those apps that track
everything until…
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
The beginning.
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
We love to know about it.
Second by second.
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
But we’re still afraid
to deal with our way
to the end
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
And we have
the means to do it
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
The man
and the machine
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
Option: The man in the machine
“If a computer is able to predict to ninety-nine-point-
nine-nine-nine percent accuracy from your purchases or
your search engine activity that you’re pregnant, that’s not
emplotment, that’s just a fact. We are deterministic
mechanisms. The problem is most people make the
mistake of anthropomorphising themselves”.
To be a machine
Tim Cannon - Grindhouse CIO (mentioned by the author Mark O’Connell)
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
If we could add real time
data we would have more
information
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
If we could know our condition,
input our decisions, track our
mind/body state
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
We could potentially anticipate,
manage, predict and negotiate
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
We could potentially anticipate,
manage, predict and negotiate
with Life
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
We could potentially anticipate,
manage, predict and negotiate
with Life and
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
Oh, don’t tell me your not
wearing a bracelet? Show me
your iPhone. Hey Google!
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
In the future it will be
part of our bodies.
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
Remember
him?
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
Well, 1 year ago,
6 times he was brought
back to life
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
by a doctor
and a defibrillator
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
After the ride they
installed a Pacemaker
next to his heart
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
After waking up
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
I told him
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
Grandpa.
You are now half man,
half machine.
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
Do you know what
did he say?
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
Thank God
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
Thank you
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
rui@with-company.com
www.with-company.com
JUN 2019
with-company.com
transformative by design
® all rights reserved
lisbon 2019
Francisco
Full Stack Designer
PT
Tiago
Strategic Designer
PT
Lena
Anthropologist
AU
Marta
Anthropologist
PT
Rui
Strategic Designer
PT
Sofia
UX Designer and Researcher
PT
Ayuso
Visual Designer
and Illustrator
PT
Klemen
Motion and UX Designer
SL
Henrique
Creative Strategist
BR
Juliana
Brand and Design Strategist
BR
Maria
Multidisciplinary
Designer
PT
Rita
Psychologist
PT
Luis
Writer and Musician
PT
Miguel
Strategist
PT
Thomas
Product Designer
UK
Books:
The Denial of Death
Ernest Becker
To Be a Machine
Mark O’Connell
Why We Sleep
Matthew Walker
The Diet Myth
Tim Spector
The Art of Stillness
Pico Iyer
The Telomere Effect
Elizabeth Blackburn and Elisa Epel
All That Remains
Sue Black
Impact Hub Lisbon
Old is gold
Rui Quinta
The age of ageing
with-company.com
® all rights reserved
She Has Her Mother Laugh
Carl Zimmer
Norman Doige
The Brain’s Way of Healing
The Case Against Sugar
Gary Taubes
I Contain Multitudes
Ed Yong
The Beautiful Cure
Daniel M. Davis
Envelhecimento e Políticas Públicas de Saúde
Teresa Rodrigues
Connect - Design For an Empathic Society
Bis Publishers
Ends
Joe Macleod
Azul Gawande
Ser Mortal
Cérebro de Farinha
Dr. David Perlmutter
A Verdade Sobre os Alimentos
Jill Fullerton-Smith
The Norm Chronicles
Michael Blastland and David Spiegelhalter
https://www.bbc.com/news/magazine-16870579
https://theconversation.com/five-surprising-
findings-about-death-and-dying-51923
https://en.wikipedia.org/wiki/Micromort
https://en.wikipedia.org/wiki/Microlife
https://www.youtube.com/watch?v=SEejivHRIbE
Links:

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The Age of Ageing

  • 1. Impact Hub Lisbon Old is gold Rui Quinta The age of ageing The age of ageing with-company.com ® all rights reserved Old is gold Impact Hub Lisbon July 27 - 2019
  • 2. “All stories begin in our endings: we invent them because we die”. To be a machine Mark O’Connell Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 3. Designer Strategist Rui Quinta Entrepreneur Fishmonger Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 4. Apply: Face App Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 5. Rui Quinta Designer Strategist Entrepreneur Fishmonger Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 6. Me Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 7. Me 47 years in time Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 8. Grandpa Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 9. Grandpa 10 days ago Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 10. He is probably cooking some mackerel back home Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 11. I’m investing 30m of my time to be here with you Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 12. and why am I Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 13. and why am I here? Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 14. Alice & José Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 15. Coffee & Sugar Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 16. Walk & Bike Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 17. Sleep & Eat Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 18. Anxiety & Shit Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 19. Life & Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 20. Life & Death Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 21. Hello everyone! Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 22. Meet death. Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 23. Meet death. Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 24. The prospect of death Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved Could be: The truth of life. Why we hate it so much.
  • 25. “The unconscious does not know death”. Freud Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 26. If we switch off, we die Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 27. “we like to be reminded that our central calling, our main task on this planet, is the heroic”. The Denial of Death Ernest Becker Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 28. Yes we can(not) be heroes Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved Many kids don’t know who the Beatles are
  • 29. “Every child borrows power from adults and creates a personality by interjecting the qualities of the godlike being. If I’m like my all-powerful father I will not die”. The Denial of Death (Foreword) Sam Keen Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 30. The man made God. Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 31. “An increasing number of careful studies on how the actual fear of death develops in the child agree fairly well that the child has no knowledge of death until the age of three to five. How could he? It is too abstract an idea, too removed from his experience. He lives in a world that is full of living, acting things, responding to him, amusing him, feeding him. It doesn’t know what it means for life to disappear forever, nor theorise where it would go. Only gradually does he recognise that there is a thing called death that takes some people away forever; very reluctantly it comes to admit that it sooner or later takes everyone away, but this gradual realisation of the inevitability of death can take up until the ninth or tenth year.” The Denial of Death Ernest Becker Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 32. Some studies say age 4 to 5 Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 33. “One of the crucial projects of a person’s life, of true maturity, is to resign oneself to the process of ageing. It is important for the person gradually to assimilate his true age, to stop protesting his youth, pretending that there is no end to his life.” Death and the Mid-Life Crisis Eliot Jacques Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 34. Seniors playing kids. Kids playing seniors. Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 35. The age of ageing Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 36. When was the first time you realized you’re getting old? Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 37. Well you’re not the only one Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 38. Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 39. The first time I thought I was getting old: 69 + 32 Responses Personal Facebook + Prototyping for Empathy Survey 20-29y 30-39y 40-49y > 50y > RANDOM STUFF0-19y Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 40. So, when do we actually start getting old? Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 41. Any guesses?! Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 42. When we’re born Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 43. Then we realise it Meaning: “Oh shit it’s real” Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 44. and find ways to deal with it Meaning: “I better start doing something about it” Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 45. Transformative Strategies Doing Things VS Doing Nothing Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 46. Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved Walk. Bike. Play Tennis. Hike. Climb a Mountain. Become a Marathonist. Find a Personal Trainer.
  • 47. Walk. Bike. Play Tennis. Hike. Climb a Mountain. Become a Marathonist. Find a Personal Trainer. Sleep Well. Eat Consciously. Find Nature. Breathe. Meditate. Take time. Do Nothing Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 48. MindBody Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved Walk. Bike. Play Tennis. Hike. Climb a Mountain. Become a Marathonist. Find a Personal Trainer. Sleep Well. Eat Consciously. Find Nature. Breathe. Meditate. Take time. Do Nothing
  • 49. connect with oneself Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 50. Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved connect with others
  • 51. Sounds familiar? Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved Meaning: “My mother is 65 and she’s doing exactly the same”
  • 52. 20 years 65 years Healthy Living Healthy Ageing Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 53. Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 54. Is it finitude the common driver? Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 55. Are there other strategies to deal with it? Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 56. One way to relativize death is… Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 57. One way to relativize death is…to age! Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 58. “…people in their 60s reported less death anxiety than both people in middle age (35 to 50 years) and young adults (18 to 25 years).” Source: https://theconversation.com Jonathan Jong Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 59. Reducing anxiety by natural causes Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved Meaning: “LOL”
  • 60. Another way is to relativize… Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 61. Existence Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 62. Let’s do it Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 63. OLD IS GOLD IMPACT HUB LISBON THE AGE OF AGEING WITH-COMPANY.COM ® ALL RIGHTS RESERVED Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 64. OLD IS GOLD IMPACT HUB LISBON THE AGE OF AGEING WITH-COMPANY.COM ® ALL RIGHTS RESERVED Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved Can you see it?
  • 65. OLD IS GOLD IMPACT HUB LISBON THE AGE OF AGEING WITH-COMPANY.COM ® ALL RIGHTS RESERVED Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved Can you see it? You’re in it
  • 66. Let’s put the numbers in perspective Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 67. 4.28 billion years Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 68. 4.28 billion years Since we had the first sign of life on the planet Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 69. 4.28 billion years 15 million years Since we had the first sign of life on the planet Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 70. 4.28 billion years 15 million years Since we had the first sign of life on the planet Since the first hominids walked the earth Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 71. 1 7,2 108 Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 72. 1 7,2 108 You Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 73. 1 7,2 108 You b. people on this planet today Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 74. 1 7,2 108 You b. people on this planet today b. people died already Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 75. I don’t want to make you feel insignificant Meaning: #sorrynotsorry Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 76. I just want you to enjoy life as much as you can Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 77. “Whatever we believe, life and death are unquestionably inextricably bound parts of the same continuum. One does not, and cannot, exist without the other and, no matter how much modern medicine strives to intervene, death will ultimately prevail. Since there is no way we can ultimately prevent it, perhaps our time would be better spent focusing on improving and savouring the period between our birth and our death: our life.” All That Remains Sue Black Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 78. Let’s see - more or less - how much time we have left Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 79. www.death-clock.org Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 80. Am I Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved ?!
  • 81. It’s gonna get worse before it gets better. Like everything in life :) Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 82. Ok, so we can see it potentially coming in 40 years or in… Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 83. a Micromort Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 84. Managing Health by Managing Risk Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 85. Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved “A Micromort is a 1-in-a-million chance of death” The Norm Chronicles Michael Blastland & David Spiegelhalter
  • 86. A micromort is a unit of risk defined as one-in-a-million chance of death. Micromorts can be used to measure riskiness of various day-to-day activities. A microprobability is a one-in-a million chance of some event; thus a micromort is the microprobability of death. Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 87. DEATH FROM Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved SCUBA DIVING MICROMORTS PER UNIT OF EXPOSURE 5 PER DIVE SKIING 0,7 PER DAY RUNNING MARATHON 7 PER RUN MOUNTAINEERING 37932 PER ASCENT ATTEMPT REFERENCE: https://en.wikipedia.org/wiki/Micromort Leisure and Sport • Travelling 6 miles (9.7 km) by motorbike (accident) • Travelling 17 miles (27 km) by walking (accident) • Travelling 10 miles (16 km) (or 20 miles (32 km) by bicycle (accident) • Travelling 230 miles (370 km) by car (accident) or 250 miles) • Travelling 1000 miles (1600 km) by jet (accident) • Travelling 6000 miles (9656 km) by train (accident) Travel Activities that increase the death risk by roughly one micromort, and their associated cause of death: Examples
  • 88. and… Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 89. Microlife Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 90. Microlife = 30 Minutes Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 91. A microlife is a unit of risk representing half an hour change of life expectancy. Microlives are intended as a simple way of communicating the impact of a lifestyle or environmental risk factor, based on the associated daily proportional effect on expected length of life. 
 They bring long-term future risks into the here-and-now as a gain or loss of time. Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 92. A daily loss or gain of 30 minutes can be termed a microlife, because 1 000 000 half hours roughly corresponds to a lifetime of adult exposure. The microlife exploits that for small hazard ratios the change in life expectancy is roughly linear. They are by necessity rough estimates, based on averages over population and lifetime. Effects of individual variability, short-term or changing habits, and causal factors are not taken into account. Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 93. RISK FACTOR Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved SMOKING SMOKING 15-24 CIGARETTES MAN -10 REFERENCE: https://en.wikipedia.org/wiki/Microlife Examples WOMAN -9 ALCOHOL INTAKE First drink (of 10 g alcohol) Each subsequent drink (up to 6) +1 +1 -0,5 -1 OBESITY Per 5 units above body mass index of 22.5 each day Per 5 kg above optimum weight for average height each day -3 -3 -1 -1 DIET Red meat, 1 portion (85 g, 3 oz) Fruit and vegetable intake, =5 servings (blood vitamin C >50 nmol/L) -1 -1 +4 +3 PHYSICAL ACTIVITY First 20 minutes of moderate exercise Subsequent 40 minutes of moderate exercise +2 +2 +1 +0,5
  • 94. Well, the business of life. Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 95. Condition and Decisions Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 96. In life Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 97. Some things are not negotiable Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 98. DNA Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 99. Heredity Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 100. Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved Context
  • 101. But other things are Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 102. Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved the ones we can control
  • 103. smile Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 104. smile + walk home Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 105. smile + walk home + eat veggies Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 106. smile + walk home + eat veggies - smoke a pack of cigarettes Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 107. smile + walk home + eat veggies - smoke a pack of cigarettes + power nap Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 108. smile + walk home + eat veggies - smoke a pack of cigarettes + power nap + meet your friends Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 109. smile + walk home + eat veggies - smoke a pack of cigarettes + power nap + meet your friends - get angry with your sister Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 110. smile + walk home + eat veggies - smoke a pack of cigarettes + power nap + meet your friends - get angry with your sister + go outside, look at the sky Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 111. smile + walk home + eat veggies - smoke a pack of cigarettes + power nap + meet your friends - get angry with your sister + go outside, look at the sky + be optimistic Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 112. smile + walk home + eat veggies - smoke a pack of cigarettes + power nap + meet your friends - get angry with your sister + go outside, look at the sky + be optimistic - drink a bottle of wine Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 113. smile + walk home + eat veggies - smoke a pack of cigarettes + power nap + meet your friends - get angry with your sister + go outside, look at the sky + be optimistic - drink a bottle of wine + ok, just a glass Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 114. smile + walk home + eat veggies - smoke a pack of cigarettes + power nap + meet your friends - get angry with your sister + go outside, look at the sky + be optimistic - drink a bottle of wine + ok, just a glass + get a good night of sleep Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 115. But what about the warnings? Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 116. But what about the white hair? Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 117. The pain in the right knee? Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 118. The wrinkles? Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 119. Headaches? Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 120. Why am I slowing down? Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 121. Why am I feeling tired? Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 122. I can’t hear you. Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 123. They come with age. It happens. It’s normal. We should know that. Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 124. They come with age. It happens. It’s normal. We should know that. Predictable Warnings? Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 125. Look at these Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 126. OLD IS GOLD IMPACT HUB LISBON THE AGE OF AGEING WITH-COMPANY.COM ® ALL RIGHTS RESERVED Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 127. The size of a peanut. Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 128. The first finger. Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 129. The pumping heart. Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 130. The chromosomes. Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 131. The nails. Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 132. The yawn. Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 133. The first kick. Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 134. Those apps that track everything until… Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 135. The beginning. Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 136. We love to know about it. Second by second. Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 137. But we’re still afraid to deal with our way to the end Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 138. And we have the means to do it Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 139. The man and the machine Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved Option: The man in the machine
  • 140. “If a computer is able to predict to ninety-nine-point- nine-nine-nine percent accuracy from your purchases or your search engine activity that you’re pregnant, that’s not emplotment, that’s just a fact. We are deterministic mechanisms. The problem is most people make the mistake of anthropomorphising themselves”. To be a machine Tim Cannon - Grindhouse CIO (mentioned by the author Mark O’Connell) Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 141. If we could add real time data we would have more information Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 142. If we could know our condition, input our decisions, track our mind/body state Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 143. We could potentially anticipate, manage, predict and negotiate Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 144. We could potentially anticipate, manage, predict and negotiate with Life Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 145. We could potentially anticipate, manage, predict and negotiate with Life and Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 146. Oh, don’t tell me your not wearing a bracelet? Show me your iPhone. Hey Google! Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 147. In the future it will be part of our bodies. Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 148. Remember him? Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 149. Well, 1 year ago, 6 times he was brought back to life Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 150. by a doctor and a defibrillator Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 151. After the ride they installed a Pacemaker next to his heart Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 152. After waking up Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 153. I told him Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 154. Grandpa. You are now half man, half machine. Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 155. Do you know what did he say? Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 156. Thank God Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved
  • 157. Thank you Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved rui@with-company.com www.with-company.com
  • 158. JUN 2019 with-company.com transformative by design ® all rights reserved lisbon 2019 Francisco Full Stack Designer PT Tiago Strategic Designer PT Lena Anthropologist AU Marta Anthropologist PT Rui Strategic Designer PT Sofia UX Designer and Researcher PT Ayuso Visual Designer and Illustrator PT Klemen Motion and UX Designer SL Henrique Creative Strategist BR Juliana Brand and Design Strategist BR Maria Multidisciplinary Designer PT Rita Psychologist PT Luis Writer and Musician PT Miguel Strategist PT Thomas Product Designer UK
  • 159. Books: The Denial of Death Ernest Becker To Be a Machine Mark O’Connell Why We Sleep Matthew Walker The Diet Myth Tim Spector The Art of Stillness Pico Iyer The Telomere Effect Elizabeth Blackburn and Elisa Epel All That Remains Sue Black Impact Hub Lisbon Old is gold Rui Quinta The age of ageing with-company.com ® all rights reserved She Has Her Mother Laugh Carl Zimmer Norman Doige The Brain’s Way of Healing The Case Against Sugar Gary Taubes I Contain Multitudes Ed Yong The Beautiful Cure Daniel M. Davis Envelhecimento e Políticas Públicas de Saúde Teresa Rodrigues Connect - Design For an Empathic Society Bis Publishers Ends Joe Macleod Azul Gawande Ser Mortal Cérebro de Farinha Dr. David Perlmutter A Verdade Sobre os Alimentos Jill Fullerton-Smith The Norm Chronicles Michael Blastland and David Spiegelhalter https://www.bbc.com/news/magazine-16870579 https://theconversation.com/five-surprising- findings-about-death-and-dying-51923 https://en.wikipedia.org/wiki/Micromort https://en.wikipedia.org/wiki/Microlife https://www.youtube.com/watch?v=SEejivHRIbE Links: