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STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
Branding: From a Startup
to a Startup Ecosystem
STARTUPCON 2018
SEOUL
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
Design
Brand Strategy
Entrepreneurship
Rui Quinta
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
With CompanyStrategic Design Consultancy
www.with-company.com
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
Official
HPI Academy
Professors
www.with-company.com
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
Official
Human Centred
Design Freaks
www.with-company.com
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
Humans
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
Humans Technology
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
Humans Technology
FuturePresent
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
Humans Technology
FuturePresent
EveryoneOne
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
Humans Technology
FuturePresent
EveryoneOne
BusinessBrand
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
Humans Technology
FuturePresent
EveryoneOne
ProcessChaos
BusinessBrand
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
Chaos Process
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
The Startup
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
Mimi Hearing
Technologies GmbH
www.mimi.io
Berlin - Germany
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
Pre Project Research
& Strategy
Direction
& Exploration
The Brand
kick off
framework
ALIGMENT CO-RESPONSABILITY INSPIRATION CREATION CO-VALIDATION
benchmark
mapping
if the brand
was, workshop
persona
definition
visual mood
boards
values finding
workshop
exhibition and
feedback
graphic
behaviour
typographic
research
narrative
explorations
delivery
and mentoring
• Problem Space • Solution Space
iteration
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
So, what’s happening
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
Pre project
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
users
team members
company culture
the business
feelings
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
Research
& Strategy
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
audit
competition
processes
user journey
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
Direction
& Exploration
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED values finding
workshop
“if the brand was”
exercise
co-creation co-decision
making
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
The
Brand
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
graphic
behaviour
exhibition & feedback
prototyping
brand experience
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
LINK TO VIDEO
https://with-company.com/work/the-social-importance-of-the-ear/
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
The Startup
Ecosystem
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
Lisbon
City CouncilLisbon - Portugal
www.madeoflisboa.com
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
PARTICIPATION INSPIRATION CO-CREATION VALIDATIONPROVOCATION
event design sprint workshop meetup public presentation
offline
participatory | design actions
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
digital participatory | design tools
online
drawing color pickingpitchinginvestingansweringswearing voting prioritising
PARTICIPATION INSPIRATION CO-CREATION VALIDATIONPROVOCATION
event design sprint workshop meetup public presentation
offline
participatory | design actions
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
The short
version
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
LINK TO VIDEO
https://with-company.com/work/defining-lisbon-innovation-scene/
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
LINK TO TOOL
https://madeoflisboa.com/3d-tool/
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
The impact
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
public space
eventsMaking it real
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
all around the city
public
transport
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
walking areas
at the
web summit
subway
airport
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
presence at the
web summit
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
artists
tool
appropriation
friends
unicorns
selfie stand
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
Three final
points
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
No matter the type
of business, branding
should always consider
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
people
marketorganisation
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
essence
people
marketorganisation
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
No matter
the size of the
challenge
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
Branding
it’s everyone’s
business
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
No matter the process,
rui@with-company.com
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
No matter the process,
there will always
be chaos.
rui@with-company.com
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
rui@with-company.com
serendipity.
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
www.double-w.co
Are you a Startup?
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
Are you a City?
www.withcities.com
STARTUPCON 2018
SEOUL - SOUTH KOREA
BRANDING FROM A STARTUP
TO A STARTUP ECOSYSTEM
RUI QUINTA
ALL RIGHTS RESERVED
Thank you.
I’m Rui Quinta
rui@with-company.com
+351 917 441 524
www.with-company.com

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Branding: From a startup to a startup ecosystem

  • 1. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED Branding: From a Startup to a Startup Ecosystem STARTUPCON 2018 SEOUL
  • 2. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED Design Brand Strategy Entrepreneurship Rui Quinta
  • 3. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED With CompanyStrategic Design Consultancy www.with-company.com
  • 4. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED Official HPI Academy Professors www.with-company.com
  • 5. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED Official Human Centred Design Freaks www.with-company.com
  • 6. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED Humans
  • 7. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED Humans Technology
  • 8. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED Humans Technology FuturePresent
  • 9. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED Humans Technology FuturePresent EveryoneOne
  • 10. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED Humans Technology FuturePresent EveryoneOne BusinessBrand
  • 11. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED Humans Technology FuturePresent EveryoneOne ProcessChaos BusinessBrand
  • 12. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED Chaos Process
  • 13. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED The Startup
  • 14. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED Mimi Hearing Technologies GmbH www.mimi.io Berlin - Germany
  • 15. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED Pre Project Research & Strategy Direction & Exploration The Brand kick off framework ALIGMENT CO-RESPONSABILITY INSPIRATION CREATION CO-VALIDATION benchmark mapping if the brand was, workshop persona definition visual mood boards values finding workshop exhibition and feedback graphic behaviour typographic research narrative explorations delivery and mentoring • Problem Space • Solution Space iteration
  • 16. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED So, what’s happening
  • 17. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED Pre project STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED
  • 18. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED users team members company culture the business feelings
  • 19. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED Research & Strategy STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED
  • 20. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED audit competition processes user journey
  • 21. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED Direction & Exploration STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED
  • 22. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED values finding workshop “if the brand was” exercise co-creation co-decision making
  • 23. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED The Brand STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED
  • 24. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED graphic behaviour exhibition & feedback prototyping brand experience
  • 25. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED LINK TO VIDEO https://with-company.com/work/the-social-importance-of-the-ear/
  • 26. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED The Startup Ecosystem
  • 27. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED Lisbon City CouncilLisbon - Portugal www.madeoflisboa.com
  • 28. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED PARTICIPATION INSPIRATION CO-CREATION VALIDATIONPROVOCATION event design sprint workshop meetup public presentation offline participatory | design actions
  • 29. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED digital participatory | design tools online drawing color pickingpitchinginvestingansweringswearing voting prioritising PARTICIPATION INSPIRATION CO-CREATION VALIDATIONPROVOCATION event design sprint workshop meetup public presentation offline participatory | design actions
  • 30. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED The short version
  • 31. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED LINK TO VIDEO https://with-company.com/work/defining-lisbon-innovation-scene/
  • 32. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED LINK TO TOOL https://madeoflisboa.com/3d-tool/
  • 33. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED
  • 34. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED
  • 35. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED The impact STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED
  • 36. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED public space eventsMaking it real
  • 37. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED all around the city public transport
  • 38. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED walking areas at the web summit subway airport
  • 39. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED presence at the web summit
  • 40. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED artists tool appropriation friends unicorns selfie stand
  • 41. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED Three final points
  • 42. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED No matter the type of business, branding should always consider
  • 43. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED people marketorganisation
  • 44. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED essence people marketorganisation
  • 45. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED No matter the size of the challenge
  • 46. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED Branding it’s everyone’s business
  • 47. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED No matter the process, rui@with-company.com
  • 48. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED No matter the process, there will always be chaos. rui@with-company.com
  • 49. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED rui@with-company.com serendipity.
  • 50. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED www.double-w.co Are you a Startup?
  • 51. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED Are you a City? www.withcities.com
  • 52. STARTUPCON 2018 SEOUL - SOUTH KOREA BRANDING FROM A STARTUP TO A STARTUP ECOSYSTEM RUI QUINTA ALL RIGHTS RESERVED Thank you. I’m Rui Quinta rui@with-company.com +351 917 441 524 www.with-company.com