This is our vision of AdBlock's Big Ideal and the way we can implement it.
For more information, please, contact us through avemishch@arriba.com.ua or www.arriba.com.ua
7 Overriding Themes Spotted Among Cannes Lions 2014 WinnersNatalia Hatalska
Looking at Cannes Lions 2014 winners it seems that just right now we have started our come back from online to offline world. Visible trends are - among the others: maker movement, real life stories, immersive experiences and tangible reality.
Cannes Lions 2016 - communication trends spotted among this year winners. Among trends: low tech, art as the last bastion of our humanity, physical experience, mixed reality, space, AI and others.
7 Overriding Themes Spotted Among Cannes Lions 2014 WinnersNatalia Hatalska
Looking at Cannes Lions 2014 winners it seems that just right now we have started our come back from online to offline world. Visible trends are - among the others: maker movement, real life stories, immersive experiences and tangible reality.
Cannes Lions 2016 - communication trends spotted among this year winners. Among trends: low tech, art as the last bastion of our humanity, physical experience, mixed reality, space, AI and others.
Ben Tyson, Head of Strategy at BORN SOCIAL, breaks down ten of the most important trends for social media in 2014.
Spotted trends that we've missed? Tweet us @bebornsocial and let us know where we went wrong!
How to make money with you tube earn cash, market yourself, reach your custom...MarketingForum
Ever since its creation in 2005 the video-sharing phenomenon has been newsworthy not only for videos: users were making media appearances about how they parlayed their hobbies into six-figure incomes, but they’ve been tight-lipped when it comes to
their secrets.
Luckily, e-commerce experts Brad and Debra Schepp have written this complete guide to using YouTube for fun and profit. By the time you're done with this book, you'll know everything there is to know about:
Planning, creating, and sharing your own videos that "don't suck"
What makes a video go viral
Harnessing YouTube's power for branding, advertising, and fundraising
Inside you’ll find real-life YouTube success stories-—from video makers who used the site to launch successful consulting businesses to a company’s humorous “Will It Blend?” videos that brought thousands of new customers to its Web site.
How to make money with you tube earn cash, market yourself, reach your custom...Marketing College Forum
“How Can I Profit from YouTube®?”
Ever since its creation in 2005 the video-sharing phenomenon has been newsworthy not only for videos: users were making media appearances about how they parlayed their hobbies into six-figure incomes, but they’ve been tight-lipped when it comes to
their secrets.
Luckily, e-commerce experts Brad and Debra Schepp have written this complete guide to using YouTube for fun and profit. By the time you're done with this book, you'll know everything there is to know about:
Planning, creating, and sharing your own videos that "don't suck"
What makes a video go viral
Harnessing YouTube's power for branding, advertising, and fundraising
Inside you’ll find real-life YouTube success stories-—from video makers who used the site to launch successful consulting businesses to a company’s humorous “Will It Blend?” videos that brought thousands of new customers to its Web site.
This was for a presentation that I conducted for Startup@Singapore in NUS on 16 October 2010. It's a quick summary of what works and what does not plus some guidelines on making social media work harder for you.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Ben Tyson, Head of Strategy at BORN SOCIAL, breaks down ten of the most important trends for social media in 2014.
Spotted trends that we've missed? Tweet us @bebornsocial and let us know where we went wrong!
How to make money with you tube earn cash, market yourself, reach your custom...MarketingForum
Ever since its creation in 2005 the video-sharing phenomenon has been newsworthy not only for videos: users were making media appearances about how they parlayed their hobbies into six-figure incomes, but they’ve been tight-lipped when it comes to
their secrets.
Luckily, e-commerce experts Brad and Debra Schepp have written this complete guide to using YouTube for fun and profit. By the time you're done with this book, you'll know everything there is to know about:
Planning, creating, and sharing your own videos that "don't suck"
What makes a video go viral
Harnessing YouTube's power for branding, advertising, and fundraising
Inside you’ll find real-life YouTube success stories-—from video makers who used the site to launch successful consulting businesses to a company’s humorous “Will It Blend?” videos that brought thousands of new customers to its Web site.
How to make money with you tube earn cash, market yourself, reach your custom...Marketing College Forum
“How Can I Profit from YouTube®?”
Ever since its creation in 2005 the video-sharing phenomenon has been newsworthy not only for videos: users were making media appearances about how they parlayed their hobbies into six-figure incomes, but they’ve been tight-lipped when it comes to
their secrets.
Luckily, e-commerce experts Brad and Debra Schepp have written this complete guide to using YouTube for fun and profit. By the time you're done with this book, you'll know everything there is to know about:
Planning, creating, and sharing your own videos that "don't suck"
What makes a video go viral
Harnessing YouTube's power for branding, advertising, and fundraising
Inside you’ll find real-life YouTube success stories-—from video makers who used the site to launch successful consulting businesses to a company’s humorous “Will It Blend?” videos that brought thousands of new customers to its Web site.
This was for a presentation that I conducted for Startup@Singapore in NUS on 16 October 2010. It's a quick summary of what works and what does not plus some guidelines on making social media work harder for you.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
8. Here we see an opportunity for
AdBlock to declare it’s Big Ideal
to the world. But first, let’s define
the Big Ideal of a brand.
BIG IDEAL
9. Big Ideal is the brand’s mission in this
world. Every brand needs it.
For example:
1. Scrabble wants people to discover
the magic of words.
2. Dove wants women to accept
themselves as beautiful.
3. Instagram wants people to tell their
stories to the world.
So we suggest that AdBlock’s Big
Ideal should sound like...
BIG IDEAL
11. We know how to transform AdBlock’s Big
Ideal into the campaign for better world.
We believe that the time has come for
offline ad-rubbish to be AdBlocked.
Introducing...
13. AdBlock’s Initiative is the movement
we’d like to start to implement AdBlock’s
vision and mission.
We’d like people from around the world to
go out in the streets and clean them from
intrusive ads.
We’d like them to become offline
AdBlockers and to “block” ads, which
are glued in places they aren’t meant to
be. Like, street walls, entrances, phone
booths etc.
16. 1. VIDEO CASE
We shoot video case about the Initiative.
In video case we explain the whole concept
and the mechanics.
Wealsoputalinktoourwebsiteintheendof
thevideo, so people could go on website and
read more about the Initiative.
17. 2. WEBSITE
On our website we:
- show the case one more time;
- give tips on how to remove glued ads
from street walls;
- tell the instructions on how to act in
case authorities notice your activity;
- place official letter-statement by Ad-
Block’s CEO, Gabriel Cubbage, where
he thanks every man and woman for
joining the Initiative;
- post photos of AdBlockers from around
the world, who Instagramed their good
deeds with #adblockinitiative.
The website will lead everybody to the
extension store or www.getadblock.com,
where everybody will have an opportu-
nity to download and install AdBlock
extension.
The www.adblockinitiative.org is free to
buy and costs $7.
18. Video case is sent to the top Ad, News and En-
tertainment websites. We can also post the case
on our Facebook page and promote it.
People start joining the Initiative, posting photos
on Facebook and Instagram and dragging their
friends attention to the project.
It will definitely get everybody’s attention. It al-
ways happens when any brand makes something
good for the world and people around it.
3. PR
19. We’ll use our Facebook page for promoting
the video case.
We’ll also post updates on the matter of Initia-
tive: the number of people that joined, maps of
AdBlocked places on the world map, comments
on the Initiative from different sources. And
many more.
Of course, the page will lead to the Initiative
website and it will lead people to the
www.getadblock.com.
4. FACEBOOK
20. We’ll use Instagram for finding AdBlockers all
around the world.
We suggest our AdBlockers to post their achieve-
ments on social networks using #adblockinitiative,
so many more people could see the result and take
actions against the bad quality ads.
We’re going to take their photos and post them on
the Initiative website.
People’s names will be put next to photos, so they
could be proud of themselves. And so other people
would know that those are real people.
5. INSTAGRAM
21.
22. 1. The AdBlock awareness grows
through news coverage.
2. People implement the AdBlock’s
Big Ideal and make the world a better
place.
3. The world becomes less obtrusive.
RESULTS
