This document summarizes the results of a survey of 250 respondents from 590 total attendees of the "Big Data: Value & Hidden Insights" event in South Korea. It finds that over half of respondents were from computer software/internet services and most held roles in research & development or engineering. It also shows that respondents mostly dealt with structured data and used Hadoop for analytics. The majority planned to implement big data solutions within a year and had budgets under $500,000. Most respondents were satisfied with the event and found it a good way to acquire market trends and information.

1. Big Data : Value & Hidden Insights
17th April 2013, Lotte Hotel World 3F
Audience Survey Report
Total attendees: 590 / Survey respondents: 250

2. Acc.zdnet.co.kr www.facebook.co.kr/zdnetevent
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2%
4%
5%
6%
6%
10%
16%
51%
Research / Laboratory
Finance / Stock / Card
Logistics
etc.
Business service / Consulting
Electronics manufacturers
Telecommunications Technology / Network Service
Computer software / Internet service
2-1) Which industries do you/your company belong to?
2%
6%
7%
12%
14%
22%
37%
etc
Sales / Marketing
Technical operations / Support
Strategic Planning / Consulting
System Administration / Management
Engineer / Programmer
Research & Development
2-2) What is your role and responsility?
Total attendees: 590 / Survey respondents: 250

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3%
6%
22%
26%
43%
Less than 10 people
500~999 people
10~99 people
100~499 people
More than 999
2-3) How many employees are in your company?
6%
7%
11%
18%
20%
39%
100 billion to 300billion
50 billion to 100billion
N/A
Less than 10billion
10 billion to 50billion
More than 300billion
2-4) How much is annual revenue of your company?
Currency: KRW
Total attendees: 590 / Survey respondents: 250

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8%
8%
10%
17%
19%
37%
50 million to 99 million
Less than 50 million
100 million to 499 million
500 million to 1 billion
N/A
More than 1 billion
2-5) How much is your annual IT budget?
5%
10%
12%
14%
15%
18%
26%
500 ~ 1000 TB
Less than 1TB
More than 1PB
100 ~ 500 TB
1 ~ 10 TB
10 ~ 100 TB
Do not know
4-1) Aiming on analytics, how much data volume are you currently
handling in your organization or plan to do within 3 years?
Currency: KRW
Total attendees: 590 / Survey respondents: 250

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1%
2%
4%
5%
6%
7%
8%
11%
14%
16%
26%
Scientific data
etc.
Spatial data - including GPS
Machine-generated / sensor data
Complex data(hierarchical, Legacy source)
Social media data(Blog, SNS)
Unstructured data
Semi-structured data
Web log data / Click stream
Event data (Message, realtime data)
Structured data
4-2) What sorts of data are you gathering, storing and analyzing?
3%
4%
9%
9%
16%
17%
41%
Flat file gathering
EDW Traditional database(mart, ODS)
Vendor provided big data applicance
Do not know
Enterprise data warehouse (EDW)
Cloud base analytics platform
Hadoop
4-3) Where do you prefer operating big data analytics?
Total attendees: 590 / Survey respondents: 250

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8%
8%
8%
12%
15%
50%
Data architecture
Strategic & planning
etc.
Do not know
Enterprise data warehouse (EDW) / BI
IT
4-4) Which departments deal with big data analytics in your
organization?
2%
3%
5%
9%
10%
72%
Within 1 month
1~3 months
3~6 months
6~12 months
After one year
It is not planned yet
5-1) When do you plan to implement the big data platforms,
products, services and solutions?
Total attendees: 590 / Survey respondents: 250

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3%
4%
5%
11%
18%
19%
39%
Less than 10 million
10 million to 50 million
500 million to 1 billion
50 million to 100 million
More than one billion
100 million to 500 million
Do not have a budget
5-2) Do you have a budget for the big data project?
Currency: KRW
2%
4%
9%
20%
29%
36%
Decision maker - Procurement
Final Decision Maker
etc.
Influencer - Referrer(Management)
Influencer - Engineering side
Influencer - Reviewer
8) What is your role when it is needed to make a decision?
Total attendees: 590 / Survey respondents: 250

8. Acc.zdnet.co.kr www.facebook.co.kr/zdnetevent
No
2%
Not Sure 19%
Yes 79%
10) Would you like to attend
'The 10th Advanced Computing Conference' ?
8
Very satisfied
19%
Average
13%
Satisfied
68%
9) Overall satisfaction rate of The 9th ACC
Total attendees: 590 / Survey respondents: 250

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※Thank you very much!※
9
Speaker
8%
Event operations
and services
11%
Topics and
Agendas
27%
Acquisition of
the Market
trends and
information
54%
11) Which aspects do you like about the event?
Total attendees: 590 / Survey respondents: 250