It’s extremely difficult for brands to break through to consumers. Ad blindness is at an all-time high, and consumers have increasingly high expectations for authenticity that speaks to them and captures their attention across various channels, most often mobile and social. In order to break through the clutter of advertisements, brands need large amounts of authentic content that can resonate with diverse audiences. What they need is content with enough volume, variety, veracity, velocity and value. But, creating content with each of the 5 V's can be difficult. After partnering with numerous brands over the past five years, AspireIQ has found that the only way to achieve this is through building large-scale communities of content creators or social media influencers to power content production.