This document outlines a 4 step process for creating effective visuals: 1) determine the purpose, 2) decide what information should be included, 3) package the visual in an appealing way, and 4) choose where to place the visual. The process focuses on answering why the visual is needed, what it should say, how it should look, and where it should be placed.

1. 4p process for effective visuals
the why
the how
the what
the where
4 place
2 prattle
be placed?
How should it look?
1purpose
What should it say?
Where should it
3 package
Created 2012 by Tom Curtis
Why is this visual needed?
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