Thailand Internet User Behavior 2019

Electronic Transactions Development Agency 1
Title: Thailand Internet User Behavior 2019
Complied by: Office of Policy and Strategic Affairs
Electronic Transactions Development Agency (ETDA)
Ministry of Digital Economy and Society
First Edition May 2020
All Rights Reserved under the Copyright Act B.E. 2537 (1994)

Thailand Internet User Behavior 20192
remains the generation
with the highest number of
internet users.
Gen Y
of Thai people
have conﬁdence in
internet security and
are courageous to use
the internet.
Survey Results:
2019
Thai people use the internet
17 minutes
increasing by
from 2018.
averagely
10 hours 22 minutes per day
73.3%

Trends for 2019:
Food ordering, payment,
parcel delivery, entertainment,
and ride-hailing services are
Using social media, watching movies, listening to music,
and searching for information are the most popular online activities,
accounting for 90% of the internet usage.
fast growing
online trends.

Board
of ETDA
* Since 15 April 2019, ETDA’s Board of Directors has acted as Board of
Commissioners according to the transitional provision in the Electronic
Transactions Development Agency Act, B.E. 2562 (2019).
* List as of 31 December 2019.
ETDA’s Board of Commissioners*
1 Jirawan Boonperm
Chairperson
2 Ajarin Pattanapanchai
Permanent Secretary,
Ministry of Digital Economy
and Society
Ex Officio Commissioner
3 Sommai Lakananuruk
Representative of Director
of the Budget Bureau
4 Chai Wutiwiwatchai
Representative of Director
of the National Science and
Technology Development
Agency
5 Chartsiri Sophonpanich
Expert Commissioner
(Finance)
06 Wisit Wisitsora-at
Expert Commissioner
(Jurisprudence)
07 Viriya Upatising
Expert Commissioner
(Engineering)
08 Sibporn Thavornchan
Expert Commissioner
(Computer science)
09 Surangkana Wayuparb
Commissioner and Secretary

Preface
In the era of digital society, technologies have developed by leaps
and bounds. Online transactions are also increasing in amount and value,
significantly resulting in the economic and societal changes. The survey
‘Thailand Internet User Behavior 2019’ by the Electronic Transactions
Development Agency or ETDA is therefore interesting data reflecting the
extent Thais have changed their lifestyle and internet use behavior in
accordance with digitalization.
From 2019 survey results, it is found that Thai people spend the
average of 10 hours 22 minutes per day using the internet, increasing
gradually from the previous years. That is, ‘Thais spend almost half of
their day on the internet. This survey report, accordingly, will help reveal
activities and locations in which an increasing number of hours on the
internet are used, and demonstrate problems occurred while using the
internet as well as the extent Thai citizens are confident in the internet
use.
In addition, nowadays there are several online services, provided by
both public and private sectors, which require users to be identified (or
authenticated by third party) before accessing these services. As a result,
the numbers of Digital Identity (Digital ID) use cases are increasing. This
report also helps display the big picture of the degree Thais have
knowledge of Digital ID, online services and methods of Enrolment they
use. Furthermore, their expectation from the public sector to ensure trust
on the use of Digital ID. This information will surely support the
improvement of online services from public and private sectors and the
development of Thailand’s Digital ID.

This survey was conducted online. Between August and October 2019,
ETDA publicized the questionnaire on its website and social media as well
as on those of other supportive agencies, which attracted more than
17,242 volunteer respondents.
Finally, ETDA would like to express gratitude to all respondents for
their answers, and to the agencies (as listed in the appendix) for helpful-
ly publicizing the 2019 survey. ETDA hopes that this report will provide
benefits to government agencies, the private sectors, and those who are
interested.
Production teams
Electronic Transactions Development Agency
Ministry of Digital Economy and Society
December 2019

Contents
Preface.....................................................................................................6
Contents...................................................................................................8
List of Figures.....................................................................................10
List of Tables......................................................................................15
Key Findings........................................................................................16
Introduction.........................................................................................24
Objectives of the Survey..........................................................25
Survey Methodology..................................................................26
Data Collection.............................................................................26
Internet User Behavior...................................................................28
Number of Hours Spent on the Internet..............................31
Places of Internet Access.........................................................36
Online Activities...........................................................................38
Use of Social Media and Online Channels..........................45
Problems Faced by Internet Users........................................51
Confidence in Internet Security..............................................55
Insight into Internet User Behavior........................................56

Internet User’s Knowledge of Digital ID...................................70
Digital ID and Activities Related to Enrolment, Identity
Proofing and Authentication....................................................73
Digital ID Use Cases in Online Services..............................82
One Account in Digital Identity...............................................86
Conclusion......................................................................................89
Appendix..............................................................................................90
Profiles of Respondents of Thailand
Internet User Behavior 2019.................................................91
Questionnaire on Thailand Internet
User Behavior 2019...............................................................100
Statistical Tables............................................................................114
List of Agencies Helping Publicize Survey Banners........118
Project Production Teams..........................................................126

List of Figures
Figure 1 Number of internet users in Thailand
during 2013 – 2018..................................................29
Figure 2 Comparison of the average number of hours
spent on the internet during 2013 - 2019....... 31
Figure 3 The average number of hours spent on the internet
per day of each generation classified by workday/
school day and weekend...................................................32
Figure 4 The average number of hours spent on
the internet per day by gender................................33
the internet per day by region.................................34
the internet per day by employment status ...35
Figure 7 Percentage of internet users
by place of internet access.......................................36
Figure 8 Percentage of internet users by place of
internet access in 2018 and 2019......................37
Figure 9 Percentage of internet users by online activity..38
Figure 10 Online activities of each generation.......................40
Figure 11 Percentage of internet users by the top five
online-activity changes in 2018 and 2019.......42

by online activity and region....................................43
by online vis-à-vis offline activity...........................44
by online information searching channel ...........45
by online goods/service sales channel.................46
by online goods/service purchases channel.......47
by communication application.................................48
by online entertainment platform............................49
by government online service channel.................50
by problem with internet use....................................51
Figure 21 Problems with internet use of each generation..53
Figure 22 Level of confidence in internet security...............55
Figure 23 Internet use behavior of Baby Boomer ...............56
Figure 24 Internet use behavior of Gen X...............................57

Figure 25 Internet use behavior of Gen Y...............................58
Figure 26 Internet use behavior of Gen Z...............................59
Figure 27 Internet use behavior by region (Bangkok)...........62
Figure 28 Internet use behavior by region
(Northern Thailand).......................................................63
(Central Thailand)..........................................................64
(Northeastern Thailand)...............................................65
(Southern Thailand)......................................................66
Figure 32 Familiarity with Digital ID and activities
related to Enrolment, Identity Proofing and
Authentication................................................................73
Figure 33 Familiarity with Enrolment and Identity Proofing
for government online services...............................75
for private-sector online services............................76
Figure 35 Familiarity with Authentication by using password
for private-sector online services ..........................77
for e-Wallet services....................................................78
Figure 37 Familiarity with Authentication by using credit
card numbers with CVV for online payments.....79

Figure 38 Familiarity with Authentication by using OTP
for online payments.....................................................80
Figure 39 Percentage of users’ choice of Enrolment for
online services...............................................................82
Figure 40 Percentage of internet users by reason for using
their existing account for online services............84
Figure 41 Percentage of internet users by reason for
creating a new account for online services.........85
Figure 42 Percentage of internet users by preference for
using One Account for all online services...........86
by view towards the use of One Account............86
Figure 44 Percentage of internet users by aspect that the
government is expected to concern for reliability
of Digital ID.....................................................................87
Figure 45 Percentage of internet users by agency expected
to be responsible for the One Account................87
Figure 46 Percentage of internet users by reason to choose
an agency responsible for the One Account.......88
Figure 47 Percentage of survey respondents by gender....91
Figure 48 Percentage of survey respondents
by marital status...........................................................92

by generation.................................................................93
by place of residence..................................................94
Figure 51 Percentage of survey respondents by region.....95
by education level........................................................96
by employment status................................................97
by average monthly income ...............................98
by average monthly household income................99

List of Tables
Table 1 The average number of hours spent on
the internet per day of each generation classified
by workday/school day and weekend....................114
Table 2 Percentage of internet users
by online activity...........................................................114
Table 3 Percentage of internet users of each generation
by online activity...........................................................115
by confidence in internet security...........................116
by problem with internet use....................................116
by familiarity with Digital ID.......................................117

Key Findings
General Characteristics of Survey Respondents
Of all the 17,242 respondents voluntarily completing the survey which
10,998 responses are practical to be analyzed, 59.0% are female and
38.5% are male. Only 2.5% identify themselves as LGBT and others.
Like previous years, this year’s survey also classifies respondents into
four generation groups: Gen Z (ages less than 19), Gen Y (ages 19-38),
Gen X (age 39-54), and Baby Boomer (ages 55-73). It is found that the
majority of respondents belong to Gen Y group (61.8%), followed by Gen
X (26.3%), Gen Z (7.8%), and Baby Boomer (4.1%) (see Appendix for more
details).
In addition, for consistence of the survey results and the structure of
internet users in Thailand, the data were weighted by age and place of
residence of the internet users base on the data from The 2018 Household
Survey on The Use of Information and Communication Technology by the
National Statistical Office.
Internet User Behavior
From the survey, it is found that Thai people averagely spend 10 hours 22
minutesperdayontheinternet,increasing by 17 minutes from the previous
year.Onworkdays/schooldaystheaverageof9hours52minutesisusedonthe
internet per day, while Thais spend 11 hours 35 minutes per day on weekends.
This is partly due to the Village Broadband Internet (Net Pracharat) Project1
,
agovernmentprojectundertheThailand4.0policywhichexpandshigh-speed
1
Net Pracharat Project:https://www.prachachat.net/ict/news-313848

network to 24,700 rural villages throughout the country (by the Ministry of
Digital Economy and Society) and provides free public Wi-Fi hotspots to more
than 10,000 community areas.
The survey also shows that Thai people spend more time on the internet
for government and private online services. Moreover, nowadays there are
manyoptionsofinternetpackagepromotionsandmobiledevices,whichtend
to be cheaper, people can choose for internet use. These factors also result
in the increasing use of the internet.
When comparing between each generation group, it is shown that Gen Y
spend the highest number of hours on the internet (10 hours 36 minutes),
followed by Gen Z (10 hours 35 minutes), Baby Boomer (10 hours), and Gen
X(9hours45minutes)respectively.Moreover,inaverageGenYandGenZare
groups that spend the highest number of hours per day on the internet. This
might be due to nature of each generation. To illustrate, Gen Y which is the
group of workers may require the internet for work, and Gen Z which includes
students growing up in the digital age with good IT skills may use the internet
on educational purposes.
Classifyingbyemploymentstatus,inaddition,thesurveyshowsthatgroups
potentially with no income: students, househusbands/housewives, and the
unemployed,areamongthefirstfivegroupswiththehighestaveragenumber
of hours per day for internet use. This information is useful for ETDA to carry
outitsmission.ETDAcommitsitselftopromotee-commerceforcommunity’s
additional incomes as well as to support entrepreneurs by developing an
effective workforce. Therefore, ETDA can apply the data to encourage or
educate the groups potentially with no income, so they will get economic
value from the internet use, i.e. selling products online.

In addition, it is found that the group of students spend the highest
number of hours on the internet which averagely accounts for 10 hours
50 minutes, followed by househusbands/housewives (10 hours 38 minutes),
businessowners/theself-employed(10hours34minutes),theunemployed
(10 hours 32 minutes), freelancers (10 hours 30 minutes), private
employees (10 hours 22 minutes), and government employees/public
servants/state enterprise employees/independent organization employees
(10 hours 10 minutes). We can assume that a huge quantity of internet
time of students partly results from their use for education, i.e. searching
for information.
When looking into places in which the internet is accessed, home is
the most popular place. This is partly because, in general, people tend
to spend most of the day at home. It is also found that an internet café
is less popular. This is because nowadays people can access the internet
through electronic devices at any places and time; it is no longer necessary
to go to an internet café to play online games. The study shows that most
respondents (95.7%) usually use the internet at home, followed by at
work (67.0%), while travelling (38.4%), in a public place (23.7%), at school
(16.2%), in an internet café (1.3%), and others (0.8%).
Classifying by online activity, moreover, the first ten popular online
activities are using social media such as Facebook, LINE, and Instagram
(91.2%), watching movies/listening to music (71.2%), looking for
information (70.7%), e-mailing (62.5%), using online payments for goods,
services, or credit cards (60.6%), reading books/articles (57.1%), purchasing
products/services (57.0%), communicating (50.0%), playing games (34.1%),
and live broadcasting (29.6%). These activities reflect that internet users
use the internet mostly for entertainment. Therefore, responsible agencies
should encourage users to use the internet for more advantageous
purposes: education or commerce.

Comparing to 2018’s survey results, the online food delivery service
becomes more popular, increasing by 15.1% from the previous year, and
is considered as the most growing trend. Second to the food delivery
service is the online payment for goods, services, or credit cards
(increasing by 11.4%), followed by online messenger service (11.0%),
watching movies/listening to music (10.5%), and ride-hailing transport
service (9.3%).
Furthermore, concerning problems from the internet use, the survey
shows that excessive online advertisements is the commonest problem
found by the respondents (78.5%), followed by slow internet connection/
speed (68.7%), uncertainty of the online information
reliability (35.8%), insufficient network coverage (30.3%), disturbance by
email spams (29.9%), difficulty with internet connection/frequent loss of
connection (23.9%), disturbance by pornography (18.7%), expensive service
fees (15.7%), personal data or privacy infringement (13.5%), computer
virus infection (10.4%), inability to seek assistance upon difficulty
occurrence (8.4%), and Internet fraud (5.8%).
In the aspect of confidence in the internet security, we can see that
most of the respondents (73%) is confident in security and courageous to
use the internet. This aspect generally covers trust in, for example, online
platforms, internet providers, and social media use.

Internet User’s Knowledge of Digital Identity
Nowadays, several transactions require users to be identified to ensure
whether the person we are contacting or making transactions with is real.
For example, when opening a bank account, an applicant would be asked
in Enrolment process to show a National ID card or other evidences to
prove his or her identity (Identity Proofing). The bank may also check
whether his or her face is the same with evidences provided, then issue
them a book bank as an authenticator for making transactions afterwards.
Even in online transactions, Identity Proofing is also necessary. The
necessity heightens especially when a seller and a customer never meet
each other in person, because Identity Proofing will help reduce risks of
Internet fraud. This leads to the request of the Identity Proofing before
we get access to any services. Methods of Authentication for accessing
service are varied. For instance, social media or email services usually
issue an authenticator to their users such as username with password for
next access to services. On the other hand, more critical or sensitive ser-
vices like online credit card payments that requires a higher level of Au-
thentication, OTP (One-Time Password) will be used together with the
username and password.
Generally, service providers would create user accounts (Digital ID) for
the purpose of using in their own services (service providers perform
Authentication by themself). However, in some cases, we can use our
username and password for a service of one service provider with a service
of another service provider without new Enrolment (by using an existing
account or Digital ID for another service). To illustrate, we may use our
username and password of our social media account with another mov-
ie streaming service. The streaming service provider will have an interop-
erability system to check with the social media provider whether Identity
Proofing and Authentication (by social media provider) were already

completed. Thus, before accessing any online services, in general the
Enrolment process could be done in two ways:
1. Create a “new account” by identifying oneself directly to the
service provider and create a new Digital ID for that service.
2. Use an “existing account” by using Digital ID from other service
providers.
Creating a new account for access to a service is prevalent since
internet users still have security concerns over their personal data; doing
so means a user can be authenticated directly by a service provider.
Unlike creating a new one, using an existing account like a social media
account with a service from another provider, the new service provider
may ask the social media platform provider whether a user is real. This
might risk the social media platform provider sending relevant information,
including sensitive data, more than needed and the new service provider
might misuse the data without a user’s consent. However, users who
prefer using an excising account may do so because the log-in process
becomes easier, faster, and more convenient.
Due to the growing importance of Identity Proofing towards online
transactions, internet users’ understanding, awareness, and readiness
relating this area is worth studying since it will help planning and setting
direction for appropriate governance of Digital ID service providers.
According to the survey result, most internet users are familiar with
Digital ID. However, comparing to other activities, Enrolment for government
online services which requires personal data of a user is an activity the
respondents are the least familiar with. This may be because some
respondents are in Gen Z group which still need not to use
government services, resulting in a low degree of familiarity. In addition,

the government’s insufficient publicity and less satisfaction of the services
also abate the popularity of the government services. Therefore, it is
necessary that public sectors improve their publicity campaigns and
develop the service system in order to more satisfy the users’ need.
Concerningtheusers’choiceofonlineserviceaccount,mostrespondents
see that using an existing account is easy for online service Enrolment. The
first three online services the internet users use their existing account to
access are ride-hailing transport services (66.9%), food delivery services
(66.6%), and online news/article/e-book services (65.6%). Still, some prefer
creating a new account for any services since they think that it is fast and
convenient. These respondents also believe that creating a new account is
user-friendly and secured for their personal data. The first three online
servicestheinternetuserscreateanewaccounttoaccessaredrivinglicense
renewal (66.4%), asset trading (58.8%), and e-learning (51.0%).
The survey also reveals that, relating to preference for One Account to
access different online services, 65.4% of the internet users require using
singleaccountforbothpublicandprivateonlineservices,whiletheremaining
34.6% prefer One Account only for online services by the government
sectors. In addition, when asked who should be responsible for the One
Account most of the respondents (55.2%) consider National Digital Identity
(NDID)2
, which is a private organization taking care of a platform for relevant
parties, as a main responsible agency. 38.3% think it should be operated
by the government, i.e. the Department of Provincial Administration which
is the Registrar having access to or owning identity information of citizens,
while the others trust the banking sector (4.1%) and other parties (1.4%).
Moreover, the main factor the internet users consider when choosing the
2
Digital ID https://www.digitalid.or.th/
Digital ID in Thai context: https://www.etcommission.go.th/article-Signature-DigitalId.html

sector responsible for their One Account is the capability of the agency
to secure data of a user (67.3%), while the others are capability of the
agency to manage the system (62.6%), capability of the agency to use
data for the country development (45.2%), and resource availability and
readiness of the agency (41.6%).
It is also shown that most respondents require the government to
ensure trust on the use of Digital ID. That is, the internet users want the
government to be committed to system security against data leakage
(61.4%), to regulations for relevant agencies (18.5%), to system guarantee
(11.2%), to system continuity (7.2%), and to others (1.7%).

Introduction
Nowadays, the country is driven by Thailand 4.0. It is an economic
model (Prosperity, Security, and Sustainability) aiming to use innovation
to unlock the country from several economic challenges resulting from
past economic development models, to make Thailand a high-income
country3
. As one driving agency under this model, ETDA is committed itself
to developing, promoting, and supporting electronic transactions of the
country, as well as to creating the information technology infrastructure
that supports electronic transactions and related service businesses. In
addition, ETDA also aims to establish information technology standards
and initiate secured and reliable communication. With all these missions,
ETDA considers that the survey on internet user behaviors is very
important and necessary since it will help reflect the current behaviors
of Thai internet users and the trend of behavior changes comparing to
the previous year. The survey results must be of great help to related
public and private agencies; they can make use of the data to determine
directions or models for electronic transaction promotion and support as
well as to create business and marketing plans aligning with the consumer
behaviors that keep changing within the digital economy. ETDA has realized
this importance and, therefore, initiated the survey entitled ‘Thailand
Internet User Behavior’ to collect data of internet user behaviors in
different aspects. The survey has been being conducted yearly since 2013.
Each year, the survey will have its own special issue which is generated
from important incidents or interesting trends in that year.
3
MDES Minister reveals process of technology strategies for Thailand 4.0, Infoquest, 10 August 2018, https://www.
ryt9.com/s/iq03/2869602.

This year, the special issue concerns the knowledge of Digital ID of
the internet users. This topic gains much attention since nowadays there
are several online services from both the public and private sectors which
require users to be identified (or authenticated by third party) before
accessing the service. Therefore, the survey is expected to delineate the
extent Thais understand the Digital ID, to exhibit the internet users’ reason
and choice of account for service access: creating a new account (username
and password) or using their existing account of social media, e-mail, or
private bank. This is to portray the strength of each chosen online service
channel. In addition, the research also aims to investigate whether Thais
prefer using a system that allows the use of One Account for access to
both private and public online services, as well as to examine the internet
users’ choice of authority agency responsible for their account and to
study their requirement from the government to ensure trust on the use
of Digital ID. This information, accordingly, will benefit the development
of electronic transactions of the country, private and public online services,
and the Digital ID.
Objectives of the Survey
1. To collect information about the internet user behavior of Thai
people on an annual basis to demonstrate the nature and the trend of
change in such behavior.
2. To collect information about the internet user behavior on a
specific topic of interest that occurs in the year in which the survey is
conducted, purposefully to be used by anyone to stay on top of the
current events.
3. To provide important information required for the electronic
transaction development, purposefully to be used by public and private
sectors and any interested parties.

4.ToprovideETDAwithinformationfordevelopingstrategiestosupport
andpromoteelectrictransaction,aswellasfollow-upandevaluationmeasures.
Survey Methodology
This surveyis carried online and has main objective to collect information
about the internet user behavior of Thai people. As the project production
teams did not have a list of all internet users; therefore, a probability
sampling method was not adopted. The survey respondents are internet
users voluntarily completing the survey. When considering the respondents
by segment, the proportion of sampled internet users may differ from the
actual proportion of the entire internet users in Thailand. Therefore, the
calculation of the values in the overall picture has solved the problem of
the distribution of survey respondents that are not distributed according to
the structure of the internet users in the country. The data are weighted by
ageofallinternetusersinThailand,basedonthedatafrom2018Household
Survey on the Use of Information and Communication Technology by the
National Statistical Office.
Data Collection
Like previous years, Thailand Internet User Behavior 2019 was carried
out online. The survey questionnaire was publicized (as a banner) on the
website and other social media channels, including Facebook, LINE@,
Instagram, and Twitter, of ETDA and other public and private agencies to
have thorough survey distribution to the internet users. The survey
questionnaire was publicized between August and October 2019, and a
total of 17,242 respondents completed the survey. Afterward, the survey
responses were computed by a statistical program.

Internet User
Behavior

Internet User Behavior
Nowadays we are completely living in the digital society which
everything changes by leaps and bounds, more people can easily access
to the internet, and the internet user behaviors alter through time. In 2018,
there are 47.5 million internet users in Thailand4
, accounting for 71.5% of
the entire population in Thailand (66.4 million)5
. This shows the high growth
of internet users comparing to that number of 2013 (26.1 million). We can
see that from previous five years the number of internet users in Thailand
has been increasing averagely6
81.5% per year.
4
Number of internet users in Thailand during 2017-2018: http://webstats.nbtc.go.th/netnbtc/INTERNETUSERS.php
5
Number of populations in Thailand in 2018 is referred from Statistical Registration System, Department of
Provincial Administration, http://stat.dopa.go.th/stat/statnew/upstat_age_disp. php
6
CAGR (Compound Annual Growth Rate) has the formula as followed:
CAGR = [ (End year/ First year) ^1/(n-1)] – 1
When End year = data from the latest year, First year = data from the first year, ^ = the exponentiation
operator, n = number of years
Figure 1: Number of internet users in Thailand during 2013 – 2018
0
10
20
30
40
50
Number of internet users (million)
26.1
2013 2014 2015 2016 2017 2018
27.7
39.5
43.9
45.2
47.5

ThisispartlyaresultfromtheVillageBroadbandInternet(NetPracharat)Project7
,
a government project under the Thailand 4.0 policy which expands high-speed
network to 24,700 rural villages throughout the country (by the Ministry of Digital
EconomyandSociety)andprovidesfreepublicWi-Fihotspotstomorethan10,000
community areas available to 4 million internet users. The project also links its
networktoterminalservicesofvarioussectors,resultinginthemosteffectiveuseof
the network and cost reduction when calculating internet service fees. This allows
people to access the stable hi-speed internet with reasonable price and to reach
service spots free of charge, which leads to the increase of internet users, to the
decline in inequalities in access to the internet such as the access to information,
learning, private and public services, and proper healthcare, as well as to more
opportunitiesinonlineproduct/serviceselling.
Inaddition,itisapparentthatlifestylesofThaipeoplearemoreinvolvingwith
theinternet.Toillustrate,everydayThaistendtousetheinternetforprivateonline
servicessuchassocialmedia,onlinelearning,onlinemoviesandmusic,andonline
food delivery, as well as for public online services including taxation and passport
appointmentbookingservices.Theseonlineservicesbenefitboththeprovidersand
the users: the service providers can save the costs of human resource and
managementandcollectdatafromonlinetransactionwhichcanbeusedtoimprove
and develop their service to better serve the users’ need, while the users receive
convenientservicesandsavetheirtime,creatingsatisfactoryserviceexperiencesand
increasingservicechannels.
7
Net Pracharat Project: https://www.prachachat.net/ict/news-313848
From Figure 1, the survey reveals that the number of internet users
still has continued growth, but with a slower pace. This might be a sign
showing that more people can access the internet, due to the better in-
ternet network coverage in Thailand.

2013 2014 2015 2016 2017 2018 2019
4 hours
36 minutes
7 hours
12 minutes
6 hours
54 minutes 6 hours
24 minutes
6 hours
35 minutes
10 hours
5 minutes
10 hours
22 minutes
From Figure 2, the number of hours spent on the internet in Thailand
generally tends to increase with the average growth8
of 14.5% per year.
This rate is considerably high, and partly due to the expanding use of the
internet in every aspect of daily life.
8
CAGR (Compound Annual Growth Rate) has the formula as followed:
CAGR = [ (End year/ First year) ^1/(n-1)] – 1
When End year = data from the latest year, First year = data from the first year, ^ = the exponentiation
operator, n = number of years
Furthermore, Different devices for the internet access are currently
availableinthemarketincludingmobilephones,notebooks,andcomputers,
and their price tends to be lower due to the increase of businesses and
services, high level of industry competition, and the lower cost to manufac-
ture the technological devices. Another factor, in addition, enabling more
peopletoaccesstheinternetisthatmanynetworkprovidershavelaunched
tempting internet promotions which attract more internet users.
Number of Hours Spent on the Internet
Figure 2 : Comparison of the average number of hours spent
on the internet during 2013 - 2019

Figure 3: The average number of hours spent on
the internet per day of each generation classified
tvby workday/school day and weekend
From Figure 3, it is found that Thai internet users averagely spend 10
hours 22 minutes per day on the internet9
, increasing by 17 minutes
from 2018. They spend 9 hours 52 minutes on the internet on workdays/
school days, and 11 hours 35 minutes on weekends. Looking into each
generation, the survey shows that the number of hours spent on the
internet of Gen Y (10 hours 36 minutes) outnumbers that of other
generations. Second to Gen Y is Gen Z (10 hours 35 minutes), followed by
Baby Boomer (10 hours) and Gen X (9 hours 49 minutes).
9
The average number of hours spent on the internet is the weighted average from the number of days on
workdays/school days (5 days) and weekends (2 days).The average number of hours spent on the internet =
[(hours on workdays/school days * 5) + (hours on weekends * 2)] / 7
HOURS MINUTES
9 52
HOURS MINUTES
11 35Weekend /
day
HOURS MINUTES
10 22
Average use
of the internet
per day in
2019Workday
School day day
Overview
of the internet use
Baby Boomer Gen X Gen Y Gen Z
HOURS MINUTES
9 35
HOURS MINUTES
11 3
HOURS MINUTES
9 20
HOURS MINUTES
10 58
HOURS MINUTES
10 7
HOURS MINUTES
11 50
HOURS MINUTES
10 00
HOURS MINUTES
12 1
Workday
School day Day
Day
HOURS MINUTES
10 00
HOURS MINUTES
9 49
HOURS MINUTES
10 36
HOURS MINUTES
10 35Average per Day
(increasing 17 minutes from 2018)
Gen Y is the group with the highest number
of hours on the internet for consecutive 5 years
Weekend

Figure 4: The average number of hours spent on
the internet per day by gender
From Figure 4, it is revealed that the group of LGBT and others spends
the highest number of time per day on the internet which accounts for
11 hours 20 minutes, followed by the male (10 hours 25 minutes) and the
female (10 hours 17 minutes)
LGBT and others
Male
Female
HOURS MINUTES
11 20
HOURS MINUTES
10 25
HOURS MINUTES
10 17
In addition, Gen Y and Gen Z are groups that have the highest average
number of hours on the internet per day, due to nature of each generation.
To illustrate, Gen Y which is the group of workers may require the internet
for work, and Gen Z which includes students growing up in the digital age
with good IT skills may use the internet on educational purposes.

From Figure 5, people in Northern Thailand spend the highest number
of time per day on the internet which accounts for 10 hours 31 minutes,
followed by the Northeastern (10 hours 28 minutes), the Central (10 hours
19 minutes), Bangkok (10 hours 19 minutes), and the Southern (10 hours
17 minutes).
Figure 5 : The average number of hours spent on
the internet per day by region
Northern
Northeastern
Central
Bangkok
Southern
10 hours 31 minutes
10 hours 28 minutes
10 hours 19 minutes
10 hours 19 minutes
10 hours 17 minutes

From Figure 6, the survey shows that groups with no income: students,
househusbands/housewives, and the unemployed, are among the first five
groups with the highest average number of hours per day for internet use.
To illustrate, the student respondents spend averagely 10 hours 50 minutes
per day on the internet, followed by the househusbands/housewives (10
hours38minutes),thebusinessowners/self-employed(10hours34minutes),
theunemployed(10hours32minutes),thefreelancers(10hours30minutes),
the private employees (10 hours 22 minutes), and the public servants,
government employees, employees of state enterprise or independent
organizations (10 hours 10 minutes). It can be assumed that a huge quantity
of internet time of students partly results from their use for education, i.e.
searching for academic information, or their own interests, as well as from
thefactthattheyhavegrownupwithtechnologieswhichleadstotheirtech
savvy and preference for online activities.
Figure 6 : The average number of hours spent on
the internet per day by employment status
10 hours 50 minutes
10 hours 30 minutes
10 hours 32 minutes
10 hours 34 minutes
10 hours 38 minutes
10 hours 10 minutes
Business owners/Self-employed
Unemployed
Househusbands/Housewives
Public servants,
government employees,
employees of state enterprise
or independent organizations
Private employees
Freelancers
Students
10 hours 22 minutes

(38.4%), in the public (23.7%), in their school/university (16.2%), in the
internet café (1.3%), and others (0.8%) respectively. In addition, the less
popularity of internet café is seemingly due to the face that nowadays
people can access the internet through various devices at any place and
time; they can play online games simply via their phone or computer.
Figure 7: Percentage of internet users by place of internet access
95.7%
67.0%
38.4%
23.7%
16.2%
1.3%
0.8%
House/Residence
Workplace
Traveling
Public place
Educational institutes
Internet cafe
Others
From Figure 7, it is revealed that most respondents generally use
the internet in their house/residence (95.7%); this is partly because they
spend most of their time at home. Second to house/residence, the
respondents use the internet at their workplace (67.0%), while traveling
Places of Internet Access

Figure 8 : Percentage of internet users
by place of internet access in 2018 and 2019
From Figure 8, we can see that people tend to prefer using the
internet at their workplace more when comparing to other places. This is
reflected from the increase of 14.8% from the previous year in the
popularity of the internet access at the workplace. Second to that is using
the internet on the go, increasing by 4.9% from 2018, which is followed
by in the house/residence (4.2%), in the public (2.7%), and in the internet
café (0.2%). However, accessing the internet in the educational institute
is less popular since the popularity decreases by 4.5%.
2018
Workplace Traveling Public place Educational institutesInternet cafe
52.2% 33.5% 21.0% 20.7%1.1%
14.8% 4.9% 2.7% -4.5%0.2%
2019 67.0% 38.4% 23.7% 16.2%1.3%
Difference
House/Residence
91.5%
4.2%
95.7%

Figure 9 : Percentage of internet users by online activity
Watching movie/
listening to music
Live streaming
Reading book online
Parcel service
71.2%
57.1%
29.6%
25.9%
18.2%
Online job
application
Emailing
Food delivery
Communication
62.5%
50.0%
26.5%
21.4%
13.2%
Selling product/
Service
Searching
for information
Buying product/
Service
Downloading software/
Music/Drama/Game
70.7%
57.0%
28.4%
24.4%
15.9%
91.2%
60.6%
34.1%
26.1%
20.1%
12.6%
Online asset
trading
Playing game
Public online
service
Online payment
Social media
Booking hotel/
Accommodation
Ride-hailing
transport service
e-LearningOnline ticketing
Online Activities

From Figure 9, we can see that the first ten popular online activities
are using social media (91.2%), watching movies/listening to music (71.2%),
searching for information (70.7%), emailing (62.5%), using online payment
for products/services or credit cards (60.6%), reading online books or
articles (57.1%), buying products/services (57.0%), communication (50.0%),
playing games (34.1%), and live streaming (29.6%).
The result demonstrates that people use the internet mostly for
entertainment and, accordingly, responsible agencies should encourage
users to use the internet for more advantageous purposes: education or
commerce.

From Figure 10, it is shown that using social media is the most popular
online activity of every generations. In addition, the first three popular
activities of each generations are as followed:
Figure 10: Online activities of each generation
Gen ZGen XOnline activities
87.1%
69.2%
54.6%
31.8%
31.6%
50.5%
38.5%
36.8%
47.0%
24.7%
42.3%
16.1%
15.9%
7.0%
33.9%
13.9%
4.2%
14.2%
7.8%
7.5%
2.5%
87.9%
67.9%
72.0%
69.9%
64.8%
58.8%
59.6%
52.5%
24.0%
30.2%
22.7%
21.7%
19.7%
27.2%
19.4%
15.9%
24.2%
16.8%
15.5%
5.6%
14.5%
Baby Boomer
82.5%
60.6%
69.0%
64.2%
58.8%
67.5%
46.9%
51.5%
18.1%
31.9%
20.6%
14.2%
12.2%
18.8%
14.6%
9.5%
25.7%
12.4%
8.6%
3.1%
17.5%
Gen Y
93.7%
73.6%
72.3%
63.1%
62.6%
56.5%
59.0%
50.5%
37.8%
29.8%
29.6%
30.7%
31.0%
28.2%
25.9%
25.5%
20.1%
19.7%
17.5%
17.8%
12.7%
Using social media
Watching movie/listening to music
Searching for information
Emailing
Online payment
Reading book/news/article
Buying product/service
Communication
Playing game
Live streaming
Downloading
Food delivery
Online ticketing
Booking hotel/accommodation
E-learning
Ride-hailing transport service
Public online service
Parcel service
Selling product/service
Online job application
Online asset trading

• Baby Boomer prefer using social media (82.5%), searching for
information (69.0%), and reading online books/news/articles
(67.5%).
• Gen X prefer using social media (87.9%), searching for information
(72.0%), and emailing (69.9%).
• Gen Y prefer using social media (93.7%), watching movies/listening
to music (73.6%), and searching for information (72.3%).
• Gen Z prefer using social media (87.1%), watching movies/listening
to music (69.2%), and searching for information (54.6%).

Figure 11: Percentage of internet users
by the top five online-activity changes in 2018 and 2019
Food delivery Ride-hailing
transport service
Parcel service
26.5%
11.4%
15.1%
60.6%
49.2%
11.4%
18.2%
7.2%
11.0%
71.2%
60.7%
10.5%
21.4%
12.1%
9.3%Difference
2018
2019
Watching movie/
listening to music
Online payment
From Figure 11, comparing numbers from 2018 and 2019 it is found
that food delivery is the online service having the highest growth in
popularity (15.1%), followed by online payment (11.4%), online parcel
service (11.0%), watching movie/listening to music (10.5%), and ride-
hailing transport service (9.3%).

From Figure 12, they survey demonstrates that first three popular
online activities of people in every region are similar. That is, on the
internet, the users tend to most prefer using social media, watching
movies/listening to music, and searching for information about, for
example, restaurants, tourist attractions, products/services, as well as
work/study/business references.
by online activity and region
Bangkok Northern Southern Central Northeastern
91.0%
66.8%
68.0%
60.2%
59.8%
56.0%
53.5%
45.1%
25.7%
34.6%
27.0%
17.3%
29.9%
27.7%
24.9%
13.2%
19.9%
17.6%
16.0%
11.4%
9.7%
91.5%
72.3%
74.4%
68.2%
64.0%
58.1%
59.3%
51.7%
36.0%
27.4%
27.5%
36.8%
29.8%
29.6%
23.9%
30.8%
19.7%
19.5%
16.8%
15.0%
16.0%
91.2%
71.6%
66.8%
51.7%
56.3%
54.3%
54.6%
48.2%
33.2%
30.2%
30.5%
20.8%
23.5%
21.9%
26.2%
15.2%
19.0%
19.2%
16.2%
12.5%
8.8%
90.9%
69.5%
69.1%
62.5%
59.6%
56.3%
57.1%
48.3%
35.0%
29.3%
27.8%
16.9%
20.7%
22.3%
22.1%
13.2%
21.9%
16.9%
15.1%
11.2%
10.9%
91.1%
71.9%
66.9%
56.4%
55.9%
58.1%
53.7%
52.0%
31.4%
34.6%
30.7%
20.3%
24.1%
23.6%
27.8%
15.4%
20.1%
15.2%
13.7%
12.3%
9.6%
Using social media
Watching movie/listening to music
Searching for information
Emailing
Online payment
Buying product/service
Communication
Playing game
Live streaming
Downloading software/music/drama
Food delivery
Online ticketing
Booking hotel/accommodation
e-learning
Public online service
Parcel service
Selling product/service
Online job application
Online asset trading

Hotel/
accommodation booking
Communication
Ticket booking
Watching movie/
listening to music
Product/service payment
Food delivery
Parcel service
Calling a taxi
Public service
Buying products/services
Online Ofﬂine
94.1%
91.8%
90.7%
85.4%
85.2%
82.8%
79.5%
77.3%
71.2%
61.3%
49.4%
5.9%
8.2%
9.3%
14.6%
14.8%
17.2%
20.5%
22.7%
28.8%
38.7%
50.6%
From Figure 13, it is revealed that booking hotel/accommodation is
the activity most people generally prefer to do online rather than offline;
this is clearly shown through its highest ratio difference among online and
offline practices. Following booking hotel/accommodation, activities
people prefer to do online are communication, ticket booking, watching
movie/listening to music, product/service payment, reading books/news/
articles, food delivery (order), parcel service, calling a taxi and other
vehicles, as well as public services. However, with a little gap, respondents
tend to prefer shopping offline to online.
by online vis-à-vis offline activity

Concerning the study of online activities, this survey also focuses on
channels in which activities such as searching for information, selling/buying
products and services, communication, and watching movies/listening to
music are taken place, as well as channels the internet users use to access
online services from the public sectors. The interesting results are shown as
followed.
From Figure 14, it is revealed that most respondents search for
information through search engines such as Google, Sanook, or Yahoo
(97.3%). Les popular channels include YouTube (75.2%), Facebook fanpage
(67.3%), website/blog (44.4%), Pantip (42.7%), and Instagram (36.0%).
Use of Social Media and Online Channels
by online information searching channel
Instagram
Pantip
Website/Blog
Facebook Fanpage
YouTube
Search Engine
97.3%
75.2%
67.3%
44.4%
42.7%
36.0%

Twitter
Lazada
Instagram
LINE
Shopee
Facebook Fanpage
64.0%
43.1%
39.5%
26.6%
24.8%
8.7%
From Figure 15, it is obvious that Facebook fanpage, accounting for
64.0%, is the most ubiquitous channel when people try to make products
or services sale. It is followed by Shopee (43.1%), LINE (39.5%), Instagram
(26.6%), Lazada (24.8%), and Twitter (8.7%).
by online goods/service sales channel

From Figure 16, it is shown that Shopee is the most popular channel
online consumers use for product/service purchases (75.6%). It is followed
by Lazada (65.5%), Facebook fanpage (47.5%), LINE (38.9%), Instagram
(21.8%), and Twitter (5.7%).
We can see from the survey results that respondents generally choose
to make a product/service sale on Facebook, whereas to buy goods/
services from Shopee. This is potentially because the sale process on
Facebook is more easier and sellers can reach a great number of target
buyers, since Facebook has more than 2,000 million users and can promote
advertisements to target groups by many methods. Facebook also has
many pages which are specific to each target group and gather people
with similar interests. These factors, accordingly, lead to the popularity of
Facebook among the sellers.
by online goods/service purchases channel
Twitter
LINE
Shopee 75.6%
65.5%
47.5%
38.9%
21.8%
5.7%
Lazada
Instagram
Facebook Fanpage

by communication application
From Figure 17, the most survey respondents (98.5%) answer that
they choose LINE as a preferred application for their online communication.
Following LINE, there are Facebook Messenger (89.9%), Face Time (13.7%),
and WhatsApp (7.8%).
On the other hand, online buyers tend to prefer Shopee for different
reasons. Firstly, the e-commerce platform has a customized system that
can display products/services matching interests of different customers.
It also has effective deals and promotions including Flash Sale which
promotes on-sale products in a limited time, and mega-sale campaigns
(e.g. 11.11 and 12.12) when the price of products/services of various shops
in the platform is significantly deducted. Shopee also has rating and
reviewing functions that simply accommodate buyers, and return/refund
policies for malfunctioned or unsatisfactory products. Moreover, Shopee
also allows customers to compare the price of their interested product
from different stores in the platform.
98.5%
89.9%
13.7%
7.8%
Facebook Messenger
Face Time
WhatsApp
LINE

by online entertainment platform
From Figure 18, it is shown that the most popular channel that the
respondents choose for watching movies or listening to music is YouTube
(98.1%), followed by LINE TV (46.0%), Netflix (33.9%), JOOX (33.4%), VIU
(17.7%), Spotify (15.1%), Thai Radio (12.6%), and Sound Cloud (3.2%).
Netﬂix
LINE TV
YouTube 98.1%
46.0%
33.9%
JOOX 33.4%
Sound Cloud
Thai Radio
Spotify 15.1%
12.6%
3.2%
VIU 17.7%

by government online service channel
From Figure 19, it is found that the public online service channel that
most survey respondents generally use is taxation payment service via
website/application of The Revenue Department (75.8%), followed by
electricity bill payment service via application of The Provincial Electricity
Authority (53.4%), passport appointment booking service via website of
The Department of Consular Affairs (20.6%), and driving license renewal
service via website of The Department of Land Transport (20.0%).
75.8%
53.4%
20.6%
20.0%
Electricity bill payment via application of
The Provincial Electricity Authority
Passport appointment booking
via website of The Department
of Consular Affairs
Driving license renewal via website of
The Department of Land Transport
Taxation payment via website/
application of The Revenue Department
e-Commerce
Facebook
Communication
LINE
Entertainment
YouTube
Popular social media applications in 2019

by problem with internet use
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High number of
disturbing online
advertisements
Slow internet
connection/ speed
no connection
internet connection difﬁculty/
frequent loss of internet
SPAM
Spam email
interruption
Insufﬁcient network
coverage
Uncertainty of
the information reliability
78.5% 68.7% 35.8%
23.9%29.9%30.3%
18+
Disturbance from
online pornography
Expensive costs
Internet fraud
ERROR!
Inability to seek helps
when problems occurred
18.7% 15.7%
Infringement of personal
data or privacy
13.5%
8.4% 5.8%
Warning message
Warning!
cancel
Computer
virus infection
10.4%
Problems Faced by Internet Users

From Figure 20, The most popular problem the respondents usually
found when using the internet is a high number of disturbing online
advertisements which is accounted for (78.5%), followed by slow internet
connection/speed (68.7%), uncertainty of the information reliability (35.8%),
insufficient network coverage (30.3%), spam email interruption (29.9%),
internet connection difficulty/ frequent loss of internet (23.9%), disturbance
from online pornography (18.7%), expensive costs such as service and
device fees (15.7%), Infringement of personal data or privacy (13.5%),
computer virus infection (10.4%), inability to seek helps when problems
occurred (8.4%), and internet fraud (5.8%).

Figure 21: Problems with internet use of each generation
Gen YBaby Boomer
Problems with
internet use
Slow internet connection/speed
Insufﬁcient internet coverage
High number of disturbing online advertisements
Computer virus infection
Inability to seek helps when problems occurred
Internet fraud
Expensive costs (such as service and device fees)
Internet connection difﬁculty/ frequent loss of internet
Spam email interruption
Disturbance from online pornography
Uncertainty of the information reliability
Infringement of personal data or privacy
69.8%
31.3%
79.0%
9.2%
7.4%
5.7%
16.8%
23.8%
27.7%
17.8%
35.7%
14.5%
61.8%
29.7%
80.0%
15.8%
18.7%
6.6%
15.2%
24.4%
40.4%
25.5%
47.0%
14.5%
Gen ZGen X
64.1%
27.6%
77.0%
12.9%
9.2%
6.3%
13.9%
21.4%
36.7%
20.5%
36.2%
12.7%
78.8%
32.0%
78.0%
9.0%
8.0%
4.8%
13.6%
32.5%
18.5%
15.9%
29.7%
7.3%
From Figure 21, it is found that every generation mostly encounters
slow internet connection and speed, as well as a high number of
disturbing online advertisements. In addition, the first three popular
problems with internet use of each generation are as followed.

• Baby Boomer: the internet users in this generation generally
experience the disturbing online advertisements (80.0%), slow
internet connection/speed (61.8%), and uncertainty of the
information reliability (47.0%).
• Gen X: this generation mostly encounter the disturbing online
advertisements (77.0%), slow internet connection/speed (64.1%),
and spam email interruption (36.7%).
• Gen Y: this group normally have trouble with the disturbing online
advertisements (79.0%), slow internet connection/speed (69.8%),
and uncertainty of the information reliability (35.7%).
• Gen Z: the internet users in this generation generally encounter
slow internet connection/speed (78.8%), the disturbing online
advertisements (78.0%), and internet connection difficulty/
frequent loss of internet (32.5%).

Figure 22: Level of confidence in internet security
From Figure 22, it is found that 73.3% of survey respondents have
confidence in internet security and are carefree to use the internet.
Specifically, they are confident in online platforms, internet service
providers, use of social media, etc.
Conﬁdence in
internet security 73.3%
Confidence in Internet Security

Figure 23: Internet use behavior of Baby Boomer
Insight into Internet User Behavior
Weekend
Problems with internet use
Popular
online
activities
82.5% 69.0% 67.5%
Workday/
Shcool day
Social Media
80.3% 61.9% 47.1%
Uncertainty of
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Disturbing online
advertisements
Slow internet connection/
speed
HOURS MINUTES
9 35
HOURS MINUTES
11 3
HOURS MINUTES
10 00
Reading
books
Search
for information
Overall
internet use

Figure 24: Internet use behavior of Gen X
77.0% 64.1% 36.7%
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advertisements
speed
87.9% 72.0% 69.9%
Social Media
HOURS MINUTES
9 20
HOURS MINUTES
10 58
9 49
EmailingSearch
for information
HOURS MINUTES
SPAM
Spam email interruption
Popular
online
activities
Workday/
Shcool day Weekend
Overall
internet use

Figure 25: Internet use behavior of Gen Y
79.0% 69.8% 35.7%
Uncertainty of
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advertisements
speed
93.7% 73.6%
Social Media
HOURS MINUTES
10 7
HOURS MINUTES
11 50
10 36
Watching movies/
listening to music
HOURS MINUTES
72.3%
Search for
information
Popular
online
activities
WeekendWorkday/
Shcool day
Overall
internet use

Figure 26: Internet use behavior of Gen Z
87.1% 69.2%
Social Media
HOURS MINUTES
10 00
HOURS MINUTES
12 1
10 35
Watching movies/
listening to music
HOURS MINUTES
54.6%
Search for
information
78.8% 78.0% 32.5%
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Disturbing online
advertisements
no connection
Internet connection difﬁculty/
frequent loss of internet
speed
Popular
online
activities
Weekend
Workday/
Shcool day
Overall
internet use

From Figure 23-26, it is revealed that Gen Y has the highest average
number of hours on the internet when comparing to other generations.
On weekend, however, the amount of internet time of Gen Z outnumbers
other generations’ amount. Considering popular online activities, every
generation tends to prefer using social media and searching for information.
Moreover, common problems with internet use that each generation
encounters are a great number of disturbing online advertisements and
slow internet connection/speed. The illustration of internet use behavior
of each generation is as followed.
• Baby Boomer: this generation averagely use 10 hours on the
internet, i.e. 9 hours 35 minutes on workday/ school day and 11
hours 3 minutes on weekend. Their popular online activities are
using social media which is accounted for 82.5%, followed by
searching for information (69.0%), and reading books/news/articles
(67.5%). Moreover, Baby Boomer’s general problems with internet
useareagreatnumberofdisturbingonlineadvertisements(80.3%),
slow internet connection/speed (61.9%), and uncertainty in the
information reliability (47.1%).
• Gen X: this generation averagely use 9 hours 49 minutes on the
searching for information (72.0%), and emailing (69.9%). Moreover,
Gen X’s general problems with internet use are a great number
of disturbing online advertisements (77.0%), slow internet
connection/speed (64.1%), and spam email interruption (36.7%).

• Gen Y: this generation averagely use 10 hours 36 minutes on the
watching movies/listening to music (73.6%), and searching for
information (72.3%). Moreover, Gen Y’s general problems with
internet use are a great number of disturbing online advertisements
(79.0%), slow internet connection/speed (69.8%), and uncertainty
in the information reliability (35.7%).
• Gen Z: this generation averagely use 10 hours 35 minutes on the
internet, i.e. 10 hours on workday/ school day and 12 hours 1
minutes on weekend. Their popular online activities are using
social media which is accounted for 87.1%, followed by watching
movies/listening to music (69.2%), and searching for information
(54.6%). Moreover, Gen Z’s general problems with internet use
are slow internet connection/speed (78.8%), a great number of
disturbing online advertisements (78.0%), and internet connection
difficulty/frequent loss of the internet (32.5%).

Figure 27: Internet use behavior by region (Bangkok)
Popular Online Activities
Social Media Search for
information
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Bangkok
10 19Overall
internet use
HOURS MINUTES
Watching movies/
listening to music
speed
91.5% 74.4% 72.3%
Uncertainty of
79.4% 66.5% 37.3%

Figure 28: Internet use behavior by region (Northern Thailand)
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Northern Thailand
10 31Overall
internet use
HOURS MINUTES
Watching movies/
listening to music
speed
91.2% 71.6%
78.5% 71.8% 35.3%
Search for
information
66.8%
Insufﬁcient
internet coverage

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Central Thailand
10 19Overall
internet use
HOURS MINUTES
speed
90.9% 69.1%
Watching movies/
listening to music
69.5%
Uncertainty of
77.9% 69.5% 35.4%
Figure 29: Internet use behavior by region (Central Thailand)

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Northeastern
Thailand
10 28Overall
internet use
HOURS MINUTES
Watching movies/
listening to music
speed
91.1% 72.9%
76.5% 71.7%
Search for
information
66.9%
36.8%
Insufﬁcient
internet coverage
Figure 30: Internet use behavior by region (Northeastern Thailand)

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Southern Thailand
10 17Overall
internet use
HOURS MINUTES
Watching movies/
listening to music
speed
91.0% 68.0% 66.8%
Uncertainty of
77.4% 67.4% 32.2%
Figure 31: Internet use behavior by region (Southern Thailand)

From Figure 27-31, the internet use behaviors of people in different
regions in Thailand are illustrated as followed:
• Bangkok: people in this region averagely use 10 hours 19 minutes
on the internet. Their popular online activities are using social
media which is accounted for 91.5%, followed by searching for
information(74.4%)andwatchingmovies/listeningtomusic(72.3%).
Moreover, the problems with internet use commonly found in
this region are a great number of disturbing online advertisements
(79.4%), slow internet connection/speed (66.5%), and uncertainty
in the information reliability (37.3%).
• Northern Thailand: people in this region averagely use 10 hours
31 minutes on the internet. Their popular online activities are
watching movies/listening to music (71.6%) and searching for
information (66.8%). Moreover, the problems with internet use
commonly found in this region are a great number of disturbing
online advertisements (78.5%), slow internet connection/speed
(71.8%), and insufficient internet coverage (35.3%).
• Central Thailand: people in this region averagely use 10 hours
(69.5%), and uncertainty in the information reliability (35.4%).

• Northeastern Thailand: people in this region averagely use 10
hours 28 minutes on the internet. Their popular online activities
are using social media which is accounted for 91.1%, followed by
• Southern Thailand: people in this region averagely use 10 hours
searching for information (68.0%) and watching movies/listening
to music (66.8%). Moreover, the problems with internet use

Internet User’s
Knowledge of
Digital Identity

Internet User’s Knowledge
of Digital Identity
Nowadays, users are required to identify themselves before accessing
or making online transactions. The primary purpose is to recognize identity
of the person who is making a transaction and to reduce risks of fraudulent
activities. For example, when opening a bank account, an applicant would
be asked, in the Enrolment process, to show a National ID card or other
evidences to prove his or her identity (Identity Proofing). The bank may also
check whether his or her face is the same with evidences provided, then
issue them a book bank as an authenticator for making transactions
afterwards.
Identity Proofing is also necessary for online transactions, especially
when a service provider and customer never meet each other in person.
Therefore, in the Enrolment process, several online service providers
usually conduct Identity Proofing in order to identify their customers.
However, methods of Identity Proofing are varied and depend on the level
of each transaction risks. For example, services which have low-risk
transactions (e.g., social media or email services) occasionally require only
informationthatusersprovidedtoproveusers’identity.Incontrast,high-risk
transactions (e.g., financial services) may further require checking identity
information from the government database.
Level of transaction risks also affects methods of Authentication.
Generally, service providers would authenticate customers by checking the

authenticator before allowing access to the service. Authenticators could
be in several forms, whether something you know (password or PIN),
something you have (device or mobile phone) or something you are
(biometric). In general, people are familiar with using a username and
password to gain service access and making transactions. However, making
high-risk transactions (e.g., high-value payment transactions) requires more
than one authenticator to be checked, such as the combined check of PIN
or password and OTP (One-Time Password).
Principally, service providers would authenticate users for the purpose
of allowing access to their own services. Nowadays, some service providers
enable their users to use their account (or Digital ID) for accessing to service
ofotherserviceproviders.Forexample,userscanenrollforthee-commerce
platformbyusinganexistingsocialmediaaccount.Thee-commerceplatform
wouldrequestthesocialmediaprovidertoauthenticateitsusers.Asaresult,
the e-commerce platform would enroll users into their services by relying
on identity information from that social media provider.
1. Createa“newaccount”byidentifyingoneselfdirectlytotheservice
provider and create a new Digital ID for that service.
2. Use an “existing account” by using Digital ID from other service
providers.
Creatinganewaccountforaccesstoaserviceisprevalentsinceinternet
users still have security concerns over their personal data; doing so means
a user can be authenticated directly by a service provider. Unlike creating a
newone,usinganexistingaccountlikeasocialmediaaccountwithaservice
from another provider, the new service provider may ask the social media
platform provider whether a user is real. This might risk the social media.

Figure 32: Familiarity with Digital ID and activities related to
Enrolment, Identity Proofing and Authentication
76.5%
82.1%
85.9%
67.8%
20.3%
15.3%
12.2%
26.1%
3.1%
2.7%
1.9%
6.1%
Enrolment for an online service from the public sector
(ex. taxation service) that requires personal data
91.6%
6.1%
2.3%Use of OTP Authentication
of online product/service
Enrolment for an online service from the private sector
(ex. movie streaming service) that requires personal data
Access to an online service from the private sector
(ex. e-learning and e-commerce platforms) with password you set
Providing your personal data (ex. National ID numbers)
for e-Wallet service Enrolment (ex. LINE Pay and TrueMoney Wallet)
77.5%
18.2%
4.3%Use of credit card numbers and CVV
Authentication of online payment
familiar and
done before
familiar but
never done
Not familiar
Digital ID and activities related to Enrolment,
Identity Proofing and Authentication
platformprovidersendingrelevantinformation,includingsensitivedata,
more than needed and the new service provider might misuse the data
withoutauser’sconsent.However,userswhopreferusinganexcisingaccount
may do so because the log-in process becomes easier, faster, and more
convenient
Due to the growing importance of Identity Proofing towards online
transactions, internet users’ understanding, awareness, and readiness
relating this area is worth studying since it will help planning and setting
direction for appropriate governance of Digital ID service providers.

From Figure 32, it is shown that most survey respondents are familiar
with and have done activities related to Enrolment, Identity Proofing and
Authentication. However, comparing to other activities, Enrolment for
government online services which requires personal data of a user is an
activity the respondents are the least familiar with. This may be because
somerespondentsareinGenZgroupwhichstillneednottousegovernment
services,resultinginalowdegreeoffamiliarity.Inaddition,thegovernment’s
insufficient publicity and less satisfaction of the services also abate the
popularity of the government services. Therefore, it is necessary that
public sectors improve their publicity campaigns and develop the service
system in order to more satisfy the users’ need.
Moreover, to be specific, the activities that the respondents are
accustomed to are use of OTP for Authentication of online product/service
purchase (91.6%), Enrolment for an online service from the private sector
such as movie streaming services and online game applications by
creating a new account or using an existing social media account
(Facebook, Twitter, or Google) for log-in (85.9%), access to an online
service from the private sector (ex. e-learning and e-commerce platforms)
with password the user set (82.1%), use of credit card numbers and Card
Verification Value Code (CVV) for Authentication of online payment (77.5%),
providing personal data (ex. ID numbers) for e-Wallet10
service Enrolment
such as LINE Pay and TrueMoney Wallet (76.5%), and Enrolment for an
online service from the public sector such as taxation service and passport
appointment booking service that requires personal data including name
and ID numbers of the user (67.8%).
10
e-Wallet (or e-Money) is an online service that allows the users to make electronic transactions i.e. top up
money into the Wallet and purchase an item (product or service) at a store.

FromFigure33,concerningEnrolmentandIdentityProofingforgovernment
online services, we can see that most people in all generations are familiar
with and have done this activity. In addition, this activity seems to be the
most ubiquitous among Gen X (81.1%), followed by Baby Boomer (73.2%)
and Gen Y (67.6%). However, most respondents from Gen Z (57.7%) report
that they know some government online services but have never used
before. This might be because people in this generation are student aged
less than 19 years old, so it is still not necessary for them to use services
from the public sector when compared to older generations that have
incomes, more social responsibilities, as well as more chances to contact
government agencies.
Figure 33: Familiarity with Enrolment and Identity Proofing
for government online services
Not familiar
familiar but
never done
familiar and
done before
Baby Boomer Gen X
Gen Y Gen Z
4.0%
73.2%
22.8%
5.9%
26.5%
67.6%
2.8%
16.0%
19.8%
57.7%
22.6%
81.1%
Not familiar
familiar but
never done
familiar and
done before
Not familiar
familiar but
never done
familiar and
done before
Not familiar
familiar but
never done
familiar and
done before

From Figure 34, concerning Enrolment and Identity Proofing for
private-sector online services by creating a new account or using an
existing account from social media account (Facebook, Twitter, or Google)
to log-in, it is shown that most people in all generations are familiar with
and have done this activity. In addition, this activity seems to be the most
popular among Gen Y (90.4%), followed by Gen Z (90.1%), Gen X (79.1%),
and Baby Boomer (59.6%). Still, we can see that comparing to other
generations the Baby Boomer have the least familiarity with this matter.
Therefore, relevant agencies should help them learn how to create an
account for online services from the private sector.
Figure 34: Familiarity with Enrolment and Identity Proofing
For private-sector online services
Baby Boomer Gen X
Gen Y Gen Z
8.4%
59.6%
32.1%
1.0%
8.6%
90.4% 90.1%
2.8%
18.1%
1.5%
8.4%
79.1%
Not familiar
familiar but
never done
familiar and
done before
Not familiar
familiar but
never done
familiar and
done before
Not familiar
familiar but
never done
familiar and
done before
Not familiar
familiar but
never done
familiar and
done before

Figure 35: Familiarity with Authentication
by using password for private-sector online services
Baby Boomer Gen X
Gen Y Gen Z
6.9%
31.6%
61.5%
1.8%
12.8%
85.4% 77.0%
3.2%
16.4%
4.1%
18.9%
80.4%
Not familiar
familiar but
never done
familiar and
done before
Not familiar
familiar but
never done
familiar and
done before
Not familiar
familiar but
never done
familiar and
done before
Not familiar
familiar but
never done
familiar and
done before
From Figure 35, concerning Authentication by using password for
private-sector online services, it is shown that most people in all
generations are familiar with and have done this activity, especially Gen
Y (85.4%) which is followed by Gen X (80.4%), Gen Z (77.0%), and Baby
Boomer (61.5%). Still, we can see that comparing to other generations the
Baby Boomer have the least familiarity with this matter. Therefore, relevant
agencies should educate and help them realize advantages from online
services from private sector, as well as instill them with awareness of
internet security.

From Figure 36, concerning Enrolment and Identity Proofing for
e-Wallet services, it is shown that most people in all generations are
familiar with and have done this activity, especially Gen Z (85.0%) which
is followed by Gen Y (80.7%), Gen X (69.9%), and Baby Boomer (41.1%).
Still, we can see that comparing to other generations the Baby Boomer
have the least familiarity with this matter. Therefore, relevant agencies
should help them learn, for example, how to wisely fill in the Enrolment
form with their personal data for e-Wallet services.
Figure 36: Familiarity with Enrolment and Identity Proofing for
e-Wallet services
Baby Boomer Gen X
Gen Y Gen Z
11.3%
41.6%
47.1%
2.1%
17.1%
80.7% 85.0%
3.9%
26.2%
2.2%
12.7%
69.9%
Not familiar
familiar but
never done
familiar and
done before
Not familiar
familiar but
never done
familiar and
done before
Not familiar
familiar but
never done
familiar and
done before
Not familiar
familiar but
never done
familiar and
done before

From Figure 37, concerning Authentication by using credit card
numbers with Code Verification Value (CVV) for online payments, it is
shown that most people in all generations are familiar with and have done
this activity, especially Gen Y (81.3%) which is followed by Gen X (78.1%),
Baby Boomer (64.4%), and Gen Z (57.8%). We can assume that Gen Z have
the least familiarity with this matter because they are a student aged less
than 19 years old, so it is still not necessary for them to make transactions
with their own money.
Figure 37: Familiarity with Authentication by using credit card
numbers with CVV for online payments
Baby Boomer Gen X
Gen Y Gen Z
8.8%
26.8%
64.4%
3.4%
15.2%
81.3% 57.8%
4.0%
17.9%
8.5%
33.7%
78.1%
Not familiar
familiar but
never done
familiar and
done before
Not familiar
familiar but
never done
familiar and
done before
Not familiar
familiar but
never done
familiar and
done before
Not familiar
familiar but
never done
familiar and
done before

From Figure 38, concerning Authentication by using One Time Password
OTP for online payments, it is shown that most people in all generations
are familiar with and have done this activity, especially Gen Y (94.3%)
which is followed by Gen X (90.9%), Gen Z (82.0%), and Baby Boomer
(80.8%). It can be noticed that the results of Gen Z and Baby Boomer are
similar, so relevant agencies should help them realize, for example,
advantages from the use of OTP for online payments.
Figure 38: Familiarity with Authentication
by using OTP for online payments
Baby Boomer Gen X
Gen Y Gen Z
7.5%
11.7%
80.8%
1.8%
4.4%
94.3%
2.8%
6.3%
4.8%
13.2%
90.9%
82.0%
Not familiar
familiar but
never done
familiar and
done before
Not familiar
familiar but
never done
familiar and
done before
Not familiar
familiar but
never done
familiar and
done before
Not familiar
familiar but
never done
familiar and
done before

NewaccountExistingaccount
33.4%Fooddelivery
38.7%Onlinepayment
40.3%Parcelservice
37.2%Bookinghotel/accommodation37.2%
40.9%Onlineticketing(movie,concert)
36.7%Watchingclips/onlinemovies
34.4%Readinge-book/news/article
49.3%Onlinejobapplication
58.8%Onlineassettrading
51.0%e-Learning
40.1%Water/electricitybillpayment
38.7%Socialmedia(Facebook,YouTube,LINE,Pantip)
66.4%Drivinglicenserenewal
33.1%Ride-hailingtransportservice
35.4%Playingonlinegame
39.6%e-Commerce
66.6%
61.3%
59.7%
62.8%62.8%
59.1%
63.3%
65.6%
50.7%
41.2%
49.0%
59.9%
61.3%
33.6%
66.9%
64.6%
60.4%
Figure39:Percentageofusers’choiceofEnrolment
foronlineservices
DigitalIDusecasesinonlineservices

FromFigure39,concerningtheusers’choiceofEnrolmentforonline
services, most respondents prefer using an existing account such as social
media,email,publicbank,andfinancialinstitutionaccountforaccesstoonline
services. The first three online services the internet users use their existing
accounttoaccessareride-hailingtransportservice(66.9%),fooddeliveryservice
(66.6%), and online news/article/e-book services (65.6%).
Still, some prefer creating a new account for online services, for example,
driving license renewal (66.4%), asset trading (58.8%), and e-learning (51.0%).

From Figure 40, most respondents use their existing account for
ride-hailing transport services generally because the Enrolment process is
easier and more user-friendly (80.1%). Second to ride-hailing transport
service is food delivery service which people choose to use their existing
account for access mostly because the Enrolment process is easier and
more user-friendly (81.8%). The third popular service with an existing
account is e-book/news/article platform, and this is mostly due to easiness/
user-friendliness of the Enrolment process (81.3%).
The user is conﬁdent
in data security
The process
is user-friendly
It is fast
and convenient
It is the only choice
to get access
18.0%
19.5%
81.8%
81.3%
81.0%
79.0%
6.9%
20.6% 80.1% 79.8% 6.9%
6.6%Reading e-book/news/article
Food delivery service
(Grab Taxi, LINE MAN Taxi)
Figure 40: Percentage of internet users by reason
for using their existing account for online services

From Figure 41, most respondents create a new account for driving
license renewal service generally because the Enrolment process is faster
and more convenient (68.2%). Second to the driving license renewal service
is asset trading service which people choose to create a new account for
access mostly because they have more confidence in their data security
(63.7%). The third popular service with a new account is e-learning service,
andthisismostlyduetoeasiness/user-friendlinessoftheEnrolmentprocess
(55.5%).
Figure 41: Percentage of internet users by reason for creating a
new account for online services
63.7%
45.9%
44.0%
55.5%
43.4%
51.1%
27.3%
60.9% 63.5% 68.2% 16.7%
27.3%e-Learning
Driving license renewal
Asset trading
The user is conﬁdent
in data security
The process
is user-friendly
It is fast
and convenient
It is the only choice
to get access

From Figure 42, it is shown that most survey respondents (64.4%)
prefer using One Account for access to all online services from the
government. However, some (23.8%) are still uncertain to use and some
(11.9%) would not like to use One Account.
From Figure 43, concerning different types of service provider, most
survey respondents (65.4%) prefer using One Account for access to online
services both from the private sector and the government. However, some
(34.6%) agree to use One Account that can access online services only
from the government.
Figure 42: Percentage of internet users by preference
for using One Account for all online services
by view towards the use of One Account
23.8%
64.4%Agree
Uncertain
Disagree 11.9%
23.8%
64.4%
34.6%
65.4%
One Account
for online services
from both public
and private sectors
One Account only
for online services
from the government
One Account for all online services

From Figure 44, it is revealed that most respondents require assurances
from the government on the use of the Digital ID. That is, the internet users
want the government to be committed to system security against data
leakage (61.4%), to regulations for relevant agencies (18.5%), to system
guarantee (11.2%), to system continuity (7.2%), and others (1.7%).
FromFigure45,whenaskedwhoshouldberesponsibleforOneAccount
most of the respondents (55.2%) consider National Digital Identity (NDID) as
amainresponsibleagency.Thisprivateorganizationisactingastheplatform
toconnectRelyingParty(RP),theIdentityProvider(IdP),andtheAuthoritative
Source (AS) together. In addition, 38.3% think it should be operated by the
government, i.e. the Department of Provincial Administration which is the
Registrar having access to or owning identity information of citizens, while
the others trust the banking sector (4.1%) and other parties (1.4%).
by aspect that the government is expected to concern
for reliability of Digital ID
by agency expected to be responsible for One Account
1.4%
4.1%
38.3%
55.2%National Digital Identity (NDID)
Government (ex. the Department of
Provincial Administration)
Banking sector
Others
1.7%
7.2%
11.2%
18.5%
61.4%System security against data leakage
Regulations for relevant agencies
System guarantee
System continuity
Others

From Figure 46, the main factor the internet users consider when
choosing the sector responsible for their account is the capability of the
agency to secure their data (67.3%), while the others are capability of the
agency to manage the system (62.6%), capability of the agency to use
their data for the country development (45.2%), and resource availability
and readiness of the agency (41.6%).
Figure 46: Percentage of internet users by reason to choose an
agency responsible for One Account
41.6%
45.2%
62.6%
67.3%
Capability of the agency
to secure data of a user
Capability of the agency
to manage the system
Capability of the agency to use data
for the country development
Resource availability
and readiness of the agency
2.4%Others

Conclusion
From the study of the internet users’ knowledge of Digital ID, a special
topic of the Thailand Internet User Behavior 2019, it is revealed that some
internet users still do not realize the availability of government online
services. This could reflect the fact that those services do not get enough
publicity campaigns from the government, leading to limited service access
and concern among people that the services need to be done formally
and face-to-face.
In addition, concerning the account for online services from both
public and private sectors, it is found that most internet users prefer
creating a new account for access to government online services to using
their existing account. On the other hand, for access to public online
services, people prefer using their existing account. The preference of
creating a new account for government online services might be due to
people’s understanding that access to online services from the government
would require formality and involve personal data and financial
transactions, resulting in their more concern over accuracy of the
vinformation they provide and of the service use when comparing to the
access to public online services.
Concerning confidence in security of personal data collection, it is
shown that most internet users rely on the government to collect their
data more than the private sector. They also require assurances from the
government on improvements of efficiency and security of the collection
of personal data of online service users. Realizing the importance of this
matter, ETDA commits itself to enhance the reliability of online transactions
with public and private sectors by developing regulation that relates to
services such as Digital ID and Certificate Authority to ensure trust and
security of electronic transactions.

Appendix

Profiles of Respondents
of Thailand Internet User
Behavior 2019
The survey of Thailand Internet User Behavior 2019 attracts more than
17,242 respondents to complete a questionnaire through website or
other social media channels, and 10,998 responses can be practically used
and analyzed. The details of survey respondents are as followed.
From Figure 47, it is shown that survey respondents are female (59.0%),
male (38.5%), LGBT and others (2.5%).
Figure 47: Percentage of survey respondents by gender
Female
Male
LGBT and others
59.0%
38.5%
2.5%

As shown in Figure 27, 66.2% of the survey respondents are single
while 27.2% are married, both registered and unregistered, 3.5% are
domestic partnership, and 3.1% are divorced/ separated/ widowed.
Figure 48: Percentage of survey respondents by marital status
Single
Married
(registered or unregistered)
Domestic partnership
Divorced/separated/
widowed
66.2%
27.2%
3.5%
3.1%

As shown in Figure 28, the majority of survey respondents belong to
Gen Y group (61.8%), followed by Gen X (26.3%), Gen Z (7.8%) and Baby
Boomer (4.1%).
Figure 49: Percentage of survey respondents by generation
Baby Boomer Gen X
Gen Y Gen Z
4.1%
61.8% 7.8%
26.3%

Figure 50: Percentage of survey respondents by place of residence
Bangkok and its vicinity
Other provinces
Within municipal areas
Outside municipal areas
43.3%
56.7%
46.1%
53.9%
When considering the place of residence, 43.3% of the survey
respondents live in Bangkok and its vicinity and 56.7% are from other
provinces (among the number of people living in other provinces, 46.1%
live within municipal areas and 53.9% live outside municipal areas), as
shown in Figure 50.

Figure 51: Percentage of survey respondents by region
From Figure 51, most respondents live in Bangkok (43.3%), followed
by Central (23.1%), Northern (14.9%), Northeastern (11.8%), and Southern
Thailand (6.8%).
Bangkok
Central
43.3%
23.1%
Northern
Northeastern
14.9%
11.8%
Southern 6.8%

Figure 52: Percentage of survey respondents by education level
Higher than master's degree
Master's degree
Bachelor’s degree
Vocational/ high vocational/
technical certiﬁcate/ associate degree
Senior high school
Junior high school
Elementary school or lower
3.0%
26.2%
57.4%
4.9%
5.7%
2.5%
0.4%
From Figure 52, it is revealed most of survey respondents (over 80%)
have completed a bachelor’s degree or higher. Respondents who have
attained a bachelor’s degree, master’s degree and higher than a master’s
degree are 57.4%, 26.2% and 3.0%, respectively. The remaining
respondents have attained degree lower than a bachelor’s degree
including respondents who have held an elementary education certificate
or lower (0.2%), junior high school certificate (2.5%), senior high school
certificate (5.7%), and vocational/ high vocational/ technical certificate/
associate degree (4.9%).

As shown in Figure 53, most survey respondents are public servant,
government employee, employee of state enterprise or independent
organization (52.1%), while the others are private employee (20.5%),
student (15.9%), freelancer (3.6%), business owner/self-employed (3.4%),
unemployed (2.3%), others (2.0%), and househusband/housewife (0.7%).
Figure 53: Percentage of survey respondents by employment status
Public servant, government employee,
employee of state enterprise
or independent organization
Student
Private employee
Business owner/self-employed
Unemployed
Others
52.1%
20.5%
15.9%
3.4%
2.3%
1.4%
0.7%Househusband/housewife
Freelancer 3.6%

Figure 54: Percentage of survey respondents
by average monthly income
Higher than 90,000 baht
70,001 - 90,000 baht
50,001 - 70,000 baht
30,001 - 50,000 baht
15,001 - 30,000 baht
Less than 15,000 baht
3.1%
2.5%
6.0%
18.4%
40.6%
29.4%
As shown in Figure 54, when considering the average monthly income
of survey respondents, it is found that most survey respondents (40.6%)
have an average monthly income between 15,001 - 30,000 baht. The
others have an average monthly income lower than 15,000 baht (29.4%),
between 30,001 - 50,000 baht (18.4%), between 50,001 - 70,000 baht
(6.0%), higher than 90,000 baht (3.1%), and between 70,001 – 90,000 baht
(2.5%).

As shown in Figure 55, when considering the average monthly
household income of survey respondents, it is found that 39.0% of
respondents have an average monthly household income between 30,001
- 70,000 baht. The others have an average monthly household income
less than 30,000 baht (27.4%), between 70,001 - 110,000 baht (15.6%).
higher than 150,000 baht (9.9%), and between 110,001 - 150,000 baht
(8.0%).
Figure 55: Percentage of survey respondents
by average monthly household income
Higher than 150,000 baht
110,001 - 150,000 baht
70,001 - 110,000 baht
30,001 - 70,000 baht
Less than 30,000 baht
9.9%
8.0%
15.6%
39.0%
27.4%

Questionnaire on
Thailand Internet User
Behavior 2019

Questionnaire on Thailand Internet User Profile 2019
Direction: This questionnaire consists of 20 questions separated into 3 parts.
Part 1: General information (8 questions)
Part 2: Internet user behavior (7 questions)
Part 3: Digital Identity (5 questions)
Remark: This questionnaire is for a respondent who currently lives in Thailand only.
Part 1: General information (8 questions)
1) Gender
o Male
o Female
o LGBT and others
2) Marital Status
o Single
o Married (both registered and unregistered)
o Domestic partnership
o Divorced/ separated/ widowed
3) Age .............years (Counting the full year. The fraction of the month shall be discarded.)
4.1) Where do you currently live?
o Bangkok
o Other provinces
4.2) Which province do you currently live in? (please specify.)
4.3) Do you live within or outside a municipal area?
o Within a municipal area
o Outside a municipal area
5. What is your highest level of education or what level of education you are currently
enrolled in?
o Elementary school or lower
o Junior high school
o Senior high school
o Vocational certificate/ High vocational certificate/ Technical certificate/ Associate degree
o Bachelor’s degree
o Master’s degree
o Higher than Master’s degree

6) What is your principal occupation/ full time job?
o Public servant/government employee/employee of state enterprise or independent
organization
o Business owner/self-employed
o Private employee
o Student
o Househusband/housewife
o Unemployed
o Freelancer
o Other (please specify)
7) What is your average monthly income?
o Less than 15,000 baht
o 15,001 - 30,000 baht
o 30,001 - 50,000 baht
o 50,001 - 70,000 baht
o 70,001 - 90,000 baht
o More than 90,000 baht
8) What is your average monthly household income?
o Less than 30,000 baht
o 30,001 - 70,000 baht
o 70,001 - 110,000 baht
o 110,001 - 150,000 baht
o More than 150,000 baht

Thailand Internet User Behavior 2019

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Thailand Internet User Behavior 2019