This document provides guidance for bloggers, marketers, and personalities on finding their authentic voice and developing a sustainable online presence in the wine community. It emphasizes the importance of having an obsession or passion that fuels unique and engaging content. It also stresses developing a clear vision and set of ethics that resonates through one's brand and actions. Longevity comes from committing to engagement and sharing content from the heart in a fun way that attracts a community with a common perspective. The key is blending passion, vision and values to amplify one's message in a distinct voice as the media landscape evolves.

1. VineyardVlogMediaFinding Your Inner Maverick

2. Andrew LazorchakVineyardVlogMedia

3. welcomecongratulationsyou are 1 in 22.3 million

4. Marketersbloggerspersonalitiesi am speaking to youall of us – can be better

5. here noweveryone here hasyou would not be here otherwise

6. attentioneveryone here has something they are promotinglead don’t broadcast

7. basicseveryone here wants respectThe Economist have integrity, be genuinebe someone people look up to

8. playing fieldwe all got our own thing going on, but there’s 1 fieldplay well w/ othersthis our community

9. approachthe game is changingtraditional media youchange the game with every post

10. progressionwine journalism then & now

11. ReadershipthenProfitContentwine journalism

12. nowLeadershipFunContent / PassionCommunityProfitthis dynamic is in flux depending upon your goalwine 2.0+

13. 2.0 populationwe are “one” movementbloggers, photographers, vloggers, marketing, p.r., social medialites,wineries, journalists, & etc.

14. basicsmavericksmake leaders

15. Make No Small Plans

16. blendObsession (passion + fetish)

17. Vision (ethos + intuition)

18. soul + brand + core (1+1+1=1)

19. amplify(info x amplification)

20. Longevity = P^X

21. Finding Your Inner MaverickObsession (passion + fetish)Richard SimmonsQuentin Tarantino

22. Obsession (passion + fetish)What is your tic? Your turn-on? The pet-peeve that is indicative of your personality, Or business?Do you have a “tic” that makes you compulsive?If you can positively harness your peculiarities you will have never-ending content and passion. This willfuel your blog & community.Richard SimmonsQuentin Tarantino

23. See Things Differently

24. Vision(radical)Hunter S. Thompson

25. Vision(illuminaries)Noam Chomsky

26. Vision(ethos + intuition)What are the fundamentals of your personality?-What “higher” intelligence are you tapping into, that is unique, provocative, and captivates an audience?Noam ChomskyUnderstand. Embrace.Inquire. Pioneer.Hunter S. Thompson

27. soul – brand -core

28. Soul +Brand + Core(1+1+1=1)What does your soul look like? What is your core? What are your ethics? You & your brand must resonate with one message. Your actions online, in comments, in-person, and your community’s comments about you.You are - what people think you are.

29. amplify

30. Digital Manifesting (1^X)(information x amplification)make yourself bigger

31. Digital Manifesting (1^X)(1^X)