This document discusses text and visual media for communicating information. It describes formal and informal types of text-based materials like newspaper articles, textbooks, blogs, and social media. The document also covers design elements of text like typeface, which refers to font styles. Common typefaces are described including serif, sans serif, slab serif, script, and decorative styles. Visual media and its purpose to gain attention and aid learning are also outlined. Elements of visual design such as line, shape, value, texture, color, and form are defined.

1. TEXT AND VISUAL MEDIA
AND INFORMATION

2. TEXT MEDIA AND INFORMATION
• It is a factual type of writing that informs the readers about a specific topic.
• It is available in formal or informal types of text.
• In the absence of images or drawings, text is the easiest way of
communicating to your audience.

3. Formal Types
Newspaper Article
Textbooks/ References
Advertisements
Informal Types
Informal text-based materials are personal opinions or
views on issues.
Formal text-based materials are produced and distributed by publishing
companies, news agencies and the like that are edited or evaluated in
which they are ruled by restriction of the government.
Blogs
Instructional Materials
Magazines, Journals
E-mails
Online Messenger
Text Messages
Social Media Platforms

4. Design of Text Media
TYPEFACE
• It is also called font, font type, or type.
• It refers to the style of a text in the digital format.
• It is comprised of alphabets, numbers, punctuation marks, symbols
and other special characters.

5. Types of Typeface:
1. Serif connotes formality and readability that is usually
used for the body text of books, newspapers, magazines and
research publication in which it is elegant for title or heading.
Examples: Times New Roman, Garamond, Baskerville

6. 2. Sans serif is used for clear and direct meaning of text such as
road signage, building directory or nutrition facts in food
packages and webpage design.
• Examples: Arial, Helvetica, Tahoma, Verdana, Calibri Slab

7. 3. Serif Slab serif is used for large advertising sign on billboards.
Examples: Rockwell, Playbill, Black oak
4. Script is not to be used in large body text, instead it is usually used in wedding
invitation cards or other formal events.
Examples: Edwardian, Vladimir, Kunstler

8. 5. Decorative Display or Decorative is used for a wide variety of emotions like fear, or
themes such as summer.
Examples: Chiller, Jokerman, Curlz

9. VISUAL MEDIAAND INFORMATION
Visual media and information refer to the materials,
programs, applications and the like that teachers and students
use for information. They are formally produced by
organizations such as schools, government, and established
media/publishing outfits. Other visual media are considered
informally produced.

10. PURPOSE OF VISUAL INFORMATION
• The primary purposes of visual information are:
• to gain attention
• to create meaning
• to facilitate retention
• to formulate new information
• to aid learning using analysis, evaluation and production of visual images
•

11. ELEMENTS OF VISUAL DESIGN
a. Line creates texture. It can be thick, thin, vertical, horizontal, diagonal, or
contour lines.
b. Shape is a geometric area that stands out from the space around it that
may also be organic.
c. Value refers to the degree of light and dark in a design. It can be used with
colour. Contrast is the extreme changes between values.

12. d. Texture can be used to attract interest to a visual element that gives a
feeling of smoothness or roughness in objects.
e. Colour is determined by its hue, intensity, and value. It is used for
emphasis that elicits emotions from viewers.
f. Form is a figure having volume and thickness. It can be viewed from
many angles.