This document provides information about Text2Donate, a service from Proforma that allows charities to receive donations via text messaging. It allows donors to donate as tax-exempt gifts by texting an amount to a designated short code. Proforma manages the entire program for charities, including access to major carriers in Canada, reporting, and receipting. Charities can choose from one-time donations between $5-$25 or set up monthly donation programs. The document outlines fees for setup and ongoing management of the Text2Donate program and provides instructions for charities to get started.
TWT Trendradar: Deutsche Bank bietet Fingerprint Login anTWT
Die Zukunft des Bankings ist smart: Die neue App der Deutschen Bank unterstützt eine ganze Reihe neuer, innovativer Technologien, um das Mobile-Banking noch
bequemer zu machen.
TWT Trendradar: Deutsche Bank bietet Fingerprint Login anTWT
Die Zukunft des Bankings ist smart: Die neue App der Deutschen Bank unterstützt eine ganze Reihe neuer, innovativer Technologien, um das Mobile-Banking noch
bequemer zu machen.
5 Mobile Technologies That Can Help Increase Donations This Fallgjhassin
With Hayley Davis, Development and Communications Coordinator of West Side Campaign Against Hunger
Don't walk into your next event without knowing these 5 technology secrets to bring in the most donations. Hayley Davis from West Side Campaign Against Hunger shared her insights on mobile fundraising.
Converting Online Campaigners into DonorsCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/convert2donors
Online campaigners are an increasingly important source of new donors for many organisations.
How can your organisation rapidly grow its base of online campaigners, and effectively convert them into donors?
Watch this free webinar to learn how Greenpeace UK, leveraging tools provided by Engaging Networks, and multichannel donor outreach, has excelled in turning campaigners into campaigning donors:
"Converting Online Campaigners into Donors"
In this webinar you will learn:
-Keys for bringing people into the fold through powerful email messaging
-Ways to deepen campaigner engagement and commitment
-Tactics for converting donors online and offline
-Listen to what people are saying online, remarket to them, and improve your campaign results
5 Mobile Technologies That Can Help Increase Donations This Fallgjhassin
With Hayley Davis, Development and Communications Coordinator of West Side Campaign Against Hunger
Don't walk into your next event without knowing these 5 technology secrets to bring in the most donations. Hayley Davis from West Side Campaign Against Hunger shared her insights on mobile fundraising.
Converting Online Campaigners into DonorsCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/convert2donors
Online campaigners are an increasingly important source of new donors for many organisations.
How can your organisation rapidly grow its base of online campaigners, and effectively convert them into donors?
Watch this free webinar to learn how Greenpeace UK, leveraging tools provided by Engaging Networks, and multichannel donor outreach, has excelled in turning campaigners into campaigning donors:
"Converting Online Campaigners into Donors"
In this webinar you will learn:
-Keys for bringing people into the fold through powerful email messaging
-Ways to deepen campaigner engagement and commitment
-Tactics for converting donors online and offline
-Listen to what people are saying online, remarket to them, and improve your campaign results
Want to see how Ballyhoo Mobile can help you? Review our offerings in SMS, mobile website development, mobile app creation (iPhone, Blackberry, Android), and in-application banner ad placement.
Fundraising Today and Tomorrow: The Next Generation of Giving - The Constitue...hjc
Ken Kuhler, Interactive Strategy Manager, Blackbaud, discussed how to apply next generation trend data to your multi-channel, multi-generational fundraising and engagement efforts including practical tools and techniques, and real-world case studies.
Webinar - How to Successfully Promote Your Year-End Fundraising Campaign - 20...TechSoup
Visit http://www.techsoup.org for donated technology for nonprofits and libraries!
After seeing thousands of campaigns, our presenters from CauseVox know that promoting your fundraiser the right way can help to ensure a successful campaign. This is especially the case as the year comes to an end and your fundraising efforts ramp up.
During this free webinar, we will share what we've learned over the years as the most effective ways to promote your year-end fundraising campaigns. Following, we'll have a live Q&A session to answer your questions and help you uncover the best promotion tatics for your campaign.
Here's what you'll learn:
-- The best ways to segment your supporters during year-end
-- Why you need a multi-channel approach to drive success
-- Best practices to leveraging email, social media, advertising, and more to promote your campaign
Learn how to target your non profit audienceAttentive.ly
Learn how to Target Your Non-Profit Audience through Social Data!
Description
Many nonprofits have been challenged to grow engagement and gifts from email in recent years. One of the main reasons is a lack of personalization. Email marketing, as it’s currently done, isn’t working. What works is sending highly targeted, multi-channel communications based on the interests and behavior of your supporters.
Join Attentive.ly’s Artie Patel and Kerry Lenahan of Beaconfire, on this webinar to learn:
- Common barriers to segmentation
- How to segment based on interests, activity level and donor behavior
- How to use social data to target your supporters based on content they're already responding to on the social web.
Regardless of your experience, you'll walk away knowing what you need, where to start and how to do it. Using social data to send highly targeted, multi-channel communications will help you get to know supporters and donors better, so that you can adopt a personalized approach with your digital marketing going forward.
Representation of insights developed to architect a cn email campaign for The New York State Department of Labor for the Excluded Workers Fund program.
Click It! Tactics and Trends in Online, Digital and Social Media for Membership.
In this data-rich presentation, you’ll hear from Museum colleagues and experts in membership and development about how to create multi-channel campaigns that engage, educate, and excite! Learn how to layer appeals, special promotions, or acquisition and renewals using email, social media, retargeting and focused online advertising. Experts in the digital marketing arena and membership professionals will share stats, experiences and results.
Dana Hines, President and CEO, Membership Consultants
Rosie Siemer, Principal, fiveseed, Inc.
1. ADD donating by text messaging to raise funds, expand awareness and engage the public…. Text2Donate from Proforma!
WHY TEXT TO DONATE:
Text2Donate is a turn-key solution that allows donors to text message donations as tax exempt charitable gifts.
• Use Text2Donate tap into new sources of revenue
• Access all major Canadian carriers
• Full program reports, no additional
resources required
• Capture transient or previously unaccessed
one time donations
• Capture new potential long term donors
• Connect to your social media efforts
FEATURES
• Donations are billed to a mobile user’s cell phone
bill or are deducted from a prepaid balance.
• Participating wireless providers include Bell, Fido,
Koodo, MTS, Rogers, TELUS, Videotron, Virgin
Mobile, and WIND.
• Text-to-donate programs are available at $5, $10,
$20, or $25.
• Programs can run in either French or English, or
Bilingual options.
• Tax receipts are available to your donors on-line.
HOW CAN YOU GET STARTED
First, call us at 416 720 1387 ask for Bruce Van Dieten
OR e-mail us at bruce.vandieten@proforma.com
OR text us at 416 720 1387
HOW CAN PROFORMA HELP ME?
• Proforma is $450 million leader in marketing
services with office across North America
• We are the industry leader in providing
comprehensive marketing services geared to
generate awareness about your charitable efforts
• From analytics to execution, Proforma addresses
all of your strategic marketing needs and execute
programs efficiently and cost- effectively.
SOME IMPORTANT THINGS TO KNOW
• Last year, nearly $500,00 was raised through text
to donate– 73% of which were made at the $5
donation amount.
• 29% increase in donations made outside of
emergency relief campaigns, compared to 2012.
• 7% of donation total is a result of subscribers
opting in to monthly giving programs.
• 11% of all 2013 campaigns included the monthly
giving option.
• 5% is the average opt-in rate among all monthly
giving programs.
• 6% is the average opt-out rate among all monthly
giving programs.
• The lifetime value of a monthly subscriber is 1.5
months longer for a $10 subscriber versus a $5
one.
Awareness and Use:
• 59% of mobile users are aware of text-to-donate
(13% have given this way).
• 74% of mobile users aged 18-34 are aware of text-
to-donate (19% have given this way)
Those who have donated through text:
• 32% were prompted by an emergency or a sense
of urgency in the call-to-action.
• 31% were prompted by an emotional reaction to
the appeal.
• 20% felt a personal connection to the cause.
• 16% received a request from a friend.
Text2Donate Text2Donate from Proforma DCM*
Text2Donate is a one-stop service for Registered Charities to raise text donations through mobile phones with virtually
all mobile providers in Canada participating! This new and innovative fundraising tool engages donors in a simple
and straightforward way, cultivates new givers, and expands your base of givers. Giving has never been easier. And
Text2Donate from Proforma provides a single point of contact to manage the entire program, including reporting and
receipting, with 100% of all donations returned to the charity.
Our Text2Donate service provides everything you need to start!
• We develop, manage and keep standards for participation, including compliance
with all federal and provincial laws and regulations
• Manage message delivery and billing solutions across carriers
• Manage assigned short codes to be utilized by charities for mobile giving
• Act as billing settlement and records clearinghouse between carriers and
participating charities
• One-time donation amounts of $5.00, $10.00, $20.00, and $25.00 with monthly giving options up to $30.00/mo
Text2Donate is the only logical way for charities, with limited resources, to make donating by text message, a useful fund
raising tool. Text messaging continues to grow exponentially and it captures an attractive demographic, while Text2Donate
provides everything you need to reach this new source of funding. As a leader in marketing services, Proforma DCM can
assist you in not only creating a tactically robust Text2Donate service but can help you to develop and execute the
campaign to encourage engagement with your target audience.
Proforma’s expertise includes:
• Data base and contact management - follow-up messaging, profiling and analytics
• Program marketing and advertising
• Social media
• Direct mail
• Print collateral
• Promotional items
• Contests – programs that drive activity to your Text2Donate service
• Fulfilment and logistics - a complete service to turn 1x donors into life-long friends.
Proforma creates successful Text2Donate campaigns:
*Text2Donate is a joint venture of Proforma DCM,
a North American leader in the execution
of marketing programs, and the Mobile
Giving Foundation - Canada.
Text: FOOD to 20222
Text:
HELP to 45678
Text:
SPORTS to 80100
2. FEE SCHEDULE
Fee Description Amount Occurrence
Set-up Fee Charged per NEW charity applicant activation, $300.00 1X charge
regardless of number of keywords.
Charity Fee Charged per each active charitable client; fee $90.00 Monthly
includes one keyword at any price point and
unlimited sub-keywords. One follow up message
type is permitted per price point.
Additional Keyword Fee Charged per additional keyword, or per additional $40.00 Monthly
price point, outside of the single keyword/price point
allotted per charitable client under the Charity Fee.
Widget Fee Includes the activation of up to 10 fully $100.00 Monthly
customizable Donate-Now or Submit-Form
Widgets.
Terms and conditions on request. Ask about the volume discounts we have available.
Text2Donate from Proforma DCM*
How do I get involved?
•
At Proforma, we make it easy to quickly and efficiently create a Text2Donate program. We can provide you with everything
you need to make Text2Donate happen. This simple 4 step process ensures an effective and comprehensive approach to
your marketing needs.
1) Apply to MGF-C for approval as a registered charity in Canada. This step ensures the integrity of
Text2Donate for the benefit of all charities.
2) Develop a comprehensive cross-channel marketing strategy
• Call to action
• Collateral and other promotional material
• Contests, games, surveys, forms etc. used to capture client info
• Social media strategy
• Follow-up messaging
3) Complete campaign management overview and campaign details
• Choose keyword(s)
• Choose short code(s)
• Choose sub-keyword(s)
• Choose donation amount(s) and multi price amounts (if desired)
• Choose language preferences
• Charity message
• Follow-up message
• Options
• Social media feeds
• Widgets (ie. forms and contests)
4) Campaigns submitted by Wednesday @ 5:00 PM Eastern will launch by
the following Tuesday by 12:00 Eastern
Text: GIRL to 45678
Text: LOVE to 41010
Text: HELP to 10111
Text:
GIVE to 20222
Text: DANCE to 80100
Text: UNION to 30333