This document summarizes research on the effectiveness of customer loyalty programs. It discusses four variables that will be examined: consumer commitment, resisting competition, store environment, and emotional attachment. The purpose is to determine if loyalty programs effectively retain customers. Prior studies found companies hesitant to adopt costly programs that may reward unloyal customers. The research hypothesizes that loyalty programs will increase customer retention and help customers resist competition if implemented effectively by creating strong emotional connections and trust between customers and brands.
Impact of Service Quality on Customer Loyalty of Domestic Pumpspaperpublications3
Abstract: Service quality deals with the customer expectation and actual treatment. Better the service quality, higher will be the customer satisfaction. This can gain more and more customers and more loyal customers. The major advantage of loyal customers is that these customers will not leave because of any small reason or any minor fluctuations in company’s performance. This study is restricted to a single product domestic pump and will investigate the role of service quality in creating loyal customers.
Keywords: Service quality, Customer loyalty, Domestic pumps.
Title: Impact of Service Quality on Customer Loyalty of Domestic Pumps
Author: FAZEEN RASHEED A K
ISSN 2349-7807
International Journal of Recent Research in Commerce Economics and Management (IJRRCEM)
Paper Publications
Effect of Satisfaction on Customer Loyalty in Bimbel Tiki Taka Bekasi IndonesiaIJAEMSJORNAL
This study aims to determine whether there is influence on customer loyalty limb bimbelTiki Taka Harapan Indah Bekasi and how much influence on loyalty customers.The research was conducted at the Tiki Taka Harapan Indah Bekasi. The method used is the library reseach and field reseach data collection using questionnaires with a population of 45 people from the total number of parents enrolled students, obtained a sample of 31 people. The result of linear regression test is a = 20,55, b = 0,57, y = 20,55 + 0,57x. The result of correlation coefficient is r = 0.57. The percentage of influence satisfaction on customer loyalty amounted to 32.49% while the rest of 67.51% influenced by other factors not involved in this study.Test t count 3.74 and t table for n = 31 with degrees of freedom (dk) is n-2 = 29 with error rate 5% (0.05) is 2.045. From the above value is known that t arithmetic 3.74> of t table 2.045 then Ha accepted and Ho rejected. It means that based on data research results then there is Influence between satisfaction with customer loyalty at BimbelTiki Taka Harapan Indah Bekasi.
The Influence Of Relationship Marketing On Switching Barrier, Customer Satisf...inventionjournals
This study was aimed at testing and analyzing influence of relationship marketing on switching barrier, customer satisfaction, customer trust, and customer retention. The study was conducted with respondents of 141 Emerald BNI BANK customers in Indonesia. Data were collected by using instruments of questionnaires. The test on the model was done using structural equation model analysis with GSCA approach. Switching barrier significantly influenced on customer satisfaction and customer trust. Furthermore, customer satisfaction and customer trust significanly influenced on customer retention. Partially, it was identified that variable of customer trust was the most dominant variable influencing on the customer retention.
Impact of Service Quality on Customer Loyalty of Domestic Pumpspaperpublications3
Abstract: Service quality deals with the customer expectation and actual treatment. Better the service quality, higher will be the customer satisfaction. This can gain more and more customers and more loyal customers. The major advantage of loyal customers is that these customers will not leave because of any small reason or any minor fluctuations in company’s performance. This study is restricted to a single product domestic pump and will investigate the role of service quality in creating loyal customers.
Keywords: Service quality, Customer loyalty, Domestic pumps.
Title: Impact of Service Quality on Customer Loyalty of Domestic Pumps
Author: FAZEEN RASHEED A K
ISSN 2349-7807
International Journal of Recent Research in Commerce Economics and Management (IJRRCEM)
Paper Publications
Effect of Satisfaction on Customer Loyalty in Bimbel Tiki Taka Bekasi IndonesiaIJAEMSJORNAL
This study aims to determine whether there is influence on customer loyalty limb bimbelTiki Taka Harapan Indah Bekasi and how much influence on loyalty customers.The research was conducted at the Tiki Taka Harapan Indah Bekasi. The method used is the library reseach and field reseach data collection using questionnaires with a population of 45 people from the total number of parents enrolled students, obtained a sample of 31 people. The result of linear regression test is a = 20,55, b = 0,57, y = 20,55 + 0,57x. The result of correlation coefficient is r = 0.57. The percentage of influence satisfaction on customer loyalty amounted to 32.49% while the rest of 67.51% influenced by other factors not involved in this study.Test t count 3.74 and t table for n = 31 with degrees of freedom (dk) is n-2 = 29 with error rate 5% (0.05) is 2.045. From the above value is known that t arithmetic 3.74> of t table 2.045 then Ha accepted and Ho rejected. It means that based on data research results then there is Influence between satisfaction with customer loyalty at BimbelTiki Taka Harapan Indah Bekasi.
The Influence Of Relationship Marketing On Switching Barrier, Customer Satisf...inventionjournals
This study was aimed at testing and analyzing influence of relationship marketing on switching barrier, customer satisfaction, customer trust, and customer retention. The study was conducted with respondents of 141 Emerald BNI BANK customers in Indonesia. Data were collected by using instruments of questionnaires. The test on the model was done using structural equation model analysis with GSCA approach. Switching barrier significantly influenced on customer satisfaction and customer trust. Furthermore, customer satisfaction and customer trust significanly influenced on customer retention. Partially, it was identified that variable of customer trust was the most dominant variable influencing on the customer retention.
The purpose of this paper is to discuss on the concept of job satisfaction and how job satisfaction can make impact on the performance of employees in an organization. The paper will be limited to the positive and negative effects of Job satisfaction. Secondly, the literature review will discuss the relationship between employee motivation, job satisfaction and employee performance.
Research Study based on Customer Loyaltysamjose009
A qualitative and Quantitative Method with traingular formula explaining the importance of maintaining customer loyalty and also explain ways in which customer evaluate the product for their purchase decision for the long term business performance
The purpose of this study is to find out how service quality, brand image, and product quality
affect customer loyalty through customer satisfaction. This study is a census-based study, the object of research
used in this study were 100 respondents
The Relationship between Customer Knowledge Management, Customer Relationship...inventionjournals
ABSTRACT: This study was aimed to assess the relationship between customer knowledge management and customer relationship management, with organizational innovation and customer loyalty (for consumers and retailers of protein industry in Isfahan province). The statistical population consisted of all employees (1385 people) and customers of nine production and distribution groups of the protein products in Isfahan province. Corresponding to the number in each group, stratified random sampling was made based on the contributions made, and 451 questionnaires were analyzed regarding the number of people in each group. The findings showed that there was a significant correlation between customer loyalty and customer relationship management, customer knowledge management and organizational innovation (P<0.01). The values of effective coefficients; β, showed that for every unit increase in innovation, knowledge management, and customer relationship management, the customer loyalty was increased 0.332, 0.331 and 0.331 units, respectively. According to the results of this study, it could be suggested that the protein industry retailers, must incorporate knowledge based and relationship marketing tools, such as customer relationship management, and customer knowledge management, for implementing customer loyalty strategies. Results of this study showed that organizational innovation should be considered as the first priority for implementing loyalty strategies of the organization.
How to Humanize Your Hospital's Brand -- Step-by-StepKrista Kotrla
Presented by Mayo Clinic Center for Social Media, Ragan Communications and Astute Solutions.
In Krista Kotrla’s new 75-minute webinar, “How to humanize your hospital’s brand—step-by-step,” you’ll find out why the right message matters so much.
Here’s a secret: People don’t really want to pick a hospital. They want someone to help them:
They want answers to questions.
They want acknowledgement of their unique situation.
They want to believe that the people they trust with their health are passionate about helping.
Every industry struggles with being more customer-centric Hospital communicators especially ought to be more patient-centric than brand-centric—always. That means ONE THING: Put more humanity in your messages.
During this webinar, you’ll learn:
How to humanize your brand content
Why you should involve every employee in your content strategy
How to inspire other team members to get involved
5 types of content you should be (but you’re probably not) writing
Why you need to add video to your content marketing
The 2 most underused web pages on almost every hospital site
How to make sure your online brand matches patients’ offline experiences
MODELING THE BRAND IMAGE OF COSMETICS AND ITS IMPACT ON CUSTOMER SATISFACTION...IAEME Publication
The research made an attempt to evaluate the impact of brand image of face cream on the customer satisfaction and the loyalty intention of the customer. The study addresses the following issues. What is brand image? How brand image, impacts the customer satisfaction and loyalty intention? Is brand image and customer satisfaction are correlated? These are the major research issues. Hence the researcher undertook a scientific enquiry to evaluate the brand image of face cream and it is impact on satisfaction and loyalty intention of the customer located in Trichy city.
The purpose of this paper is to discuss on the concept of job satisfaction and how job satisfaction can make impact on the performance of employees in an organization. The paper will be limited to the positive and negative effects of Job satisfaction. Secondly, the literature review will discuss the relationship between employee motivation, job satisfaction and employee performance.
Research Study based on Customer Loyaltysamjose009
A qualitative and Quantitative Method with traingular formula explaining the importance of maintaining customer loyalty and also explain ways in which customer evaluate the product for their purchase decision for the long term business performance
The purpose of this study is to find out how service quality, brand image, and product quality
affect customer loyalty through customer satisfaction. This study is a census-based study, the object of research
used in this study were 100 respondents
The Relationship between Customer Knowledge Management, Customer Relationship...inventionjournals
ABSTRACT: This study was aimed to assess the relationship between customer knowledge management and customer relationship management, with organizational innovation and customer loyalty (for consumers and retailers of protein industry in Isfahan province). The statistical population consisted of all employees (1385 people) and customers of nine production and distribution groups of the protein products in Isfahan province. Corresponding to the number in each group, stratified random sampling was made based on the contributions made, and 451 questionnaires were analyzed regarding the number of people in each group. The findings showed that there was a significant correlation between customer loyalty and customer relationship management, customer knowledge management and organizational innovation (P<0.01). The values of effective coefficients; β, showed that for every unit increase in innovation, knowledge management, and customer relationship management, the customer loyalty was increased 0.332, 0.331 and 0.331 units, respectively. According to the results of this study, it could be suggested that the protein industry retailers, must incorporate knowledge based and relationship marketing tools, such as customer relationship management, and customer knowledge management, for implementing customer loyalty strategies. Results of this study showed that organizational innovation should be considered as the first priority for implementing loyalty strategies of the organization.
How to Humanize Your Hospital's Brand -- Step-by-StepKrista Kotrla
Presented by Mayo Clinic Center for Social Media, Ragan Communications and Astute Solutions.
In Krista Kotrla’s new 75-minute webinar, “How to humanize your hospital’s brand—step-by-step,” you’ll find out why the right message matters so much.
Here’s a secret: People don’t really want to pick a hospital. They want someone to help them:
They want answers to questions.
They want acknowledgement of their unique situation.
They want to believe that the people they trust with their health are passionate about helping.
Every industry struggles with being more customer-centric Hospital communicators especially ought to be more patient-centric than brand-centric—always. That means ONE THING: Put more humanity in your messages.
During this webinar, you’ll learn:
How to humanize your brand content
Why you should involve every employee in your content strategy
How to inspire other team members to get involved
5 types of content you should be (but you’re probably not) writing
Why you need to add video to your content marketing
The 2 most underused web pages on almost every hospital site
How to make sure your online brand matches patients’ offline experiences
MODELING THE BRAND IMAGE OF COSMETICS AND ITS IMPACT ON CUSTOMER SATISFACTION...IAEME Publication
The research made an attempt to evaluate the impact of brand image of face cream on the customer satisfaction and the loyalty intention of the customer. The study addresses the following issues. What is brand image? How brand image, impacts the customer satisfaction and loyalty intention? Is brand image and customer satisfaction are correlated? These are the major research issues. Hence the researcher undertook a scientific enquiry to evaluate the brand image of face cream and it is impact on satisfaction and loyalty intention of the customer located in Trichy city.
B4FA 2012 Nigeria: Plants and Agriculture - Wayne Powellb4fa
Presentation by Prof Wayne Powell, University of Aberystwyth, UK
Delivered at the B4FA Media Dialogue Workshop, Ibadan, Nigeria - September 2012
www.b4fa.org
This paper is assessing and developing the customer‘s trust and loyalty of retailing Giant supermarket in Malaysia. The study tries to elaborate an instrument to measure the customer‘s trust and loyalty in this context. A total of 137 participants are conducted using structural equation modeling (SEM) technique with Partial Least Square (PLS). The findings revealed that service quality and brand image have significant relationship with customer trust and loyalty, and overall customer trust has positive impact on loyalty in supermarket. In addition, a customer benefit has the interaction effect on relationship between service quality and trust, and brand image and trust. The paper is concluded with an importance performance analysis and a summary of the main results of the study.
Solution Manual Principles of Marketing 19th Edition by Kotler & Armstrong & ...hmanavimm77
This is a sample from "Solution Manual Principles of Marketing 19th Edition by Kotler".
Full Complete Solutions are available too.
I can send full complete Solution Manual for anyone who contact me on E. M ail.
"Marketing" by Philip Kotler, Gary Armstrong, and Srinivasan S. Balasubramanian is a highly respected textbook in the field of marketing, offering comprehensive coverage of key marketing concepts and practices. Here's what you might expect to find in the 19th edition:
Introduction to Marketing: The book likely begins with an introduction to the fundamental concepts of marketing, including the marketing process, the role of marketing in business, and the importance of customer value and satisfaction.
Strategic Planning: It covers strategic planning in marketing, including market segmentation, targeting, positioning, and the development of marketing strategies and plans.
Consumer Behavior: This section likely discusses the factors influencing consumer behavior, including psychological, social, cultural, and situational factors, and their implications for marketing strategy.
Market Research and Market Intelligence: The text may include discussions on market research techniques, including qualitative and quantitative research methods, data analysis, and the use of market intelligence in decision-making.
Marketing Mix: It explores the elements of the marketing mix, including product strategy, pricing strategy, distribution strategy, and promotion strategy, and their integration into a cohesive marketing program.
Product Management and Development: This section may cover product management principles, including new product development, product life cycle management, branding, and packaging.
Pricing Strategy: It discusses pricing strategy considerations, including pricing objectives, pricing methods, pricing tactics, and the impact of pricing decisions on profitability and market positioning.
Distribution Channels and Logistics: The book likely includes discussions on distribution channel design and management, logistics and supply chain management, channel intermediaries, and channel conflict resolution.
Integrated Marketing Communications (IMC): This section may cover IMC principles and practices, including advertising, sales promotion, public relations, direct marketing, and digital marketing, and their coordination for maximum impact.
Social Responsibility and Ethics in Marketing: It may include discussions on ethical issues in marketing, corporate social responsibility, sustainability, and the ethical implications of marketing decisions and practices.
Global Marketing: The text might discuss the challenges and opportunities of global marketing, including cultural differences, market entry strategies, and global branding and advertising.