This document describes a peer-to-peer textbook rental service called TeRentoMX that aims to make educational materials more affordable and accessible to students in Mexico. It notes that textbook prices are prohibitively expensive for many students, costing on average $150 per semester while Mexico's minimum wage is only $5 per day. TeRentoMX allows students to rent used textbooks from other students for 70% less than commercial prices, saving students money while generating income from unused books. The document estimates the potential market size and revenue opportunity for TeRentoMX in Guadalajara based on textbook spending among the city's 200,000 college students.

1. T E X T B O O K S F O R R E N T
M A K I N G E D U C A T I O N A L M A T E R I A L S A C C E S S I B L E T O A L L
@TeRentoMX
facebook.com/TeRentoMX

2. $150.00 USD/SEMESTER
TEXTBOOKS ARE
PROHIBITIVELY
EXPENSIVE
$30.00 USD 5 CLASSES
MINIMUM WAGE IN MEXICO IS ABOUT $5.00 USD/DAY
(AVERAGE TEXTBOOK PRICE) (AVERAGE COURSE LOAD)

3. $150.00 USD IS ENOUGH RAMEN FOR A YEAR

4. PART.
THE WORST
BUT THAT’S NOT EVEN
NOT EVEN CLOSE...

5. AT THE END OF
EACH SEMESTER,
THESE BOOKS GO ON
A BOOKSHELF,
NEVERTO BE OPENED AGAIN.
EVER.

6. PIRACY.
WHAT’S A POOR STUDENT
TO DO?

7. IN MEXICO,
TEXTBOOK PIRACY
LOSSES AMMOUNT TO
$300MUSDPER YEAR.
*CEMPRO.ORG.MX

8. I S P E E R - T O - P E E R T E X T B O O K R E N T A L
• m a k e m o n e y o f f y o u r u s e d t e x t b o o k s e v e r y t e r m
• s a v e 70% off a book’s commercial value
• r e n t p e r s e m e s t e r

9. OWN AN OLD TEXTBOOK?
SOMEONE’S PROBABLY
LOOKING FOR IT.
Take a picture of your
tedxtbook, grab the ISBN
and upload them to
terento.mx/registra-tu-libro/
1.

10. Share your book with your
classmates.
Search for the books your
professors assigned this term.
2.

11. Save and profit!
3.
• T e R e n t o . m x m a k e s 5.94% off the book’s commercial value in
c o m m i s s i o n o f f e v e r y r e n t a l
• T o k e e p b o o k s s a f e , w e c h a r g e a 3% insurance fee
• Owners make 21.06% o ff each book every semester
• R e n t e r s s a v e 70%

12. THERE ARE
200,000
COLLEGE STUDENTS IN
GUADALAJARA, SPENDING
$150.00USDEACH SEMESTER.
(OR PIRATING THEIR TEXTBOOKS)

13. $60MUSD
THAT’S ABOUT
EVERY YEAR, OF WHICH
TERENTO.MX COULD CHARGE
5.94% + 3% INSURANCE FOR
A POTENTIAL
$3.5MUSDIN REVENUE.

14. AND MORE IMPORTANTLY
EARNING STUDENTS
$12.6MUSDAND SAVING THEM
$44MUSDPER YEAR.

15. OFF OF BOOKS THAT
WOULD OTHERWISE BE
SITTING ON A BOOKSHELF.

16. ALFREDO DELGADO
Mechatronic Engineering
ITESM
Second-time entrepreneur.
Previously co-founder at
Intévita.
MARTHA ELENA LOERA
Electronic Engineering
ITESM
First time entrepreneur
CARLOS OCHOA
BFA Advertising
School of Visual Arts, NYC
First-time entrepreneur.
Previously art director at POKE
New York.
THE TEAM

17. T O G E T H E R W E H A V E M O R E