Presentación sobre tendencias en ecommerce B2B en España y resto de Europa para 2019, realizada por Pablo Renaud de Ebolution en el evento #EcommB2B de Madrid el 7 de febrero de 2019.
Este evento pertenece a la serie de eventos #EcommerceRevolution que están organizando BRAINSINS, DOOFINDER y ORACLE por toda la geografía española durante este año 2019.
El ecommerce B2B mueve cada año muchísimo más dinero que el comercio online hacia particulares (B2C). Sin embargo el proceso de digitalización del comercio ha estado centrado, hasta ahora, mayoritariamente en el eCommerce B2C dejando un poco de lado la gran oportunidad que supone la transformación digital de los procesos de venta de productos entre empresas.
Pero esto está cambiando a pasos agigantados. En Estados Unidos el eCommerce B2B ya muestra un volumen muy superior al eCommerce B2C debido a las grandes inversiones en digitalización del comercio entre empresas de los últimos 5 años. Y una de las grandes empresas a nivel mundial, como es Alibaba, es un marketplace centrado en la venta B2B, lo que deja clara la relevancia de este mercado.
En este evento nos centraremos en las claves a seguir para desarrollar un modelo de venta online de éxito en el entorno B2B y para ello contaremos con una charla inspiradora que nos hará entender el contexto actual del eCommerce B2B y varios casos de éxito que nos explicarán con detalle los pasos que han seguido nuestros ponentes para conseguir lanzar su modelo de venta online B2B con éxito.
E-commerce Berlin Expo 2017 - Strategies to improve your SEO and get even mor...E-Commerce Berlin EXPO
Fernando Angulo Head of international partnerships SEMrush
SEO is particularly important for attracting traffic from long tail search keywords. Only a few e-commerce merchants put any effort into optimizing for the long tail. During my presentation you will get a lot of insights on how to get more conversions using the best SEO strategies.
The E-Commerce reference index based on the eShopper journey
Analysis and ranking of 111 leading local and international leaders’s E-Commerce ecosystems through 250 criteria before, during and after purchase including Omnichannel and Online marketing
eShopper Index 2015 Overall ranking available here:
https://www.slideshare.net/aureliaa/e-shopper-index-overall-ranking
FREE eShopper Index 2015 report available here:
https://www.slideshare.net/aureliaa/eshopper-index-1015-report-free
To know more about the eShopper Index:
http://www.iventures-consulting.com/eshopper-index
The Digital Future of Business between Companies - Models, best practices and...Casaleggio Associati
The new report “THE DIGITAL FUTURE OF BUSINESS BETWEEN COMPANIES” by Casaleggio Associati describes and analyzes business models, best practices and solutions developed by B2B companies, both through e-commerce activities, online marketing strategies and all that has been developed thanks to digital services and devices.
The second edition of the conference “THE DIGITAL FUTURE OF BUSINESS BETWEEN COMPANIES”, will be held in Milan in November 2017.
The conference “The Digital Future of Business between Companies” is an important occasion for meeting, networking and update for e-commerce operators, and companies interested in learning about the opportunities offered by internet and digital services for their industry.
E-commerce Berlin Expo 2017 - Strategies to improve your SEO and get even mor...E-Commerce Berlin EXPO
Fernando Angulo Head of international partnerships SEMrush
SEO is particularly important for attracting traffic from long tail search keywords. Only a few e-commerce merchants put any effort into optimizing for the long tail. During my presentation you will get a lot of insights on how to get more conversions using the best SEO strategies.
The E-Commerce reference index based on the eShopper journey
Analysis and ranking of 111 leading local and international leaders’s E-Commerce ecosystems through 250 criteria before, during and after purchase including Omnichannel and Online marketing
eShopper Index 2015 Overall ranking available here:
https://www.slideshare.net/aureliaa/e-shopper-index-overall-ranking
FREE eShopper Index 2015 report available here:
https://www.slideshare.net/aureliaa/eshopper-index-1015-report-free
To know more about the eShopper Index:
http://www.iventures-consulting.com/eshopper-index
The Digital Future of Business between Companies - Models, best practices and...Casaleggio Associati
The new report “THE DIGITAL FUTURE OF BUSINESS BETWEEN COMPANIES” by Casaleggio Associati describes and analyzes business models, best practices and solutions developed by B2B companies, both through e-commerce activities, online marketing strategies and all that has been developed thanks to digital services and devices.
The second edition of the conference “THE DIGITAL FUTURE OF BUSINESS BETWEEN COMPANIES”, will be held in Milan in November 2017.
The conference “The Digital Future of Business between Companies” is an important occasion for meeting, networking and update for e-commerce operators, and companies interested in learning about the opportunities offered by internet and digital services for their industry.
E-commerce Berlin Expo 2017 - The German E-Commerce Market: How the Consumer ...E-Commerce Berlin EXPO
Nadine Litchfield SM Consumer Markets & E-Commerce Germany Trade & Invest
Germany’s E-Commerce Market: Current data, developments and trends, and the significance of the Consumer: How does the German consumer shop and pay? Is he as demanding and unloyal as generally perceived? Setting up your own subsidiary in Germany: Your way to sustainability in Europe’s largest market
"Going EAST. Challenges and tips to enter new markets. Spotlight on Poland"
1. Different strategies to enter new markets 2. Overview of eCommerce market and size of the opportunity in the CEE region 3. Important factors for customers to be taken into consideration
eCommerce and Omnishopper Conference 2019 Details/AgendaBill Stephenson
Delve into the world of digital commerce with informative and inspiring sessions from our
global panel of speakers. We will cover omnichannel, the connected shopper, content
creation, digital marketing, artificial intelligence, the Internet of Things, Amazon,
Jetcom, Alibaba, and more.
E-commerce Berlin Expo 2017 - Kick your business to the next level with multi...E-Commerce Berlin EXPO
Jan Lastuvka CEO & Co-Founder MonkeyData
Multi-channel selling has become a necessity for online retailers. Selling across multiple sales channels has complicated the way retailers can effectively manage their business. With more channels, marketplaces and social media platforms to sell on, daily operations and data analysis have become more complex. In this presentation I will show you tips on how to select the best sales channels and how to analyze the data to be successful in multichannel sales.
Martin Suter's Presentation at Mumbrella's Retail Marketing SummitStephanie Borys
Martin Suter, Head of eCommerce, Anheuser-Busch InBev Greater China, Presented 'Keynote: What the World Can Learn from eCommerce Innovations in China'.
How to Build and Drive Revenue Focused SaaS Marketing OperationsHelloMeets
This was discussed at "SaaS Marketing Workshop" conducted by HelloMeets at WeWork office in Singapore.
Speaker & Presentation by:
Anmol Oberoi is a SAAS marketer with over 4 years of experience with some of India's most respected Saas startups like Wingify, Tracxn.
-He is an alumnus of RV College of Engineering
-He was the first member of the marketing team at Tracxn and helped grow the team to 40 members in a year with 25 direct reportees, while Tracxn grew from 20 to 500 employees
Presentation includes:
-What is Revenue Ops & why do you need it in your organisation?
-What a globally competitive SAAS marketing operation entails
-Setting up a tech stack for a robust revenue (marketing, sales) operations
-How to track results from Outbound, Content, Community Management & Paid advertising month on month
-Actionable examples of how marketing & sales operations impacted the $20 million ARR Revenue Operations Team
The power of Chinese e-consumption is unstoppable despite the slowing economy and is estimated to reach 9.6 Trillion RMB by 2020. This sheer magnitude alone is the main reason why we are now taking a spotlight on China’s E-commerce industry.
10 Steps to a Fast-growing e-Commerce Company - Marc Gasser - Presentation at...eZ Systems
Marc Gasser, CEO of Origammi, presented at eZ Conference 2017 on 10 Steps to a Fast-growing e-Commerce Company. We live in an era where speed and flexibility are important advantages. Changing customer requirements, the rise of mobile and the ever shorter innovation cycle make companies face the challenge of creating an organizational and technical structure that is both fast and agile. Complex e-commerce applications, which are still behind the websites of most international companies around the world create hurdles on the road to innovation. And customers are no longer what they once were—the power has shifted away from manufacturers and resellers to consumers. Marc discusses 10 steps for how companies can find new ways of reaching their target audience and grow sustainably.
E-commerce Berlin Expo 2017 - The German E-Commerce Market: How the Consumer ...E-Commerce Berlin EXPO
Nadine Litchfield SM Consumer Markets & E-Commerce Germany Trade & Invest
Germany’s E-Commerce Market: Current data, developments and trends, and the significance of the Consumer: How does the German consumer shop and pay? Is he as demanding and unloyal as generally perceived? Setting up your own subsidiary in Germany: Your way to sustainability in Europe’s largest market
"Going EAST. Challenges and tips to enter new markets. Spotlight on Poland"
1. Different strategies to enter new markets 2. Overview of eCommerce market and size of the opportunity in the CEE region 3. Important factors for customers to be taken into consideration
eCommerce and Omnishopper Conference 2019 Details/AgendaBill Stephenson
Delve into the world of digital commerce with informative and inspiring sessions from our
global panel of speakers. We will cover omnichannel, the connected shopper, content
creation, digital marketing, artificial intelligence, the Internet of Things, Amazon,
Jetcom, Alibaba, and more.
E-commerce Berlin Expo 2017 - Kick your business to the next level with multi...E-Commerce Berlin EXPO
Jan Lastuvka CEO & Co-Founder MonkeyData
Multi-channel selling has become a necessity for online retailers. Selling across multiple sales channels has complicated the way retailers can effectively manage their business. With more channels, marketplaces and social media platforms to sell on, daily operations and data analysis have become more complex. In this presentation I will show you tips on how to select the best sales channels and how to analyze the data to be successful in multichannel sales.
Martin Suter's Presentation at Mumbrella's Retail Marketing SummitStephanie Borys
Martin Suter, Head of eCommerce, Anheuser-Busch InBev Greater China, Presented 'Keynote: What the World Can Learn from eCommerce Innovations in China'.
How to Build and Drive Revenue Focused SaaS Marketing OperationsHelloMeets
This was discussed at "SaaS Marketing Workshop" conducted by HelloMeets at WeWork office in Singapore.
Speaker & Presentation by:
Anmol Oberoi is a SAAS marketer with over 4 years of experience with some of India's most respected Saas startups like Wingify, Tracxn.
-He is an alumnus of RV College of Engineering
-He was the first member of the marketing team at Tracxn and helped grow the team to 40 members in a year with 25 direct reportees, while Tracxn grew from 20 to 500 employees
Presentation includes:
-What is Revenue Ops & why do you need it in your organisation?
-What a globally competitive SAAS marketing operation entails
-Setting up a tech stack for a robust revenue (marketing, sales) operations
-How to track results from Outbound, Content, Community Management & Paid advertising month on month
-Actionable examples of how marketing & sales operations impacted the $20 million ARR Revenue Operations Team
The power of Chinese e-consumption is unstoppable despite the slowing economy and is estimated to reach 9.6 Trillion RMB by 2020. This sheer magnitude alone is the main reason why we are now taking a spotlight on China’s E-commerce industry.
10 Steps to a Fast-growing e-Commerce Company - Marc Gasser - Presentation at...eZ Systems
Marc Gasser, CEO of Origammi, presented at eZ Conference 2017 on 10 Steps to a Fast-growing e-Commerce Company. We live in an era where speed and flexibility are important advantages. Changing customer requirements, the rise of mobile and the ever shorter innovation cycle make companies face the challenge of creating an organizational and technical structure that is both fast and agile. Complex e-commerce applications, which are still behind the websites of most international companies around the world create hurdles on the road to innovation. And customers are no longer what they once were—the power has shifted away from manufacturers and resellers to consumers. Marc discusses 10 steps for how companies can find new ways of reaching their target audience and grow sustainably.
10 Steps to a fast growing E-Commerce CompanyAioma AG
E-commerce has been a runaway success, and it keeps on advancing. This is precisely why the challenges facing companies with regards to strategy, conceptualisation and implementation in the online world must be taken seriously. So, here are ten significant problems and their solutions.
E-commerce Trends from 2015 to 2016 by DivanteDivante
Every year our specialists gather the most significant trends in the e-commerce world.
Here we present you the compedium of knowledge that will help you to choose the best possible direction for your e-business and prevent you from missing out on a great opportunities for the future development!
Pablo Renaud en la PrestaShop Week 2020 - Cómo sacar partido a los MarketplacesPablo Renaud
En esta ponencia, emitida durante el ciclo de eventos PrestaShop Week 2020, Pablo Renaud, experto en ecommerce y marketplaces, nos da las pautas para sacar partido a Amazon y otros markeplaces cuando tenemos una tienda online y queremos seguir creciendo.
¿Por qué marketplaces?
"Nada es comparable con el poder de un Marketplace"
Pero hay que manejar ese poder con mucho cuidado: No es para todos, ni para todos los productos, ni de cualquier manera.
**Cómo sacarles provecho**
Como herramienta de investigación: nuevos países, nuevos productos, nuevos posicionamientos
Como canal donde mover volúmen y conseguir mejores precios de compra
Como canal rápido para atacar nuevas oportunidades
Como canal para probar otros precios. No es inteligente vender todos los productos en todos los canales. Trabajar selección y precios.
Más información sobre la PrestaShop Week: https://events.prestashop.com/prestashop-ecommerce-week/
Más sobre Universidad Ecommerce: https://campus.universidadecommerce.net/
Más sobre Pablo Renaud: https://www.renaud.es/
Claves del éxito en ecommerce en 2020 - Formación completaPablo Renaud
Presentación con los materiales utilizados en una sesión de formación sobre las herramientas, procesos y tecnologías que se deben conocer para vender online de manera rentable en 2020.
Todas las claves sobre la venta online en canal propio, en canales ajenos y en marketplaces.
En esta sesión formativa, muy práctica e interactiva, Pablo Renaud nos conducirá por el camino que hay que recorrer para plantear, construir y operar un proyecto de comercio electrónico, desde la primera venta, hasta la etapa de crecimiento y rentabilidad. Utilizando el modelo de Estrategia-Definición-Ejecución, en un lenguaje nada técnico y accesible a todos, Pablo nos dará las claves para tomar las decisiones más acertadas, para seleccionar productos, clientes, mercados, tecnologías, herramientas, procesos y marketing que maximicen nuestras posibilidades de éxito en ecommerce.
Ahorra tiempo, evita errores, incrementa las ventas y rentabilidad de tu proyecto de venta online en esta sesión con Pablo Renaud (https://www.renaud.es), que lleva 20 años asesorando a negocios online a ser más rentables y resistentes a los cambios que se están produciendo en el trepidante ecosistema digital.
Evento sobre KPI en Ecommerce - Pablo Renaud - KSchool - SEP 2019Pablo Renaud
Presentación de Pablo Renaud (https://www.renaud.es) en KSCHOOL sobre los KPI (indicadores clave) en ecommerce para los diferentes modelos de interés actualmente en venta online: DNVB, Marketplaces.
Más detalles en:
https://kschool.com
https://www.universidadecommerce.net
PSDMADRID 2019 - Claves del éxito en ecommerce en mercados dominados por mark...Pablo Renaud
Ponencia realizada por Pablo Renaud, de Universidad Ecommerce, durante el evento PrestaShop Day 2019 en Madrid.
Consejos accionables para tiendas online que busquen seguir siendo competitivas en mercados dominados por Amazon y los grandes marketplaces. Análítica inteligente, personalización, evolución de modelo, verticalización y mucho más.
Más información en: https://www.universidadecommerce.net/
Ecommerce B2B: Informe de tendencias 2018-2019Pablo Renaud
Informe de las principales tendencias en ecommerce B2B centradas en la experiencia del comprador profesional, que veremos asentarse en el mercado profesional durante 2019.
Este presentación fue realizada por Pablo Renaud, experto en ecommerce B2B. Corresponde a un evento profesional organizado por Ebolution para dar a conocer las tendencias en el diseño de plataformas ecommerce B2B.
Más información en:
https://www.renaud.es/2018/ecommerce-b2b-experiencia-comprador/
Keynote sobre Ecommerce en las Trincheras - FTVA 2018Pablo Renaud
Descubre las estrategias y tácticas que mejor funcionan para vender online de manera rentable a partir de 2018 en esta KEYNOTE que realicé en el evento FTVA edición 2018.
Más info: https://www.renaud.es/ecommerce-en-las-trincheras/
Te vamos a contar las claves para adaptarse, haciendo ecommerce en las trincheras.
Para sintetizar toda esta información de valor estamos acudiendo a los mejores expertos en materia de ecommerce y negocio online, con la intención de que nos cuenten sus mejores éxitos.
En #EcommerceEnLasTrincheras sólo hay ejemplos concretos, perfectamente explicados y argumentados, de lo que hemos ido analizando, probando y concluyendo tras trabajar en centenares de proyectos de e-commerce.
Las 6 claves para construir un Ecommerce resistente a Amazon - Pablo RenaudPablo Renaud
En esta presentación os doy seis consejos para conseguir hacer comercio electrónico resistente ante Amazon: “Crea tu propio producto si puedes, si no encuentra un nicho pequeño donde competir; si no, compite en calidad, servicio, fidelización y especialización; conoce a tu cliente y trata de ser local; entrega una experiencia única; y resuelve un problema del cliente, pero hazlo muy bien”.
Claves para un ecommerce rentable, escalable y sosteniblePablo Renaud
Una revisión de los consejos más importantes para que un proyecto de e-commerce sea rentable, pueda ser escalable fácilmente y sea sostenible en el saturado mundo del comercio electrónico.
Tribuna El Economista: Tecnologia Redes Sociales - Marzo 2016Pablo Renaud
Tu empresa puede vender en redes sociales; pero aún no lo sabes medir y optimizar.
Artículo publicado en la Tribuna de la Revista Tecnología de El Economista, edición de marzo de 2016.
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
Italy Agriculture Equipment Market Outlook to 2027harveenkaur52
Agriculture and Animal Care
Ken Research has an expertise in Agriculture and Animal Care sector and offer vast collection of information related to all major aspects such as Agriculture equipment, Crop Protection, Seed, Agriculture Chemical, Fertilizers, Protected Cultivators, Palm Oil, Hybrid Seed, Animal Feed additives and many more.
Our continuous study and findings in agriculture sector provide better insights to companies dealing with related product and services, government and agriculture associations, researchers and students to well understand the present and expected scenario.
Our Animal care category provides solutions on Animal Healthcare and related products and services, including, animal feed additives, vaccination
2.Cellular Networks_The final stage of connectivity is achieved by segmenting...JeyaPerumal1
A cellular network, frequently referred to as a mobile network, is a type of communication system that enables wireless communication between mobile devices. The final stage of connectivity is achieved by segmenting the comprehensive service area into several compact zones, each called a cell.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
23. B2C B2B
Un comprador Un conjunto de decisores
Precios fijos * Precios para cada cliente
Pago al momento Esquemas complejos de pago, crédito
Stock disponible, rápido Planificación de suministro
Compras de baja frecuencia Compra recurrente, planificada
Poca fidelidad Relaciones a largo plazo
Impulso, gusto, deseo Parte del trabajo
El consumidor es el que compra Acuerdos entre empresas, múltiples roles
Proceso de pedido simple Proceso de pedido complejo
Catálogos simples Catálogos amplios/complejos
24. Statista. Global B2B e-commerce gross merchandise volume (GMV) from 2013 to 2017,
by region (in billion U.S. dollars).
Accessed February 6, 2019.
Available from
https://www.statista.com/statistics/705614/global-b2b-e-commerce-gmv-región/
28. #ecommB2B | Pablo Renaud
9.7%
10.4%
11%
11.5%
12%
12.6%
13.1%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
2015 2016* 2017* 2018* 2019* 2020* 2021*
Shareofsales
E-commerce share of total B2B sales in the United States from 2015 to 2021
Share of U.S. B2B sales via e-commerce 2016-2021
29. #ecommB2B | Pablo Renaud
84%
16%
79%
21%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
Yes No
Shareofrespondents
Distributors Manufacturers
B2B professionals in the United States who expect to spend more on e-commerce in 2019
U.S. B2B professionals who expect to spend more on e-commerce in 2019
30. #ecommB2B | Pablo Renaud
2.7%
59.5%
29.7%
2.7%
5.4%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
0-1 2-3 4-7 8-10 More than 10
Shareofrespondents
Number of B2B sites researched prior to making a purchase according to B2B buyers in the
United States as of 1st quarter 2018
B2B sites researched prior to purchasing according to U.S. buyers 2018
31. #ecommB2B | Pablo Renaud
27.3%
9.1%
0%
9.1%
0% 0%
9.1%
0%
18.2%
27.3%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
1-10% 11-20% 21-30% 31-40% 41-50% 51-60% 61-70% 71-80% 81-90% 91-100%
PercentageofsalesWhat percentage of sales do you currently transact through your e-commerce channel?
Share of U.S. B2B sales transacted through e-commerce channel 2017
36. #ecommB2B | Pablo Renaud
35%
20%
15%
30%
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0%
Six months or less
6 months to 1 year
1 year to 2 years
No plans to launch
Share of respondents
How soon will manufacturers in the United States without a B2B website build one?
Plans for B2B e-commerce website according to U.S. manufacturers 2018
37. #ecommB2B | Pablo Renaud
78.4%
36.5%
28.4%
24.3%
16.6%
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0%
Amazon Business
Alibaba
ThomasNet
Global sources
Wholesale Central
Share of respondents
B2B marketplaces used to research and purchase B2B products according to corporate buyers
in the United States as of June 2018
Marketplaces used by U.S. B2B buyers to research & purchase products 2018
50. #ecommB2B | Pablo Renaud
Consolidación de marketplaces B2B verticales
*Canales indirectos
TENDENCIAS
51. #ecommB2B | Pablo Renaud
TENDENCIAS
Frente a los grandes marketplaces generalistas,
aparecen los marketplaces verticales B2B,
impulsados por los diferentes actores
de la cadena de valor de la distribución.
86. #ecommB2B | Pablo Renaud
TENDENCIAS
Rapidez de adaptación a las necesidades y al crecimiento
Obtención de las mejores prácticas, prevención de desastres
Control de los costes, escalabilidad, actualización “automática”
Se impondrán las plataformas B2B en cloud
87. #ecommB2B | Pablo Renaud
La omnicanalidad se impondrá también en B2B
TENDENCIAS
97. #ecommB2B | Pablo Renaud
TENDENCIAS
•Alibaba – Launched in 1999, this Chinese-company serves
millions of buyers and suppliers globally.
•ThomasNet – Leading online platform for B2B seller
discovery and product sourcing with over 500,000
suppliers
•IndiaMart – India’s largest B2B marketplace with over 3.5
buyers and a selling model similar to Alibaba.
•eWorldTrade – This US-based platform is the world’s
fastest growing B2B portal and services more than 220
countries.
•TradeIndia – India’s second largest marketplace with over 3
million registered users.
•DHGate – Online marketplace for wholesale consumer
products with about 1.2 million sellers globally and 10
million buyers.
•Amazon Business – Specific B2B portal for Professional
Sellers to reach business customers on Amazon.
•FGM Vendors – Online wholesale marketplaces that
operates like an online tradeshow.
•Wholesale Central – Largest wholesale directory of active
wholesalers and wholesale products since 1996.
•Joor – Largest wholesale marketplace for fashion with
155,000 retailers and 1,500 brands,
•Global Sources – A B2B media company that is a primary
facilitator of trade with Greater China using English-
language media. They have more than 1.5 million
102. RESUMEN
•Verticalización de marketplaces
•Foco en la personalización de la experiencia
•Foco indiscutible en el smartphone
•Migración a la nube de las platformas B2B
•La omnicanalidad también se impondrá en B2B
#ecommB2B | Pablo Renaud
103. #ecommB2B | Pablo Renaud
Muchas gracias
Pablo Renaud
pablo@renaud.es
https://www.renaud.es/
Global Sources: https://spanish.globalsources.com
Llevan 47 años operando!!
More than 1.5 million international buyers, including 94 of the world's top 100 retailers, use these services to obtain product and company information to help them source more profitably from overseas supply markets. These services also provide suppliers with integrated marketing solutions to build corporate image, generate sales leads andwin orders from buyers in more than 240 countries and territories.
For over 47 years, Global Sources has been serving the B2B industry with a reliable, professional trade platform highly trusted by the Company’s buyer and supplier communities. In 2018, Global Sources has become part of the Clarion Events Group.
According to Philipe Corrot and Adrien Nussenbaum, founders of marketplace technology provider Mirakl, one of the major drivers of specialized e-marketplaces is their ability to join fragmented demand with fragmented supply.
According to Philipe Corrot and Adrien Nussenbaum, founders of marketplace technology provider Mirakl, one of the major drivers of specialized e-marketplaces is their ability to join fragmented demand with fragmented supply.
Fuente: informe https://info.mirakl.com/the-next-generation-of-b2b-buying
MARKETPLACE B2B DE NICHO
Gibadi, a Nigerian B2B marketplace that provides industrial goods for SMEs, aims to create a niche in the market by offering a “very deep assortment of industrial products difficult to find in the general online stores”, according to general manager and co-founder Ola Ogunsemowo. He also says that the company mainly caters to informed customers who know what they want right down to the exact brands, specs and part number
Customers are now expecting more than just product recommendations and store locators that simply mimic the B2C model. As a result, B2B sellers are now making use not only of data on a company’s buying history but also on the industry that the business operates in. The goal is to offer recommendations that can add tangible value such as increased efficiencies and expansion beyond the company’s current market and product reach
Fuente: presentación NOSTO en Magento Live Europe 2018
Fuente: presentación NOSTO en Magento Live Europe 2018
Fuente: presentación NOSTO en Magento Live Europe 2018
Fuente: presentación NOSTO en Magento Live Europe 2018
https://www.nosto.com/
https://www.brainsins.com/es/
The growing importance of smartphones in the B2B purchase cycle has made it imperative for both suppliers and marketers to adapt.
The growing importance of smartphones in the B2B purchase cycle has made it imperative for both suppliers and marketers to adapt.
The growing importance of smartphones in the B2B purchase cycle has made it imperative for both suppliers and marketers to adapt.
Tanto regional como funcional
According to Philipe Corrot and Adrien Nussenbaum, founders of marketplace technology provider Mirakl, one of the major drivers of specialized e-marketplaces is their ability to join fragmented demand with fragmented supply.
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