This was discussed at "SaaS Marketing Workshop" conducted by HelloMeets at WeWork office in Singapore.
Speaker & Presentation by:
Anmol Oberoi is a SAAS marketer with over 4 years of experience with some of India's most respected Saas startups like Wingify, Tracxn.
-He is an alumnus of RV College of Engineering
-He was the first member of the marketing team at Tracxn and helped grow the team to 40 members in a year with 25 direct reportees, while Tracxn grew from 20 to 500 employees
Presentation includes:
-What is Revenue Ops & why do you need it in your organisation?
-What a globally competitive SAAS marketing operation entails
-Setting up a tech stack for a robust revenue (marketing, sales) operations
-How to track results from Outbound, Content, Community Management & Paid advertising month on month
-Actionable examples of how marketing & sales operations impacted the $20 million ARR Revenue Operations Team
Market Watch 2017: What Property Managers Need to KnowAppFolio
As 2016 comes to a close rental growth seems to be slowing down. Where is the market going into 2017? How does it differ in your area? How will this impact your business? Can you prepare? Leading apartment market data gurus Axiometrics brings us the latest data and rental trends from top regions in the country.
Mike Sigal is Founder & CEO of Cashflower, a SaaS vendor that helps small businesses and startups automatically manage their finances and find the cash they need to survive and thrive.
In the last 25 years, Mike’s founded 5 startups, completed 3 exits including an IPO, advised corporations and government agencies on working with startups, and seen thousands of startup pitches. He’s spent the last 5 years focused on FinTech, serving as an Advisor to SWIFT Innotribe and a handful of FinTech startups. He’s a sought-after Mentor at accelerators likes 500 Startups & SeedCamp for his business development and pitching advice.
Mike’s lived in San Francisco since graduating from UC Berkeley, except during the dotcom bust, which he spent in London, Paris & Amsterdam. If you want Mike’s advice on your startup, start by signing up for Cashflower, telling him how you helped another startup, or sending him a great bottle of wine.
Luminis Session - ML, TechCrunch, Hype, AI and no ironiesThiago de Faria
The talk and demo were given at Luminis HQ (Appeldoorn) on 22/May/2018.
The audience was a group of software engineers with limited exposure to ML algorithms on their professional life. The main takeaway is how different it is developing traditional software engineering and ML development.
We all know snow shovels aren’t going to sell in the summer and beach towels will flop in December. Most of us can identify general seasonality and spot a really bad seasonal index by applying simple common sense. But do you frontload your key seasons or reduce orders because your replenishment system doesn’t quite get the job done?
Presentación sobre tendencias en ecommerce B2B en España y resto de Europa para 2019, realizada por Pablo Renaud de Ebolution en el evento #EcommB2B de Madrid el 7 de febrero de 2019.
Este evento pertenece a la serie de eventos #EcommerceRevolution que están organizando BRAINSINS, DOOFINDER y ORACLE por toda la geografía española durante este año 2019.
El ecommerce B2B mueve cada año muchísimo más dinero que el comercio online hacia particulares (B2C). Sin embargo el proceso de digitalización del comercio ha estado centrado, hasta ahora, mayoritariamente en el eCommerce B2C dejando un poco de lado la gran oportunidad que supone la transformación digital de los procesos de venta de productos entre empresas.
Pero esto está cambiando a pasos agigantados. En Estados Unidos el eCommerce B2B ya muestra un volumen muy superior al eCommerce B2C debido a las grandes inversiones en digitalización del comercio entre empresas de los últimos 5 años. Y una de las grandes empresas a nivel mundial, como es Alibaba, es un marketplace centrado en la venta B2B, lo que deja clara la relevancia de este mercado.
En este evento nos centraremos en las claves a seguir para desarrollar un modelo de venta online de éxito en el entorno B2B y para ello contaremos con una charla inspiradora que nos hará entender el contexto actual del eCommerce B2B y varios casos de éxito que nos explicarán con detalle los pasos que han seguido nuestros ponentes para conseguir lanzar su modelo de venta online B2B con éxito.
Market Watch 2017: What Property Managers Need to KnowAppFolio
As 2016 comes to a close rental growth seems to be slowing down. Where is the market going into 2017? How does it differ in your area? How will this impact your business? Can you prepare? Leading apartment market data gurus Axiometrics brings us the latest data and rental trends from top regions in the country.
Mike Sigal is Founder & CEO of Cashflower, a SaaS vendor that helps small businesses and startups automatically manage their finances and find the cash they need to survive and thrive.
In the last 25 years, Mike’s founded 5 startups, completed 3 exits including an IPO, advised corporations and government agencies on working with startups, and seen thousands of startup pitches. He’s spent the last 5 years focused on FinTech, serving as an Advisor to SWIFT Innotribe and a handful of FinTech startups. He’s a sought-after Mentor at accelerators likes 500 Startups & SeedCamp for his business development and pitching advice.
Mike’s lived in San Francisco since graduating from UC Berkeley, except during the dotcom bust, which he spent in London, Paris & Amsterdam. If you want Mike’s advice on your startup, start by signing up for Cashflower, telling him how you helped another startup, or sending him a great bottle of wine.
Luminis Session - ML, TechCrunch, Hype, AI and no ironiesThiago de Faria
The talk and demo were given at Luminis HQ (Appeldoorn) on 22/May/2018.
The audience was a group of software engineers with limited exposure to ML algorithms on their professional life. The main takeaway is how different it is developing traditional software engineering and ML development.
We all know snow shovels aren’t going to sell in the summer and beach towels will flop in December. Most of us can identify general seasonality and spot a really bad seasonal index by applying simple common sense. But do you frontload your key seasons or reduce orders because your replenishment system doesn’t quite get the job done?
Presentación sobre tendencias en ecommerce B2B en España y resto de Europa para 2019, realizada por Pablo Renaud de Ebolution en el evento #EcommB2B de Madrid el 7 de febrero de 2019.
Este evento pertenece a la serie de eventos #EcommerceRevolution que están organizando BRAINSINS, DOOFINDER y ORACLE por toda la geografía española durante este año 2019.
El ecommerce B2B mueve cada año muchísimo más dinero que el comercio online hacia particulares (B2C). Sin embargo el proceso de digitalización del comercio ha estado centrado, hasta ahora, mayoritariamente en el eCommerce B2C dejando un poco de lado la gran oportunidad que supone la transformación digital de los procesos de venta de productos entre empresas.
Pero esto está cambiando a pasos agigantados. En Estados Unidos el eCommerce B2B ya muestra un volumen muy superior al eCommerce B2C debido a las grandes inversiones en digitalización del comercio entre empresas de los últimos 5 años. Y una de las grandes empresas a nivel mundial, como es Alibaba, es un marketplace centrado en la venta B2B, lo que deja clara la relevancia de este mercado.
En este evento nos centraremos en las claves a seguir para desarrollar un modelo de venta online de éxito en el entorno B2B y para ello contaremos con una charla inspiradora que nos hará entender el contexto actual del eCommerce B2B y varios casos de éxito que nos explicarán con detalle los pasos que han seguido nuestros ponentes para conseguir lanzar su modelo de venta online B2B con éxito.
Lead nurturing and Smarketing: Key tactics to turn your leads into customersNoemie Aguettant
While companies are getting better at attracting traffic to their website and generating leads, being able to nurture them, work their database and close leads as customers is a challenge that a lot of companies are facing. Being able to see the ROI of any marketing activities and the impact on the bottom line of your business is crucial. Therefore, understanding who is your ideal buyer, what his buying process is and aligning the effort within the different team of the company is essential. This presentation will give you best practices on lead nurturing and help you understand better what Smarketing is and how the alignment between the Marketing and the Sales team can be set up efficiently.
Marketing Rx: 10 Strategies to Diagnose Your FunnelEllie Mirman
It doesn’t take an MD to diagnose your marketing funnel, but it does take a critical eye, knowing which questions to ask, and a few analytical strategies. This session will explore exactly that - how to dig into your marketing funnel to understand what’s working, what’s not, and what action to take. Whether you’re a marketing team of one, managing a small marketing group, or leading a growing team, if you want a primer on keeping your funnel healthy, this session is for you. Presented at #INBOUND16.
Aligning Sales and Marketing into a Single, Cohesive Sales-Acceleration MachineHeinz Marketing Inc
Traditionally, sales and marketing have operated separately: separate objectives, separate operations, and little integration or coordination. Those days, thankfully, have passed – at least for market-leading organizations that are accelerating the velocity and success of their sales effort, despite challenging market conditions. In this session, you'll hear proven strategies and tactics for converting your sales and marketing organizations into an integrated, high-producing and revenue-generating machine. We'll share best practices, templates, and other tools you can put to work immediately to quickly accelerate results.
Forget About Conversion Rate, It's All About Growth - Paul Rouke at Figaro Di...PRWD
Here are the slides for Paul's talk at Figaro Digital.
With substantial budgets going to acquisition, digital marketers are neglecting a vital part of their marketing strategy: Conversion Optimisation.
On-site optimisation can deliver the best return on investment of any marketing activity. In this presentation Paul reveals the crucial elements you need to get the 541% ROI that we deliver on average during an optimisation programme.
Figaro Digital is a full-day event dedicated to the issues shaping digital marketing in 2015. Featuring speakers from the UK's smartest brands, agencies and technology providers, the event explores customer experience, omni-channel strategies, content, technology and more.
6 Steps to Guarantee Online Marketing Project Success, From Day 1 #OptimiseOx...Ned Poulter
We all know the situation. A big new client win or shiny new internal project means spirits run high with the team, aspirations of greatness and award-winning results. But just a few months down the line we find ourselves stuck in a rut, still struggling to get through the excessive red tape needed to start showing great results either through holdups from the tech department, tracking errors or lack of data. The key is starting well.
In this talk I shared how his agency starts every one of their campaigns. With a key focus on actionable takeaways he will run through 7 vital steps to starting, including: essential tips, tricks and tool recommendations that you can takeaway and test out yourself, whether in-house or agency side.
From analytics, conversion rate optimisation, understanding website user behaviour or simply quick-wins for overcoming long technical delays, Playing To Win: 6 Steps to Guarantee Online Marketing Project Success, From Day 1 will leave all attendees with at least one new thing to try on their websites.
Point Pricing: An Inside Look at PR 20/20's Value-Based Pricing Model (#INBOU...PR 20/20
In his 2012 book, The Marketing Agency Blueprint, Roetzer advocated for the end to billable hours, and the need for agencies to move to value-based pricing that directly ties activities to outcomes. This session is an inside look at his efforts the last four years to discover PR 20/20's "value metric," and build an entirely new pricing system. Roetzer will share origins of the concept, challenges faced in constructing the model, lessons learned in rolling it out to clients, and tips for how agencies can reimagine their own pricing models to drive growth and unlock profits.
Determining the Mathematical ROI of a Project Management Office (PMO) Impleme...Ricardo Viana Vargas
Slides from the white paper which objective is to present, discuss and apply a mathematical model based on the use of Monte Carlo simulation in conjunction with researches on project success/failure rates of projects to develop a 10 step model to calculate the mathematical return on investment (ROI) for the Project Office implementation.
6 Integrated ABM Considerations for 2020Demandbase
It is officially the year 2020, so what’s your vision?
No seriously — no pun intended. What is your 2020 vision?
When it comes to kicking off the new year with a full-funnel ABM campaign, there are quite a few things to consider.
L'art du Retargeting - Julien Le Coupanec, Growth Hacker chez TheFamilyTheFamily
Savais-tu que 97% des gens visitent en moyenne 5 fois un site internet avant d'acheter ? Les plus grands comme Amazon, Cdiscount, La Redoute etc. utilisent le retargeting. Mais il faut savoir aussi que ce type de publicité est également adapté aux plus petites structures puisque le budget de la campagne est à définir en fonction de tes attentes. Julien le Coupanec t'explique dans cette vidéo comment utiliser le retargeting comme un pro !
La vidéo : https://www.youtube.com/watch?v=BPVE3Ezjado
At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/
Par Julien Le Coupanec, Growth Hacker chez TheFamily - http://twitter.com/@lecoupa
Offline Data: high octane fuel for your performance marketing engineBooster Box
4 case studies showing how offline data is the secret for successful online marketing campaigns and how it can overcome the limitations of location targeting options currently available in online advertising:
● Case #1) Occupy key areas: We illustrate how to identify and “digitally occupy” key geographic areas for your business to increase brand awareness and capture users in the true highly relevant micro-moments of their journey.
● Case #2) Microtargeting based on third party data: We will delve into demographic targeting and will show how to target users by income also in those countries where income targeting is not available.
● Case #3) Hyper local weather advertising: We will illustrate how advanced hyper local weather prediction technology can boost ads performance on specific geographies.
● Case #4) Bid according to local traffic: We will share how to target users depending on how busy shops are
Digital Marketing Strategies - AppFolio/Sprout Marketing WebinarAppFolio
Sprout Marketing's Rebecca Ross and Barbara Savona discuss digital marketing strategies your property management company can use to get your property noticed and how to measure the success of your efforts.
This was discussed at the Workshop on "Marketing 101 for Startups" conducted by HelloMeets at Hippo Video's Office in Chennai.
Speaker & Presentation by:
Shiyam Sunder, Digital Marketing Specialist at Zoho
-Shiyam works with ManageEngine, a division of Zoho
Corporation in the IT security arena
-He is the Campaign Manager for Non-English Regions (Japan, China, and EU regions) and has expertise in SEM, localized SEO, performance analytics, conversion rate optimisation and route cause investigation
Presentation includes:
-Getting started on Search Engine Marketing
-Examples of Break Even Conversions Per Click (CPC)
-Lowering Cost Per Action (CPA) by improving conversions
- In Market Audiences for Search: How it Works
- Case study on Custom Intent
This was discussed at the workshop on "Marketing 101 for Startups" conducted by HelloMeets at Hippo Video's office in Chennai.
Speaker & Presentation by:
Ganesh Mukundan, Content Marketing Specialist - Hiver
-Ganesh manages content creation & content marketing and engages with influencers for guest posts
-He is responsible for improving organic visits, driving inbound leads and helping the outbound team with outreach mailers
Presentation includes:
The three step content process:
-Content Ideation
-Content Creation
-Content Promotion
-Building a content calendar that could aid growth targets
-Experiment done by Hubspot to setttle the Quantity vs Quality blogging debate and its analysis
-Examples of Deep Tactical posts
-Increasing leads, visits & subscribers through great content.
-How to nuture leads via Email?
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While companies are getting better at attracting traffic to their website and generating leads, being able to nurture them, work their database and close leads as customers is a challenge that a lot of companies are facing. Being able to see the ROI of any marketing activities and the impact on the bottom line of your business is crucial. Therefore, understanding who is your ideal buyer, what his buying process is and aligning the effort within the different team of the company is essential. This presentation will give you best practices on lead nurturing and help you understand better what Smarketing is and how the alignment between the Marketing and the Sales team can be set up efficiently.
Marketing Rx: 10 Strategies to Diagnose Your FunnelEllie Mirman
It doesn’t take an MD to diagnose your marketing funnel, but it does take a critical eye, knowing which questions to ask, and a few analytical strategies. This session will explore exactly that - how to dig into your marketing funnel to understand what’s working, what’s not, and what action to take. Whether you’re a marketing team of one, managing a small marketing group, or leading a growing team, if you want a primer on keeping your funnel healthy, this session is for you. Presented at #INBOUND16.
Aligning Sales and Marketing into a Single, Cohesive Sales-Acceleration MachineHeinz Marketing Inc
Traditionally, sales and marketing have operated separately: separate objectives, separate operations, and little integration or coordination. Those days, thankfully, have passed – at least for market-leading organizations that are accelerating the velocity and success of their sales effort, despite challenging market conditions. In this session, you'll hear proven strategies and tactics for converting your sales and marketing organizations into an integrated, high-producing and revenue-generating machine. We'll share best practices, templates, and other tools you can put to work immediately to quickly accelerate results.
Forget About Conversion Rate, It's All About Growth - Paul Rouke at Figaro Di...PRWD
Here are the slides for Paul's talk at Figaro Digital.
With substantial budgets going to acquisition, digital marketers are neglecting a vital part of their marketing strategy: Conversion Optimisation.
On-site optimisation can deliver the best return on investment of any marketing activity. In this presentation Paul reveals the crucial elements you need to get the 541% ROI that we deliver on average during an optimisation programme.
Figaro Digital is a full-day event dedicated to the issues shaping digital marketing in 2015. Featuring speakers from the UK's smartest brands, agencies and technology providers, the event explores customer experience, omni-channel strategies, content, technology and more.
6 Steps to Guarantee Online Marketing Project Success, From Day 1 #OptimiseOx...Ned Poulter
We all know the situation. A big new client win or shiny new internal project means spirits run high with the team, aspirations of greatness and award-winning results. But just a few months down the line we find ourselves stuck in a rut, still struggling to get through the excessive red tape needed to start showing great results either through holdups from the tech department, tracking errors or lack of data. The key is starting well.
In this talk I shared how his agency starts every one of their campaigns. With a key focus on actionable takeaways he will run through 7 vital steps to starting, including: essential tips, tricks and tool recommendations that you can takeaway and test out yourself, whether in-house or agency side.
From analytics, conversion rate optimisation, understanding website user behaviour or simply quick-wins for overcoming long technical delays, Playing To Win: 6 Steps to Guarantee Online Marketing Project Success, From Day 1 will leave all attendees with at least one new thing to try on their websites.
Point Pricing: An Inside Look at PR 20/20's Value-Based Pricing Model (#INBOU...PR 20/20
In his 2012 book, The Marketing Agency Blueprint, Roetzer advocated for the end to billable hours, and the need for agencies to move to value-based pricing that directly ties activities to outcomes. This session is an inside look at his efforts the last four years to discover PR 20/20's "value metric," and build an entirely new pricing system. Roetzer will share origins of the concept, challenges faced in constructing the model, lessons learned in rolling it out to clients, and tips for how agencies can reimagine their own pricing models to drive growth and unlock profits.
Determining the Mathematical ROI of a Project Management Office (PMO) Impleme...Ricardo Viana Vargas
Slides from the white paper which objective is to present, discuss and apply a mathematical model based on the use of Monte Carlo simulation in conjunction with researches on project success/failure rates of projects to develop a 10 step model to calculate the mathematical return on investment (ROI) for the Project Office implementation.
6 Integrated ABM Considerations for 2020Demandbase
It is officially the year 2020, so what’s your vision?
No seriously — no pun intended. What is your 2020 vision?
When it comes to kicking off the new year with a full-funnel ABM campaign, there are quite a few things to consider.
L'art du Retargeting - Julien Le Coupanec, Growth Hacker chez TheFamilyTheFamily
Savais-tu que 97% des gens visitent en moyenne 5 fois un site internet avant d'acheter ? Les plus grands comme Amazon, Cdiscount, La Redoute etc. utilisent le retargeting. Mais il faut savoir aussi que ce type de publicité est également adapté aux plus petites structures puisque le budget de la campagne est à définir en fonction de tes attentes. Julien le Coupanec t'explique dans cette vidéo comment utiliser le retargeting comme un pro !
La vidéo : https://www.youtube.com/watch?v=BPVE3Ezjado
At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/
Par Julien Le Coupanec, Growth Hacker chez TheFamily - http://twitter.com/@lecoupa
Offline Data: high octane fuel for your performance marketing engineBooster Box
4 case studies showing how offline data is the secret for successful online marketing campaigns and how it can overcome the limitations of location targeting options currently available in online advertising:
● Case #1) Occupy key areas: We illustrate how to identify and “digitally occupy” key geographic areas for your business to increase brand awareness and capture users in the true highly relevant micro-moments of their journey.
● Case #2) Microtargeting based on third party data: We will delve into demographic targeting and will show how to target users by income also in those countries where income targeting is not available.
● Case #3) Hyper local weather advertising: We will illustrate how advanced hyper local weather prediction technology can boost ads performance on specific geographies.
● Case #4) Bid according to local traffic: We will share how to target users depending on how busy shops are
Digital Marketing Strategies - AppFolio/Sprout Marketing WebinarAppFolio
Sprout Marketing's Rebecca Ross and Barbara Savona discuss digital marketing strategies your property management company can use to get your property noticed and how to measure the success of your efforts.
This was discussed at the Workshop on "Marketing 101 for Startups" conducted by HelloMeets at Hippo Video's Office in Chennai.
Speaker & Presentation by:
Shiyam Sunder, Digital Marketing Specialist at Zoho
-Shiyam works with ManageEngine, a division of Zoho
Corporation in the IT security arena
-He is the Campaign Manager for Non-English Regions (Japan, China, and EU regions) and has expertise in SEM, localized SEO, performance analytics, conversion rate optimisation and route cause investigation
Presentation includes:
-Getting started on Search Engine Marketing
-Examples of Break Even Conversions Per Click (CPC)
-Lowering Cost Per Action (CPA) by improving conversions
- In Market Audiences for Search: How it Works
- Case study on Custom Intent
This was discussed at the workshop on "Marketing 101 for Startups" conducted by HelloMeets at Hippo Video's office in Chennai.
Speaker & Presentation by:
Ganesh Mukundan, Content Marketing Specialist - Hiver
-Ganesh manages content creation & content marketing and engages with influencers for guest posts
-He is responsible for improving organic visits, driving inbound leads and helping the outbound team with outreach mailers
Presentation includes:
The three step content process:
-Content Ideation
-Content Creation
-Content Promotion
-Building a content calendar that could aid growth targets
-Experiment done by Hubspot to setttle the Quantity vs Quality blogging debate and its analysis
-Examples of Deep Tactical posts
-Increasing leads, visits & subscribers through great content.
-How to nuture leads via Email?
Online Marketing: Lead Generation ActivitiesHelloMeets
This was discussed at the Workshop on "Marketing 101 for Startups" conducted by HelloMeets at Hippo Video's office in Chennai.
Speaker & Presentation by:
Shiyam Sunder, Digital Marketing Specialist -Zoho
-Shiyam works with ManageEngine, a division of Zoho Corporation in the IT security arena
-He is the Campaign Manager for Non-English Regions ( Japan, China, and EU regions) and has expertise in SEM, localized SEO, performance analytics, conversion rate optimisation and route cause investigation
Presentation includes:
-How to identify markets and messaging
-Building a marketing plan and processes to implement it thoroughly
-Getting started on Search Engine Marketing
-Building a content calendar that could aid growth targets
-The email marketing playbook of growing leads pipeline and enhancing brand profile
-An iterative approach to landing pages to consistently improve conversions
-Hacks of gaining momentum on social media
-Leveraging influencer marketing to earn credibility and trust
-Using paid marketing to grow quickly in desired markets
Case studies on:
-Actionable ways to engage with the most popular influencers in your space
-How do you improve Blog Visits by over 100%
-Marketing Landing Pages with experimented A/B testing results
-How Zoho reached potential prospects in short span with Google Display Network
HeathifyMe: Mobile heath and Fitness startupHelloMeets
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Speaker & Presentation by:
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- He led Growth and Monetization verticals for 1.5 years at HealthifyMe before taking over as Head of Product
-Anjan has over 10 years of experience across Mobile Apps and R&D having worked at companies like Motorola Solutions & Cognizant
Presentation includes:
-Growth Trajectory from 3,000,000 users in 2017 to 8,000,000 in 2018 with 4 revenue making verticals led by 6 PMs & 40 engineers
How Healthifyme launched the following products:
-HealthifyMe Insights - Leading to increase in engagement
-Ria - World's first AI wellness coach - Leading to increase in retention/engagement
-Content feeds - Leading to increased session time
This was discussed at a Meetup on "Data Driven SEO for Startups" conducted by HelloMeets at Animaker's office in Chennai.
Speaker & Presenation by:
Ashok K Kammara, Head of Growth & Marketing at Klenty.
Presentation includes:
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-How long does it take for SEO to work - Different Stages
-How to create SEO optimized content - Keywords and Content types
-How to optimize your existing content for SEO
-Metrics you need to track your performance
This was discussed at "Influencer Marketing Bootcamp" conducted by HelloMeets at Coworkin office in Delhi.
Speaker & Presentation by:
Megha Vij, Influencer Marketing & Community Manager at LBB.
-She has previously worked as a Influencer Marketing & Brand Alliances Manager at Limeroad.com.
-Social Media & Content Manager at FashionAndYou.com
-Social Media & Influencer Marketing Manager at Roposo.com
Presenation includes:
-Why does every brand need Influencer Marketing in their marketing mix?
-Who are influencers and how to discover them?
-Difference between Influencer Marketing Vs Celebrity Endorsement
-How to get influencers without paying them money?
-How to build communities of and with influencers?
-How LBB got 38 influencers to create content for it on its launch?
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This was discussed at the Workshop on "How to make a Product Roadmap that actually works" conducted by HelloMeets in Bengaluru.
Speaker & Presentation by:
Amit Tiwari, Senior Product Manager at Milaap
-Previously worked as Product Manager at ListUp & Software Engineer at Galleri5
-At Milaap, he leads a team of 2 product managers and a designer and has:
-Collaborated with the marketing team to enhance the accuracy of ads performance
Conducted user-research, usability testing and in-person interviews with the design team to understand the pain-points of campaign organisers in the campaign setup flow and led it's complete revamp
-Led the revamp of checkout flow to reduce drop-offs
-Implemented a rating and feedback mechanism in the major modules of the site to collect user feedback
-Led the work on quick campaign setup using WhatsApp, Messenger and voice platform
-Led the localisation of the campaign setup flow in regional languages
Presentation includes:
-What is a product roadmap and Why is it important?
-How to create a roadmap?
-How does he approach roadmap creation at Milaap
-What is feature prioritisation and why is it important?
-How to do prioritisation?
-How they approach prioritisation at Milaap?
-Case Studies from Milaap on:
The top-down approach of roadmap creation
Feature prioritisation both in the long & short term
Implementing user-feedback
This was discussed at "Content Marketing Masterclass" conducted by HelloMeets at Investopad in Delhi.
Speaker & Presentation by:
Sabari Saran, Senior Content Creator, HT Mint
At HT Mint, he is responsible for:
-Writing well-researched personal finance trends stories
-Rewriting and editing all print copies
-Conceptualising graphic ideas
-Editing Mint Asia personal finance pages (Mint’s weekly Singapore edition)
Presentation includes:
Writing content for different mediums - Newspaper, Magazine and Online
The art of telling new stories - How to make your story impactful -Use of data, graphic elements, tweets & videos
Writing a quick news story -> writing an opinion blog -> tweeting it right -> composing an app alert right
Designing for complex business problems HelloMeets
This was discussed at a Product Design workshop conducted by HelloMeets at Pickyourtrail office in Chennai.
Speaker and presentation by:
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- She started off as a graphic designer, moved into UI design and then transitioned to UX
- She has been working with Freshworks for more 3 years and take cares of the end to end feature releases, which also involves research and collaboration
-Previously worked at Cognizant Technology Solutions as - Associate-Projects & Programmer Analyst
The content of the presentation is around:
- Knowing complex problems & defining them
- Setting up a solution strategy
-Assessing business goals
-Defining success criteria
-Making design research happen
-Making sense of the data
- Running a design sprint
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For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
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Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Build and Drive Revenue Focused SaaS Marketing Operations
1. @obanmol10 #RevOps Wingify
How to Build and Drive Revenue Focussed Saas
Marketing Operations
Learnings from a $20 million ARR Revenue Operations Team
3. @obanmol10 #RevOps Wingify
Let’s get to know each other better
Find out one person for each category, who:
Travelled to 5 countries Sat on a Helicopter Has a twin
Born in May
Works for a Saas startup
Is a teetotaler
Is not a Marketer
Plays basketball
Loves Justin Bieber
6. @obanmol10 #RevOps Wingify
How do we create better customer
experiences among an increasingly non-
linear customer journey and fragmented
technology stack?
14. @obanmol10 #RevOps Wingify
Understand what your true revenue focus is - This typically depends on the
sales model of an org
a. Highly transactional product = Start at Finance
b. Longer sales cycle and higher ACV = Start at Sales
c. Focused on customer retention = Start at Customer Success
Inevitably you'll be working with all of these parts of the organization, but you'll
want to focus your starting point within the group that has the highest focus on
revenue growth.
Pillar #1 - Management & Strategy
18. @obanmol10 #RevOps Wingify
Pillar #2 - Process Optimization – Case 1
CONTENT
CALENDAR
A. Monthly sync to
decide topics
B. List down topics
along with dates,
owner, approver
C. Sync to Google
Calendar
STEP 1
19. @obanmol10 #RevOps Wingify
Create weekly view
using simple formulas
to have visibility into
the year
CALENDAR
VIEW
STEP 2
Pillar #2 - Process Optimization – Case 1
20. @obanmol10 #RevOps Wingify
Calendar sends alerts
to start preparing
content story
GOOGLE
CALENDAR
STEP 3
Pillar #2 - Process Optimization – Case 1
22. @obanmol10 #RevOps Wingify
A. Create MTD to
track daily activity
B. Automate MTD to
mail
Pillar #2 - Process Optimization – Case 2
COMMUNITY
PLATFORM
STEP 2
29. @obanmol10 #RevOps Wingify
Pillar #4 - Measurement
Measure not only
number of MQL’s but
also LTV, CAC, CPL for
channels where you
spend
MEASUREMENT
30. @obanmol10 #RevOps Wingify
Pillar #4 - Measurement
Keep a track of no. of
MQL’s each day/week
for each rep
This becomes your am
MEASUREMENT
35. @obanmol10 #RevOps Wingify
Resources
A. Getfunnelcake.com/revenue-operations
B. Radius.com/2017/03/02/rise-revenue-ops/
C. Slideshare.net/MarTechConf
D. 5+Best+Saas+Marketing+Hakcs-Ryan-Bonnici-SaaStock2018.pdf
How many of you have heard of Wingify or Tracxn here?
I ask you this because basis the number of people who have heard about Wingify or Tracxn, I will put an effort to convince you to listen to me. So this is my small attempt at convincing you to hear me for the next 45 minutes - some numbers:
I joined Tracxn as their 20th employee and when I was on my way out the company had grown beyond 500 people with an annual recurring revenue of $5M with $14M in fundingWingify on the other hand is used by 5000+ brands in 90+ countries and is completely bootstrapped with $20M in revenue.
So before we get started, let’s do a quick fun exercise.
So all of you will need a pen and paper for this. Its pretty straightforward - all you need to do is find one person for each of the listed category in the room.
I am doing this, because I want everyone to know each other before leaving this session. Secretly the reason to do this is to ensure everyone goes out happy even if you don’t find my session useful :)
Go around, talk to each other.
Does your marketing, sales and customer success team look something like this? So whats the problem with the approach?
Marketer’s job is to educate and generate leads
Sales job is to sell and close
Customer success job is to have a lasting impact on the customer, reduce churn
Each of these teams are optimizing a customer’s journey in silos
Does your marketing, sales and customer success team look something like this? So whats the problem with the approach?
Marketer’s job is to educate and generate leads
Sales job is to sell and close
Customer success job is to have a lasting impact on the customer, reduce churn
Each of these teams are optimizing a customer’s journey in silos
Lets take a step back
Does your marketing, sales and customer success team look something like this? So whats the problem with the approach?
Marketer’s job is to educate and generate leads
Sales job is to sell and close
Customer success job is to have a lasting impact on the customer, reduce churn
Each of these teams are optimizing a customer’s journey in silos
Does your marketing, sales and customer success team look something like this? So whats the problem with the approach?
Marketer’s job is to educate and generate leads
Sales job is to sell and close
Customer success job is to have a lasting impact on the customer, reduce churn
Each of these teams are optimizing a customer’s journey in silos
Now this approach leads to a local maxima [because this is local optimization]
The new way is Goto Market operations or revenue operations which means optimization across:
SO now your marketers go after customers that customer success can really work well with a this leads to lower costs
This is what most innovative companies will adopt to first.
So how do we do this?
Lets take a step back
If you don’t have a CRO, RevOps can live under the Operations or Marketing umbrella. This decision comes down to the needs of your business and the skill-set of your leadership team.
CROs are new – according to LinkedIn job data, in the United States there are roughly:
4,100 CROs
24,400 CMOs
43,000 COOs
Almost half of CROs are in emerging tech companies, those with 50-200 employees. Most CROs have been in the role for less than 2 years.
If you don’t have a CRO, RevOps can live under the Operations or Marketing umbrella. This decision comes down to the needs of your business and the skill-set of your leadership team.
CROs are new – according to LinkedIn job data, in the United States there are roughly:
4,100 CROs
24,400 CMOs
43,000 COOs
Almost half of CROs are in emerging tech companies, those with 50-200 employees. Most CROs have been in the role for less than 2 years.