The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
TENADAM MANUFUCTURING PLC.pptx
1.
2. Established by Tigest Abebe & Brehanu xxxxx in 2022 , produces Bamboo
Made assorted creative crafts such as :fashion accessories kitchen and dining,
home and garden articles, personal care products and appliances in our
everyday lives.
What distinguish ‘’Tenadam’’ as a social Enterprise : our commitment towards to
the below core values :Care for the people , Care for environment & Contributions
to the Economy!
Environment :We care for the Environment : through replacing the inorganic RM
such as plastic - by Bamboo as sustainable alternatives -solves the often-ignored
yet growing problem of waste, we also encourage plantation of Bamboo through
our fair pay and collaborative efforts and Networking with Bamboo VC-actors and
rural Bamboo forest communities .
Employment Creation of job and income : holds training courses for young
people including rural women and Uplifting traditional crafts with strong branding,
utilitarian designs and which in turn creates stable livelihood .
Economy: Contributes to build the country’s Economy –through expanding and
diversifying Tenadam branded products to meet the growing demand in
Domestic and overseas market,
3. Natural
Materials
Design
Natural materials like bamboo, cattail grasses,, jute, banana
fiber, and others went into oblivion during the industrial era
where the main focus was inventing new man-made materials
and least focus on the damage to the green infrastructure of
the planet. We at Tenadam bring back natural material to the
fore with Eco-friendly processes which have no harmful
impacts on our health or environment.
we draw uninhibited inspiration from nature, culture and arts in
our design. Our design from the get-go was to bridge the gap
between sustainable traditional crafts and the urban populace
by ensuring that each design has a utilitarian value and an
aesthetic that is current.