The document outlines 10 hard truths of machine vision projects: 1) Location is critical for lighting, cameras, fixtures, and avoiding debris; 2) Most time will be spent on the last 20% of the project; 3) Other sensing technologies may work as well as vision; 4) Vision projects have more variability than expected and require extensive testing; 5) Assemble a multi-disciplinary team to support deployment; 6) New issues will emerge as production scales; 7) Process staff buy-in is essential for deployment and maintenance; 8) Process variability and part shifts are likely; 9) Cheap components often disappoint; 10) Novel approaches may come from unrelated industries.