Vicky Buser discusses the importance of using storytelling and scripts to help translate ideas into products that people understand. She explains that without understanding the ideas, you cannot build something successfully. Storyboards are used to help translate ideas even if drawing skills are poor. Scripts help explain videos and back-end processes clearly. The benefits of storytelling include better communication, a greater focus on end users, and more compelling demonstrations.

1. Telling
stories:
the
ideas
behind
Vicky
Buser,
Informa;on
Architect,
BBC
R&D

2. If
people
don't
understand
what
you're
talking
about,
you
can’t
build
it.

3. Ideas
not
products

6. Transla;ng
ideas
using
storyboards

8. “But…we’re
rubbish
at
drawing!”
It
doesn’t
maFer….

9. We
started
with
our
heroes

10. And
how
they
might
feel
when
watching
TV

16. If
you’d
like
to
give
it
a
try…

17. Using
scripts

18. Scripts
for
explanatory
videos

20. And
for
the
back-­‐end
processes

22. The
rewards

23. BeFer
communica;on
“
If
you
want
to
build
a
boat,
do
not
instruct
the
men
to
saw
wood,
s;tch
the
sails,
prepare
the
tools…
make
them
long
for
seNng
sail
and
travel
to
distant
lands.
”
Antoine
de
Saint
Exupery

24. More
focus
on
end
users
• Phew!
That’s
my
job
aTer
all…

25. More
compelling
demos

26. Thank
you!
Find
out
more
at
hFp://notube.tv
or
email
me:
vicky.buser@gmail.com