Local manufacturers hold 50-60% of the mobile phone market in tier II and III cities in Indonesia. In these smaller cities, price is a major factor and locally made phones that are Rp. 100,000 cheaper than imports have many options and are very popular. Social media like Facebook has also become the main way for youth in rural areas to communicate, preferring to chat via SMS rather than calls. Games are another major reason people in rural areas purchase mobile phones. According to Nielsen, Nokia had the largest market share at 58.48% in 2011, followed by Cross at 10% and Samsung at 9.8%

1. Mobile Consumption
IN TIER II & III
2012

2. Tier I
Jakarta
Surabaya, Denpasar
Tier II
Medan, Bandung, Makasar, Semarang,
Jogjakarta
Tier III
Lombok, Lampung, Palembang, Manado, Aceh, Balikpapan,
samarinda, etc
City Landscapes

3. Local Manufactures Hold 5060% Mobile Market in Tier II
and III
Love price Rp. 100,000 cheaper
but with million options
Beritadaerah.com
Antaranews.com
Facebook become main
communication for youth in Rural
They love to chat via SMS
rather than make a voice
Games also the main reason
for rural people to bought
Handphone
Infogadget.com
Mobile Consumers Lanscape

4. Nielsen Media 2011

5. Breakdown Handset and OS in Indonesia
No
Manufactures
1 Nokia
2 Cross
3 Samsung
4 Mito
5 Sony Erricsson
6 HT
7 Blackberry
8 Other
Percent
58,48
10
9,8
7,6
7,26
5,12
4,59
4,75
OS
Percent
44,58
Symbian
14,43
Series 40
12,91
Android
11,11
Unknown
5,88
Sony Erricsson
4,45
RIM
2,98
Samsung
1,57
Ios
2,09
Other
Statcounter Jan - Sept 2012

6. Thank You
Contact:
Deden.Mulyana@gmail.com
0818 0202 1199