The document discusses best practices for telephone skills. It states that the telephone can be a powerful business tool if used properly. It provides rules for telephone etiquette like answering promptly, using a pleasant tone, speaking clearly, listening attentively, and avoiding distractions. Specific tips are given, such as smiling while on the phone, addressing the caller by name, and repeating information back to confirm understanding. The importance of practicing telephone scenarios is also highlighted. Proper answering, taking messages, and ending calls are outlined to ensure a positive experience for all telephone interactions.