This is the Impact Report for the 2014 edition of TEDxBangalore. It is our attempt to usher in transparency and spur growth as we pursue to shape the shared narrative of A Better Bangalore.

1. IMPACT REPORT
2014
Sartaj ANAND

2. TABLE OF CONTENTS
Thank You3
Metrics for Success5
What worked for Us12
Where We fell short23
Next Steps27

3. THANK YOU !

4. ABetterBangalorestartswithBetterPeopleandonAugust1stand3rd,2014morethan1100individualstooktimeoutoftheirbusylivestobepartofTEDxBangaloreandshapethenarrativeofChallenge_______.Eachandeveryoneofthesepeopledidthisbecausetheycaredabouttheircityandcommunity,andwearegratefultoreceivetheirtrust.ItwasourbeliefthatBangaloredeservedameaningfulconversationdrivenpurelybypassionateideasandactionsandweputourheartintobuildingaprogramthatwoulddojusticetothisethos.Inourinauguraledition,wehaveachievedafairbitofsuccessbutwehavealsostumbledandwerecognizethat.TEDxBangalorewillaimtorectifythesefaultsin2015butwewouldneverhavegottensofarwithoutyoursupport…ThankYou!
SartajAnand
Curator

5. METRICS FOR
SUCCESS

6. Unique Users -0.76 Million Total Impressions -2.6 Million
Total Clicks -0.18 Million Time Period -3 months

7. Unique Users -0.23 Million Total Impressions -1 Million
Tweets -1143 Time Period -3 months

8. Unique Users -10,291 Total Impressions -16,144
Sponsor Clicks -2183 Time Period -2 months

9. Promotions -450 Main Event -1100+
Gala Dinner -40 Time Period -3 months

10. Articles -23 Total Readership -10 Million
Ads -3 CAT A Media -82%
Message Delivery -96% Time Period -3 months
Sponsored Readership -0.46 Million

11. Listenership -0.7 MillionTime Period -2 weeks
Spots -24

12. What worked
for us

13. India’s 1st
TEDx
Adventure

14. Wall Climbing

15. Community
Service

16. City Discovery

17. Our Speakers

18. Ideas & Lunch with a Stranger*
*Lunch Bag = Goodie Bag

19. Mobile
Skate Park

20. Interactive
Installations

21. Quad Copter
Drones

22. TEDx Cupcakes

23. WHERE WE
FELL SHORT

24. Wepersonallybelievethatwefellshortinacoupleofcategoriesthatdetractedfromtheaudienceexperiencewewishedtodeliver.ThesewerespecificallyTransport, OffStageProduction,PartnerRelationsandTimeManagement.
Transport–WehadalwaysplannedtoprovidebusesforouraudiencebutchosetorelyonourMobilityPartnerUberaswell.Theexperiencewasn’tperfectbecausetherewereafewlogisticalissueswiththearrivalofthebuses.Furthermore,Ubercouponsonlyprovided1freeridewhichwascontrarytoourunderstandingof2freerideswiththem.Thiswascompletelyunexpectedbutwe’vedecidedtorectifytheseissuesbyworkingwithastrongerproductionpartnerforthenexteditionandensuringthatallconsumerfacingpartnershipsarebackedwithaServiceLevelAgreementoravoidedaltogether.Thusweapologizeforanyinconvenienceyoumayhavefaced.

25. OffStageProduction–WewantedtoprovideasclosetoaTEDlikeexperienceaspossibleandacriticalcomponentinthisendeavorweretheExperienceZonesandInteractiveInstallations.However,wefeelthatthisyeartheproductionqualitywasn’tquiteuptoourstandardsandagainhopetoresolvethisissuebyworkingwithastrongerproductionpartner.Thiswouldthenallowustofocussolelyoncuratingspeakersandexperienceswhichwillinspireandexciteouraudience.
PartnerRelations–OurpartnersarethebackboneofTEDxBangaloreandwearefortunatetohavegarneredsupportfromsomanywonderfulorganizationsinoureffortstoinspirethiscity.However,wewerealsoletdownbyafewofourpartners.ThesewerenamelyIdea, Uber,ChaiPointandtheAccorGroup.Eachofthemhadcriticalresponsibilitiessuchasprintingcollateral, transportingattendees,servingrefreshmentsandhostingspeakers.Theirchoicestoweighcostsoverbenefits,succumbtointernalpoliticsandexploitthe

26. timesensitivenatureoftheirtaskswasdeeplyhurtfulbecausetheyultimatelypreventedusfromdeliveringthememorableexperiencewewanted.We’velearntalotfromthisandwillensurethatthisneverreoccurs.
TimeManagement–WerespectthefactthateveryonewhochosetojoinusforTEDxBangaloremadeaninvestmentoftheirtimeandenergy.Thusalleventdaydelaysweretreatedagreatdealofseriousnessthoughwedidpartiallymakeupforittowardstheendoftheday.Wewillbeincorporatingthisexperienceintoourprogrammingforthenexteditionandhopetobemoreeffectiveinthisregardinthefuture.

27. NEXT
STEPS

28. WearecompletelycommittedtobringingTEDxBangalorebacktoourcityinaBIGwayin2015andwillbereleasingmoreconcreteinformationaboutthisin thecomingfewmonths.Theteamhasalreadyinvestedasignificantamountoftimeintodeconstructingthepasteditionbecausewewanttoexceedtheexpectationsofallourstakeholders–speakers, audience,partnersandsponsors.
Wewouldliketothankyouagainforyourgeneroussupportandhopetoinspireyouagainsoon.
Ifyou’reinterestedinvolunteeringorsupportingusasaPartnerorSponsorthenpleasereachouttoSartajAnand, CuratorofTEDxBangalore,atsartaj@egomonk.com.