TED events provide a unique opportunity for personal branding and marketing through reputation strengthening. The paper analyzes how TEDx events can benefit companies and individuals by increasing customer trust and shareholder relations. While TEDx events are not meant for direct marketing, participating can communicate that a person or company shares qualities valued by TED of being globally engaged, culturally open-minded, and passionate about spreading impactful ideas. Organizing or speaking at a TEDx event helps reaffirm existing values a business or leader has already communicated.
Geared toward undergraduate student-level supervisors, this presentation gives students a chance to review their results from the StrengthsQuest assessment and learn how to apply their Strengths to the work they will do as a peer leader and supervisor.
Answering some of your questions:
How can I benefit from being a mentor or a mentee?
What is reverse mentoring and how will it help me?
What should I do to prepare for the event to ensure I get the best outcome from attending?
Geared toward undergraduate student-level supervisors, this presentation gives students a chance to review their results from the StrengthsQuest assessment and learn how to apply their Strengths to the work they will do as a peer leader and supervisor.
Answering some of your questions:
How can I benefit from being a mentor or a mentee?
What is reverse mentoring and how will it help me?
What should I do to prepare for the event to ensure I get the best outcome from attending?
Looking at your organizational DNA--reflecting your founders’ mission, the personal values of your employees, your strategic imperatives, and the remarkable stories already present within your organization--we offer a suite of workshops to help you clearly [re]define your desired culture for internal and external use.
Martina Gorbec, Strategic Design Manager at Vertical Strategy, gives her perspective on what it takes to be a strategic design in the new podcast episode!
Give it a listen here —> https://lnkd.in/d_9T78F
The Dark Side of Innovation @daniel_eggerDaniel Egger
The Dark Side of Innovation shares practical insights and looks beyond the shiny/bright side. How could the process impact your organization? It also tackles insights from the practice and myths.
[SAMPLE MATERIALS] Exploration x Design presents Creative Facilitation Exploration x Design
Design Thinking is a process for problem solving through creative methodologies. Facilitators are required at every step of the process in order to focus the project team on specific tasks. The role of facilitator is not project management or a directorship.
In many ways, Creative Facilitation inverses how we learn. Instead of presenting material and instructing participants to absorb and memorize; creative facilitation asks participants to provide content from their own understanding and experiences. Participants are challenged to learn from eachother by working in small groups of diverse skills, backgrounds and abilities. They have to create something through creative activities and collaboration.
This 2-hour workshop provides the following:
- Planning a Creative Work Session
- Case Study & Discussion: Examples of Ideation Sessions
- Principles of Creative Facilitation
- Activity: Planning Your Next Session
- Q&A
Recent research shows that companies engaging in quarterly goal-setting processes are almost four times more likely to be at the top of their industry compared with those utilizing an annual planning cycle. Find out how these high-performing organizations build strategic-thinking frameworks and incorporate regular goal-setting, giving them the flexibility to adjust their plans as circumstances change or new information arises. Go beyond the yearly plan and see how to think more strategically within the rhythm of your day-to-day responsibilities. Leave with a set of practical steps you can take to help your organization accomplish its goals.
Ten principles of design minded organizationsAndrew Leone
Summary of the chapter Transition: Becoming a Design Minded Organization from the book: "Design Thinking: Integrating Innovation, Customer Experience, and Brand Value." Contains 10 key elements critical to success. To buy this book: http://amzn.to/1YvrJGe
Looking at your organizational DNA--reflecting your founders’ mission, the personal values of your employees, your strategic imperatives, and the remarkable stories already present within your organization--we offer a suite of workshops to help you clearly [re]define your desired culture for internal and external use.
Martina Gorbec, Strategic Design Manager at Vertical Strategy, gives her perspective on what it takes to be a strategic design in the new podcast episode!
Give it a listen here —> https://lnkd.in/d_9T78F
The Dark Side of Innovation @daniel_eggerDaniel Egger
The Dark Side of Innovation shares practical insights and looks beyond the shiny/bright side. How could the process impact your organization? It also tackles insights from the practice and myths.
[SAMPLE MATERIALS] Exploration x Design presents Creative Facilitation Exploration x Design
Design Thinking is a process for problem solving through creative methodologies. Facilitators are required at every step of the process in order to focus the project team on specific tasks. The role of facilitator is not project management or a directorship.
In many ways, Creative Facilitation inverses how we learn. Instead of presenting material and instructing participants to absorb and memorize; creative facilitation asks participants to provide content from their own understanding and experiences. Participants are challenged to learn from eachother by working in small groups of diverse skills, backgrounds and abilities. They have to create something through creative activities and collaboration.
This 2-hour workshop provides the following:
- Planning a Creative Work Session
- Case Study & Discussion: Examples of Ideation Sessions
- Principles of Creative Facilitation
- Activity: Planning Your Next Session
- Q&A
Recent research shows that companies engaging in quarterly goal-setting processes are almost four times more likely to be at the top of their industry compared with those utilizing an annual planning cycle. Find out how these high-performing organizations build strategic-thinking frameworks and incorporate regular goal-setting, giving them the flexibility to adjust their plans as circumstances change or new information arises. Go beyond the yearly plan and see how to think more strategically within the rhythm of your day-to-day responsibilities. Leave with a set of practical steps you can take to help your organization accomplish its goals.
Ten principles of design minded organizationsAndrew Leone
Summary of the chapter Transition: Becoming a Design Minded Organization from the book: "Design Thinking: Integrating Innovation, Customer Experience, and Brand Value." Contains 10 key elements critical to success. To buy this book: http://amzn.to/1YvrJGe
This presentation is part of our TEDx talk and our book entitled "from Selling to Co-Creating" and focusses on the main trends in sales for the coming years. Particular attention is given on the role of sales versus marketing in the future.
Main trends are: co-creation, networking, communication, the sales process, team based selling and the relationship between sales, marketing and customer service.
The Top Skills That Can Get You Hired in 2017LinkedIn
We analyzed all the recruiting activity on LinkedIn this year and identified the Top Skills employers seek. Starting Oct 24, learn these skills and much more for free during the Week of Learning.
#AlwaysBeLearning https://learning.linkedin.com/week-of-learning
Empathic Intervision; A Peer-to-Peer Practice [2nd Ed] - L.W. Niezink & K.J. ...Lidewij Niezink
Leaders and employees agree on the need for empathy in the workplace, yet crucial gaps remain between intentions and implementation. To bridge these gaps, empathy practice in organisations needs to be understood, implemented and studied. In this Ebook we introduce Empathic Intervision, a structured peer-to-peer method to apply empathy in organisation routines. We introduce intervision, combining work and learning, to handle situations, questions and problems with an intent to learn from each other, improve expertise and co-evolve insights and outcomes. We describe how Empathic Intervision supplements the advantages of intervision with five layered empathic capacities: self-empathy, kinesthetic, reflective, imaginative empathy as well as empathic creativity, to aid deeper hearing and understanding and consideration of each other’s perspectives. We contextualize this method within the emergence of practices such as human-centric design, agile self-organizing teams and co-creation with the aim to bridge silos, cross barriers and offer a hands-on practice for organisational development.
Artikel ilmiah ini adalah pengembangan dari tugas individual penulis saat S2 di The Hague Univ. Fokus tulisan ini adalah pada metode praktis untuk mengaplikasikan keterampilan komunikasi pada level organisasi atau perusahaan, terutama strategi pelaksanaan dialog dengan stakeholder.
Artikel ini sebelumnya telah dipublikasikan pada jurnal ilmiah inspirasi. Univ. Muhammadiyah Bengkulu. ISSN 0854-4808.
Swipe right to learn what your PPM career with look like after obtaining a Praxis certification!
Bridging theory and practice for Project Management excellence. @apmg_international
Increasing Design Influence by adapting your voice to your organization's dec...Dani Nordin
As designers, we like to think of ourselves as makers. When we’re working on large, wicked problems, the challenge is that “making” is no longer a solo endeavor; it’s something that requires a lot of people and functionality to make happen. This can leave designers feeling like we’ve had to compromise our standards to appease business or development stakeholders. It also inadvertently creates an us-versus-them mentality that actually makes it less likely that we’ll be successful in moving forward our vision of what’s possible.
So what does this mean for us? Simply understanding what your product’s users are dealing with isn’t enough. To make truly great products, you need to understand how people, organizations, systems and content play together. In this presentation, we’ll focus on some ways to help understand the organizational context you’re working within, and to adjust your approach to increase your success within those organizations.
Learner Engagement is back in focus. With the majority of the global corporate workforce still #workingfromhome, several recent surveys indicate that #learnerengagement will be one of the top points to address for corporate L&D team.
While we all agree that Motivation and Practice are the two pillars of Learning Engagement, Learning at the Time of Need and Feedback are two factors that we can ill afford to ignore. Learning engagement also depends largely on the organizational culture, and the transition of L&D from an order taker to playing an active role by being a consultant/advisor is crucial for today's learning endeavors to be successful. Also, the active contribution of line managers and other similar stakeholders in the creation and curation of learning content is also essential.
It is with the aim to discuss and emphasize these factors that we present you with the top 20 quotes from the insightful conversations that Amit Garg - CEO of Upside Learning Solutions, who moderated the podcasts had with learning experts and features:
Dhiren Doshi
Kirk Donaghey
Keith Keating
Guy W Wallace
Phil Reddall
Jennifer Tsang, PCC
Toby Harris
Stefaan van Hooydonk 范汇东
Vince Han
Julie Dirksen
How to turn your boring event into a TED like experience.azards
Not only do you not want to attend or exhibit, but you have no idea why you’re even going in the first place. Is it the motivational speaker who has nothing to do with your industry? The bad entertainment? The educational tracks that are really just vendor sales pitches? Nothing worth your time as usual.
If you’re lucky, you meet up with an old acquaintance and catch up on the status of your industry. About one hour of actual useful time over a 2 day event.
What if you could take that one valuable hour and extend it across the entire three days?
You can.
Administrative Cohort Implementation Case Study 2021Lynn Walder
A current and relevant case study on the successful implementation of the Administrative Cohort Model by Senior Executive Assistant, Kimberly Cotton, at Jack Henry Associates.
Similar to The Design of TED – TED as a marketing tool for companies and Perosnal Branding_Abstract (20)
Administrative Cohort Implementation Case Study 2021
The Design of TED – TED as a marketing tool for companies and Perosnal Branding_Abstract
1. 1
The Design of TED – TEDx as a marketing tool for companies and personal branding.
(A research published by Janet Wiebach)
Abstract
TED – Ideas worth spreading has a unique business structure built up through intense
Design Effort and Design Thinking strategies that resulted in TED’s success and contin-
uous growth. This paper proves that design is a key element of TED’s operations and
subsequently analyzes the TEDx program in a deeper sense. It gives practical insight into
TEDx events and draws the conclusion that TEDx events can be useful to increase long
term customer trust, strengthen shareholder relations and thereby broaden a company’s
marketing mix. TEDx can help to strengthen and communicate a company’s or person’s
reputation. This is not achieved through direct marketing at a TEDx event but rather
through the fact that someone who engages with TED has certain qualities: globally en-
gaged, culturally open-minded, seeking a deeper understanding of the world and believ-
ing passionately in the power of ideas to change attitudes, lives and, ultimately, the world.
Most people who present at TEDx events are unique individuals who might also succeed
without the platform. In fact, TED is very precice on whom to partner with and who can
present. Inappropriate activities result in suspension. Being a partner or presenting at TED
proves that the person or company standing behind this person has qualities that TED
shares. Organizing a TEDx event or presenting an idea as a speaker can help to reconfirm
values you have already communicated as a business person. In conclusion, TEDx events
cannot be used as direct and short term marketing strategies but can be seen as an addi-
tional effort for a leader or company to strengthen their reputation.
To obtain the whole research please reach out to me.
