By definition, innovation can refer to something new or a change made to an existing product, idea, or field. But to innovate, we must better understand the problem we’re trying to solve and what forces are used to create a context where the specific problem exists. We’ll dive deep into the innovation process and create a framework that you can use to start innovating.
Design thinking is a process that uses four foundational practices: empathy, ethnography, abductive thinking, and iterative user testing. It involves comprehending user needs through observation and testing prototypes with users to iteratively design solutions that are user-centered. The stages of design thinking are comprehension, definition, ideation, prototyping, and evaluation.
An introduction to product development for book publishersSally Foote
This two-part document provides an introduction to digital product development. Part I discusses developing digital strategies and products that have business impact for clients. It emphasizes testing ideas to determine what should be built cost-effectively to achieve goals. Successful digital products interact with users and content in a way that is relevant to the intended audience and market conditions. Developing personas, use cases, and user journeys helps define the audience and how they will use the product. Thorough planning includes evaluating capabilities, audiences, markets and concepts to determine viability before building.
This document discusses human-centered innovation and design. It notes that while users should be at the center of innovation, their needs are not always obvious. Effective innovation requires understanding users' hidden needs through techniques like shadowing, diary studies, and developing user personas. The document cautions against common misunderstandings around research, like thinking it is only about usability or that large samples are always needed. It recommends management focus on overcoming barriers to human-centered design in their organizations and applying these techniques to key projects.
How to keep the front end of innovation full iriBruce Janda
This document discusses how to keep an innovation pipeline full by accurately defining customer needs. It emphasizes identifying the "most important customer" in the value chain and using open-ended interviews to understand unmet needs. This helps prevent new product ideas from solving the wrong problems. The document provides a framework for contextual interviewing and analyzing feedback to clearly define customer needs prior to development.
Hector Beverages’ Paper Boat: Diffusing Innovation Through “Drinks And Memori...etcases
Case View with Ashwini Deshpande, the Co-Founder of Elephant, India's largest independent integrated design consultancy. The Economic Times - Brand Equity has ranked Elephant as No. 1 among all the Design Agencies in India. In this Case View, she highlights about great design and challenges in Design especially as women entrepreneur.
By definition, innovation can refer to something new or a change made to an existing product, idea, or field. But to innovate, we must better understand the problem we’re trying to solve and what forces are used to create a context where the specific problem exists. We’ll dive deep into the innovation process and create a framework that you can use to start innovating.
Design thinking is a process that uses four foundational practices: empathy, ethnography, abductive thinking, and iterative user testing. It involves comprehending user needs through observation and testing prototypes with users to iteratively design solutions that are user-centered. The stages of design thinking are comprehension, definition, ideation, prototyping, and evaluation.
An introduction to product development for book publishersSally Foote
This two-part document provides an introduction to digital product development. Part I discusses developing digital strategies and products that have business impact for clients. It emphasizes testing ideas to determine what should be built cost-effectively to achieve goals. Successful digital products interact with users and content in a way that is relevant to the intended audience and market conditions. Developing personas, use cases, and user journeys helps define the audience and how they will use the product. Thorough planning includes evaluating capabilities, audiences, markets and concepts to determine viability before building.
This document discusses human-centered innovation and design. It notes that while users should be at the center of innovation, their needs are not always obvious. Effective innovation requires understanding users' hidden needs through techniques like shadowing, diary studies, and developing user personas. The document cautions against common misunderstandings around research, like thinking it is only about usability or that large samples are always needed. It recommends management focus on overcoming barriers to human-centered design in their organizations and applying these techniques to key projects.
How to keep the front end of innovation full iriBruce Janda
This document discusses how to keep an innovation pipeline full by accurately defining customer needs. It emphasizes identifying the "most important customer" in the value chain and using open-ended interviews to understand unmet needs. This helps prevent new product ideas from solving the wrong problems. The document provides a framework for contextual interviewing and analyzing feedback to clearly define customer needs prior to development.
Hector Beverages’ Paper Boat: Diffusing Innovation Through “Drinks And Memori...etcases
Case View with Ashwini Deshpande, the Co-Founder of Elephant, India's largest independent integrated design consultancy. The Economic Times - Brand Equity has ranked Elephant as No. 1 among all the Design Agencies in India. In this Case View, she highlights about great design and challenges in Design especially as women entrepreneur.
The document discusses planning and its importance in inspiring greatness through extraordinary experiences. It defines planning as bringing people's needs and desires into the development process creatively. Planning matters because consumers control information and brands need ambassadors. The document outlines Critical Mass's planning process and two case studies, one helping engineers choose parts and the other getting craft beer fans to try a mega brand. It ends with a discussion of the future of planning.
The document outlines how audience-led marketing is needed in today's environment where brands are no longer special, messages are ignored, and customers don't need brands. It recommends a 4 step process: 1) listen to relevant conversations to gain insights; 2) participate in conversations to personalize experiences; 3) engage in conversations to spark ongoing dialogue; and 4) iterate based on learnings to continually inform initiatives. The goal of audience-led marketing is to build brands that are special, listened to rather than ignored, and genuinely needed and loved by giving people a real reason to care about the brand.
The Minimum Loveable Product: Go Beyond the Minimum Viable ProductDialexa
Minimum Viable Products (MVP) rarely make "good" products. We discuss an alternative: the Minimum Loveable Product. In the world of platform engineering, coordinating your software (and perhaps hardware teams) to deliver a valuable product that your target audience will use is critical to success.
http://by.dialexa.com/beyond-the-minimum-viable-product-why-you-should-build-a-minimum-loveable-product
The document discusses how to develop an effective brand strategy and creative brief. It provides examples of how consumer insights can inform a brand's essence and big idea using LEGO and Axe as examples. The key aspects of a creative brief are outlined, including defining the creative challenge, audience, consumer insights, brand proposition, how the product delivers on the proposition, desired consumer response, tone of voice, and key performance indicators. The purpose of a creative brief is to inspire creative teams and turn strategic thinking into a story to develop an effective brand strategy and big idea.
Design Thinking as new strategic tool. Presentation made to spark the discussion about innovation & inspiration and new business opportunities. And how to introduce Design Thinking as a strategic tool in your company.
Barnaby Station - A Global Briefing on the Culture, People and Ideas Driving ...Bond & Play
The document provides an overview of the first issue of the Barnaby Station briefing on innovation. It discusses the culture of innovation and highlights key people and brands innovating, as well as ideas and technologies fueling innovation. Specifically, it summarizes Beyoncé's surprise album release and its wide-ranging impact, Amazon's culture of continuous innovation, and how data analytics is transforming businesses like it did for Billy Beane and baseball team management in the film Moneyball.
The deck from our take on SXSW 2014 held at iris towers back in early April. My talks cover: 21st century content craft, brands as digital anthropologists and living in an automated world.
This document provides an overview of a conference or event called "SOUTH BY SOUTH EAST" that includes presentations on various topics such as lifestyle trends, digital media, brands, technology, design, and global markets. It also references discussions, networking opportunities and questions from attendees. The event involves talks, workshops and discussions around emerging topics relevant to digital media, brands and technology.
This document discusses how to build habit-forming products and marketing campaigns that get users hooked. It recommends finding the "job" a product helps customers accomplish and making that job easier. Products should form habits by addressing customer motivations through easy and rewarding behaviors. An "addiction loop" with triggers, actions, rewards, and investments can be created. For marketing, channels should be selected based on the customer journey and tested to optimize acquisition costs and lifetime value. The goal is to identify the most effective single channel for gaining traction.
Facilitate an ideation session with this deck. I chose what I think are the 5 biggest trends from Trend Watching's 2014 report. Please note, I changed TW's "Ubitech" to really be about Internet of Everything and added my own examples.
Use this presentation to facilitate idea generation as to how your brand can leverage consumer trends. I chose what I think are the top 5 from Trend Watching's 2014 report. Please note that I modified "Ubitech" to really be the Internet of Everything and picked my own examples. Happy brainstorming!
Private Online Communities are pre-recruited groups of people who participate in market research projects and other online activities on an on-going basis. These Communities create the potential for genuine dialogue and relationship building with the people who buy and use your products. If your company is consumer-centric (or wants to transition from product-centric to consumer-centric), a private online community must be part of your marketing, social media, and product development strategy. This presentation will introduce you to Private Online Communities: what they are, what they can be used for, the benefits of establishing and using a POC, and the advantages of POC’s over traditional ad hoc market research.
The document summarizes a social media for business event held in Barcelona, Spain. It discusses 10 considerations for using social media for business. These include focusing on customer value, having clear metrics, and being honest. The document also provides 10 recommendations, such as having a consistent social media strategy, learning from other companies, starting with a blog, and training employees. The key message is that social media should be focused on the customer and transparency to build trust.
This document discusses ethics in graphic design. It begins by defining multimedia arts as using more than one medium, such as visual art combined with sound, video or other media. A career in multimedia arts is often called graphic design. The document notes that judging design quality is an uncomfortable part of being a graphic designer, as there is no consensus on what constitutes "good" design. It then lists some basic ethics for graphic designers, such as following client instructions and meeting deadlines. The rest of the document outlines considerations for the financial, social and personal agendas of design, including questions around innovation, profitability, accessibility, education and usability.
Innovative products need to understand their markets much better. Selling a new product is different from selling a product in a mature category. The deck highlights the nuances of doing so - especially in India.
No time, no money, no mandate: User research in the public sector #SXC15Simone Carrier
Simone Carrier discusses ways to conduct user research for public services even with limited time and budget constraints. Some suggestions include skipping recruiters and documentation, creating low-fidelity prototypes, and starting research by leaving one's desk to observe users. The goal is to disrupt public services by combining technology with user-centered design principles to better serve people.
You, Me, and Accessibility: Empathy and Human-Centered Design ThinkingApplitools
In this session, accessibility advocate Erin Hess addresses key questions including what are the most common accessibility (A11y) categories, where to consider A11y in the SDLC, and what the intersection of software and empathy looks like. She explores human-centered design thinking as a tool and demonstrates how empathy can drive innovation. Watch the on-demand recording at https://applitools.info/0vu
Design thinking is a creative process for solving human problems centered around empathy, ideation, and prototyping. It involves observing users to understand their needs and pain points, then brainstorming and testing solutions to prioritize features that address customer needs. The key steps are to empathize with users, define problems, ideate many solutions, and prototype ideas to gather feedback before planning development. Design thinking helps startups foster collaboration, get to market faster with clear goals focused on user needs rather than "pet features."
The document provides guidance on developing a new business idea. It suggests finding gaps in existing markets or improving existing products. Some questions to consider include using existing skills, gaps in one's industry, or turning hobbies into businesses. Once an idea is generated, it should be refined through market research, brainstorming with others, considering opportunities, and analyzing social trends. Key criteria for determining if there is a market include satisfying needs, identifying customers, assessing competition, ensuring safety, and complying with regulations.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
Importance of Customer Service in Fashion IndustryShantilal Hajeri
Fashion Industry is a highly specialised and personalised field. Customer Service is more important in fashion indsutry since the taste, choice and expectations of each customer are different.
The document discusses planning and its importance in inspiring greatness through extraordinary experiences. It defines planning as bringing people's needs and desires into the development process creatively. Planning matters because consumers control information and brands need ambassadors. The document outlines Critical Mass's planning process and two case studies, one helping engineers choose parts and the other getting craft beer fans to try a mega brand. It ends with a discussion of the future of planning.
The document outlines how audience-led marketing is needed in today's environment where brands are no longer special, messages are ignored, and customers don't need brands. It recommends a 4 step process: 1) listen to relevant conversations to gain insights; 2) participate in conversations to personalize experiences; 3) engage in conversations to spark ongoing dialogue; and 4) iterate based on learnings to continually inform initiatives. The goal of audience-led marketing is to build brands that are special, listened to rather than ignored, and genuinely needed and loved by giving people a real reason to care about the brand.
The Minimum Loveable Product: Go Beyond the Minimum Viable ProductDialexa
Minimum Viable Products (MVP) rarely make "good" products. We discuss an alternative: the Minimum Loveable Product. In the world of platform engineering, coordinating your software (and perhaps hardware teams) to deliver a valuable product that your target audience will use is critical to success.
http://by.dialexa.com/beyond-the-minimum-viable-product-why-you-should-build-a-minimum-loveable-product
The document discusses how to develop an effective brand strategy and creative brief. It provides examples of how consumer insights can inform a brand's essence and big idea using LEGO and Axe as examples. The key aspects of a creative brief are outlined, including defining the creative challenge, audience, consumer insights, brand proposition, how the product delivers on the proposition, desired consumer response, tone of voice, and key performance indicators. The purpose of a creative brief is to inspire creative teams and turn strategic thinking into a story to develop an effective brand strategy and big idea.
Design Thinking as new strategic tool. Presentation made to spark the discussion about innovation & inspiration and new business opportunities. And how to introduce Design Thinking as a strategic tool in your company.
Barnaby Station - A Global Briefing on the Culture, People and Ideas Driving ...Bond & Play
The document provides an overview of the first issue of the Barnaby Station briefing on innovation. It discusses the culture of innovation and highlights key people and brands innovating, as well as ideas and technologies fueling innovation. Specifically, it summarizes Beyoncé's surprise album release and its wide-ranging impact, Amazon's culture of continuous innovation, and how data analytics is transforming businesses like it did for Billy Beane and baseball team management in the film Moneyball.
The deck from our take on SXSW 2014 held at iris towers back in early April. My talks cover: 21st century content craft, brands as digital anthropologists and living in an automated world.
This document provides an overview of a conference or event called "SOUTH BY SOUTH EAST" that includes presentations on various topics such as lifestyle trends, digital media, brands, technology, design, and global markets. It also references discussions, networking opportunities and questions from attendees. The event involves talks, workshops and discussions around emerging topics relevant to digital media, brands and technology.
This document discusses how to build habit-forming products and marketing campaigns that get users hooked. It recommends finding the "job" a product helps customers accomplish and making that job easier. Products should form habits by addressing customer motivations through easy and rewarding behaviors. An "addiction loop" with triggers, actions, rewards, and investments can be created. For marketing, channels should be selected based on the customer journey and tested to optimize acquisition costs and lifetime value. The goal is to identify the most effective single channel for gaining traction.
Facilitate an ideation session with this deck. I chose what I think are the 5 biggest trends from Trend Watching's 2014 report. Please note, I changed TW's "Ubitech" to really be about Internet of Everything and added my own examples.
Use this presentation to facilitate idea generation as to how your brand can leverage consumer trends. I chose what I think are the top 5 from Trend Watching's 2014 report. Please note that I modified "Ubitech" to really be the Internet of Everything and picked my own examples. Happy brainstorming!
Private Online Communities are pre-recruited groups of people who participate in market research projects and other online activities on an on-going basis. These Communities create the potential for genuine dialogue and relationship building with the people who buy and use your products. If your company is consumer-centric (or wants to transition from product-centric to consumer-centric), a private online community must be part of your marketing, social media, and product development strategy. This presentation will introduce you to Private Online Communities: what they are, what they can be used for, the benefits of establishing and using a POC, and the advantages of POC’s over traditional ad hoc market research.
The document summarizes a social media for business event held in Barcelona, Spain. It discusses 10 considerations for using social media for business. These include focusing on customer value, having clear metrics, and being honest. The document also provides 10 recommendations, such as having a consistent social media strategy, learning from other companies, starting with a blog, and training employees. The key message is that social media should be focused on the customer and transparency to build trust.
This document discusses ethics in graphic design. It begins by defining multimedia arts as using more than one medium, such as visual art combined with sound, video or other media. A career in multimedia arts is often called graphic design. The document notes that judging design quality is an uncomfortable part of being a graphic designer, as there is no consensus on what constitutes "good" design. It then lists some basic ethics for graphic designers, such as following client instructions and meeting deadlines. The rest of the document outlines considerations for the financial, social and personal agendas of design, including questions around innovation, profitability, accessibility, education and usability.
Innovative products need to understand their markets much better. Selling a new product is different from selling a product in a mature category. The deck highlights the nuances of doing so - especially in India.
No time, no money, no mandate: User research in the public sector #SXC15Simone Carrier
Simone Carrier discusses ways to conduct user research for public services even with limited time and budget constraints. Some suggestions include skipping recruiters and documentation, creating low-fidelity prototypes, and starting research by leaving one's desk to observe users. The goal is to disrupt public services by combining technology with user-centered design principles to better serve people.
You, Me, and Accessibility: Empathy and Human-Centered Design ThinkingApplitools
In this session, accessibility advocate Erin Hess addresses key questions including what are the most common accessibility (A11y) categories, where to consider A11y in the SDLC, and what the intersection of software and empathy looks like. She explores human-centered design thinking as a tool and demonstrates how empathy can drive innovation. Watch the on-demand recording at https://applitools.info/0vu
Design thinking is a creative process for solving human problems centered around empathy, ideation, and prototyping. It involves observing users to understand their needs and pain points, then brainstorming and testing solutions to prioritize features that address customer needs. The key steps are to empathize with users, define problems, ideate many solutions, and prototype ideas to gather feedback before planning development. Design thinking helps startups foster collaboration, get to market faster with clear goals focused on user needs rather than "pet features."
The document provides guidance on developing a new business idea. It suggests finding gaps in existing markets or improving existing products. Some questions to consider include using existing skills, gaps in one's industry, or turning hobbies into businesses. Once an idea is generated, it should be refined through market research, brainstorming with others, considering opportunities, and analyzing social trends. Key criteria for determining if there is a market include satisfying needs, identifying customers, assessing competition, ensuring safety, and complying with regulations.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
Importance of Customer Service in Fashion IndustryShantilal Hajeri
Fashion Industry is a highly specialised and personalised field. Customer Service is more important in fashion indsutry since the taste, choice and expectations of each customer are different.
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfMega P
E-learning and traditional learning are two distinct approaches to education, each offering unique advantages and facing specific challenges. E-learning provides flexibility and convenience, allowing students to access materials and complete assignments at their own pace and schedule. Traditional learning fosters direct, face-to-face interaction between students and instructors, which can enhance communication, immediate feedback, and a sense of community.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...Higher Education Marketing
Explore our comprehensive slides on the 2024 social media landscape, tailored for educators and marketing professionals in the field of education. With more than 5 billion social media users worldwide and an average individual engagement across as many as seven platforms monthly, understanding these dynamics is crucial for effective educational outreach. Our slides delve into the pivotal trends and strategic adaptations necessary for thriving in this digital arena. Don't miss this opportunity to enhance your strategies with our expert insights.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
The Future of B2B Audience Targeting with LinkedInTajul Islam
Tired of pouring money into LinkedIn ads that don't convert?
A marketer’s guide to unlocking the full potential of LinkedIn’s extensive targeting resources and partner tools.
There's a better way. This guide unlocks the secrets to laser-targeting your ideal B2B audience on LinkedIn. Forget generic campaigns. We'll show you how to combine LinkedIn's advanced features with your existing customer data to reach high-value decision-makers directly. Imagine reaching the exact companies and people who can benefit most from your product or service.
Download our free eBook and discover a data-driven approach to LinkedIn marketing that delivers real results. Stop chasing the wrong audience – start targeting the right ones today
6. Gone is the time of the
average people average
products
Target the early
adaptors and
innovators
7. The second important insight is
Find a bunch of people who desparately want to listen to you
and they will go and share the product experience further
15. The key thought behind launching OnePlus Brand in
India was to offer consumers a top end phone with
great specs, design, quality and experience at an
affordable price, which other brands were offering at
an exorbitant price.
16. The second important insight is
Find a bunch of people who desparately want to listen to you
and they will go and share the product experience further
19. Once they started liking the
phone, these users became the
brand ambassadors who invited
other people.
The company’s growth came on the
back of a great product that led to
word-of-mouth awareness
20. 20
THANK YOU!!! THANK YOU
This presentation was created by Manvi Singh , VNIT
Nagpur under the guidance of the professor Sameer
Mathur IIM Lucknow during a Marketing Internship