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HOW
TO
GET
YOUR
IDEAS TO
SPREAD?
By Seth Godin
Too Many Choices
People have
much less
time
They just don’t
care
The first important insight is
Is
the
idea
Remarkable?
?????
Gone is the time of the
average people average
products
Target the early
adaptors and
innovators
The second important insight is
Find a bunch of people who desparately want to listen to you
and they will go and share the product experience further
Why and
how are
these
insights
relevant to a
manager in
India?
Let us look at the story
of one plus in india…….
How Brand OnePlus Was
Built Without Traditional
Advertising in India??
In
December
2014
WITHIN A
SPAN OF 14
MONTHS
OnePlus has
become big without
spending a penny
on traditional
marketing
The first important insight is
Is
the
idea
Remarkable?
?????
The key thought behind launching OnePlus Brand in
India was to offer consumers a top end phone with
great specs, design, quality and experience at an
affordable price, which other brands were offering at
an exorbitant price.
The second important insight is
Find a bunch of people who desparately want to listen to you
and they will go and share the product experience further
One plus targets the technology enthusiasts
Once they started liking the
phone, these users became the
brand ambassadors who invited
other people.
The company’s growth came on the
back of a great product that led to
word-of-mouth awareness
20
THANK YOU!!! THANK YOU
This presentation was created by Manvi Singh , VNIT
Nagpur under the guidance of the professor Sameer
Mathur IIM Lucknow during a Marketing Internship

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Ted talk by seth godin