A summary of a good presentation by LinkedIn's CEO, Jeff Weiner. https://www.youtube.com/watch?v=jm15S1QmOTw

1. Changing the Narrative, LI Group Discussion Document
Dated: December 9, 2015 (Version 1.0 (for distribution))
pg. 1
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Technology Media and Telecom Conference
Morgan Stanley, 2014
Subject: LinkedIn Vision for the next 10-years (Jeff Weiner, CEO)
RE: Notes to “Changing the Narrative” group
Author: Thomas Day, thomas.e.day@me.com
I. Required Background
 $600 million knowledge workers
 277 million members on LinkedIn
 Professionals are the target
 Slideshare has helped enormously
 Top publisher on the Internet
 Successes: Pulse, Slideshare, etc.
 Influencers program: Where roughly 500 professional luminaries share ideas in long-term
o Importance on getting your professional “transition” right (exclusive content by, for
example, Angela Ahrendts (over 150k views)
II. What have we been doing?
 Continual investment in the client engagement model
 “Mobile traffic” – from less than 2% just 5 years ago to over 40%
 Has resulted in over 20% top-line growth. Bottom-line far in excess of top-line.
 We’ve done this by:
1. Placing members first
2.Connecting value with opportunity in massive scale
3.Professional identity, network and knowledge
a.Contribute Yourself: Professional profile of record
b.Network Yourself: Connecting ALL 600 million knowledge workers (even students)
c. Learn (what LI calls “knowledge”): Definitive professional publishing platform
(Added: Don’t like “knowledge” since “knowledge” doesn’t equate to understanding. It’s
LEARNING that we want people to achieve)
1. Contribute Yourself: LI increasingly replacing the resume (added: except for
slow moving companies)
 Don’t just represent “dreams” by words - but multimedia - to paint a “composite” picture
of their professional (added: and personal) identity.
 Instantaneous updates to your digital footprint v/vis your professional skills and
attributes
2. Increasing network
 4 million members in China; big move. Much growth in the future. Key contributor to
the global economy.
 Students = 180 million. 24,000 schools now on LinkedIn

2. Changing the Narrative, LI Group Discussion Document
Dated: December 9, 2015 (Version 1.0 (for distribution))
pg. 2
These notes are meant for “members” of the LinkedIn Group named: “Changing the Narrative”. Please
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 Alumni integration = good change. Newcomers can see the “path” that they followed
 Mentorship? Contributing back to the community?
3. Networks to knowledge
 Ability to share ideas globally
 Powerful way to share ideas and gain traction with your own brand and ideas, that can
impact future job opportunities
 No longer about “finding a job” but about a “job” finding the right talent/value
III. Our LinkedIn VISION (Dream):
 Create “economic opportunity” for the entire global
workforce
o How do we operationalize?
o No longer a vision. We are putting plans together on how to make this real.
o What is ECONOMIC OPPORTUNITY:
 Find work, if unemployed
 Realize your dream job, if employed
 Be great at what you do, if in your dream job
 After you achieve “greatness”, give back to the community
“@15:47: We believe creating economic opportunity for our membership has never been
more important than it is today. And there are many out there that would also support the
notion that the creation of economic opportunity may be the defining issue of our time.”
IV. PRIORITIES:
World’s first economic graph – digital map the global economy. We want a digital profile for all workers
and for all companies, and who you know up to 3 degrees of separation. We want a digital representation
for all skills. A presence for all higher education, allowing the acquisition of those skills. We want to
overlay openings by skill to be matched. We want talent to flow to need. This is not science fiction. This
is happening.

3. Changing the Narrative, LI Group Discussion Document
Dated: December 9, 2015 (Version 1.0 (for distribution))
pg. 3
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“The only thing missing is scale, and that is just a function of time.”

4. Changing the Narrative, LI Group Discussion Document
Dated: December 9, 2015 (Version 1.0 (for distribution))
pg. 4
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….and this is how we allow people to control their economic destiny

5. Changing the Narrative, LI Group Discussion Document
Dated: December 9, 2015 (Version 1.0 (for distribution))
pg. 5
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APPENDIX: Miscellaneous important notes
 Social selling: 1) find the right prospect; 2) connect; (3) engage
o Selling ERP into an enterprise; got list within the org; have a sales solution account;
see that Mary is new CIO; how to get in touch?; see all common connections; turns
out you are only x1 level removed; can convert call into a warm call; can see
information the CIO is interest in by seeing what he/she is interested in
CONCLUSION: 50% increase in sales closing and also more customer satisfaction; this is
a new major business line
 Introducing new apps: Pulse and Recruiter (and Sideshare too)

6. Changing the Narrative, LI Group Discussion Document
Dated: December 9, 2015 (Version 1.0 (for distribution))
pg. 6
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“CREATING ECONOMIC OPPORTUNITY” AS A DEFINING MEGATREND
Why?

7. Changing the Narrative, LI Group Discussion Document
Dated: December 9, 2015 (Version 1.0 (for distribution))
pg. 7
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At Davos – if we don’t get this right, it could tear apart the fabric of society. (added: So….why is this
happening? Let’s discuss)
This is the highest it’s ever been. What’s interesting is there are 20 million unemployed, underemployed,
or “marginally” attached to the work-force.
Conclusion: wrong skills for today, and the gap is getting wider every day the workforce
ignores the changes and how to self-correct/adjust.
(Added: How have the traditional modes of ‘education’ failed to recognize the changing the
value of higher-learning? What is working and what is not? How do we evaluate schools? By
what criteria? Is a university education even needed anymore? Is there a correlation between
possible ‘over-investment’ in college sports and the subsequent ‘lack’ of student success in the
workforce?)
“We must start training people for the jobs that ‘will be’, not those that once were….”

8. Changing the Narrative, LI Group Discussion Document
Dated: December 9, 2015 (Version 1.0 (for distribution))
pg. 8
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250 million is the number of rural Chinese that need to move to the cities for productive employment. The
largest urbanization in the history of civilization, with all the disruptive effects such change can create. IN
THE HISTORY OF CIVILIZATION
thomas.e.day@me.com
(404) 939-4661