This document is a presentation on B2B social media given by Colm Hannon on October 24th, 2013. The presentation discusses how social media has changed business communications and the importance of having an online presence. It provides tips on how companies can better manage their digital marketing and social media to engage customers and spark business interactions online in a professional manner. Contact information is provided for Colm Hannon to help businesses with their social media needs.
1) Customers are increasingly communicating with each other online through forums and social media to discuss their experiences with companies, products, and services.
2) This new form of online communication gives customers power and information that companies are not adequately recognizing or responding to.
3) If companies want to remain competitive, they need to pay closer attention to what customers are saying online and adapt to changing customer needs, preferences, and expectations that are discussed through these new communication channels.
A framework-for-digital-business-transformation-codex-1048Beta-Research.org
This document introduces a framework for digital business transformation. It discusses four key areas for organizations to focus on: digitizing the customer experience, products/services, organization processes/systems, and operations. The framework is based on common elements identified across several industries that have successfully undergone digital transformation. It emphasizes using digital tools and customer data to improve customer insights, engage customers across channels, customize products/services, and monitor product usage. Organizations can apply this staged framework to develop a digital vision and transition to new digital business models.
Leading without frontiers: A visual storyKarina Leal
When opportunity knocks, how will you respond?
How to find your future by focusing on new drivers of business value
Society has become increasingly technologically mediated. The role of ubiquity has never been more important. The design process helps mediate the relationship between practical function and how technology works within a society. Helping people and businesses to do what was previously impossible.
With the pace of change accelerating in society today, how do businesses prioritize, organize and execute new and innovative drivers of business value?
I’d like to share a visual story with you that provides business leaders with insights and true stories from the cutting edge across multiple industries, and an approach to help rapidly shape and deliver their digital strategies to gain a competitive advantage from technology.
Leading without frontiers: A visual story
Authored by Roy Sharples, with contributions from Fred Warren and Phillip Joe, Leading without frontiers offers Microsoft Enterprise Strategy’s contemporary perspective on:
• Why the pace of change is accelerating in society today
• Businesses and public services that have been re-imagined by using technology creatively
• How to envision and deliver innovative solutions with impact
• Tools & techniques for complex problem solving
• The case for change
• Fostering the right leadership style to lead without frontiers
The Microsoft Enterprise Strategy team provides unparalleled technology expertise to accelerate business outcomes. As experienced facilitators who have helped organizations across most industries achieve technology-enabled business change, we are here to ensure you are positioned for a successful future.
A Framework for Digital Business TransformationCognizant
By embracing Code Halo thinking and a programmatic approach to business process change, organizations can better engage with customers and deliver mass-customized products and services that drive differentiation and outperformance.
E-commerce has become very popular for businesses and organizations to engage in online trading. It allows consumers to shop conveniently from home for a wide variety of products and services. While e-commerce provides benefits like convenience, greater selection, and new job opportunities, it also poses challenges such as security issues, delivery delays, and potential unemployment from brick-and-mortar store closures. Overall, e-commerce has significantly impacted modern commerce and society.
E-commerce has become very popular for businesses and organizations to engage in online trading. It allows for the buying and selling of products and services over the internet for both businesses and customers. Some key benefits of e-commerce include convenience for shopping from home, increased access for disabled and elderly customers, time savings from not traveling to stores, and access to a global marketplace. However, some disadvantages include potential job losses if businesses move entirely online, security issues that can undermine customer trust, and difficulties handling returns or complaints without a physical store presence.
This document is a presentation on B2B social media given by Colm Hannon on October 24th, 2013. The presentation discusses how social media has changed business communications and the importance of having an online presence. It provides tips on how companies can better manage their digital marketing and social media to engage customers and spark business interactions online in a professional manner. Contact information is provided for Colm Hannon to help businesses with their social media needs.
1) Customers are increasingly communicating with each other online through forums and social media to discuss their experiences with companies, products, and services.
2) This new form of online communication gives customers power and information that companies are not adequately recognizing or responding to.
3) If companies want to remain competitive, they need to pay closer attention to what customers are saying online and adapt to changing customer needs, preferences, and expectations that are discussed through these new communication channels.
A framework-for-digital-business-transformation-codex-1048Beta-Research.org
This document introduces a framework for digital business transformation. It discusses four key areas for organizations to focus on: digitizing the customer experience, products/services, organization processes/systems, and operations. The framework is based on common elements identified across several industries that have successfully undergone digital transformation. It emphasizes using digital tools and customer data to improve customer insights, engage customers across channels, customize products/services, and monitor product usage. Organizations can apply this staged framework to develop a digital vision and transition to new digital business models.
Leading without frontiers: A visual storyKarina Leal
When opportunity knocks, how will you respond?
How to find your future by focusing on new drivers of business value
Society has become increasingly technologically mediated. The role of ubiquity has never been more important. The design process helps mediate the relationship between practical function and how technology works within a society. Helping people and businesses to do what was previously impossible.
With the pace of change accelerating in society today, how do businesses prioritize, organize and execute new and innovative drivers of business value?
I’d like to share a visual story with you that provides business leaders with insights and true stories from the cutting edge across multiple industries, and an approach to help rapidly shape and deliver their digital strategies to gain a competitive advantage from technology.
Leading without frontiers: A visual story
Authored by Roy Sharples, with contributions from Fred Warren and Phillip Joe, Leading without frontiers offers Microsoft Enterprise Strategy’s contemporary perspective on:
• Why the pace of change is accelerating in society today
• Businesses and public services that have been re-imagined by using technology creatively
• How to envision and deliver innovative solutions with impact
• Tools & techniques for complex problem solving
• The case for change
• Fostering the right leadership style to lead without frontiers
The Microsoft Enterprise Strategy team provides unparalleled technology expertise to accelerate business outcomes. As experienced facilitators who have helped organizations across most industries achieve technology-enabled business change, we are here to ensure you are positioned for a successful future.
A Framework for Digital Business TransformationCognizant
By embracing Code Halo thinking and a programmatic approach to business process change, organizations can better engage with customers and deliver mass-customized products and services that drive differentiation and outperformance.
E-commerce has become very popular for businesses and organizations to engage in online trading. It allows consumers to shop conveniently from home for a wide variety of products and services. While e-commerce provides benefits like convenience, greater selection, and new job opportunities, it also poses challenges such as security issues, delivery delays, and potential unemployment from brick-and-mortar store closures. Overall, e-commerce has significantly impacted modern commerce and society.
E-commerce has become very popular for businesses and organizations to engage in online trading. It allows for the buying and selling of products and services over the internet for both businesses and customers. Some key benefits of e-commerce include convenience for shopping from home, increased access for disabled and elderly customers, time savings from not traveling to stores, and access to a global marketplace. However, some disadvantages include potential job losses if businesses move entirely online, security issues that can undermine customer trust, and difficulties handling returns or complaints without a physical store presence.
Here We Discover the X-Method For Generating a Ton of Sales with Zero Investment on Traffic, Inventory or Store. How Influencers Earn $2000-$6000 Per Post! Ready To Crack The Influencer Code?
Data-Driven Insight, Edge Computing, and Revamped User Experience Give Retai...Dana Gardner
Transcript of a discussion on how data-driven intelligence, edge computing, and rethinking of the user experience come together to give retailers a clear path to digital transformation.
Breaking the Mold: Embracing the Future with eCommercePrisyncCom
What if you don’t know much about eCommerce, though? How are you supposed to analyze new opportunities in order to find what may or may not be perfect for your business?
Delivering Personalized, Efficient Customer Experiences With Retail TechnologyInsight
The modern shopping experience is dynamic and multifaceted. Buyers are engaging with businesses in-person and online, expecting a seamless experience throughout.
This ebook explores:
- The impact of IoT-enabled devices on user satisfaction
- Improving employee productivity & retention
- Tracking consumer data to make more informed decisions
Learn more here: http://ms.spr.ly/6001TbpC3
This document summarizes a sales management case study involving Cardinal Connectors, a medium-sized business that manufactures custom circuit board connectors. The CEO, Bill van der Merwe, wants to replace the company's 30 salespeople and network of wholesalers with an ecommerce strategy using a company website. The sales manager, Mike Malan, is concerned about losing his job and other implications of the strategy. While he respects the CEO's innovative thinking, Malan believes the strategy is too extreme and should be incorporated into their current multiple sales channel approach instead of replacing it entirely.
This guide is designed especially for those who are new to the world of internet marketing…or IM as some may call it. With this guide, you will be introduced to the basic policies of this industry and also to the much higher-end and more complex systems of internet marketing.
David Shepherd is the Content and Platform Director at XpertHR, an online legal compliance toolkit and data service for HR professionals. He helped launch and grow XpertHR rapidly into a leading subscription service in its market. Previously he worked at IRS and Incomes Data Services. XpertHR provides concise summaries and compliance information to help HR professionals. It has expanded its offerings over the years to include additional data services, applications, and international versions.
How can Information Advice and Guidance workers use the web and what barriers do they face - includes feedback on survey of local IAG workers in Brighton & Hove by Mark Walker, SCIP
Welcome to the world of Internet Marketing!
This guide is designed especially for those who are new to the world of internet marketing…or IM as some may call it. With this guide, you will be introduced to the basic policies of this industry and also to the much higher-end and more complex systems of internet marketing.
However, before reading this guide, open your mind to the enormous possibilities of the marketing world. At some point, you may find some of the things that will be discussed too complicated for you in the beginning. However, these topics and pieces of knowledge will all fall into place and will further help you understand this systematic way of marketing. In the long run, this will guarantee your overall success in this journey.
How Digital Transformation Navigates Disruption to Chart A Better Course to t...Dana Gardner
A discussion on how HPE Pointnext Services advises organizations on using digital transformation to take advantage of new and emerging market opportunities.
1. UNCTAD's E-Commerce Week is a leading forum for discussion between government officials, CEOs, and organizations about opportunities and challenges of the digital economy.
2. B2B ecommerce involves sales between businesses, such as manufacturers and wholesalers.
3. Ecommerce platforms like BigCommerce allow merchants to create online stores with various shipping and payment options.
This document provides an overview of various internet marketing strategies, including affiliate marketing, article marketing, email marketing, blog marketing, pay-per-click advertising, search engine optimization, pop-up ads, banner ads, and social media marketing. It discusses what each strategy is, how it works, and why it can be an effective way to promote products and services online. The document emphasizes that internet marketing requires ongoing learning, testing of new strategies, and hard work to stay competitive in a fast-changing digital landscape.
This document provides an overview of various internet marketing strategies, including affiliate marketing, article marketing, email marketing, blog marketing, pay-per-click advertising, search engine optimization, pop-up ads, banner ads, and social media marketing. It discusses what each strategy is, how it works, and why it can be an effective way to promote products and services online. The document emphasizes that internet marketing requires ongoing learning, testing of new strategies, and adapting to changes in technology and consumer trends to remain competitive.
This document provides an overview of various internet marketing strategies, including affiliate marketing, article marketing, email marketing, blog marketing, pay-per-click advertising, search engine optimization, pop-up ads, banner ads, and social media marketing. It discusses what each strategy is, how it works, and why it can be an effective way to promote products and services online. The document emphasizes that internet marketing requires ongoing learning, testing of different approaches, and adapting to changing technologies and trends to stay competitive.
This document provides an overview of various internet marketing strategies, including affiliate marketing, article marketing, email marketing, blog marketing, pay-per-click advertising, search engine optimization, pop-up ads, banner ads, and social media marketing. It discusses what each strategy is, how it works, and why it can be an effective way to promote products and services online. The document emphasizes that internet marketing requires ongoing learning, testing of different approaches, and adapting to changing technologies and trends to stay competitive.
COVID-19: The future of organisations and the future of technical communicationEllis Pratt
The COVID-19 coronavirus is having a huge impact on people and organisations. With so many things that could be about to change, how should technical communicators respond? What’s your plan for the future?
In this presentation, we looked at:
How organisations might change during and after the COVID-19 lockdown
What that means for technical communication, and how you can come back stronger than ever
What technical communicators can do to help, and how you can deal with this crisis
How other technical communicators responded when we asked them for their views
We present you mandate reason why SMBs need a website. We know the needed person always thinks how to start, which one the best, don’t think negative. We won’t say we are the best or your last station. Do you know what? Today every 2nd guy is using smartphone in the world and 90% peoples active on the social media platforms.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Here We Discover the X-Method For Generating a Ton of Sales with Zero Investment on Traffic, Inventory or Store. How Influencers Earn $2000-$6000 Per Post! Ready To Crack The Influencer Code?
Data-Driven Insight, Edge Computing, and Revamped User Experience Give Retai...Dana Gardner
Transcript of a discussion on how data-driven intelligence, edge computing, and rethinking of the user experience come together to give retailers a clear path to digital transformation.
Breaking the Mold: Embracing the Future with eCommercePrisyncCom
What if you don’t know much about eCommerce, though? How are you supposed to analyze new opportunities in order to find what may or may not be perfect for your business?
Delivering Personalized, Efficient Customer Experiences With Retail TechnologyInsight
The modern shopping experience is dynamic and multifaceted. Buyers are engaging with businesses in-person and online, expecting a seamless experience throughout.
This ebook explores:
- The impact of IoT-enabled devices on user satisfaction
- Improving employee productivity & retention
- Tracking consumer data to make more informed decisions
Learn more here: http://ms.spr.ly/6001TbpC3
This document summarizes a sales management case study involving Cardinal Connectors, a medium-sized business that manufactures custom circuit board connectors. The CEO, Bill van der Merwe, wants to replace the company's 30 salespeople and network of wholesalers with an ecommerce strategy using a company website. The sales manager, Mike Malan, is concerned about losing his job and other implications of the strategy. While he respects the CEO's innovative thinking, Malan believes the strategy is too extreme and should be incorporated into their current multiple sales channel approach instead of replacing it entirely.
This guide is designed especially for those who are new to the world of internet marketing…or IM as some may call it. With this guide, you will be introduced to the basic policies of this industry and also to the much higher-end and more complex systems of internet marketing.
David Shepherd is the Content and Platform Director at XpertHR, an online legal compliance toolkit and data service for HR professionals. He helped launch and grow XpertHR rapidly into a leading subscription service in its market. Previously he worked at IRS and Incomes Data Services. XpertHR provides concise summaries and compliance information to help HR professionals. It has expanded its offerings over the years to include additional data services, applications, and international versions.
How can Information Advice and Guidance workers use the web and what barriers do they face - includes feedback on survey of local IAG workers in Brighton & Hove by Mark Walker, SCIP
Welcome to the world of Internet Marketing!
This guide is designed especially for those who are new to the world of internet marketing…or IM as some may call it. With this guide, you will be introduced to the basic policies of this industry and also to the much higher-end and more complex systems of internet marketing.
However, before reading this guide, open your mind to the enormous possibilities of the marketing world. At some point, you may find some of the things that will be discussed too complicated for you in the beginning. However, these topics and pieces of knowledge will all fall into place and will further help you understand this systematic way of marketing. In the long run, this will guarantee your overall success in this journey.
How Digital Transformation Navigates Disruption to Chart A Better Course to t...Dana Gardner
A discussion on how HPE Pointnext Services advises organizations on using digital transformation to take advantage of new and emerging market opportunities.
1. UNCTAD's E-Commerce Week is a leading forum for discussion between government officials, CEOs, and organizations about opportunities and challenges of the digital economy.
2. B2B ecommerce involves sales between businesses, such as manufacturers and wholesalers.
3. Ecommerce platforms like BigCommerce allow merchants to create online stores with various shipping and payment options.
This document provides an overview of various internet marketing strategies, including affiliate marketing, article marketing, email marketing, blog marketing, pay-per-click advertising, search engine optimization, pop-up ads, banner ads, and social media marketing. It discusses what each strategy is, how it works, and why it can be an effective way to promote products and services online. The document emphasizes that internet marketing requires ongoing learning, testing of new strategies, and hard work to stay competitive in a fast-changing digital landscape.
This document provides an overview of various internet marketing strategies, including affiliate marketing, article marketing, email marketing, blog marketing, pay-per-click advertising, search engine optimization, pop-up ads, banner ads, and social media marketing. It discusses what each strategy is, how it works, and why it can be an effective way to promote products and services online. The document emphasizes that internet marketing requires ongoing learning, testing of new strategies, and adapting to changes in technology and consumer trends to remain competitive.
This document provides an overview of various internet marketing strategies, including affiliate marketing, article marketing, email marketing, blog marketing, pay-per-click advertising, search engine optimization, pop-up ads, banner ads, and social media marketing. It discusses what each strategy is, how it works, and why it can be an effective way to promote products and services online. The document emphasizes that internet marketing requires ongoing learning, testing of different approaches, and adapting to changing technologies and trends to stay competitive.
This document provides an overview of various internet marketing strategies, including affiliate marketing, article marketing, email marketing, blog marketing, pay-per-click advertising, search engine optimization, pop-up ads, banner ads, and social media marketing. It discusses what each strategy is, how it works, and why it can be an effective way to promote products and services online. The document emphasizes that internet marketing requires ongoing learning, testing of different approaches, and adapting to changing technologies and trends to stay competitive.
COVID-19: The future of organisations and the future of technical communicationEllis Pratt
The COVID-19 coronavirus is having a huge impact on people and organisations. With so many things that could be about to change, how should technical communicators respond? What’s your plan for the future?
In this presentation, we looked at:
How organisations might change during and after the COVID-19 lockdown
What that means for technical communication, and how you can come back stronger than ever
What technical communicators can do to help, and how you can deal with this crisis
How other technical communicators responded when we asked them for their views
We present you mandate reason why SMBs need a website. We know the needed person always thinks how to start, which one the best, don’t think negative. We won’t say we are the best or your last station. Do you know what? Today every 2nd guy is using smartphone in the world and 90% peoples active on the social media platforms.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Technology is the only future
1. Technology is the only future
The funeral industry has embraced technology
throughout its history and continues to do so, but is it
going far enough? As more and more activities occur
online or via new hardware, the industry needs to look
around and consider how it can get ahead of the curve.
Although nothing can beat the personal, caring
outcomes that face-to-face contact brings, it would be
wrong to assume that everyone wants to come into a
showroom and spend perhaps several hours choosing
from a wide range of options. For many, being able to
look at their choices online as and when they feel able
to do so is less distressing and easier to manage. The
opportunity to dip in and out without pressure, send
links to other family members, to ask questions as and
when they arise – all of this is now normal in other
industries and it needs to be normal for funerals.
And as anyone who has shopped online will know, there
is endless scope to offer customers additional or
complimentary products, to link to partner companies
and to tailor a shopping basket with offers or
alternatives. Indeed, a well thought out website
probably gives greater scope to offer an end-to-end
service than physical premises ever can, not least
because it does not require the company to carry a
wide range of physical stock. Beyond the customer-
facing element, a good system would also streamline
the management side of any company so that payroll
and balance sheets are integrated.
The perfect website would guide customers through all
the decisions they need to make, give them choices,
keep track of their spending and remind them of all the
tasks they have to complete (including ones unrelated
to the funeral director). With an increasingly digital life,
families need support not just to close the deceased’s
physical activities but also their online activity and this
is an area where forward-thinking funeral directors can
offer a substantial and much-needed service.
The challenge for the funeral industry is to be all things
to all people. Those who want to come to a showroom
and be guided by a knowledgeable person should be
able to do so. Those who do not, should be able to
manage their arrangements in the way they would
manage anything else in their life. What’s more, the
latter group gets larger every year. The days of funeral
directors thinking that a basic website and Facebook
page are enough are well and truly over.
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