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Assignment Technology Entrepreneurship. October 2012. K Johansson, Sweden

Assignment: Turning a "worst idea" into a "good idea".

Worst idea chosen: "+80 years old first date social network"




Background: The population in the western world is becoming older and older. In Sweden is one third of all newborns today expected to live to be at least 100 years old. Between 2012-2030 is the population over 80 years expected to grow from 500.000
people to 750.000 people in Sweden (the population is today 9 million). People are also more healthy and women are expected to live longer than men.

We also see that the largest increases in Internet usage comes from the seniors.

So: we have an older and healthy population, that are relatively well off, that has access to Internet either via PC, TV or mobile devices.

So: here comes the "good idea": in order to capture this segment of the dating market, we will launch a website that focuses on 80+ people. It will have easy to read text, possibility of have text read to you with amplification and also certain meeting points
that the customers can use to meet for the first time. It will in phase 2 have an application to use with the new senior mobile phones that are being launched.

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Techentrepreneurshipseniornetwork

  • 1. Assignment Technology Entrepreneurship. October 2012. K Johansson, Sweden Assignment: Turning a "worst idea" into a "good idea". Worst idea chosen: "+80 years old first date social network" Background: The population in the western world is becoming older and older. In Sweden is one third of all newborns today expected to live to be at least 100 years old. Between 2012-2030 is the population over 80 years expected to grow from 500.000 people to 750.000 people in Sweden (the population is today 9 million). People are also more healthy and women are expected to live longer than men. We also see that the largest increases in Internet usage comes from the seniors. So: we have an older and healthy population, that are relatively well off, that has access to Internet either via PC, TV or mobile devices. So: here comes the "good idea": in order to capture this segment of the dating market, we will launch a website that focuses on 80+ people. It will have easy to read text, possibility of have text read to you with amplification and also certain meeting points that the customers can use to meet for the first time. It will in phase 2 have an application to use with the new senior mobile phones that are being launched.