Tech Talk with MomentFeed: Authentic Marketing at Scale
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Smartphones are increasingly making consumers expect relevance and authenticity across all marketing. At the same time, retailers have assets that provide some of the strongest signals for relevance - the locations of their physical stores. What if you could tailor every ad to its local audience around each of your stores? Starting with Facebook, retailers can now deliver hundreds or thousands of dynamically created ads across their local pages, all managed as one single campaign in MomentFeed. Learn how and see the results.
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Tech Talk with MomentFeed: Authentic Marketing at Scale
- 1. Authentic Marketing at Scale One Campaign - 1,000 Custom Ads Monday, February 3, 14
- 2. In 2014, marketers will use dynamic content to deliver targeted, highly personalized experiences to the right audience at the right time. 78% of CMOs believe custom content is the future of marketing. Source: Social Media Today Monday, February 3, 14
- 3. National Campaigns Today Monday, February 3, 14
- 4. National Campaigns Today Monday, February 3, 14
- 5. What if you could tailor every ad to its local audience? Monday, February 3, 14
- 7. LocalVoice One Campaign 1,000 Unique Local Ads Monday, February 3, 14
- 10. Published This is Manager Name from your local Coffee Bean & Tea Leaf at Cross-Street . I’d like to invite you to a special Open House event we’re doing for our Neighborhood neighbors this Saturday from noon to 4:00 pm. Hope to see you there! Photo: Manager Photo Manager Name Cross-Street Neighborhood Location Photo Manager Photo Interior Photo Monday, February 3, 14 Cancel Previous Next
- 11. Published Where Who When TARGET POST BY LOCATION Group Location Country Choose a Group Southwest (92 locations) New York (18 locations) Region City Cancel Monday, February 3, 14 Previous Next
- 12. Published Where Who When Gender Female Relationship Status All Age 18 Education Status All Interested In All Language All to 34 Cancel Monday, February 3, 14 Previous Next
- 13. Published Facebook Post Publishing Overview Coffee Bean and Tea Leaf 13 January This is Sarah from your local Coffee Bean & Tea Leaf at 3rd St. and Santa Monica Blvd. I’d like to invite you to a special Open House event we’re doing for our Downtown Santa Monica neighbors this Saturday from noon to 4:00 pm. Hope to see you there! Monday, February 3, 14
- 14. I’d like to invite you to a special Open House event we’re doing for our Downtown Santa Monica neighbors this Saturday from noon to 4:00 pm. Hope to see you there! Published Cancel Monday, February 3, 14 Previous Publish
- 15. Published PROMOTE FACEBOOK POST AD TARGETING Fans Friends of Fans Add a Custom Audience AD OPTIMIZATION SET BUDGET Max Potential Reach: 583,958 $ 1,000 Estimate Estimated Reach: 498,986 I want to optimize for clicks I want to optimize for reach Cancel Monday, February 3, 14 Promote It
- 16. Monday, February 3, 14
- 17. Relevant content for local consumers Monday, February 3, 14
- 18. Relevant content for local consumers Monday, February 3, 14
- 19. ...across hundreds or thousands of locations Monday, February 3, 14
- 20. ...each delivering authentic marketing Monday, February 3, 14
- 21. ...incorporating the people and landmarks Monday, February 3, 14
- 22. ...that make every place unique Monday, February 3, 14
- 23. Monday, February 3, 14
- 24. ...on a national scale Monday, February 3, 14
- 25. Admin Feeds Published Monday, February 3, 14
- 26. Feeds Published Monday, February 3, 14
- 27. Feeds Published This is [Manager Name] from your local... Reach - Impressions Goal Monday, February 3, 14 Spend - $ Dollars Actual Goal Actual
- 28. Feeds Published Goal Actual Goal Actual Current Ranking 1 3724 N Lamar Blvd. Austin, TX 78705 United States Boost Post 2 200 Santa Monica Blvd Santa Monica, CA 90401 United States Boost Post 3 2000 Avenue of the Stars #100 Century City, CA 90067 United States Boost Post Stop by your local Coffee Bean on... Monday, February 3, 14
- 29. Case Study: The Coffee Bean & Tea Leaf Monday, February 3, 14
- 30. The Coffee Bean & Tea Leaf used LocalVoice’s paid media capabilities to drive awareness and in-store transactions for their annual Open House event on November 7, 2013 across all 179 of their corporate stores and local Facebook Pages. Through MomentFeed’s unique local solution, Coffee Bean was able to... Monday, February 3, 14
- 31. Reach a Hyper-Relevant New Audience Over 327,000 unique customer reached, across 179 local Facebook Pages Monday, February 3, 14
- 32. Drive Ad Performance Through Local Relevance 10X higher CTR than retail ad average on Facebook with CPCs on par with retail average Retail Ad Avg. Monday, February 3, 14 Coffee Bean
- 33. LocalVoice One Campaign Monday, February 3, 14
- 34. LocalVoice 1,000 Unique Local Ads Monday, February 3, 14
- 35. Rob Reed, Founder rob@momentfeed.com Monday, February 3, 14