Tech Law For Startups: Angels or dragons? Preparing your business for investment

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Slides from a presentation by @dugcampbell to the @techlaw4startup group on 6th April 2011 about how to seek funding for your startup

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FUNDING OPTIONS BOOTSTRAPPING GRANT FUNDING DEBT FUNDING (BANKS etc.) ALTERNATIVES: REVENUE BUSINESS ANGELS VENTURE CAPITAL @techlaw4startup 3

WHAT IS A BUSINESS ANGEL? “SMART” MONEY EXPERIENCE/CONTACTS CREDIBILITY & LEVERAGE LOCATION SYNDICATES ACTIVE/PASSIVE DECISIVE: TIMESCALES EIS @techlaw4startup 4

WHAT DO YOU NEED TO SHOW? SOLID POTENTIAL FOR RETURN GOOD PLAN FOR THE CASH WINNING ATTITUDE SEASONED TEAM COMPETITIVE EDGE WELL-DEFINED EXIT STRATEGY @techlaw4startup 5

FIND THE RIGHT ANGELS PERSONAL CHEMISTRY DEEP POCKETS LOCATION CO-INVESTMENT STAGE @techlaw4startup 6

BUSINESS PLAN TEAM/TECH/TRACTION EXECUTIVE SUMMARY GROWTH POTENTIAL FORECASTS COMMITMENT ROUTE TO MARKET EXIT STRATEGY FINANCIAL PROMOTION / FSMA @techlaw4startup 7

THE PITCH THE 10/20/30 RULE (Guy Kawasaki) 1. PROBLEM 6. COMPETITION 2. SOLUTION 7. TEAM 3. BUSINESS MODEL 8. PROJECTIONS / MILESTONES 4. UNDERLYING MAGIC 9. STATUS & TIMELINE 5. SALES & MARKETING 10. SUMMARY /CALL TO ACTION @techlaw4startup 8

THE INVESTMENT PROCESS TERM SHEET DUE DILIGENCE INVESTMENT AGREEMENT ARTICLES OF ASSOCIATION DISCLOSURE LETTER SERVICE CONTRACTS INTELLECTUAL PROPERTY @techlaw4startup 9

INVESTMENT AGREEMENT MONEY IN RETURN FOR SHARES WARRANTIES (LIMITS) CONSENT MATTERS UNDERTAKINGS INFORMATION RIGHTS INVESTOR DIRECTOR/OBSERVER MONITORING FEE RESTRICTIVE COVENANTS @techlaw4startup 10

ARTICLES OF ASSOCIATION APPROVED ISSUES COMPULSORY TRANSFER GOOD/BAD LEAVER DRAG/TAG PROVISIONS @techlaw4startup 11

WHICH WILL ALL LEAD(HOPEFULLY) TO... @techlaw4startup 12

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Tech Law For Startups: Angels or dragons? Preparing your business for investment

1. TECH LAW FOR STARTUPS Angels or Dragons? How to prepare your business for investment DUG CAMPBELL MBM COMMERCIAL LLP 6TH APRIL 2011 @dugcampbell @techlaw4startup

2. PREPARATION IS KEY @techlaw4startup 2

3. FUNDING OPTIONS BOOTSTRAPPING GRANT FUNDING DEBT FUNDING (BANKS etc.) ALTERNATIVES: REVENUE BUSINESS ANGELS VENTURE CAPITAL @techlaw4startup 3

4. WHAT IS A BUSINESS ANGEL? “SMART” MONEY EXPERIENCE/CONTACTS CREDIBILITY & LEVERAGE LOCATION SYNDICATES ACTIVE/PASSIVE DECISIVE: TIMESCALES EIS @techlaw4startup 4

5. WHAT DO YOU NEED TO SHOW? SOLID POTENTIAL FOR RETURN GOOD PLAN FOR THE CASH WINNING ATTITUDE SEASONED TEAM COMPETITIVE EDGE WELL-DEFINED EXIT STRATEGY @techlaw4startup 5

6. FIND THE RIGHT ANGELS PERSONAL CHEMISTRY DEEP POCKETS LOCATION CO-INVESTMENT STAGE @techlaw4startup 6

7. BUSINESS PLAN TEAM/TECH/TRACTION EXECUTIVE SUMMARY GROWTH POTENTIAL FORECASTS COMMITMENT ROUTE TO MARKET EXIT STRATEGY FINANCIAL PROMOTION / FSMA @techlaw4startup 7

8. THE PITCH THE 10/20/30 RULE (Guy Kawasaki) 1. PROBLEM 6. COMPETITION 2. SOLUTION 7. TEAM 3. BUSINESS MODEL 8. PROJECTIONS / MILESTONES 4. UNDERLYING MAGIC 9. STATUS & TIMELINE 5. SALES & MARKETING 10. SUMMARY /CALL TO ACTION @techlaw4startup 8

9. THE INVESTMENT PROCESS TERM SHEET DUE DILIGENCE INVESTMENT AGREEMENT ARTICLES OF ASSOCIATION DISCLOSURE LETTER SERVICE CONTRACTS INTELLECTUAL PROPERTY @techlaw4startup 9

10. INVESTMENT AGREEMENT MONEY IN RETURN FOR SHARES WARRANTIES (LIMITS) CONSENT MATTERS UNDERTAKINGS INFORMATION RIGHTS INVESTOR DIRECTOR/OBSERVER MONITORING FEE RESTRICTIVE COVENANTS @techlaw4startup 10

11. ARTICLES OF ASSOCIATION APPROVED ISSUES COMPULSORY TRANSFER GOOD/BAD LEAVER DRAG/TAG PROVISIONS @techlaw4startup 11

12. WHICH WILL ALL LEAD(HOPEFULLY) TO... @techlaw4startup 12

Tech Law For Startups: Angels or dragons? Preparing your business for investment

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